WEBVTT

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>> FALL IN INDIANA - DRUMS UP

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THOUGHTS OF APPLE ORCHARDS,

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PUMPKINS AND THE TURNING OF THE

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LEAVES.

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BUT AGRICULTURE LEADERS SAY IT'S

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ALSO A TIME TO RECOGNIZE THE

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STATE'S MASSIVE PROFILE IN THE

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PORK INDUSTRY. INDIANA IS THE

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FOURTH-LARGEST PORK EXPORTER IN

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THE COUNTRY, GENERATING $377

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MILLION A YEAR.

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THE STATE IS MARKING NATIONAL

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PORK MONTH BY INVITING HOOSIERS

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TO DINE ALONG THE TENDERLOINS

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LOVERS TRAIL.

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FOR MORE ON PORKTOBER AND HOW

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IT'S DESIGNED TO HELP HOOSIER

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RESTAURANTS AND THE ECONOMY, I'M

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PLEASED TO BE JOINED BY INDIANA

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DESTINATION DEVELOPMENT

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CORPORATION SECRETARY AND CEO

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ELAINE BEDEL.

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ELAINE, AS ALWAYS, WELCOME TO

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THE SHOW.

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>> THANK YOU, GERRY. HAPPY TO BE

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HERE.

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>> ESPECIALLY HAPPY TO CELEBRATE

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PORKTOBERFEST, A NEW EVENT, A

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FUN ELEMENT, TO BE SURE. THERE

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IS ALSO AN ECONOMIC IMPACT

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ELEMENT AS WELL. AS I MENTIONED,

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INDIANA THE FOURTH LARGEST PORK

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EXPORTER IN THE COUNTRY. BIG

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INDUSTRY WITH NEARLY

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$400 MILLION GENERATED ANNUALLY.

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VERY IMPORTANT TO THE ECONOMY.

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>> ABSOLUTELY. WE HAVE 3,000

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PORK PRODUCERS IN THE STATE OF

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INDIANA. WHAT BETTER TO

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CELEBRATE PORK THAN IN PORKTOBER

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WHERE WE REALLY TALK ABOUT THE

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BREADED PORK TENDERLOIN.

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SOMETHING THAT ALL OF US ENJOY.

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THE INTERESTING THING ABOUT A

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PORK TENDERLOIN SANDWICH, YOU'VE

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GOT THE PORK, YOU USUALLY

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POUNDED, MAYBE BREADED, AND THEN

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DEEP FRIED. BUT AFTER THAT,

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WE'VE GOT 70 DIFFERENT

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RESTAURANTS ON OUR TRAIL THAT

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WILL PUT THEIR OWN SECRET

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INGREDIENT TO IT. EACH MIGHT BE

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A LITTLE DIFFERENT, BUT THEY'RE

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ALL DELICIOUS.

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>> TALK ABOUT THIS. THIS IS PART

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OF A STRATEGY. I THINK YOU HAVE

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THERE AT THE INDIANA DESTINATION

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DEVELOPMENT CORPORATION TO

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SUPPORT LOCAL RESTAURANTS,

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SUPPORT LOCAL COMMUNITIES, AS

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WELL. YOU MENTIONED 70

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RESTAURANTS PARTICIPATING ALONG

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THIS TENDERLOIN LOVERS TRAIL.

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THERE IS AN INCENTIVE FOR FOLKS

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TO GET OUT THERE BECAUSE THERE

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IS A T-SHIRT IF YOU SAMPLE A FEW

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OF THOSE RESTAURANTS.

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>> ABSOLUTELY. THANKS TO THE

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INDIANA PORK PRODUCERS

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ASSOCIATION, THEY'RE PROVIDING A

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FREE T-SHIRT, RED, PORK

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TENDERLOIN, INDIANA SANDWICH, IF

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YOU TRY FIVE DIFFERENT

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RESTAURANTS ON THAT TENDERLOIN

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TRAIL DURING THE MONTH OF

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OCTOBER, YOU'LL GET A FREE

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T-SHIRT. BEYOND THAT WITH THE

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PORK PRODUCERS, INDIANA PORK

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PRODUCERS ARE DOING, THEY'RE

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GIVING A THOUSAND DOLLARS TO THE

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TOP FIVE RESTAURANT THAT IS HAVE

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THE MOST CHECK-INS. AND I CAN

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EXPLAIN THAT IN A MINUTE, AS

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WELL. SO IT'S NOT ONLY DO YOU

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GET SOMETHING FOR EATING THE

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PORK TENDERLOIN THAT RESTAURANTS

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GET SOMETHING FOR PRODUCING THEM

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AND BEING AT THE TOP OF THE

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LIST.

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>> BIG BOOST OBVIOUSLY

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RESTAURANTS WHO HAVE HAD A VERY

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CHALLENGING TIME THE LAST 18

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MONTHS, YOU CAN FIND OUT MORE

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INFORMATION ON THE T-SHIRT AT

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VISIT INDIANA.COM. ELAINE, THE

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IMPACT, THESE COMMUNITIES, A LOT

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OF COMMUNITIES INCREASINGLY, AS

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YOU TALK ABOUT AGRITOURISM, A

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WAY TO MAYBE JUMP START THEIR

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LOCAL ECONOMIES.

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>> RIGHT. WELL, THE INDIANA

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CULINARY TRAIL'S PASSPORT THAT

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ANYONE CAN SIGN UP FOR FREE,

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VISIT INDIANA.COM, YOU CAN SEE

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21 DIFFERENT TRAILS, DOING THIS

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IN PARTNERSHIP WITH THE INDIANA

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FOOTWAYS ALLIANCE. THEY CURE

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RATE THE TRAILS. YOU HAVE TO BE

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A LOCALLY OWNED RESTAURANT TO BE

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ON THE TRAIL. USING LOCALLY

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GROWN INGREDIENTS IN YOUR

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PRODUCT. AND SO IT IS ALL

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HELPING THE COMMUNITY, THE

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ECONOMY, AND SO IT IS IMPORTANT

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TO DO THAT. BECAUSE AS YOU SAID,

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WE HAVEN'T QUITE FULLY RECOVERED

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FROM THE PANDEMIC, WE NEED TO

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GET PEOPLE OUT THERE AND HELP

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THESE FAMILY-OWNED BUSINESSES

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SURVIVE THIS AND REALLY START

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THRIVING.

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>> ICE CREAM, BREWERIES,

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DISTILLERIES, PASSPORT, A WAY TO

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GET ACCESS TO ALL OF THOSE.

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ELAINE BEDEL, THANKS FOR JOINING

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US ON THIS VERY IMPORTANT

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INITIATIVE, PART OF A