WEBVTT

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>> 1205 DISTILLERY WAS FOUNDED

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SINCE THE INDIANA CRAFT ANGED -

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DISTILLERY STARTED MAKING

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SPIRITS...A MIX OF TRADITION AND

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INNOVATION.

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1205 OPENED A TASTING ROOM IN

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INDIANAPOLIS AND ANOTHER IN

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WESTFIELD AND NOW THEY ARE

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PLANNING TO OPEN A NEW 15,000

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SQUARE FOOT DISTILLERY AND

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TASTING ROOM IN DOWNTOWN

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LEBANON.

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WITH MORE ON GROWTH PLANS AND

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WHAT'S FUELING THE DISTILLED

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SPIRITS INDUSTRY IN INDIANA, I'M

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PLEASED TO WELCOME 1205

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DISTILLERY OWNER NOLAN HUDSON TO

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THE SHOW.

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NOLAN, WELCOME TO THE SHOW.

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>> THANKS FOR HAVING ME.

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>> ABSOLUTELY.

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GREAT ENTREPRENEURIAL STORY, I

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THINK, A LOT OF ELEMENTS TO IT.

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I'LL GET RIGHT TO IT.

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FIRST, THOUGH, THIS NEW LOCATION

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IN LEBANON, DOWNTOWN LEBANON,

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NEAR COURTHOUSE, THIS IS A BIG

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MOVE FOR YOU, NOT ONLY A TASTING

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ROOM, BUT A BIG PRODUCTION

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FACILITY.

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TALK ABOUT THIS NEW LOCATION AND

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WHAT IT IS GOING TO LOOK LIKE.

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>> WE'RE REALLY EXCITED TO JOIN

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THE COMMUNITY.

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I'VE BEEN IN TALKS WITH THE

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MAYOR AND A BUNCH OF PEOPLE

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INVOLVED FOR THE PAST EIGHT

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MONTHS, OR SO.

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WE'RE GOING TO BE OPENING UP A

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15,000 SQUARE FOOT ROOM.

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INCREASE PRODUCTION BY 400%.

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A BARREL-AND-A-HALF OF WHISKY A

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WEEK NOW.

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MAKING ABOUT A BARREL A DAY ONCE

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WE GET INTO TH FULL SWING OF

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THINGS.

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WE'LL HAVE HALF OF IT SET UP FOR

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DISTILLING AND THE OTHER HALF

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SET UP FOR A LARGE TASTING ROOM,

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WITH A MUSIC STAGE, BAR, AND

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SOME FOOD TRUCKS INSIDE.

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>> Gerry: YEAH.

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PHENOMENAL GROWTH.

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YOU LAUNCHED IN 2014, FLETCHER

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PLACE, DOWNTOWN INDIANAPOLIS,

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EXPANDED TO WESTFIELD.

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TALK ABOUT, IN YOUR VIEW, HOW

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YOU GOT STARTED, AND WHAT IS

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REALLY DRIVING THE GROWTH OF

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YOUR BUSINESS?

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>> WE STARTED STRICTLY WITH

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PRODUCTION.

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WE DIDN'T HAVE ANY OF THE ROOM

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FOR A TASTING ROOM.

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FOR THE FIRST TWO YEARS WAS JUST

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DISTRIBUTION WITH OUR VODKA AND

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GIN.

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WE OPENED A TASTING ROOM, THE

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FIRST ONE BLEW UP.

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WE DECIDED TO GO INTO WESTFIELD.

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WE OPENED UP FOUR WEEKS BEFORE

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THE COVID SHUT DOWN.

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PEOPLE COMING IN AND SUPPORTING

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US, WE BLEW OUR FIRST-YEAR

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PROJECTION OUT OF THE WATER AND

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REALIZED OUR GROWTH IN TASTING

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ROOMS IS GOING TO HELP PUSH OUT

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GROWTH OUT IN THE MARKET AS

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WELL.

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WE STARTED TO FOCUS ON TASTING

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ROOM, EXPANDED WESTFIELD AND

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DOWNTOWN, AND DECIDED WE NEEDED

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A BIGGER SPACE.

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RIGHT NOW WE'RE SELLING FASTER

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TAN WE CAN PRODUCE, ESPECIALLY

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WITH TASTING ROOMS.

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LEBANON WAS THE NEXT LOGICAL

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STEP FOR US.

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WE FOUND A PERFECT BUILDING.

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THE TASTING ROOM JUST REALLY

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HELPED US GROW.

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>> TALK ABOUT THE DISTILLED

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SPIRITS IN INDIANA, MAYBE MORE

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EXPENSIVE THAN THE CRAFT BREWERY

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SIDE OF THE BUSINESS.

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TALK ABOUT THE INDUSTRY, IT

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CONTINUES TO GROW NOT JUST HERE

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IN INDIANAPOLIS BUT AROUND THE

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STATE.

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>> YEAH.

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FOR SURE.

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WE'RE SEEING A LOT MORE

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DISTILLERIES OPEN UP.

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WE'RE SEEING AROUND 30 TO 40

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AROUND THE STATE.

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WE'RE SEEING A LOT OF BREWERIES

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GETTING INTO THE DISTILLING

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GAME, A LOT MORE PEOPLE JUST TRY

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TO TURN THEIR HOBBY INTO

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SOMETHING, ALMOST LIKE BREWING,

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BUT IT IS A LITTLE HARDER,

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YOU'RE NOT ALLOWED TO LEGALLY

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DISTILL AT HOME.

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>> I THINK IT IS INTERESTING,

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CRAFT BREWERIES, AND

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DISTILLERIES, LIKE 1205 CAN BE

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PART OF A COMMUNITY'S REBIRTH OR

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QUALITY OF LIFE, REVITALIZATION.

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>> UH-HUH, YEAH, OF COURSE.

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WE TRY TO FIND SMALLER CITIES

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THAT WE SEE GROWTH POTENTIAL IN.

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WESTFIELD AND LEBANON, WE KNOW

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WE CAN HELP THAT COMMUNITY GROW,

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BUT ALSO THAT COMMUNITY IS GOING

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TO HELP US GROW.

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A LOT OF PLACES WANT SOMETHING

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LIKE US, RESTAURANTS, OR

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BREWERIES GOING IN.

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>> Gerry: VERY GOOD.

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1205 DISTILLERY EXPANDING INTO

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LEBANON WITH A MAJOR DISTILLERY,

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NOLAN HUDSON, OWNER OF 1205

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DISTILLERY, CONGRATULATIONS ON