>> HERE'S WHAT'S MAKING NEWS
AROUND INDIANA.
JUST BECAUSE THEY'RE SMALLER,
DOESN'T MEAN THEIR CLOTHING IS
ANY CHEAPER. IN FACT, IT'S
USUALLY JUST THE OPPOSITE.
OUR MARY-RACHEL REDMAN JOINS US
NOW IN-STUDIO WITH MORE ON
HOOSIER-BASED COMPANIES
CAPITALIZING ON THE BUSINESS OF
BABY. MARY-RACHEL?
>>
WELL GERRY, IN 2021, THE
CHILDREN'S CLOTHING INDUSTRY
RACKED IN NEARLY
$40-BILLION-DOLLARS.
THAT NUMBER'S EXPECTED TO
INCREASE EXPONENTIALLY OVER THE
NEXT 5-YEARS.
AND FOR HOOSIER MOMS OUT THERE
LOOKING FOR SOMETHING MORE
PRACTICAL, LIKE, SAY, ATHLEISURE
WEAR FOR LITTLE ONES THAT'S
STAIN RESISTANT - OR -- MORE
BUDGET-FRIENDLY OPTIONS THAT
DON'T SKIMP ON STYLE -- THERE'S
SEVERAL SMALL-BUSINESSES RIGHT
HERE IN INDIANA THAT MIGHT HAVE
JUST WHAT YOU'RE LOOKING FOR.
>> KIDS, THEY'RE SO CUTE, AND SO
ARE THE CLOTHES.
BUT THE COST...YIKES! AS A
RELTIVELY NEW MOM MYSELF, TRUST
ME, I GET IT.
BUT IF YOU'RE LIKE ME AND HAVE A
SOFT SPOT FOR THE RIDICULOUSLY
CUTE, THE INDIANAPOLIS ONLINE
STORE OPENED IN 2019, AND HAS
BEEN A HUGE HIT NATIONWIDE.
AND AT THE HEART OF THE SUCCESS,
IS TONYA COWHERD.
THE INDY NATIVE WORKED WITH
CHILDREN NEARLY ALL HER LIFE AND
UNDERSTAND HOW IMPORTANT STYLISH
BUT AFFORDABLE CLOTHING IS FOR
BOTH KIDS AND PARENTS.
>> JUST KNOWING HOW EASE IT IS
FOR KIDS TO GROW OUT OF THEIR
CLOTHES, HOW QUICK THEY GROW OUT
OF THEIR CLOTHES, HOW EASY IT IS
FOR THEM TO MESS THINGS UP
BECAUSE THEY DON'T UNDERSTAND
THE QUALITY OF THE THINGS THAT
THEY ARE WEARING.
SO JUST KNOWING THOSE TYPES OF
THINGS KIND OF LED ME TO CHOOSE
THE ITEMS I CHOOSE AND BE MORE
MINDFUL ON MY PRICE-SETTING.
>> NOW TO A WESTFIELD MOM TO
LAUNCHED ATHLEISURE WEAR.
JESSICA LYNCH WAS A CHEERLEADER
AT THE UNIVERSITY OF MICHIGAN,
HER HUSBAND FINISHED UP A
PROFESSIONAL HOCKEY CAREER IN
THE NHL.
NO SURPRISE WHEN THEY HAD
CHILDREN THEY WANTED THEIR
LITTLE ONES TO HAVE ATHLETIC
WEAR.
YOGABABY LAUNCHED IN 2015.
>> ALL HAS FOUR-WAY STRETCH,
MADE WITH HIGH QUALITY WICKING
FABRICS THAT DON'T STAIN, HAS
GREAT DURABILITY FOR ALL THE
THINGS YOU'RE DOING WITH YOUR
LITTLE ONES EVERY DAY.
>>
YOU CAN CHECK OUT A NUMBER OF
OTHER INDIANA-BASED
BABY-TODDLER-AND-TWEEN BOUTIQUES