>> YOUR AVERAGE CUP OF JOE IN
MODERATION, BOOSTS BRAIN HEALTH
AND IMPROVE MOOD.
>> INC. MAGAZINE RECENTLY
CROWNED NOBLESVILLE-BASED
LIFEBOOST COFFEE THE #1 FASTEST
GROWING COMPANY IN THE MIDWEST.
THE BUSINESS IDEA STARTED
BREWING ABOUT SEVEN YEARS AGO
WHEN ITS FOUNDER WENT SEARCHING
FOR A HEALTHIER CUP OF JOE.
BUSINESS OF HEALTH REPORTER
KYLIE VELETA HAS MORE.
KYLIE.
>> THANK YOU, GERRY.
LIFEBOOST COFFEE BEAT OUT
COMPANIES IN 10 OTHER STATES TO
BE NAMED THE #1 FASTEST GROWING
IN THE MIDWEST. THE LIST RANKS
COMPANIES BASED ON PERCENTAGE
REVENUE GROWTH BETWEEN 2018 AND
2020, AND LIFEBOOST CLOCKED IN
AT MORE THAN NINE-THOUSAND
PERCENT REVENUE GROWTH.
A CHIROPRACTOR BY TRAINING,
CO-FOUNDER AND CHIEF EXECUTIVE
OFFICER DR. CHARLES LIVINGSTON
SAYS LIFEBOOST IS PRODUCED FROM
THE HEALTHIEST COFFEE BEANS ON
THE PLANET. HE JOINS ME NOW TO
TELL US MORE...
HI, DR. LIVINGSTON, THANKS FOR
BEING ON THE SHOW.
>> THANKS FOR HAVING ME.
>> CONGRATULATIONS ON THIS MOST
RECENT AWARD.
>> THANK YOU.
VERY EXCITED.
>> TELL US HOW LIFEBOOST GOT ITS
START.
>> IT LITERALLY JUST FELL IN MY
LAP.
I HAD A COMPANY, THEY WERE
LOVING SUPPLEMENTS.
THEY WANTED TO DO COFFEE, I LOVE
YOUR COFFEE, SEND ME YOUR
COFFEE.
IT WAS ONE OF THE BEST CUPS I
EVER HAD.
STARTED DOING RESEARCH, I FOUND
A GAP IN THE MARKET FOR HEALTHY
COFFEE.
COFFEE IS THE THIRD MOST DRANK
BEVERAGE IN THE WORLD.
THAT MEANS IT IS A CASH CROP,
HEAVILY SPRAYED WITH PESTICIDES.
I CARE A LOT ABOUT MY HEALTH AND
OTHERS, THAT WAS A GAP THAT I
SAW.
SO YOUR BODY BIO ACCUMULATES
TOXINS, SINCE I DRINK IT EVER
DAY, I DIDN'T WANT THAT TO
HAPPEN.
IT IS A DEATH BY A THOUSAND
CUTS.
IT IS NOT JUST ONE CUP OF COFFEE
THAT YOU HAVE, IT IS DRINKING
THEM OVER TIME.
SO TIME FOR A CLEAN CUP OF
COFFEE.
>> A CLEAN CUP OF COFFEE.
I FEEL LIKE THIS SPACE WE'RE
COFFEE JUNKIES, AND HEALTH NUTS,
A CONVERGENCE.
YOU MENTIONED HEALTH BENEFITS
THAT MAKES YOUR COFFEE
HEALTHIER, ONE THING WE HAVEN'T
TOUCHED ON YET IS THAT IT'S LOW
ACID.
EXPLAIN WHY THAT MAKES IT A
HEALTHIER CUP OF COFFEE.
>> SO, ONE OF THE THINGS THAT AS
PEOPLE AGE, COFFEE IS ACIDIC BY
NATURE STARTS TO GIVE PEOPLE
ACID REFLUX, BLOAT THEM, HAVE
DIGESTIVE ISSUES, FOR US, IT IS
IMPORTANT -- HAPPENED BY
ACCIDENT.
I NOTICED WHEN I DRANK IT, I
WOULDN'T HAVE THE STOMACH ISSUES
THAT NORMAL COFFEE WOULD GIVE
ME, AND I WOULD GET DAILY,
TESTIMONIALS FROM OTHER
CUSTOMERS THAT WOULD TELL US
THAT.
WE STARTED TESTING THE PH AND
REALIZED OUR COFFEE IS A LOWER
ACID COMPARED TO OTHER BRANDS.
>> I KNOW YOU TEST FOR A LOT OF
THINGS TO MAKE SURE THAT THESE
ARE CLEAN BEANS.
THIS INC. MAGAZINE, THEY CALLED
YOU AN ECONOMIC ALL-STAR OF THE
MIDWEST WITH YOUR 9,000% REVENUE
GROWTH IN JUST A TWO-YEAR
PERIOD.
HOW DID YOU COMPANY ACHIEVE
THAT?
>> IT CAME DOWN TO FOCUS.
ENTREPRENEURIAL -- YOU RUN A
BUNCH OF BUSINESSES, WE DECIDED
TO FOCUS ON THIS, FOCUS
ON -- ONLY FROM OUR WEBSITE.
AT THAT TIME WE DID NOT FOCUS ON
AMAZON EITHER, AND WE WERE ONLY
FOCUSING ON OUR SIGNATURE ROAST.
WE ALSO FOCUS ON CUSTOMER FIRST.
THAT IS OUR SECRET SAUCE, TAKING
CARE OF THEM.
I TELL OUR TEAM WE'RE A YES
COMPANY.
WE WANT THEM TO COME BACK, THEY
LOVE OUR PRODUCT.
THAT'S REALLY THE SECRET SAUCE
BEHIND IT.
>> WE MENTIONED HOW IT IS
HEALTHIER FOR THE COFFEE
DRINKER.
I KNOW ANOTHER BIG FOCUS OF YOUR
COMPANY IS MAKING IT HEALTHIER
FOR THE PLANET.
CAN YOU TOUCH ON THAT A LITTLE
BIT?
>> YEAH.
THAT'S -- FOR US, WE SEPARATE
THE THREE CATEGORIES, WE CALL IT
PEOPLE, ENVIRONMENT AND
WILDLIFE.
WE FOCUS ON FARMING SUSTAINABLY.
WE'RE CORPORATE SPONSORS OF THE
RAIN FOREST TRUST.
WE ARE ALSO -- SCHOOLS IN THE
REGION WHERE THE COFFEE FARMS
ARE LOCATED, AND WE DONATE
THOUSANDS OF BAGS TO FIRST
RESPONDERS.
THOSE ARE OUR PASSIONS.
>> I THINK EVERY ENTREPRENEUR
HAS STORIES OF HARD KNOCKS.
YOU FACED A PIVOTAL MOMENT IN
2018, YOU SAID YOU ALMOST THREW
IN THE TOWEL.
TELL US WHAT HAPPENED AND HOW
YOU KEPT CHARGING ON.
>> THE SMALL FARM IN NICARAGUA
THAT WAS TAKING MY SUPPLEMENTS,
THEY GOT IN A FAMILY FIGHT.
THEY SPLIT TO OPERATIONS.
I HAD A MOMENT TO MAKE A
DECISION, DO WE KEEP GOING OR DO
WE STOP?
LUCKILY WE HAD SO MANY CUSTOMERS
BEGGING FOR THE COFFEE, IT
PUSHED US FORWARD, WE WORKED IT
OUT, FOUND SOME OTHER SUPPLIERS,
CREATED A CHECKLIST CALLED TRUST
PURE THAT ALLOWS US TO GO TO ANY
COUNTRY AND FIND THE CLEANEST
BEANS.
>> I KNOW YOU'RE SELLING ONLINE
NOW, EXPECTED TO PERHAPS EXPAND
INTO SOME RETAIL SOON.