WEBVTT

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>> WELL, WHEN A NEW DRUG HITS

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THE MARKET, THE TRADITIONAL WAY

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TO GET THE WORD OUT INVOLVES

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PHARMACEUTICAL REPS VISITING

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CLINICS OR SALES TEAMS WORKING

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THE FLOOR AT MEDICAL

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CONFERENCES.

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BUT A CARMEL COMPANY IS TAKING A

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NEW APPROACH.

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BUSINESS HEALTH REPORTER KYLIE

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VELETA IS HERE WITH MORE.

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>> THANK YOU.

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PARAPRO SAYS IT'S THE FIRST

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PHARMACEUTICAL COMPANY TO USE A

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NEW AI TECHNOLOGY TO EDUCATE

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DOCTORS ABOUT A NEW DRUG.

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THE TECHNOLOGY CALLED THOUGHT

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LEADER AI MAKES DOCTORS FEEL

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LIKE THEY'RE IN THE SAME ROOM

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WITH MEDICAL EXPERTS ON A TOPIC.

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FOR PARAPRO, THE MEDICAL EXPERTS

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WERE FILMED ANSWERING HUNDREDS

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OF QUESTIONS ABOUT SCABIES, A

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SKIN CONDITION THAT INFECTS UP

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TO ONE MILLION PEOPLE EACH YEAR

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IN THE U.S.

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THE FDA RECENTLY APPROVED

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PARAPRO'S NEW DRUG TO TREAT THE

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INFECTIOUS DISEASE.

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PARAPRO CHIEF EXECUTIVE OFFICER

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BILL CULPEPPER THE THIRD

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SAYS USING THOUGHT LEADER AI,

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DOCTORS CAN ASK THE EXPERTS

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QUESTIONS ABOUT SCABIES AND THE

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NEW DRUG, AND THE DIGITAL HUMAN

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AVATARS ANSWER THE DOCTORS'

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QUESTIONS, AS IF THEY'RE HAVING

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A LIVE IN-PERSON CONVERSATION

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WITH THE MEDICAL EXPERT.

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WHEN A PEER PHYSICIAN CAN SPEAK

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TO ANOTHER PEER PHYSICIAN,

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THAT'S USUALLY ONE OF THE BEST

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AND QUICKEST TRAINING EFFORTS

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YOU CAN HAVE. SO WITH THOUGHT

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LEADER AI, ULTIMATELY BEING ABLE

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TO PUT THIS TOOL IN THE CLOUD,

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IT WILL ENABLE ANY PHYSICIAN,

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ANYWHERE IN THE WORLD, ANY TIME

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DAY OR NIGHT TO HAVE WHAT FEELS

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LIKE A REAL CONVERSATION WITH A

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CLINICAL EXPERT IN THE AREA OF

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SCABIES.

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PARAPRO PARTNERED WITH THE

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INSTITUTE FOR CREATIVE

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TECHNOLOGIES AT THE UNIVERSITY

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OF SOUTHERN CALIFORNIA TO CREATE

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THE TOOL AND RECENTLY UNVEILED

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IT AT A MEDICAL CONFERENCE.

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PARAPRO SAYS SCABIES IS OFTEN

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MISDIAGNOSED, SO IT'S IMPORTANT

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TO CONNECT WITH DOCTORS AND LET

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THEM KNOW THE NEW DRUG MEETS

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FDA CRITERIA AS A COMPLETE

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CURE FOR THE INFECTIOUS DISEASE.

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WE HAVE AN

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UPDATE NOW ON TELIX

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PHARMACEUTICALS, WHICH HAS

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CALLED FISHERS HOME SINCE 2020

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AND IS PLAYING A PART IN THE

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NUCLEAR MEDICINE BOOM IN THE

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CITY.

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THE

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AUSTRALIA-BASED COMPANY JUST

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ANNOUNCED SUCCESSFUL PHASE 3

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RESULTS FOR ITS NEWEST PRODUCT,

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WHICH FOCUSES ON KIDNEY CANCER

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AND HAS EARNED BREAKTHROUGH

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DESIGNATION.

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THE RADIOPHARMACEUTICAL TARGETS

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CANCEROUS CELLS, CAUSING THEM TO

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LIGHT UP ON P.E.T. SCANS.

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TELIX

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SAYS THE NEW IMAGING AGENT

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PROVIDES A NON-INVASIVE METHOD

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TO ACCURATELY DIAGNOSE CLEAR

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CELL RENAL CANCER. DOCTORS

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PREVIOUSLY HAD TO RELY ON

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INVASIVE METHODS, INCLUDING

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BIOPSY OR SURGERY. TELIX EARNED

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FDA APPROVAL ON ITS FIRST

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PRODUCT IN LATE 2021, WHICH

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FOCUSES ON PROSTATE CANCER.

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ELI LILLY AND COMPANY WILL SOON

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START TO ROLL OUT ITS FIRST

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CONNECTED PLATFORM, THE TEMPO

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PERSONALIZED DIABETES MANAGEMENT

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PATFORM IN THE U.S. THE

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TECHNOLOGY AIMS TO HELP ADULTS

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LIVING WITH TYPE 1 OR TYPE 2

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DIABETES AND CLINICIANS MAKE

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INFORMED, DATA-BACKED DECISIONS

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TO MANAGE TREATMENT WITH LILLY

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INSULINS. THE PLATFORM CONSISTS

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OF THE TEMPO SMART BUTTON, A

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COMPATIBLE APP, AND A PREFILLED

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INSULIN PEN. USERS OF THE

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PLATFORM CAN ACCESS TAILORED

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EDUCATION RESOURCES AND FEEDBACK

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ON BLOOD GLUCOSE LEVELS AND SET