WEBVTT

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 ♪♪

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>> WE ARE GOING TO THE SUPER

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BOWL, YES!

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WE'RE GOING TO THE SUPER BOWL!

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[CHEERS AND APPLAUSE]

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>> WE'RE GOING TO THE SUPER

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BOWL!

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>> Gerry:

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IT'S BEEN 33 YEARS SINCE

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CINCINNATI BENGALS FANS

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CELEBRATED A TRIP TO THE SUPER

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BOWL. A VICTORY THAT HAS

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ENERGIZED THE TRI-STATE REGION

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IN SOUTHEAST INDIANA.

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IT IS SAID THAT A RISING TIDE

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LIFTS ALL SHIPS. IF THAT IS THE

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CASE, THEN THE LONG-SUFFERING

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CINCINNATI BENGALS' SURPRISE

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TRIP TO THE SUPER BOWL IS LIKE A

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TSUNAMI OF CELEBRATION WASHING

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OVER ALL OF SOUTHWEST OHIO, AND

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LIKELY SOME SOUTHEAST INDIANA,

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TOO.

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BILL BENNER HAS MORE IN THIS

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WEEK'S INSIDE INDIANA SPORTS.

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BILL.

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>>

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GERRY, THANKS. AND WHILE WE LIKE

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TO THINK OF INDIANA AS EXCLUSIVE

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COLTS TERRITORY, THERE'S NO

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DOUBT THAT CONSIDERABLE BENGALS

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FANDOM EXISTS ALONG THE 100-MILE

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I-74 CORRIDOR TO THE QUEEN CITY.

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AND JOINING US TODAY TO DISCUSS

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WHAT THIS MEANS FOR CINCINNATI

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AND BENGALS LOYALISTS; I AM

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DELIGHTED TO BE JOINED BY A MAN

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WHO KNOWS SOUTHWEST OHIO SPORTS

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LIKE FEW OTHERS THE WLW HOST OF

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THE BENGALS' POST-GAME SHOW AND

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LONG-TIME FORMER DAYTON DAILY

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NEWS SPORTSWRITER CHICK LUDWIG.

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CHICK, WELCOME.

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>> BILL, IT IS AN HONOR,

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PLEASURE, AND PRIVILEGE TO BE

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WITH YOU HERE TODAY.

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VERY EXCITING HERE IN

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CINCINNATI.

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>> IT HAS TO BE.

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WE RECALL THE TIME THE COLTS

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BROKE THROUGH AND MADE THE SUPER

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BOWL, HOW IT ENERGIZED

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INDIANAPOLIS.

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TALK ABOUT THESE LAST TWO WEEKS

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IN CINCINNATI IN THE TRI-STATE

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AREA?

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>> BILL, AS YOU WELL KNOW, WITH

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THE COLTS, WE'RE ON TO THE SUPER

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BOWL, NOTHING GALVANIZES A CITY,

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COMMUNITY, THE TRI-STATE REGION

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LIKE A TRIP TO THE SUPER BOWL.

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I LIVED THROUGH THE GREAT 1970s,

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THE GREAT REDS TEAMS THAT WON

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BACK-TO-BACK WORLD

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CHAMPIONSHIPS, SEVEN BENGALS

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TRIPS TO THE POST SEASON, NO

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VICTORIES, THIS UNBELIEVABLE.

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PEOPLE HAVE BEEN WAITING A

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LIFETIME FOR THIS.

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AND IT IS JUST AMAZING.

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YOU TALK ABOUT, GOSH, ECONOMIC

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IMPACT, IT JUST -- HE'S RIGHT.

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IT IS A TSUNAMI.

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127,000 MENTIONS OF THE

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CINCINNATI BENGALS IN THE MEDIA

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IN JANUARY ALONE.

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AND THAT REACHES A POTENTIAL

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AUDIENCE OF 22 BILLION, AND THAT

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PUBLICITY ALONE IS WORTH

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$344 MILLION.

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AND JUST THE BARS AND

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RESTAURANTS ARE PACKED.

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IT'S BLACK FRIDAY EVERY DAY FOR

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A MONTH.

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YOU CAN'T KEEP SOUVENIRS ON THE

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SHELF.

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THAT'S ANOTHER 30 TO $40 MILLION

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IN ECONOMIC IMPACT.

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SPECTACULAR FOR THE GREATER

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CINCINNATI AREA.

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>> AND IT IS ALSO MEANINGFUL FOR

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THE OWNERSHIP.

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HE SUFFERED A LOT OF SLINGS AND

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ARROWS OVER THE YEARS,

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DESERVEDLY IN SOME CASES, THIS

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TURN-AROUND IN A TWO-YEAR PERIOD

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AND THE ADDITION OF JOE.

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>> IT PROOFS WITH THE DRAFT AND

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WITH FREE AGENCY, AN NFL TEAM

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CAN GET IT TURNED AROUND IN A

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HURRY.

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THERE IS NO DOUBT, JOE BURROW IS

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THE MAN.

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YOU THINK HE'S POPULAR NOW, IF

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THE BENGALS WIN THIS SUPER BOWL

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AND HE BECOMES THE FIRST

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QUARTERBACK IN HISTORY TO WIN

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THE HEISMAN TROPHY, THE NATIONAL

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CHAMPIONSHIP AND A SUPER BOWL,

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HIS STARDOM WILL SKYROCKET

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ABSOLUTELY OFF THE CHARTS.

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I FULLY EXPECT HIM TO BE ON THE

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COVER OF PEOPLE MAGAZINE THE

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WORLD'S SEXIEST MAN.

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>> I WAS READING A STORY IN THE

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WALL STREET JOURNAL, THEY THINK

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THERE MIGHT BE MORE BENGALS'

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FANS THAN RAM FANS AT SOFI

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STADIUM.

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>> IT IS INCREDIBLE.

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TO ME, THE RAMS FANS, THEY LOST

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TO ST. LOUIS, BACK IN L.A., THEY

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HAVE NOT SUFFERED ENOUGH LIKE

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CINCINNATI FANS.

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AND WE MENTION THE OWNERSHIP.

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THIS IS A REDEMPTION FOR THIS

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FRANCHISE.

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THAT'S BEEN MUCH MALIGNED.

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EVEN I SAID IT THE LAST COUPLE

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OF YEARS, NOBODY OUT PIZZAS THE

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HUT, AND NOBODY OUT -- THE

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BENGALS, VINDICATION FOR OWNER

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MIKE BROWN.

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BECAUSE HIS PATIENCE HERE WITH

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ZACH TAYLOR IS PHENOMENAL.

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NOW, YOU KNOW, 16 YEARS WITH

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MARVIN LEWIS, 7 PLAYOFF TRIPS,

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NO VICTORIES, ANY OTHER COACH,

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IN ANY OTHER CITY WOULD HAVE

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BEEN JETSONED IN ONE OR TWO

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YEARS WITH A 625 AND ONE RECORD.

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HIS PATIENCE PAID OFF.

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WHEN YOU GET A DRAFT WITH JOE

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BURROW, AND YOU ADD JAMAR CHASE,

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T. HIGGINS, TYLER BOYD.

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THE FREE AGENTED THEY'VE ADDED

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ON BOTH SIDES OF THE BALL, MAN,

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IT'S A PERFECT STORM FOR THIS

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CLUB.

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>> 15 SECONDS, CHICK.

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WE NEED TO GET YOUR PREDICTION.

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THIS IS SOLID GOLD, CHICK

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LUDWIG, WHO IS GOING TO WIN THE

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SUPER BOWL?

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>> THE BENGALS 31-28.

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KEY MATCH-UP, OFFENSIVE TO THE

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DEFENSIVE OF THE RAMS, LOOK FOR

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THE BENGALS TO EMPLOY SIX AND

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SEVEN MAN PROTECTIONS TO SLOW

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DOWN THAT PASS RUSH, JOE BURROW

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GETS IT DONE, BENGALS 31-28.

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>> CHICK, I COULDN'T BE HAPPIER

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THAT YOU'RE ON THE PROGRAM.

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TUNE IN TO WLW FOR THE POSTGAME,

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HE'LL BE THERE UNTIL 1:00 IN THE

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MORNING.

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THANKS FOR BEING ON THE SHOW,

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GOOD LUCK.

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>> BILL, THANK YOU SO MUCH,

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APPRECIATE IT.

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>>

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GERRY, BACK TO YOU.

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>> BRIAN NEIL, A GUEST EARLIER

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THIS YEAR, AN EVANSVILLE NATIVE,

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BUSINESS CONSULTANT IN INDIANA,

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ALWAYS DREAMED ABOUT BEING AN

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OFFICIAL REFEREE.

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HE'LL BE REFEREEING.

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>> THE BEST THING I HOPE IS WE

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DON'T NOTICE HIM.