WEBVTT

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>>OLIVER WINERY & VINEYARDS IS
ON A ROLL!
WINE BUSINESS MONTHLY NOW RANKS
OLIVER AS THE 29TH LARGEST

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WINERY IN THE US.
SINCE 2014, OLIVER HAS MORE THAN
DOUBLED ITS GEOGRAPHIC REACH,
NOW DISTRIBUTING IN 41 STATES.

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I'M PLEASED TO WELCOME CEO JULIE
ADAMS BACK TO THE SHOW TO TALK
ABOUT THE STRATEGY BEHIND
EXPANDED PRODUCTION CAPACITY.

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AND WHAT IS NEXT.
JULIE THANK YOU FOR JOINING US.
>> THANK YOU FOR HAVING ME.
PLEASURE TO BE HERE.

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>> SO MANY PEOPLE CERTAINLY HAVE
HEARD OF OLIVER AND THE STORY OF
BILL ALL OVER THE LAW PROFESSOR
HOMEMADE WINEMAKER STARTED THE

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COMPANY IN 1972.
A LOT HAS CHANGED AND A GROWTH
TRAJECTORY.
>> YES, HE WAS PROUD TO DOUBLE

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IN SIZE AND THE LAST TWO AND A
HALF YEARS SO WE HAVE GROWN A
LONG WAY SINCE 1972.
>> WE WERE TALKING OFF-CAMERA A

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MOMENT AGO AND THE REAL TURNING
POINT IF YOU WILL WAS A COUPLE
OF YEARS AGO IN THE INTRODUCED
VERSION OF MOSCATO.

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SO THOSE PRODUCTS ARE REALLY
ACCELERATING GROWTH.
TALK ABOUT THAT.
>> THEY SURE HAVE.

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WE RELEASED THAT AS A SMALL
BATCH IN OUR TASTING ROOM ABOUT
FIVE YEARS AGO AND OFTEN TIMES
WE USE THE TASTING ROOM AS A

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PLACE TO TRY THINGS OUT AND SEE
HOW CUSTOMERS RESPOND AND
IMMEDIATELY THEY UNSEATED THE
BIG SELLERS RIGHT AWAY.

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AND THEY ARE WINES, SCOTTO THAT
WE USE FRUIT JUICE AND EXTRACTS
TO FLAVOR THEM AND THEY HAVE A
LOT OF DIFFERENT ASPECTS THAT

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CUSTOMERS HAVE RESPONDED TO.
THEY HAVE EFFERVESCENCE AND
LOWER ALCOHOL, WHICH IS
IMPORTANT AND SOMETHING FOLKS

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ARE RESPONDING TO TODAY AND THEY
JUST HAVE A CRISP REFRESHING
TASTE THAT PEOPLE LOVE.
>> FOLKS MAY NOT KNOW IT HAS

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EXPANDED YOUR GEOGRAPHIC REACH
AND FOOTPRINT IN A BIG WAY.
WHEN THOSE PRODUCTS WERE
INTRODUCED YOU WERE IN 14 STATES

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AND IT'S GROWN EXPONENTIALLY.
>> YES, AND TODAY 41 STATES AND
WE WERE ABLE TO TAKE THOSE
RHYMES AND WORK WITH OUR

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PARTNERS IN THE MIDWEST AND
EXPAND THE FOOTPRINT WE HAVE
WITH THEM AND LOTS OF STATES
THROUHOUT THE U.S. TODAY.

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>> I KNOW EARLIER THIS YEAR IT
WAS ANNOUNCED THAT A NEW YORK
INVESTMENT FIRM HAD TAKEN A
MAJORITY STAKE IN OLIVER AND IN

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THE MARKET NOW, AGAIN AS WE WERE
TALKING BEFORE THE INTERVIEW A
CONSOLIDATED INDUSTRY SO HAVING
THAT PLAYER INVOLVED WITH OLIVER

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YOU VIEW AS A REAL POSITIVE.
>> SURE HAVE.
SO WE FOCUSED ON THAT INVESTMENT
IN MARCH AND THEY HAVE BROUGHT

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INVESTMENT ADVISORS WHO WORKED
IN THE INDUSTRY AT THE HIGHEST
LEVELS TO OUR BUSINESS TO THE
TABLE AND THEY HAVE WORKED AT

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THE HIGHEST LEVEL AND HEISER
BOTH -- AND HENNESSEY AND IN AN
INDUSTRY LIKE OURS WHERE THE TOP
INDUSTRIES SELL 50 PERCENT OF

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THE WINE THOSE ARE BIG BRANDS WE
HAVE FIERCE COMPETITIVE PLACE IN
WHICH WE ARE SELLING OUR WIND
TODAY AND HAVING PEOPLE THAT ARE

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RESOURCES FOR US THAT KNOW HOW
LARGER PLAYERS OPERATE AND HOW
THEY SCALE AND MANUFACTURE HAS
BEEN REALLY IMPORTANT FOR US AS

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WE KEEP BUILDING THE WINERY.
>> YOU HAVE DOUBLED PRODUCTION
AND ADDED JOBS AS WELL AND THE
TRAJECTORY LOOKS TO CONTINUE.

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JULIE ADAMS THE CEO AT OLIVER.