WEBVTT

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>> YOUR AVERAGE CUP OF JOE IN

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MODERATION, BOOSTS BRAIN HEALTH

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AND IMPROVE MOOD.

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>> INC. MAGAZINE RECENTLY

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CROWNED NOBLESVILLE-BASED

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LIFEBOOST COFFEE THE #1 FASTEST

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GROWING COMPANY IN THE MIDWEST.

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THE BUSINESS IDEA STARTED

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BREWING ABOUT SEVEN YEARS AGO

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WHEN ITS FOUNDER WENT SEARCHING

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FOR A HEALTHIER CUP OF JOE.

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BUSINESS OF HEALTH REPORTER

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KYLIE VELETA HAS MORE.

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KYLIE.

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>> THANK YOU, GERRY.

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LIFEBOOST COFFEE BEAT OUT

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COMPANIES IN 10 OTHER STATES TO

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BE NAMED THE #1 FASTEST GROWING

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IN THE MIDWEST. THE LIST RANKS

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COMPANIES BASED ON PERCENTAGE

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REVENUE GROWTH BETWEEN 2018 AND

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2020, AND LIFEBOOST CLOCKED IN

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AT MORE THAN NINE-THOUSAND

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PERCENT REVENUE GROWTH.

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A CHIROPRACTOR BY TRAINING,

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CO-FOUNDER AND CHIEF EXECUTIVE

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OFFICER DR. CHARLES LIVINGSTON

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SAYS LIFEBOOST IS PRODUCED FROM

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THE HEALTHIEST COFFEE BEANS ON

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THE PLANET. HE JOINS ME NOW TO

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TELL US MORE...

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HI, DR. LIVINGSTON, THANKS FOR

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BEING ON THE SHOW.

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>> THANKS FOR HAVING ME.

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>> CONGRATULATIONS ON THIS MOST

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RECENT AWARD.

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>> THANK YOU.

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VERY EXCITED.

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>> TELL US HOW LIFEBOOST GOT ITS

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START.

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>> IT LITERALLY JUST FELL IN MY

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LAP.

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I HAD A COMPANY, THEY WERE

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LOVING SUPPLEMENTS.

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THEY WANTED TO DO COFFEE, I LOVE

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YOUR COFFEE, SEND ME YOUR

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COFFEE.

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IT WAS ONE OF THE BEST CUPS I

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EVER HAD.

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STARTED DOING RESEARCH, I FOUND

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A GAP IN THE MARKET FOR HEALTHY

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COFFEE.

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COFFEE IS THE THIRD MOST DRANK

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BEVERAGE IN THE WORLD.

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THAT MEANS IT IS A CASH CROP,

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HEAVILY SPRAYED WITH PESTICIDES.

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I CARE A LOT ABOUT MY HEALTH AND

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OTHERS, THAT WAS A GAP THAT I

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SAW.

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SO YOUR BODY BIO ACCUMULATES

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TOXINS, SINCE I DRINK IT EVER

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DAY, I DIDN'T WANT THAT TO

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HAPPEN.

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IT IS A DEATH BY A THOUSAND

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CUTS.

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IT IS NOT JUST ONE CUP OF COFFEE

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THAT YOU HAVE, IT IS DRINKING

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THEM OVER TIME.

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SO TIME FOR A CLEAN CUP OF

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COFFEE.

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>> A CLEAN CUP OF COFFEE.

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I FEEL LIKE THIS SPACE WE'RE

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COFFEE JUNKIES, AND HEALTH NUTS,

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A CONVERGENCE.

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YOU MENTIONED HEALTH BENEFITS

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THAT MAKES YOUR COFFEE

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HEALTHIER, ONE THING WE HAVEN'T

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TOUCHED ON YET IS THAT IT'S LOW

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ACID.

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EXPLAIN WHY THAT MAKES IT A

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HEALTHIER CUP OF COFFEE.

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>> SO, ONE OF THE THINGS THAT AS

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PEOPLE AGE, COFFEE IS ACIDIC BY

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NATURE STARTS TO GIVE PEOPLE

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ACID REFLUX, BLOAT THEM, HAVE

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DIGESTIVE ISSUES, FOR US, IT IS

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IMPORTANT -- HAPPENED BY

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ACCIDENT.

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I NOTICED WHEN I DRANK IT, I

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WOULDN'T HAVE THE STOMACH ISSUES

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THAT NORMAL COFFEE WOULD GIVE

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ME, AND I WOULD GET DAILY,

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TESTIMONIALS FROM OTHER

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CUSTOMERS THAT WOULD TELL US

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THAT.

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WE STARTED TESTING THE PH AND

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REALIZED OUR COFFEE IS A LOWER

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ACID COMPARED TO OTHER BRANDS.

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>> I KNOW YOU TEST FOR A LOT OF

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THINGS TO MAKE SURE THAT THESE

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ARE CLEAN BEANS.

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THIS INC. MAGAZINE, THEY CALLED

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YOU AN ECONOMIC ALL-STAR OF THE

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MIDWEST WITH YOUR 9,000% REVENUE

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GROWTH IN JUST A TWO-YEAR

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PERIOD.

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HOW DID YOU COMPANY ACHIEVE

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THAT?

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>> IT CAME DOWN TO FOCUS.

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ENTREPRENEURIAL -- YOU RUN A

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BUNCH OF BUSINESSES, WE DECIDED

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TO FOCUS ON THIS, FOCUS

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ON -- ONLY FROM OUR WEBSITE.

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AT THAT TIME WE DID NOT FOCUS ON

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AMAZON EITHER, AND WE WERE ONLY

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FOCUSING ON OUR SIGNATURE ROAST.

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WE ALSO FOCUS ON CUSTOMER FIRST.

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THAT IS OUR SECRET SAUCE, TAKING

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CARE OF THEM.

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I TELL OUR TEAM WE'RE A YES

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COMPANY.

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WE WANT THEM TO COME BACK, THEY

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LOVE OUR PRODUCT.

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THAT'S REALLY THE SECRET SAUCE

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BEHIND IT.

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>> WE MENTIONED HOW IT IS

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HEALTHIER FOR THE COFFEE

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DRINKER.

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I KNOW ANOTHER BIG FOCUS OF YOUR

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COMPANY IS MAKING IT HEALTHIER

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FOR THE PLANET.

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CAN YOU TOUCH ON THAT A LITTLE

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BIT?

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>> YEAH.

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THAT'S -- FOR US, WE SEPARATE

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THE THREE CATEGORIES, WE CALL IT

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PEOPLE, ENVIRONMENT AND

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WILDLIFE.

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WE FOCUS ON FARMING SUSTAINABLY.

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WE'RE CORPORATE SPONSORS OF THE

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RAIN FOREST TRUST.

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WE ARE ALSO -- SCHOOLS IN THE

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REGION WHERE THE COFFEE FARMS

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ARE LOCATED, AND WE DONATE

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THOUSANDS OF BAGS TO FIRST

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RESPONDERS.

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THOSE ARE OUR PASSIONS.

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>> I THINK EVERY ENTREPRENEUR

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HAS STORIES OF HARD KNOCKS.

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YOU FACED A PIVOTAL MOMENT IN

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2018, YOU SAID YOU ALMOST THREW

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IN THE TOWEL.

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TELL US WHAT HAPPENED AND HOW

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YOU KEPT CHARGING ON.

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>> THE SMALL FARM IN NICARAGUA

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THAT WAS TAKING MY SUPPLEMENTS,

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THEY GOT IN A FAMILY FIGHT.

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THEY SPLIT TO OPERATIONS.

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I HAD A MOMENT TO MAKE A

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DECISION, DO WE KEEP GOING OR DO

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WE STOP?

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LUCKILY WE HAD SO MANY CUSTOMERS

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BEGGING FOR THE COFFEE, IT

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PUSHED US FORWARD, WE WORKED IT

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OUT, FOUND SOME OTHER SUPPLIERS,

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CREATED A CHECKLIST CALLED TRUST

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PURE THAT ALLOWS US TO GO TO ANY

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COUNTRY AND FIND THE CLEANEST

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BEANS.

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>> I KNOW YOU'RE SELLING ONLINE

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NOW, EXPECTED TO PERHAPS EXPAND

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INTO SOME RETAIL SOON.