CEO: Tech Secret is Out in Indiana

Posted:

The chief executive officer of marketing software startup DemandJump LLC says Indiana is no longer "a diamond in the rough" when it comes to the technology sector. The company is planning to invest more than $1.2 million to grow in Carmel, and add more than 80 jobs by 2018. Christopher Day tells Inside INdiana Business he and fellow tech sector veteran and co-founder Shawn Schwegman considered locations outside of Hamilton County, including Austin and San Francisco.

The company's client list already includes Roche Diagnostics and a division of Sally Beauty Holdings Inc. (NYSE: SBH). Day says DemandJump wants to partner with retail, health care and financial services companies looking to use information gleaned from big data to grow their based of new customers through its Actionable Intelligence Marketing Platform.

Day's resume includes developing technology for broadband cable and water utility industries that was later sold to big players like Comcast Corp. (Nasdaq: CMCSA), Time Warner Cable Inc. (NYSE: TWC) and Motorola Solutions Inc. (NYSE: MSI). His most recent endeavor involved investment banking that dealt with mergers and acquisitions in the tech sector. He divested himself from that business and helped launch DemandJump this year.

Shawn Schwegman is also a big name in the state's tech ecosystem, previously serving as an Overstock.com Inc. (Nasdaq: OSTK) and ChaCha Inc. executive. He also served as chief executive officer of Indianapolis-based Sendgine LLC and MaxTradeIn.

The company has been offered more than $1.8 million in conditional tax and training support from the Indiana Economic Development Corp. Day says DemandJump is "not only about big data - it's about understanding how to transform that data into specific, insight-rich actions to show marketers strategically what to do next and why."

Last month, Eleven Fifty Academy Inc. and Eleven Fifty Consulting, also based in Carmel, detailed plans to invest nearly $1 million and add a combined 92 jobs.

  • Perspectives

    • How to Build an Effective Team

      Many leaders who are looking to increase overall productivity at their company are implementing collaborative team environments. This growing trend is backed up by a recent study that states collaborative work environments lead to an increase in overall profitability. However, teams are only effective if built correctly. Don’t expect a group of employees to work well together if you throw them in a room without cultivating any sort of trust or team building.

    More
  • Most Popular Stories

    • UPDATE: Nestl√© Details Fort Wayne Layoffs

      Virginia-based Nestlé USA says only 40 employees will be laid off at the company's Fort Wayne distribution center. A spokesperson for Nestlé tells Inside INdiana Business a WARN Notice filed with the state incorrectly stated the facility would close at the end of the year, affecting nearly 70 workers.

    • Eleven Fifty to Move Headquarters

      Eleven Fifty Academy has announced plans to relocate. The nonprofit coding academy says it will invest $5 million to move its national headquarters to a 25,000-square-foot space in downtown Indianapolis near the Indiana Statehouse. Eleven Fifty says it will maintain its existing space in Fishers and has additional plans to add more locations statewide in the future. The organization says it aims to bring its staff to more than 150 over the next six years. Founder Scott Jones...

    • Purdue Startup Targets Airline Food Carts

      A Purdue University-affiliated student startup thinks its innovation will help airlines become more efficient. Operating out of the Purdue Railyard, FlykeART has developed what it calls a lighter and smarter galley cart for airlines, which co-founder Yuhan Roh says could save airlines millions of dollars in fuel costs. The slimmer cart design, according to Purdue, would also help make the carts less of an injury threat for travelers. On The INnovators with Dr. K, Roh said...

    • Gateway Park will lead into the downtown district.

      Plans For New Muncie Facility Halted

      Plans for a $75 million project at the former BorgWarner site in Muncie have come to a halt.  Nigel Morrison, director of Waelz Sustainable Products LLP says “a campaign of misinformation tainted the process and ultimately made it impossible for the city council to continue supporting the project.” The project was first announced in January and was slated to create up to 90 new jobs. The announcement follows the opposition of Muncie residents who...

    • Northern Indiana Telemarketer Sentenced in Scheme

      A Merrillville telemarketer has been sentenced to over five years in prison for his role in a $10 million scheme to defraud mostly elderly victims in the United States. Carlin Woods, 35, pleaded guilty in 2017 to a count of conspiracy to commit wire fraud, one count of wire fraud and another conspiracy count to commit money laundering.