WEBVTT

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 ♪♪

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>> IT'S TIME TO GO INSIDE

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INNOVATION.

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ONE OF THE LARGEST INDOOR

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VERTICAL AEROPONIC FARMS IN THE

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U-S WILL SOON OPEN IN DELAWARE

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COUNTY.

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LIVING GREENS FARM SAYS THE NEW

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INDOOR FARM IN MUNCIE WILL

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REQUIRE 95-PERCENT LESS WATER

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AND 99 PERCENT LESS LAND THAN A

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TRADITIONAL FARM.

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WITH MORE ON WHY THE

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MINNESOTA-BASED COMPANY DECIDED

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TO COME TO INDIANA, I'M PLEASED

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TO WELCOME GEORGE PASTRANA TO

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THE SHOW.

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GEORGE, COMING TO US FROM

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OUTSIDE THE TWIN CITIES IN

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MINNESOTA.

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WELCOME TO INSIDE INDIANA

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BUSINESS, AND ULTIMATELY TO

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INDIANA, AS WELL.

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>> THANK YOU FOR INVITING ME,

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I'M VERY HAPPY TO BE HERE.

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>> YOU'RE MAKING A BIG

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INVESTMENT, $70 MILLION, LOOK TO

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ADD MAYBE 120 JOBS IN MUNCIE,

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BIG NEWS FOR THE ECONOMY IN EAST

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CENTRAL INDIANA.

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LET'S GET RIGHT TO THE

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TECHNOLOGY.

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I THINK IT IS FASCINATING HOW

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YOU GROW LEAFY GREENS.

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TELL US ABOUT WHAT YOU DO.

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>> SURE.

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WE GROW LEAFY GREENS IN A

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CONTROLLED ENVIRONMENT IN A

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WAREHOUSE ENVIRONMENT UNDER

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L.E.D.s.

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SO WE CAN GROW 365 DAYS A YEAR,

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AND WITHOUT NEEDING TO WORRY

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ABOUT SEASONALITY OR THE IMPACTS

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OF WEATHER AND DROUGHT AND ALL

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THOSE THINGS.

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WE GROW THROUGH A TECHNOLOGY

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CALLED AEROPONICS, MISTED WITH

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AN ANNUITY, WATER, TO FEED THE

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PLANT THROUGH ITS ROOTS SO THE

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PLANT CAN GROW TO A FULL SIZE

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GREAT TASTING BEAUTIFULLY GREEN

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WHOLE HEAD OF LETTUCE.

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>> YOU'VE GOT SOME BIG PLANS FOR

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THIS FACILITY IN MUNCIE IN

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DELAWARE COUNTY.

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HOW MUCH WILL YOU BE PRODUCING

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ON AN ANNUAL BASIS?

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>> THIS IS A VERY LARGE

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FACILITY, THE FIRST OF MANY

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WE'LL BUILD THROUGH THE UNITED

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STATES THROUGH THE COMING THREE,

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FOUR YEARS.

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200,000 SQUARE FOOT FACILITY.

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WHAT MAKES IT UNIQUE AMONG OTHER

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INDOOR VERTICAL FARMS IS THAT WE

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ALSO PROCESS OUR PRODUCT.

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SO WE CHOP, WASH, AND BAG, AND

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SHIP TO MARKET ALL AT THE SAME

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LOCATION, THE PRODUCT GOES

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FROM -- TO SHELF WITHIN 24

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HOURS.

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THIS FARM AT 200,000 SQUARE FEET

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WITH ASSOCIATED PACKAGING

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PROCESSING LINES WILL BE ABLE TO

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PRODUCE OVER 6 MILLION POUNDS OF

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LETTUCE A YEAR.

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>> WOW! OKAY.

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WHY MUNCIE IN EAST CENTRAL

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INDIANA FOR THIS BIG INVESTMENT?

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>> YOU KNOW, AS WE STARTED

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LOOKING IN INDIANA, ONE OF THE

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MAIN TARGETS WHEN WE STARTED OUT

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ON THIS SEARCH, WE REALLY FOUND

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GREAT SUPPORT WITH THE FOLKS OF

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DELAWARE COUNTY, AND THE CITY OF

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MUNCIE.

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THEY HAD A PREBUILT 200,000

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SQUARE FOOT FACILITY WELL

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SITUATED TO HIGHWAYS THAT GETS

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US NORTH, SOUTH, EAST, WEST,

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THROUGHOUT THE CENTRAL MIDWEST.

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AND THEY JUST PROMISED TO BE

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GREAT NEIGHBORS, PROVIDED A LOT

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OF SUPPORT, A LOT OF INCENTIVES

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THAT WERE HELPFUL TO HELP US

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JUSTIFY THE ADDITION OF 120

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EMPLOYEES IN THE AREA.

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>> YEAH.

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WHEN YOU LOOK AT INDOOR FARMING,

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TO BIG MASSIVE GREENHOUSES IN

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SOUTH BEND, GROWING AS WELL.

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GEORGE, WHAT'S REALLY DRIVING

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THIS REALLY MOVEMENT, A LOT OF

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ACTIVITY IN THIS SPACE FOR THE

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INDOOR FARMING?

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>> YOU KNOW, I WOULD SAY THAT

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OVER THE PAST DECADE OR TWO, YOU

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SEE CONSUMER PREFERENCES AND THE

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FOOD THEY WANT TO EAT CHANGING

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DRAMATICALLY.

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YOU HEAR THE TERMS SUSTAINABLE,

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LOCAL, YOU KNOW, FARM-TO-FORK,

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AND CONTROLLED ENVIRONMENT

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AGRICULTURE, INDOOR FARMING

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DELIVERS ON A LOT OF IT.

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WE GROW HERE WITHOUT THE BENEFIT

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OF PESTICIDES, HERBICIDES, ALL

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NON-GMO.

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WE CAN GO FROM HARVEST TO SHELF

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AT YOUR LOCAL RETAILER WITHIN 24

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HOURS.

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CONSUMERS REALLY APPRECIATE

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HAVING THIS GREAT LOCALLY GROWN

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PRODUCT THERE AT THEIR

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FINGERTIPS.

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THE MAJORITY OF LEAFY GREENS IN

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THE UNITED STATES ARE GROWN IN

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CALIFORNIA AND IN ARIZONA.

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SO IF YOU'RE LIVING IN

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INDIANAPOLIS, IT TAKES A LONG

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TIME FOR THAT PRODUCT TO GET TO

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YOUR REFRIGERATOR.

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>> LIVING GREENS FARMS, A BIG

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INVESTMENT IN MUNCIE, IN

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DELAWARE COUNTY, GEORGE

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PASTRANA, CEO OF THE COMPANY

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FROM MINNESOTA.

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THANKS VERY MUCH, AND AGAIN,