WEBVTT

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WOULD BE AFFECTED BY THE DEAL.
NOW, ON TO A COMPETITION IN
INDIANA SETTING UP THE NEXT
GENERATION OF HOOSIER

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ENTREPRENEURS.
>> HELLO, MY NAME IS BRAYTON
ROSE AND MY BUSINESS FOR
INNOVATE WITHIN IS CALLED

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CONSCIOUS. CONSCIOUS IS
COMPREHENSIVE AND SECURITY
MEASURING TOOL THAT WILL
COMPLETELY CHANGE THE WAY WE

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MEASURE PUBLIC HEALTH.
>> THAT IS
LINTON STOCKTON HIGH SCHOOL'S
BRAYTON ROSE A BUDDING HOOSIER

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ENTREPRENEUR JUST GRADUATED HIGH
SCHOOL WITH A POTENTIAL BIG IDEA
AND GAME-CHANGER IN THE NEW
REALITY OF COVID-19.

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BRAYTON IS ONE OF HUNDREDS OF
INDIANA HIGH SCHOOL STUDENTS TO
TAKE PART IN INNOVATE WITHIN'S
SPARK PITCH COMPETITION THE

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LARGEST OF ITS KIND IN THE
COUNTRY - A PROGRAM DESIGNED FOR
YOUNG ENTREPRENEURS INTERESTED
IN TURNING THEIR BUSINESS DREAMS

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INTO REALITY.
THERE'S A BIG POT AT THE END OF
THE RAINBOW FOR THE WINNERS -
$25,000 AND A CHANCE TO

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COLLABORATE WITH SOME OF THE
BIGGEST INNOVATORS IN THE WORLD.
FOR MORE ON THE PITCH
COMPETITION, WE ARE JOINED BY

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INNOVATE WITHIN PRESIDENT AND
FOUNDER DON WETTRICK AND THIS
YEAR'S WINNER, ZION DUNAWAY,
CO-OWNER & FOUNDER OF SOUTHERN

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INDIANA BAIT COMPANY.
GENTLEMEN E WELCOME TO THE
PROGRAM.
>> THANKS FOR HAVING US.

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>> THIS MAY BE MY FAVORITE STORY
OF THE WEEK. THIS IS A PROGRAM
IN FOUR YEARS THAT HAS GONE FROM
REALLY KIND OF A NEAT THING TO

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DO TO A REALLY IMPORTANT
ENTREPRENEURIAL EVENT IN OUR
STATE, DON, YOU'RE SUCH A
SUPPORTER OF ENTREPRENEURS,

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ESPECIALLY YOUNG ENTREPRENEURS
IN INDIANA, GIVE US A THUMBNAIL
OF THIS COMPETITION, INNOVAT
WITHIN.

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>> INNOVATE WITHIN IS ACTUALLY
THE BIGGEST FISH COMPETITION IN
THE COUNTRY FOR HIGH SCHOOL
STUDENTS, IT IS AN OPPORTUNITY

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FOR YOUNG INNOVATORS TO SEE
PROBLEMS AS OPPORTUNITIES,
ESSENTIALLY. ENTREPRENEURS ARE
ALWAYS LOOKING OUGHT FOR THAT

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NEXT OPPORTUNITY. AND SO WE HAVE
BASICALLY SCALED AND GROWN, BUT
WE WANT TO HIT MORE STUDENTS TO
WHERE THEY'RE WANTING TO COME UP

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WITH AN IDEA, MEET WITH THEIR
SMALL BUSINESS DEVELOPMENT
CENTER IN MANY CASES AFTER ROUND
TWO AND BE ABLE TO PITCH A REAL

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IDEA TO GROW AND SCALE INDIANA'S
ECONOMY.
>> IN TERMS OF WHAT THIS HAS
SPARKED, IF YOU WILL, IN TERMS

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OF INTEREST, 75% OF THE COUNTIES
IN THE STATE ARE REPRESENTED IN
THE COMPETITION WITH
APPLICATIONS, RIGHT?

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>> YEAH, ABSOLUTELY, GERRY. 75%,
AND A LARGE PART BECAUSE WE HAD
11 UNIVERSITY SPONSORSHIPS AND #
SCHOLARSHIPS. EVEN DURING COVID,

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WE'VE BEEN ABLE TO DOUBLE EVERY
YEAR. THIS IS THE FOURTH YEAR
FOR INNOVATE WITHIN. AND BECAUSE
A LOT OF THESE SCHOLARSHIPS WERE

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SO ENTICING WE DOUBLED. HOPE TO
HIT 100 OF THE COUNTIES THIS
YEAR.
>> LET'S LOOK AT THAT INNOVATION

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IN TERMS OF THE TEAM WINNER THIS
YEAR. ZION DUNAWAY YOUR CO-OWNER
WITH YOUR BROTHER OF SOUTHERN
BAIT COMPANY, GIVE US THE

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DESCRIPTION OF SOUTHERN INDIANA
BAIT COMPANY, REALLY WHAT YOU'RE
ALL ABOUT?
>> ME AND MY BROTHER, WE STARTED

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OUR OWN BAIT COMPANY, OUR WHOLE
FOCUS WAS TO BRING THE MARKET
SOMETHING THAT WE DIDN'T SEE
OURSELVES, WHICH WAS THE

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CUSTOMIZABILITY OF IT, AS WELL
AS DURABILITY. AND WE'VE TAKEN
TAKEN -- SEVERAL DIFFERENT
MANUFACTURERS TO MAKE OUR OWN

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BLENDS THAT GIVES YOU ACTION TO
EACH SPECIFIC BAIT THAT WE MAKE
AS WELL AS MAINTAINING THE
DURABILITY THAT WE WANT

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OURSELVES.
>> YEAH, SO YOU SAW A NEED OUT
THERE, AND ARE ADDRESSING IT.
YOU'RE SAYING REALLY IS THE

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QUALITY OF THE BAIT, THE QUALITY
OF YOUR PRODUCT THAT REALLY IS
YOUR BIG SELLING POINT.
>> YEP. AND THAT POINT RIGHT

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THERE KEEPS CUSTOMERS COMING
BACK OVER AND OVER.
>> OKAY. LET'S TALK ABOUT EARLY
ON, YOU'RE OBVIOUSLY EARLY STAGE

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COMPANY, YOU'RE GETTING A LOT OF
TRACTION AND INTEREST, I KNOW
YOU GOT AN APPOINTMENT AT A BIG
SHOW DOWN IN, I THINK,

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TENNESSEE. TALK ABOUT HOW FOLKS
ARE REACTING TO YOUR PRODUCT?
>> YEAH, WE JUST KEEP GETTING
GREAT REVIEWS BECAUSE OUR BAITS,

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THEY WILL CATCH FIVE TIMES THE
FISH USUALLY. JUST BECAUSE OUR
WHOLE THING WAS IN THE BIG
INDUSTRY OF IT IS YOU CAN BUY

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BAITS FROM WAL-MART, BASS PRO,
AFTER ONE OR TWO FISH YOU WOULD
HAVE TO PUT ON NEW BAIT.
STARTING OUT WE DID IT AS A

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HOBBY, AND THIS IS SOMETHING WE
CAN REALLY TAKE OFF WITH, WE
STARTED -- TO LOCAL FISHERMEN
AND TOURNAMENTS, AND EVERYBODY

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WAS REALLY IMPRESSED WITH THE
QUALITY OF IT. AND THE -- THAT
WE OFFER, BECAUSE WE CAN TAKE
AND MAKE A COLOR THAT IS

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NON-EXISTENT ON THE MARKET
ALREADY.
>> VERY INTERESTING CONCEPT.
DON, THIS IS PART OF A BIGGER

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PROGRAM, YOU FLY THESE FINALISTS
OUT TO PLACES AROUND THE COUNTRY
WHERE THEY CAN LEARN FROM OTHER
INNOVATORS AND ENTREPRENEURS AND

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THE MONEY IN THIS CASE, WITH THE
WINNERS HERE, ZION AND HIS
BROTHER, PUTTING WINNINGS BACK
INTO THE COMPANY. THIS HAS GONE

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FROM A COOL LITTLE PITCH
COMPETITION TO SOMETHING THAT
REALLY HAS BOTTOM LINE IMPACT.
>> YEAH, ABSOLUTELY, GERRY. I

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MEAN, REALLY IN THE ORIGINS OF
THIS, SOMETIMES IT WAS AN IDEA
COMPETITION, BUT THIS YEAR'S
FINALISTS, ALL OF THEM HAD AT

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WORST A GOOD LOOKING PROTOTYPE.
WE HAVE INVESTED MONEY IN OUR
STUDENTS SO THEY CAN INVEST IN
INDIANA EVERY STEP OF THE WAY.

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THIS YEAR WE WENT TO PHOENIX
SCOTTSDALE, WE WERE TELLING
STUDENTS, SEE WHAT IS GOING ON,
BRING IT BACK TO INDIANA, WE

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LIVE IN A MANUFACTURING STATE.
SO WE WANT OUR KIDS TO BE ABLE
TO TREAT THIS ABSOLUTELY LIKE
IT'S REAL, BECAUSE IT IS, AND

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ALSO OUR UNIVERSITY SPONSORS ARE
JUST SALIVATING AT THE IDEA OF
GETTING STUDENTS LIKE THIS TO
POSSIBLY IF THEY'RE NOT READY

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YET TO CONTINUE TO JOURNEY AT
THEIR INSTITUTION.
>> VERY GOOD. INNOVATE WITHIN,
GROWING LIKE GANG BUT THEERS,

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DON, THANK YOU SO MUCH FOR YOUR
EFFORT AND LEADERSHIP, IN THE
ENTREPRENEURSHIP SPACE,
CONGRATULATIONS TO YOU AND YOUR

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BROTHER, KEEP US POSTED, I