WEBVTT

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>> A DEPAUW UNIVERSITY GRAD AND

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MOM FROM INDIANAPOLIS IS LEADING

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A YOUNG COMPANY THAT'S TACKLING

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A DIRTY JOB FOR PARENTS:

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AND GRANDPARENTS.

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CHANGING DIAPERS IN PUBLIC

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RESTROOMS. THE COMPANY SAYS IT

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HAS CREATED THE FIRST

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SELF-CLEANING DIAPER-CHANGING

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TABLE. BUSINESS OF HEALTH

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REPORTER KYLIE VELETA HAS MORE.

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KYLIE.

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>> OKAY, I LIKE, GRANDPA, HOW

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YOU THREW IN THAT QUEUE FOR

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GRANDPARENTS.

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>> CALLED PLUIE, THE DIAPER

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CHAGING TABLE USES UVC LIGHTTO

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SANITIZE THE CHANGING SURFACE

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AFTER EACH USE. CONNER PRAIRIE

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IS NOW THE FIRST MUSEUM IN THE

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COUNTRY TO HAVE THE CHANGING

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TABLES, WITH A HANDFUL OF OTHER

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LOCATIONS IN INDIANA.

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PLUIE NOW HAS 75 TABLES

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INSTALLED THROUGHOUT THE US.

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TIME MAGAZINE NAMED IT ONE OF

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THE BEST INVENTIONS OF 2021, AND

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FAST COMPANY RECOGNIZED PLUIE AS

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A WORLD CHANGING IDEA.

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BRITTANY HIZER IS CO-FOUNDER

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AND CHIEF OPERATING OFFICER AT

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PLUIE. SHE JOINS ME NOW TO TELL

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US MORE.

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HIGH, HI, BRITTANY, WELCOME TO

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THE SHOW.

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>> THANK YOU SO MUCH FOR HAVING

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ME.

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>> EVERY PARENT CAN RELATE TO

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THIS, GRANDPARENTS, TOO.

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SOME PUBLIC RESTROOMS, WHEN YOU

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HAVE TO CHANGE A DIAPER, IT

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GIVES YOU THE --

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>> MY BUSINESS PARTNER HAD THE

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IDEA IN 2018 WHEN SHE WAS

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CHANGING HER SON IN A PUBLIC

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RESTROOM FOR THE FIRST TIME.

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SHE WAS REALLY SURPRISED JUST

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HOW UNCOMFORTABLE, INCOMFORTABLE

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AND UNSANITARY.

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SHE STARTED PURSUING NEW IDEAS,

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FILED A PATENT IN 2019, A MUTUAL

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MOM FRIEND INTRODUCED US.

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AS A NEW MOM MYSELF, I LOVED THE

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PRODUCT, I SPENT MOST OF MY

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CAREER IN THE CORPORATE WORLD

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DESIGNING FITNESS EQUIPMENT, AND

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THEN FISHING BOATS.

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AND ALWAYS HAD THAT DESIRE TO

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START MY OWN BUSINESS, BUT NEVER

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HAVE THAT HOME RUN IDEA.

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WHEN WE MET, I THOUGHT THIS IS A

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GREAT OPPORTUNITY TO BRING THIS

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PRODUCT THAT'S INNOVATIVE AND

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DEFINITELY NEEDED TO MARKET.

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>> LET'S TALK ABOUT WHAT MAKES

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IT SO INNOVATIVE, IT IS THIS NEW

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HIGH TECH METHOD TO MAKE IT

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SELF-SANITIZING.

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EXPLAIN.

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>> WE USE TWO UVC LIGHT BULBS.

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IT ESSENTIALLY DEACTIVATES

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VIRUSES, AND BACTERIA SO THE DNA

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IN THOSE, AND THUS REALLY

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ELIMINATES THE ABILITY TO CAUSE

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DISEASE.

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SO THESE TWO UVC LIGHT BULBS

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SANITIZE THE CHANGING SURFACE.

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CHANGE YOUR CHILD, CLOSE THE

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TABLE, THE LIGHT SYSTEM IS

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TRIGGERED ON AND SANITIZES

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WITHIN A 60-SECOND CYCLE.

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WE DO HAVE A PATENT THAT WAS

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GRANTED IN 2021.

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SO WE'RE REALLY PROUD OF THIS

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TECHNOLOGY THAT WE'RE BRINGING

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TO MARKET.

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>> ALL RIGHT.

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TELL US ABOUT SOME OF THE OTHER

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FEATURES.

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I LIKE HOW YOU SAID THAT YOU AND

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YOUR CO-FOUNDER REALLY TRIED TO

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THINK OF EVERY PAIN POINT FOR

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PARENTS.

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>> WE DID.

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ESPECIALLY AS MOMS.

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WE THOUGHT OF EVERY PAIN POINT.

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SO DIAPER CHANGING TABLES WERE

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INVENTED IN THE '80s.

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WE FIRST TOOK THE APPROACH OF

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GIVING THE TRADITIONAL DIAPER

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CHANGING TABLE A FACE-LIFT BY

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INTRODUCING A MODERN DESIGN

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AESTHETIC.

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THEN WE INTRODUCED FIRST TO

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MARKET FEATURES SUCH AS THE

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PLUSH FOAM CUSHION.

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INSTEAD OF PLACING YOUR BABY ON

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A HARD PLASTIC SURFACE, YOU

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CHANGE YOUR CHILD ON A NICE FOAM

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CUSHION THAT -- WE HAVE A

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RETRACTIBLE SECURITY STRAP.

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YOU OFTEN SEE STRAPS DAMAGED OR

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MISSING.

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WE DESIGNED IT TO BE

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RETRACTIBLE, SIMILAR TO A

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SEATBELT.

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OUR HANDLES TO OPEN AND CLOSE,

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WE MADE THOSE MULTI-PURPOSE.

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SO YOU CAN PLACE YOUR PURSE,

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YOUR DIAPER BAG ON THE HANDLES

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VERSUS PLACING YOUR BAG ON WHAT

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CAN BE A VERY DIRTY BATHROOM

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FLOOR.

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>> THE HANDLE IS GAME CHANGING.

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NOWHERE TO HANG YOUR PURSE, OR

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PUT THE DIAPER BAG.

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YOU'RE FOCUSED ON SCALING THE

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BUSINESS.

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TWO BIG THINGS COMING UP, A

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PRODUCTION RUN, FUNDING ROUND.

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TELL US ABOUT THOSE TWO BIG

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THINGS ON THE HORIZON FOR YOU.

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>> YEAH.

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SO WE REALLY FOCUSED 2021 ON

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INTRODUCING PLUIE INTO THE

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MARKET, PLACING TABLES AT

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RESTROOMS NATIONWIDE, LEARNING

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FROM THOSE INITIAL

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INSTALLATIONS.

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WE MADE SOME DESIGN IMPROVEMENTS

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LAST YEAR THAT WE'RE NOW PLACING

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INTO PRODUCTION.

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WE HAD THE OPPORTUNITY TO

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PARTNER WITH A $7 BILLION GLOBAL

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CONTRACT MANUFACTURER.

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AND THEY'VE ALLOCATED SPACE TO

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START ASSEMBLING PLUIE IN THE

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MIDWEST, IN WISCONSIN.

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AND THAT HELPS US SCALE THIS

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BUSINESS.

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THIS IS A HARDWARE BUSINESS,

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VERY CAPITAL INTENSIVE.

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WE DID REALLY RAISE CAPITAL OVER

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THE LAST TWO YEARS TO HELP ALSO

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SCALE THE BUSINESS, WE'RE

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KICKING OFF OUR SEED ROUND OF

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FUNDING HERE IN THE NEXT COUPLE

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WEEKS.

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LOOKING TO THEN REALLY FUND OUR

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BUSINESS, HIRE NEW TEAM MEMBERS,

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AND GO TO RESTROOMS NATIONWIDE.

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>> ALL RIGHT.

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TELL US ABOUT YOUR PRESENCE IN

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INDIANA RIGHT NOW, WHERE THE

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TABLES ARE.

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I KNOW YOU CAN'T GIVE US THE

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FULL DETAILS, BUT THERE ARE MORE

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COMING.

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>> YES.

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SO BEING FROM INDIANA, CATHEDRAL

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HIGH SCHOOL, DEPAUW GRADUATE, IT

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HAS BEEN SUCH AN HONOR TO HAVE

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PLUIE IN A COUPLE OF INDIANA

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LOCATIONS, NAMELY CONNER PRAIRIE

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IS OUR FIRST MUSEUM IN THE

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NATION, HEALTH LINK IN

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MISHAWAKA, AND THEN CATHEDRAL

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HIGH SCHOOL INSTALLED PLUIE IN

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THE NEW INNOVATION CENTER.

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WE ARE GROWING QUICKLY.

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WE HAVE A LOT OF UPCOMING

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NOTABLE INDIANA LOCATIONS THAT

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WILL SOON HAVE PLUIE WITHIN THE

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NEXT FEW MONTHS, WE'RE SEEING IN

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INDIANA, THERE IS REALLY AN

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OPPORTUNITY AT FAMILY-FRIENDLY

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DESTINATIONS, AND THOSE INDIANA

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BUSINESSES WHO REALLY VALUE THE

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GUEST EXPERIENCE.

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>> I KNOW A COUPLE MORE COMING

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ARE HIGH PROFILE LOCATIONS, SO

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HOOSIERS WILL DEFINITELY BE

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SEEING PLUIE.

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PLUIE IS MORE EXPENSIVE THAN

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YOUR AVERAGE CHANGING STABLE,

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HOW DO YOU CONVINCE BUSINESSES,

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COMPANIES, TO MAKE THE SWITCH,

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TO UPGRADE?

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>> YEAH, WE REALLY SELL ON THE

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BENEFITS IN TERMS OF

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SUSTAINABILITY.

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SO THE ABILITY TO REDUCE THOSE

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HARSH CHEMICALS NEEDED TO

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SANITIZE CHANGING TABLES AS WELL

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AS REDUCE THE TIME TO CLEAN

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THEM.

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WE'RE ALSO SELLING ON

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OPPORTUNITIES FOR MEDIA EXPOSURE

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LIKE CONNOR PRAIRIE WHERE WE

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INSTALLED IN THE WHITE SOCKS.

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AN IMPROVED PERCEPTION OF THE

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BRAND, SPECIFICALLY WITH

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FAMILIES.

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AND THEN PLUS WE'RE A

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FEMALE-OWNED AND OPERATED

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BUSINESS.

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SO THAT IS REALLY A GREAT THING,

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ESPECIALLY WITH KEY NATIONAL

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ACCOUNTS.

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>> JUST A COUPLE SECONDS LEFT.

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DID COVID CAUSE AN UPTICK, NOW

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THAT WE'RE SO MUCH MORE GERM

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AWARE?

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>> YES.

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AND EVERYONE KNOWS THE BENEFITS

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OF UVC LIGHT, CUSTOMERS ARE

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INVESTING IN SHOPPING CART

00:07:08.394 --> 00:07:10.029
TECHNOLOGY, ESCALATOR

00:07:10.096 --> 00:07:10.363
TECHNOLOGY.

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WE'RE SEEING EVERYONE RECOGNIZES

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THE BENEFITS.

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AND PLUIE IS SELLING ITSELF AT

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THE MOMENT.