WEBVTT

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>> THERE'S A NEW STATEWIDE

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INITIATIVE TO HIGHLIGHT DIVERSE

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HOOSIER BUSINESSES.

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FOR THIS FIRST LEG OF THE

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HOOSIER BUSINESS IN ACTION

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INITIATIVE, 22 BUSINESSES FROM

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AROUND THE STATE HAVE BEEN

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SELECTED FOR THEIR STORIES OF

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INSPIRATION, RESILIENCE AND

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EMPOWERMENT.

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EACH REPRESENTS A HISTORICALLY

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UNREPRESENTED POPULATION OF

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EITHER MINORITY WOMEN, VETERAN

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OR INDIVIDUAL WITH DISABILITY

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OWNERSHIP.

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FOR MORE ON THE CAMPAIGN, WHAT

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IT'S ALL ABOUT, I'M PLEASED TO

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BE JOINED AND WELCOME TO THE

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SHOW INDIANA'S FIRST EVER

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EQUITY, INCLUSION AND

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OPPORTUNITY OFFICER KARRAH

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HERRING WELCOME TO THE SHOW.

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>> THANK YOU, MR. DICK, FOR

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HAVING ME.

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I APPRECIATE IT.

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>> WE WANT TO TALK ABOUT THIS

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CAMPAIGN BUT FIRST TALK A LITTLE

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ABOUT YOU BECAUSE YOU ARE THE

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STATE'S VERY FIRST CHIEF EQUITY,

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INCLUSION AND OPPORTUNITY

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OFFICER.

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TALK ABOUT YOUR MISSION, YOUR

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VISION AND WHAT YOU WANT TO

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ACCOMPLISH.

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YOU'VE BEEN ON THE JOB ALMOST

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FOR TWO YEARS NOW.

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WHAT'S YOUR VISION?

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>> A LOT OF WORDS IN THAT TITLE,

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BUT WE'RE DOING SOME REALLY

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GREAT STUFF AND IT REALLY

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STARTED WITH A CONVERSATION WITH

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GOVERNOR HOLCOMB AND HIS TEAM

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AROUND HOW WE LOOK AT EQUITY AND

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INCLUSION WITHIN THE STATE OF

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INDIANA.

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AND SPECIFICALLY LOOKING AT HOW

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WE JUST ADVANCE QUALITY OF LIFE

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FOR ALL HOOSIERS THROUGH SOME

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INITIATIVES AROUND EDUCATION,

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ECONOMIC DEVELOP MENT, EVEN

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LOOKING AT QUALITY OF LIFE

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THROUGH HEALTHCARE, FOOD

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SCARCITY, THINGS THAT REALLY

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CHALLENGE THE SOCIAL

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DETERMINANTS OF HEALTH AND HOW

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WE REMOVE BARRIERS TO INCREASE

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POSITIVE ASPECTS OF ACCESS TO

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THOSE AREAS.

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>> A LITTLE ABOUT YOUR

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BACKGROUND, YOU ARE A HOOSIER,

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RIGHT?

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>> THROUGH AND THROUGH!

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I'M BORN AND RAISED IN SOUTH

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BEND, INDIANA.

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WENT TO PERDUE UNIVERSITY FOR

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UNDERGRAD, BOILER UP AND THEN

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WENT ON TO VALPARAISO FOR LAW

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SCHOOL AND WORKED AT UNIVERSITY

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OF NOTRE DAME FOR JUST SHY OF A

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DECADE BEFORE JOINING GOVERNOR

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HOLCOMB'S TEAM.

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>> NOW WORKING ON THE STATEWIDE

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INITIATIVE, HOOSIER BUSINESS IN

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ACTION CAMPAIGN, WHAT IT'S ALL

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ABOUT BECAUSE YOU ARE REALLY

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HIGHLIGHTED 22 BUSINESSES OF ALL

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SIZES REPRESENTING REALLY EVERY

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CORNER OF THE STATE.

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>> THAT'S RIGHT.

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AND WE DID 22 FOR 2022, WORKED

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WITH THE INDIANA ECONOMIC

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DEVELOPMENT CORPORATION AND THE

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STATE DEPARTMENT OF AGRICULTURE

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TO LOOK AT BUSINESSES THAT

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REPRESENTED A RANGE, WIDE RANGE

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OF OUR HOOSIER ECONOMY, RURAL

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BUSINESS, SUBURBAN BUSINESSES,

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URBAN BUSINESSES, ALL UNDER THE

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CATEGORIES OF EITHER VETERAN,

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MINORITY, WOMEN, OR INDIVIDUAL

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WITH DISABILITY OWNED.

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>> SO YOU'RE RECOGNIZING THESE

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COMPANIES CERTAINLY, BUT THEY'RE

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GOING TO GET SOMETHING OUT OF

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THIS TOO.

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>> THAT'S RIGHT.

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>> IN TERMS OF VISIBILITY AND

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MARKETING CONTENT, AND THE STATE

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BENEFITS TOO BY TELLING THOSE

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STORIES.

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TALK ABOUT HOW THAT WIN-WIN

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WORKS.

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>> THAT'S RIGHT.

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SO THE REAL WIN FOR THE

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BUSINESSES, SOME OF THEM ARE

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SMALLER AND SO THEY DON'T HAVE

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MARKETING TEAMS.

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OUR TEAM HAS HIRED AN INDIANA

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VIDEOGRAPHER TEAM, THEY'RE GOING

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TO BE CREATING VIDEO PROFILES,

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PHOTO PROFILES, SHARING THEIR

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STORIES ABOUT HOW THEY GOT TO

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WHERE THEY ARE TODAY AND THEN

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THOSE BUSINESSES WILL BE ABLE TO

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USE THAT CONTENT TO PUSH OUT ON

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THEIR OWN SOCIAL MEDIA TO REALLY

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SHOW THE PRODUCTS AND SERVICES

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THEY PROVIDE AND THEN WE'LL PUSH

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IT OUT ON OUR WEBSITES AND

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SOCIAL MEDIA AS WELL, BUT FOR

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ME, MY GOOD FRIEND ELAINE BEETLE

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RUNNING THE INDIA DESTINATION

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DEVELOPMENT CORP RAI WE TALK

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ABOUT HOW WE WANT TO MAKE

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INDIANA -- SHOWING THE DIVERSE

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RANGE OF OUR ECONOMY.

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PEOPLE CAN COME HERE NOT JUST TO

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VISIT BUT TO STAY.

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>> ULTIMATELY, AND THIS IS THE

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FIRST YEAR FOR THIS 22

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COMPANIES, BUT IN TERMS OF

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SUCCESS, HOW YOU VIEW SUCCESS

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MAYBE TWO, THREE, FOUR YEARS

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DOWN THE ROAD, WHAT WILL THAT

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LOOK LIKE?

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>> WELL, A COUPLE OF THINGS.

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THAT THIS CONTINUES, WE'RE

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TRYING TO LAY THE FOUNDATION FOR

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THE SUSTAINABILITY, BUT WE'RE

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HOPING BY HIGHLIGHTING THESE

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TYPES OF BUSINESSES, WE WILL SEE

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MORE ORGANIZATIONS, OUR ANCHOR

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INSTITUTIONS, OUR LARGE

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CORPORATIONS, EVEN THE STAYED OF

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INDIANA BECAUSE WE'VE GOT TO BE

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ACCOUNTABLE TOO, CONTRACT MORE

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WITH THESE TYPES OF BUSINESSES,

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REALLY HOPING WE CAN SCALE UP

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SOME OF THESE BUSINESSES.

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MAYBE THIS IS THE FIRST TIME

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THEY GET THIS TYPE OF EXPOSURE

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AND THREE YEARS FROM NOW, MAYBE

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ETHIOPIAN JOE'S COFFEE IS IN

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HOSPITALS, COLLEGES AND

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UNIVERSITIES SO WE WANT TO HELP

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THEM GROW.

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>> KARRAH HERRING, THE STATE'S

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CHIEF EQUITY OFFICER FROM THE

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OFFICE OF ECK IT, INCLUSION AND

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OPPORTUNITY.