WEBVTT

00:00:01.968 --> 00:00:01.968
.

00:00:01.968 --> 00:00:03.103
We are sinking our teeth into

00:00:03.169 --> 00:00:06.673
the tastiest pieces in Indiana.

00:00:06.740 --> 00:00:08.875
Hello and welcome to Inside

00:00:08.942 --> 00:00:11.444
Indiana Business, I am Gerry

00:00:11.511 --> 00:00:13.947
Dick. Craft brewing, it went

00:00:14.013 --> 00:00:15.482
from a hobby to billion-dollar

00:00:15.548 --> 00:00:18.151
industry as Indiana tapped into

00:00:18.218 --> 00:00:18.718
the craft beer craze of the

00:00:18.785 --> 00:00:22.088
late 90s and early 2000's.

00:00:22.155 --> 00:00:24.290
But in industry swelled to more

00:00:24.357 --> 00:00:24.924
than 170 breweries statewide is

00:00:24.991 --> 00:00:26.693
now in transition.

00:00:26.760 --> 00:00:28.895
As several big names have gone

00:00:28.962 --> 00:00:31.264
belly up, still others are

00:00:31.331 --> 00:00:34.934
expanding tapping into new

00:00:35.001 --> 00:00:35.535
markets. What does it mean for

00:00:35.602 --> 00:00:36.136
those who like to buy the cold

00:00:36.202 --> 00:00:38.071
ones with an Indian flavour?

00:00:38.138 --> 00:00:39.939
For some answers, I'm pleased

00:00:40.006 --> 00:00:41.074
to be joined by Brewers of

00:00:41.141 --> 00:00:43.243
Indiana Guild Executive

00:00:43.309 --> 00:00:46.079
Director Julia Whitson.

00:00:46.146 --> 00:00:47.714
>> Thank you for having me.

00:00:47.781 --> 00:00:49.582
>> Is your assessment.

00:00:49.649 --> 00:00:54.120
There has been such great

00:00:54.187 --> 00:00:54.687
growth in the Indiana craft

00:00:54.754 --> 00:00:55.655
beer business.

00:00:55.722 --> 00:00:56.256
I know more than 200 Ferraris

00:00:56.322 --> 00:00:56.723
are statewide.

00:00:56.790 --> 00:00:59.058
--

00:00:59.125 --> 00:01:01.461
breweries are statewide.

00:01:01.528 --> 00:01:01.961
What is the state of the

00:01:02.028 --> 00:01:04.297
industry?

00:01:04.364 --> 00:01:05.465
How would you assess craft beer

00:01:05.532 --> 00:01:12.105
is an industry in Indiana?

00:01:12.172 --> 00:01:12.639
>> Yeah, so you know, we

00:01:12.705 --> 00:01:14.941
started out a couple decades

00:01:15.008 --> 00:01:17.477
ago with a few craft brewers

00:01:17.544 --> 00:01:19.846
across the state as you

00:01:19.913 --> 00:01:23.683
mentioned we have 215 active

00:01:23.750 --> 00:01:24.317
brewery permits, so I would say

00:01:24.384 --> 00:01:24.918
that things are still growing,

00:01:24.984 --> 00:01:25.718
right?

00:01:25.785 --> 00:01:34.093
You are seeing some new stories

00:01:34.160 --> 00:01:34.727
of folks shutting down and this

00:01:34.794 --> 00:01:35.295
is for a variety of reasons,

00:01:35.361 --> 00:01:35.862
some people just want to try

00:01:35.929 --> 00:01:40.733
something different, multiple

00:01:40.800 --> 00:01:41.668
breweries are combining, but

00:01:41.734 --> 00:01:43.670
for every brewery shutting down

00:01:43.736 --> 00:01:44.237
we have another one kind of

00:01:44.304 --> 00:01:48.908
opening up.

00:01:48.975 --> 00:01:49.509
I brewery is kind of a staple

00:01:49.576 --> 00:01:51.511
in your community, it is where

00:01:51.578 --> 00:01:52.145
people go together, have dinner,

00:01:52.212 --> 00:01:55.081
and meet friends.

00:01:55.148 --> 00:01:55.615
So I do not see the growth

00:01:55.682 --> 00:01:58.084
slowing down anytime soon.

00:01:58.151 --> 00:02:01.120
>> For a number of the

00:02:01.187 --> 00:02:01.721
breweries, you mentioned black

00:02:01.788 --> 00:02:03.923
eager and some others.

00:02:03.990 --> 00:02:06.059
But to your point for

00:02:06.125 --> 00:02:06.693
collaboration in this industry,

00:02:06.759 --> 00:02:10.463
black eager is going out of

00:02:10.530 --> 00:02:11.097
business, a woman owned brewery

00:02:11.164 --> 00:02:14.234
--

00:02:14.300 --> 00:02:15.869
Black Acre Brewing, so the

00:02:15.935 --> 00:02:16.436
clapboard piece really comes

00:02:16.503 --> 00:02:16.703
into play.

00:02:16.769 --> 00:02:20.673
--

00:02:20.740 --> 00:02:22.308
collaborative piece.

00:02:22.375 --> 00:02:24.477
>> It does.

00:02:24.544 --> 00:02:25.678
I have worked in a number of

00:02:25.745 --> 00:02:28.114
industries since working, and

00:02:28.181 --> 00:02:30.717
this one is so interesting with

00:02:30.783 --> 00:02:31.317
the level of collaboration and

00:02:31.384 --> 00:02:31.918
creativity among the people in

00:02:31.985 --> 00:02:37.090
the industry.

00:02:37.156 --> 00:02:37.690
SO this really awesome to see

00:02:37.757 --> 00:02:39.092
like when many are shutting

00:02:39.158 --> 00:02:43.663
their doors as you know it,

00:02:43.730 --> 00:02:44.264
they are personal friends and

00:02:44.330 --> 00:02:44.831
they are coming into kind of

00:02:44.898 --> 00:02:47.534
help make that transition.

00:02:47.600 --> 00:02:48.067
I think that is just kinda

00:02:48.134 --> 00:02:50.503
bigger coping about the

00:02:50.570 --> 00:02:51.104
industry, but everyone really

00:02:51.170 --> 00:02:52.672
pulls together and works

00:02:52.739 --> 00:02:52.972
together. --

00:02:53.039 --> 00:02:58.111
that everyone.

00:02:58.177 --> 00:02:59.012
It is not as competitive as

00:02:59.078 --> 00:03:01.347
other industries you may call

00:03:01.414 --> 00:03:01.981
competitive so yeah it has been

00:03:02.048 --> 00:03:04.284
fun to watch.

00:03:04.350 --> 00:03:04.918
>> The breweries are expanding

00:03:04.984 --> 00:03:10.490
in a big way.

00:03:10.557 --> 00:03:11.090
A new tab in Sarasota Florida

00:03:11.157 --> 00:03:14.327
will be open.

00:03:14.394 --> 00:03:14.961
They have not stopped from this

00:03:15.028 --> 00:03:17.897
standpoint.

00:03:17.964 --> 00:03:18.531
>> That is true, and that shows

00:03:18.598 --> 00:03:19.098
how different breweries are

00:03:19.165 --> 00:03:20.099
across the state.

00:03:20.166 --> 00:03:23.870
We have a very small fibro

00:03:23.937 --> 00:03:25.505
system in a community service

00:03:25.572 --> 00:03:26.105
people a couple of miles away,

00:03:26.172 --> 00:03:27.106
people who come in after work

00:03:27.173 --> 00:03:30.877
to grab a say much any beer.

00:03:30.944 --> 00:03:34.881
You can player --

00:03:34.948 --> 00:03:39.752
if you compare this to Sun King,

00:03:39.819 --> 00:03:40.353
the main focus is Chicago but

00:03:40.420 --> 00:03:41.487
they are very similar in what

00:03:41.554 --> 00:03:45.291
they do in the business model.

00:03:45.358 --> 00:03:46.492
>> Yes, Sun King certainly

00:03:46.559 --> 00:03:49.062
based here in Indianapolis, one

00:03:49.128 --> 00:03:52.298
of the pioneers of the Craft

00:03:52.365 --> 00:03:52.932
brewing industry can use to put

00:03:52.999 --> 00:03:54.467
--

00:03:54.534 --> 00:03:58.471
continues to put its footprint

00:03:58.538 --> 00:04:04.877
here in Indiana.

00:04:04.944 --> 00:04:05.478
It is really about cashing in

00:04:05.545 --> 00:04:05.979
on opportunities to stay

00:04:06.045 --> 00:04:06.245
relevant.

00:04:06.312 --> 00:04:07.880
>> Worship.

00:04:07.947 --> 00:04:08.481
And I think there are so many

00:04:08.548 --> 00:04:13.920
opportunities --

00:04:13.987 --> 00:04:15.021
for sure for some so many

00:04:15.088 --> 00:04:17.657
opportunities to have if people

00:04:17.724 --> 00:04:18.224
can think out of the box and

00:04:18.291 --> 00:04:20.893
get credit.

00:04:20.960 --> 00:04:23.096
For Sun King we see them diving

00:04:23.162 --> 00:04:23.730
into canning when they have not

00:04:23.796 --> 00:04:27.700
maybe before.

00:04:27.767 --> 00:04:28.301
Or maybe looking at distilling

00:04:28.368 --> 00:04:29.736
or working in the wine space,

00:04:29.802 --> 00:04:30.336
so there's a lot of crossover

00:04:30.403 --> 00:04:31.704
in that area as well.

00:04:31.771 --> 00:04:35.274
And ya.

00:04:35.341 --> 00:04:35.875
I think there is just a ton of

00:04:35.942 --> 00:04:36.442
opportunity to be had across

00:04:36.509 --> 00:04:39.879
the state.

00:04:39.946 --> 00:04:43.883
>> Julia Whitson is the

00:04:43.950 --> 00:04:45.151
executive of the Indiana Guild.

00:04:45.218 --> 00:04:46.886
It was great to see you.

00:04:46.953 --> 00:04:54.694
Looking forward to see you soon.

00:04:54.761 --> 00:04:55.294
Sun King says taking advantage

00:04:55.361 --> 00:04:55.895
of opportunities is one of the

00:04:55.962 --> 00:04:58.498
keys to its success.

00:04:58.564 --> 00:05:02.301
His latest venture is a taproom

00:05:02.368 --> 00:05:02.802
not here in Indiana, and

00:05:02.869 --> 00:05:05.104
Sarasota, Florida, soon joined

00:05:05.171 --> 00:05:06.506
by a full-fledged operation.

00:05:06.572 --> 00:05:09.909
Co-Founder Clay Robinson

00:05:09.976 --> 00:05:10.410
remains bullish on beer,

00:05:10.476 --> 00:05:11.010
especially for those who bring

00:05:11.077 --> 00:05:13.479
a solid business plan to the

00:05:13.546 --> 00:05:16.149
table.

00:05:16.215 --> 00:05:20.887
>> Through 20 2021 --

00:05:20.953 --> 00:05:22.121
21to try try to, to learn how

00:05:22.188 --> 00:05:25.892
to thrive not just to survive,

00:05:25.958 --> 00:05:26.526
this has led us to what we have

00:05:26.592 --> 00:05:29.696
now in Sarasota, building out

00:05:29.762 --> 00:05:30.263
our taproom which is in the

00:05:30.329 --> 00:05:35.501
final stages of building out

00:05:35.568 --> 00:05:36.069
the brewery for some we are

00:05:36.135 --> 00:05:39.138
going to brew some of our fan

00:05:39.205 --> 00:05:39.706
favourites and your sweeper

00:05:39.772 --> 00:05:42.075
every day in Indiana, but we

00:05:42.141 --> 00:05:43.409
are also making way to brew

00:05:43.476 --> 00:05:44.877
beer is specific for water and

00:05:44.944 --> 00:05:48.281
the market on your as we

00:05:48.347 --> 00:05:51.284
continue to grow and innovate.

00:05:51.350 --> 00:05:52.351
>> In addition to Indianapolis