WEBVTT

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>> COMMUNITIES ALL OVER THE

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WORLD ARE RECRUITING REMOTE

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WORKERS AND OFFERING RELOCATION

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INCENTIVES TO LAND NEW

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RESIDENTS...AND THAT INCLUDES

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RIGHT HERE IN INDIANA.

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IN A BIG WAY.

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MAKE MY MOVE IS THE NATION'S

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FIRST AND ONLY MARKETPLACE THAT

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MATCHES PEOPLE AND THEIR

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FAMILIES TO COMMUNITIES.

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IT WAS FOUNDED BY HOOSIER

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ENTREPRENEUR BILL OESTERLE,

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CO-FOUNDER OF ANGIE'S LIST, AND

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EVAN HOCK, A FORMER EXECUTIVE AT

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ANGIE'S LIST.

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I'M PLEASED TO WELCOME EVAN HOCK

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TO THE SHOW WITH MORE ON HOW IT

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WORKS.

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AND WHAT IS A GROWING TREND.

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EVAN, WELCOME TO THE SHOW.

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>> THANKS FOR HAVING ME.

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>> IN IS, TO ME, ONE OF THE

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INTERESTING STORIES, FUELED IN

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PART BY THE PANDEMIC, YOU GOT

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REMOTE WORKERS WHO CAN LIVE

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ANYWHERE.

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MAKE MY MOVE CONNECTS THOSE

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WORKERS WHO MAY BE IN CALIFORNIA

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WITH THE ABILITY TO COME HERE TO

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INDIANA.

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TALK ABOUT THAT.

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>> WE'RE SEEING A GENERATIONAL

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SHIFT, WORKERS CAN CHOOSE WHERE

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THEY WANT TO LIVE AND WORK

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INDEPENDENT OF THEIR EMPLOYERS.

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MANY WORKERS ARE TAKING THEIR

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EMPLOYERS UP ON THAT, MOVING

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FROM PLACES LIKE SAN FRANCISCO

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AND NEW YORK, SOME CONSIDERED

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FLY-OVER COUNTRY.

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OUR MARKETPLACE CONNECTS THOSE

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REMOTE WORKERS WITH THESE

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INCENTIVES AND HELPS THEM MAKE A

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MOVE.

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>> TALK ABOUT INCENTIVES, THIS

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IS ONE OF THE FASCINATING PIECES

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OF IT.

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A NUMBER OF COMMUNITIES ARE

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DOING THIS AROUND THE STATE,

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GREENSBURG AS AN EXAMPLE.

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ONE OF THEIR INCENTIVES IS

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HAVING GRANDPARENTS SERVE AS

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BABYSITTERS, IT RUNS THE GAMUT

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ON SOME OF THESE INCENTIVES TO

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GET PEOPLE TO LIVE HERE.

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>> THAT'S RIGHT.

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SOME ARE OFFERING CASH, SOME

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AMENITIES.

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GREENSBURG WAS A GREAT EXAMPLE

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OF THEIR INCENTIVE PACKAGE

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REALLY COMMUNICATED WHAT WAS

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SPECIAL ABOUT THE REGION, WHICH

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IS THE PEOPLE.

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CONNECTING THOSE REMOTE WORKERS

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TO THEIR NEW COMMUNITY, AND THE

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HIGHLIGHT OF THAT PACKAGE WAS

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GRAMMY TAMMY OFFERING FREE

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BABYSITTING SERVICES AND TO

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STAND-IN FOR GRANDPARENTS ON

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GRANDPARENT'S DAY.

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>> BLOOMINGTON REMOTE, THE MILL

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CO-WORKING SPACE, ONE OF THE

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ENTITIES INVOLVED.

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I TALKED THIS WEEK WITH LAUREN

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SHIELDS FROM TAMPA.

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SHE'S A CONTRACT -- CONTENT

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STRATEGIST FOR A BIG TEN

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COMPANY.

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SHE CHOSE BLOOMINGTON AS PART OF

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THIS PROCESS.

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I ASKED HER WHY.

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>> I CAME FROM THE SOUTH SIDE OF

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CHICAGO, MOVED AROUND THE

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COUNTRY, LIVED IN THAT,

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CALIFORNIA, NEW YORK.

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I MISSED IT.

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I TELL PEOPLE I'M CONSTITUTIONAL

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MIDWESTERN, I HAVE A VERY

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PARTICULAR SENSE OF HUMOR, AND

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I'M PRACTICAL AND A LITTLE

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CONFLICT AVOIDANCE.

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>> SHE'S REALLY HIGH ON

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BLOOMINGTON.

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SHE LIKED THEY AREN'T OFFERING

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FINANCIAL INCENTIVES.

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BUT THINGS LIKE A SEAT ON A

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NON-PROFIT BOARD, WHICH REALLY

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ATTRACTED HER.

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SO IT IS REALLY INTERESTING HOW

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CREATIVE THESE COMMUNITIES ARE

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GETTING.

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>> THE MORE CREATIVITY THE

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BETTER.

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PEOPLE HAVE LEFT THESE PLACES

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BECAUSE THEY'VE GONE TO FIND

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JOBS.

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NOW THEY CAN BRING THEIR JOBS

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WITH THEM, THEY LOVE PLACES LIKE

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COLLEGE TOWNS IN BLOOMINGTON.

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GREAT PLACES TO LIVE, LOTS OF

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STUFF TO DO.

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>> REALLY INTERESTING, THEY HAVE

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ATTRACTED 14 WORKERS.

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THE ECONOMIC IMPACT, THE

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ESTIMATE IS AT A MILLION DOLLARS

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TO LOCAL ECONOMY.

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THERE IS ECONOMIC IMPACT.

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>> IT'S ENORMOUS.

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WE COMMISSIONED THE PUBLIC

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POLICY INSTITUTE TO HELP US

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CALCULATE THE VALUE OF THESE

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PEOPLE.

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THEY BRING ENORMOUS VALUE FROM

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THEIR SPENDING IN THE LOCAL

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ECONOMY, OBVIOUSLY THEIR TAX

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IMPACT.

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SOMEBODY MAKING $100,000 MOVING

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TO BLOOMINGTON IS BRINGING

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$83,000 A YEAR IN INCREMENTAL

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IMPACT.

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>> YOU REALLY THINK INDIANA IS A

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LEADER IN THIS SPACE.

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I KNOW THERE IS A BILL PASSED

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THE STATEHOUSE.

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>> THERE ARE A HALF DOZEN

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COMMUNITIES ACROSS THE STATE

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OFFERING THESE PROGRAMS.

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SENATE BILL 361 AIMS TO HELP

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SUPPORT THOSE COMMUNITIES, OFFER

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FUNDING, THE IEDC IS OFFERING

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MATCHING FUNDS.

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>> IS THIS SOMETHING, I ASSUME

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IT IS, A TREND THAT IS GOING TO

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CONTINUE TO PICK UP STEAM AS

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THINGS GO FORWARD?

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>> I THINK THIS IS THE NEW NORM.

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FOR DECADES COMMUNITIES HAVE

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OFFERED INCENTIVES FOR COMPANIES

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TO RELOCATE.

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THEY'RE DEVOTING A LOT OF

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DOLLARS TO START ATTRACTING

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INDIVIDUALS.

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>> DO YOU THINK THE MIDWEST,

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INDIANA AND THE REST OF THE

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MIDWEST ARE BETTER POSITIONED TO

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ATTRACT THESE REMOTE WORKERS.

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>> PEOPLE ARE MOVING FOR QUALITY

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OF LIFE.

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IT'S AFFORDABLE, OUR PEOPLE ARE

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GREAT, LOTS OF STUFF TO DO.

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WE'RE GOING TO WIN THE TALENT

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WARS.

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>> EVAN HOCK FOUNDER OF MAKE MY