WEBVTT

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>> HEALTH AND WELLNESS ARE BIG

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FOCUSES EACH NEW YEAR.

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INDIANAPOLIS-BASED LIFE OMIC,

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LED BY SERIAL ENTREPRENEUR DR.

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DON BROWN, IS LAUNCHING A NEW

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TOOL IT SAYS CAN HELP PEOPLE

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LOSE WEIGHT AND PREVENT DISEASE.

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BUSINESS OF HEALTH REPORTER

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KYLIE VELETA HAS MORE.

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KYLIE.

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>> THANK YOU, GERRY.

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>>

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LIFE OMIC IS A SPINOUT FROM

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INTERACTIVE INTELLIGENCE, WHICH

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DR. DON BROWN SOLD FOR MORE THAN

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ONE-BILLION DOLLARS IN 2016.

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IN THE LAST SIX YEARS, LIFE

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OMIC HAS LAUNCHED A SERIES OF

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HEALTH LIFESTYLE APPS AND IS NOW

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ROLLING OUT ITS NEWEST PRODUCT

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CALLED LIFE ASCENT, AN APP-BASED

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WELLNESS SUBSCRIPTION SERVICE.

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JOINING ME NOW TO GIVE US THE

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DETAILS IS DR. DON BROWN, THE

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FOUNDER AND CHIEF EXECUTIVE

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OFFICER OF LIFE OMIC.

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THANK YOU FOR BEING ON THE SHOW

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TODAY.

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>> MY PLEASURE.

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>> ALL RIGHT.

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BEFORE WE TALK ABOUT YOUR NEW

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APP, LET'S TALK FIRST ABOUT LIFE

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OMIC, SORT OF THE PARENT

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COMPANY.

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EXPLAIN HOW YOUR MISSION REALLY

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CENTERS ON DATA, GENOMICS, AND

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TRANSLATING ALL OF THAT FOR YOUR

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USERS.

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>> YEAH.

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OUR REAL MISSION IS JUST TO HELP

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PEOPLE LIVE BETTER, LONGER,

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HAPPIER LIVES.

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WE STARTED OFF WORKING WITH I.U.

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SCHOOL OF MEDICINE, MY ALMA

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MATER ON CANCER RESEARCH

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PROJECTS, AND WE PUBLISHED A

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LITTLE MOBILE APP JUST FOR FUN.

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AND NOW HAVE 4 MILLION DOWNLOADS

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OF PEOPLE AROUND THE WORLD.

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>> SO INTERESTING.

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SO IN ADDITION TO BEING A HUGE

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SUCCESS IN THE TECH INDUSTRY,

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YOU'RE ALSO A MEDICAL DOCTOR.

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AND THAT PROVIDES THE BACKDROP

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FOR A LOT OF WHAT LIFE OMIC

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DOES.

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LET'S TALK ABOUT LIFE ASCENT,

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YOUR NEW APP.

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EXPLAIN HOW IT IS REALLY BASED

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ON THE LATEST RESEARCH, AND WHAT

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THE APP IS.

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>> YEAH.

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YOU KNOW, WE SPENT ABOUT A YEAR

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TRYING TO IDENTIFY THE THINGS,

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THE SIMPLE BEHAVIORAL THINGS

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THAT PEOPLE CAN DO TO IMPROVE

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THEIR HEALTH, REDUCE THEIR RISK

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OF CANCER, ALZHEIMER'S, OTHER

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DISEASES, AND WE DECIDED TO WORK

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WITH LEADING CLINICIANS AROUND

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THE COUNTRY TO PUT TOGETHER AN

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EASY TO USE PROGRAM THAT PEOPLE

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COULD ACCESS RIGHT FROM THEIR

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PHONES, THAT EACH DAY WOULD GIVE

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THEM TIPS AS TO HOW THEY CAN

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IMPROVE INSULIN SENSITIVITY AND

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OTHER FACTORS THAT ULTIMATELY

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CAN HELP THEM LIVE LONGER AND

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MORE HEALTHY LIVES.

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>> OKAY.

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SO WE HAVE TO BE REAL.

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BECAUSE EVERYONE CARES ABOUT

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FOOD.

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AND SO I THINK THAT WE DO NEED

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TO TALK ABOUT PART OF THIS IS

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YOU CAN LOSE WEIGHT ON IT.

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EXPLAIN HOW IT IS BASED ON

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INTERMITTENT FASTING, WHAT IS IT

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WITH THE FOOD?

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>> I BECAME INTERESTED WITH

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INTERMITTENT FASTING A FEW YEARS

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AGO.

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I WAS DOING A GRADUATE PROGRAM

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AT JOHNS HOPKINS, READ SOME

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PAPERS AND REALLY I CAME TO

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BELIEVE THAT IT'S A GREAT WAY,

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YOU KNOW, MOST OF US AREN'T

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CAPABLE OF RADICALLY CHANGING

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OUR DIETS.

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I LOVE BISCUITS AND GRAVY, IF

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YOU ASK ME TO PACK THOSE INTO AN

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EIGHT-HOUR WINDOW WITHIN A DAY,

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WHICH IS REALLY WHAT

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INTERMITTENT FASTING IS ABOUT.

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IT'S AMAZING HOW YOU CAN DO

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THOSE THINGS, STILL ENJOY THE

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THINGS YOU LOVE, AND YET MOVE

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TOWARD A HEALTHY WEIGHT, AND A

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BETTER BLOOD SUGAR CONTROL.

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>> OKAY.

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SO LIFE ASCENT, INDIVIDUALS CAN

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SUBSCRIBE TO IT, BUT IT IS ALSO

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A WELLNESS PROGRAM FOR

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EMPLOYERS.

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IT CAN BE USED THAT WAY.

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CAN YOU EXPLAIN THAT A LITTLE

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BIT.

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>> YEAH.

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WE DEVELOPED THE LIFE ASCENT

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PROGRAM, YOU KNOW, FOR

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INDIVIDUALS, SO ANYBODY CAN GO

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AND SIGN UP AT LIFE ASCENT.IU OR

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DOWNLOAD ONE OF OUR MOBILE APPS.

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WE OFFER IT AS PART OF A

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CORPORATE WELLNESS SOLUTION.

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WE HAVE GOT HUNDREDS OF

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COMPANIES, INCLUDING SOME

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COMPANIES, ORGANIZATIONS IN

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INDIANA ARE USING THAT TO TRY TO

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IMPROVE THE HEALTH AND WELLNESS

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OF THEIR EMPLOYEES.

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THERE'S A BIG FOCUS ON MENTAL

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HEALTH, WHICH IS A BIG DEAL

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THESE DAYS.

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SO WE'RE REALLY EXCITED ABOUT

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BOTH.

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>> AND YOU'RE SEEING SOME SWIFT

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SUCCESS.

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IN 2020, FIVE MILLION DOLLARS IN

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REVENUE.

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THAT WAS UP FROM 2 MILLION IN

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2019.

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WHAT DO YOU THINK IS LEADING TO

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THAT SUCCESS?

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>> WELL, YOU KNOW, INITIALLY, AS

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I SAID, WE WERE JUST FOCUSED ON

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WORKING WITH I.U. SCHOOL OF

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MEDICINE, ON CANCER RESEARCH.

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THAT NOW HAS BEEN MOVED OVER

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INTO I.U. HEALTH.

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BUT WE'RE ALSO NOW STARTING TO

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DEAL WITH OTHER ORGANIZATIONS,

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SELLING OUR WELLNESS SOLUTIONS,

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AND SO THAT'S GENERATING

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ADDITIONAL REVENUE FOR US.

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>> AND LIFE ASCENT IS AVAILABLE

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NATIONWIDE, BUT EXPLAIN HOW YOU

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HOPE HOOSIERS PLAY A BIG ROLE IN

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ITS GROWTH, AND HOW IT'S USED.

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>> WELL, YOU KNOW, OBVIOUSLY WE

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HAVE A TREMENDOUS PRESENCE IN

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INDIANA.

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WE'VE GOT GREAT RELATIONSHIPS

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WITH ORGANIZATIONS LIKE I.U.

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HEALTH AND THE SCHOOL OF

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MEDICINE.

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SO, IT JUST KIND OF NATURAL TO

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START AT OUR HOME BASE, YOU

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KNOW, SADLY, A LOT OF HOOSIERS

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ARE OVERWEIGHT, YOU KNOW,

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FIGHTING TYPE 2 DIABETES.

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WE REALLY THINK THIS IS

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SOMETHING THAT CAN BEND THE

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CURVE.

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WE TRY TO LEAD PEOPLE THROUGH

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VERY SMALL STEPS SO THAT THEY

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CAN INCREMENTALLY IMPROVE THEIR

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HEALTH HABITS, AND THOSE LITTLE

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BABY STEPS ADD UP TO BIG CHANGES

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OVER THE LONG HAUL.

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>> ALL RIGHT.

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BECAUSE YOU'RE NOT BUSY ENOUGH

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RUNNING A COMPANY, YOU ALSO

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WROTE A BOOK.

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WE HAVE ABOUT 30 SECONDS LEFT.

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TELL US QUICKLY ABOUT THE BOOK.

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>> CALLED UNDERSTANDING LIFE,

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AND IT REALLY REFLECTS KIND OF

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MY ODYSSEY AND LEARNING ABOUT

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HOW THE BODY WORKS, HOW THERE

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ARE PROGRAMS IN OUR CELLS THAT

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WE CAN ACTIVATE LIKE

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INTERMITTENT FASTING, EXPOSURE

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TO COLD, SAUNAS, OTHER THINGS.

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SO IT WAS A LOT OF FUN TO WRITE,

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AND ALL PROCEEDS GO TO THE RILEY

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CHILDREN'S HOSPITAL.

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>> ALL RIGHT.

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DR. DON BROWN, AGAIN, LAUNCHING

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LIFE ASCENT AS PART OF LIFE