WEBVTT

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♪♪

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>> IT'S TIME TO GO INSIDE

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INNOVATION BROUGHT TO YOU BY

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ALLEGION. PIONEERING SAFETY.

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GLOBAL MARKETING TECH COMPANY,

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EMARSYS HAS A NEW CEO.

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JOANNA MILLIKEN HAS BEEN AT THE

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HELM FOR LITTLE MORE THAN A WEEK

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BUT IS ALREADY MAPPING OUT SOME

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BIG PLANS FOR HER FIRST 6 MONTHS

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IN THE NEW ROLE.

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I'M PLEASED TO WELCOME HER TO

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THE SHOW... TO LEARN MORE ABOUT

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THOSE PLANS AND HOW THEY MIGHT

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IMPACT THE NORTH AMERICAN H-Q IN

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INDIANAPOLIS.

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JONAH, WELCOME TO THE -- JOANNA,

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WELCOME TO THE SHOW.

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>> I'M EXCITED TO BE HERE WITH

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YOU TODAY.

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>> YOU DIDN'T GROW UP HERE, YOU

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HAVE STRONG TECHNOLOGY ROOTS

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HERE. I FOUND THIS AN AMAZING

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STATISTIC. YOU WERE EMPLOYEE

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NUMBER ONE AFTER THE FOUNDERS,

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AT EXACTTARGET.

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>> ABSOLUTELY. I HAVE BEEN HERE

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IN THE MARKETING TECHNOLOGY

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SCENE SINCE DAY ONE WITH

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EXACTTARGET, REALLY, REALLY

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PROUD OF THAT HERITAGE, IT'S

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LITERALLY 20 YEARS AGO IN AUGUST

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THAT I STARTED WITH EXACTTARGET,

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AND JUST A MERE 20 YEARS LATER

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HERE I AM CEO AT EMARSYS.

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>> A BIG JOB. AND YOU'RE

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LITERALLY JUST NOW TAKING THE

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HELM. YOU'VE COME TO EMARSYS

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FROM THE TECH GIANT SAP WHICH

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ACQUIRED EMARSYS. TALK ABOUT

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THAT ROLE, TALK ABOUT YOUR ROLE.

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THE VISION YOU HAVE FOR THE

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COMPANY.

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>> YEAH, ABSOLUTELY. SO, EMARSYS

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IS FULLY OWNED BY SAP. SAP IS A

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TOP FIVE TECH GIANT GLOBALLY

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POWERING 60%, I THINK, OF THE

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WORLD'S BUSINESS IN SOME

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CAPACITY IN THE BACK OFFICE. AND

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THEY ACQUIRED EMARSYS HERE TO BE

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A PART OF THE BROADER PORTFOLIO

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OF THEIR CUSTOMER EXPERIENCE

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SOLUTIONS. AND IT IS JUST GOING

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TO GIVE US A LOT MORE HORSEPOWER

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IN THE MARKET AND FUEL OUR

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GROWTH PROBLEMS MORE AND FASTER

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THAN WE COULD ON OUR OWN.

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>> GIVE A THUMBNAIL DESCRIPTION

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OF EMARSYS, 4,000 PLUS

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CUSTOMERS, RETAIL AND

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E-COMMERCE, WHAT IS IT THAT

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EMARSYS DOES?

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>> YEAH. EMARSYS STEMS FROM

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EMAIL MARKETING SYSTEMS. IT IS A

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MARKETING TECHNOLOGY PLATFORM.

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WE PROVIDE MARKETERS THE ABILITY

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TO GATHER AND COLLECT DATA IN A

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REALLY PERMISSIONED AND TRUSTED

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WAY AND USE THAT TO PERSONALIZE

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OUR MARKETING CAMPAIGNS ACROSS

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ALL CHANNELS. WHAT WE DO WITH

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THAT PLATFORM THAT'S A LITTLE

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DIFFERENT THAN SOME, WE'RE

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REALLY, REALLY HYPER FOCUSED AS

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A TEAM AND AS A PRODUCT ON THOSE

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OUTCOMES AND REALLY HELPING THE

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MARKETERS GET TIME TO VALUE

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WORK -- I'M USING OTHER

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SOLUTIONS.

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>> AS YOU LOOK AT YOUR VISION,

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YOU'RE JUST NOW GETTING INTO THE

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ROLE CERTAINLY. WHERE DO YOU SEE

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THE DIRECTION, IF YOU WILL, OF

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EMARSYS, THE OPPORTUNITIES THAT

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YOU SEE IN THIS REALLY

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CHALLENGING ENVIRONMENT WHEN IT

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COMES TO RETAIL?

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>> YEAH. IT'S A SUPER

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CHALLENGING ENVIRONMENT, BECAUSE

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MARKETERS, IT'S A TOUGH TIME TO

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BE A MARKETER. AND THE AVERAGE

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TENOR OF A CMO IS THE LOWEST

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IT'S EVER BEEN. SO OUR CUSTOMERS

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ARE STRESSED, AND REALLY WORKING

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HARD TO MEET THE DEMANDS OF

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COVID AND WHAT'S HAPPENING IN

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THE RETAIL INDUSTRY, OF COURSE,

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AND THAT PRESENTS OPPORTUNITY

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FOR US TO HELP THEM. EMARSYS HAS

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BEEN GROWING ON ITS OWN PRETTY

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SIGNIFICANTLY YEAR-OVER-YEAR.

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AND AGAIN WE CAN SUPER CHARGE

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THAT GROWTH. ALSO IT GIVES US AN

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OPPORTUNITY TO EXPAND OUR REACH.

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SO WE HAVE AN OPPORTUNITY TO

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EXTEND INTO NEW INDUSTRIES, NEW

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GEOGRAPHIES, AND REALLY BRING

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OUR MISSION AND BRING THAT POWER

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BACK TO THE MARKETER, AS WE CALL

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IT, MORE GLOBALLY AROUND THE

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WORLD THAN WE ALREADY DO TODAY.

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>> FINAL QUESTION FOR YOU, AS

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YOU LOOK, YOU HAVE GREAT

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PERSPECTIVE ON THE GROWTH OF THE

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TECH ECOSYSTEM IN INDIANAPOLIS

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AND MORE BROADLY, IN INDIANA,

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BUT EMARSYS IS A GREAT EXAMPLE

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OF A MARKETING TECH COMPANY, 100

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PLUS EMPLOYEES, NORTH AMERICAN

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HEADQUARTERS, WITH SAP AS THE

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OWNER, WHAT -- SAP IS ANOTHER

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BIG TECH PLAYER WITH AN INTEREST

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AND A PRESENCE IN INDIANA.

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>> YEAH. I THINK IT SAYS A LOT,

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RIGHT, ABOUT WHAT WE HAVE IN

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INDIANAPOLIS THAT I'VE BEEN SO

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PROUD OF AND TRYING TO HELP GROW

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FOR SO LONG. THEY SEE THE

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EXPERTISE THAT WE'VE DEVELOPED,

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PARTICULARLY IN THE MARKETING

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ECOSYSTEM. BUT ALSO THE TALENT.

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SO WE HAVE ALL THAT EXPERIENCE,

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WE'RE STILL REAPING THE REWARDS

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FROM EXACTTARGET, YOU COMBINE

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THAT WITH ALL THE EARLY TALENT

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WE HAVE FROM OUR GREAT

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UNIVERSITIES, IT IS JUST A

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PERFECT MATCH. SAP DOESN'T MAKE

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THESE DECISIONS LIGHTLY, AS YOU

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CAN IMAGINE. AND THEY WERE

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DELIBERATE ABOUT INDIANAPOLIS.

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>> VERY GOOD. JOANNA MILLIKEN

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THE NEW CEO AT EMARSYS. THANK

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YOU VERY MUCH, CONGRATULATIONS

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ON THE NEW ROLE, LOOK FORWARD TO

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HAVING YOU ON THE SHOW