WOULD BE AFFECTED BY THE DEAL. NOW, ON TO A COMPETITION IN INDIANA SETTING UP THE NEXT GENERATION OF HOOSIER
ENTREPRENEURS. >> HELLO, MY NAME IS BRAYTON ROSE AND MY BUSINESS FOR INNOVATE WITHIN IS CALLED
CONSCIOUS. CONSCIOUS IS COMPREHENSIVE AND SECURITY MEASURING TOOL THAT WILL COMPLETELY CHANGE THE WAY WE
MEASURE PUBLIC HEALTH. >> THAT IS LINTON STOCKTON HIGH SCHOOL'S BRAYTON ROSE A BUDDING HOOSIER
ENTREPRENEUR JUST GRADUATED HIGH SCHOOL WITH A POTENTIAL BIG IDEA AND GAME-CHANGER IN THE NEW REALITY OF COVID-19.
BRAYTON IS ONE OF HUNDREDS OF INDIANA HIGH SCHOOL STUDENTS TO TAKE PART IN INNOVATE WITHIN'S SPARK PITCH COMPETITION THE
LARGEST OF ITS KIND IN THE COUNTRY - A PROGRAM DESIGNED FOR YOUNG ENTREPRENEURS INTERESTED IN TURNING THEIR BUSINESS DREAMS
INTO REALITY. THERE'S A BIG POT AT THE END OF THE RAINBOW FOR THE WINNERS - $25,000 AND A CHANCE TO
COLLABORATE WITH SOME OF THE BIGGEST INNOVATORS IN THE WORLD. FOR MORE ON THE PITCH COMPETITION, WE ARE JOINED BY
INNOVATE WITHIN PRESIDENT AND FOUNDER DON WETTRICK AND THIS YEAR'S WINNER, ZION DUNAWAY, CO-OWNER & FOUNDER OF SOUTHERN
INDIANA BAIT COMPANY. GENTLEMEN E WELCOME TO THE PROGRAM. >> THANKS FOR HAVING US.
>> THIS MAY BE MY FAVORITE STORY OF THE WEEK. THIS IS A PROGRAM IN FOUR YEARS THAT HAS GONE FROM REALLY KIND OF A NEAT THING TO
DO TO A REALLY IMPORTANT ENTREPRENEURIAL EVENT IN OUR STATE, DON, YOU'RE SUCH A SUPPORTER OF ENTREPRENEURS,
ESPECIALLY YOUNG ENTREPRENEURS IN INDIANA, GIVE US A THUMBNAIL OF THIS COMPETITION, INNOVAT WITHIN.
>> INNOVATE WITHIN IS ACTUALLY THE BIGGEST FISH COMPETITION IN THE COUNTRY FOR HIGH SCHOOL STUDENTS, IT IS AN OPPORTUNITY
FOR YOUNG INNOVATORS TO SEE PROBLEMS AS OPPORTUNITIES, ESSENTIALLY. ENTREPRENEURS ARE ALWAYS LOOKING OUGHT FOR THAT
NEXT OPPORTUNITY. AND SO WE HAVE BASICALLY SCALED AND GROWN, BUT WE WANT TO HIT MORE STUDENTS TO WHERE THEY'RE WANTING TO COME UP
WITH AN IDEA, MEET WITH THEIR SMALL BUSINESS DEVELOPMENT CENTER IN MANY CASES AFTER ROUND TWO AND BE ABLE TO PITCH A REAL
IDEA TO GROW AND SCALE INDIANA'S ECONOMY. >> IN TERMS OF WHAT THIS HAS SPARKED, IF YOU WILL, IN TERMS
OF INTEREST, 75% OF THE COUNTIES IN THE STATE ARE REPRESENTED IN THE COMPETITION WITH APPLICATIONS, RIGHT?
>> YEAH, ABSOLUTELY, GERRY. 75%, AND A LARGE PART BECAUSE WE HAD 11 UNIVERSITY SPONSORSHIPS AND # SCHOLARSHIPS. EVEN DURING COVID,
WE'VE BEEN ABLE TO DOUBLE EVERY YEAR. THIS IS THE FOURTH YEAR FOR INNOVATE WITHIN. AND BECAUSE A LOT OF THESE SCHOLARSHIPS WERE
SO ENTICING WE DOUBLED. HOPE TO HIT 100 OF THE COUNTIES THIS YEAR. >> LET'S LOOK AT THAT INNOVATION
IN TERMS OF THE TEAM WINNER THIS YEAR. ZION DUNAWAY YOUR CO-OWNER WITH YOUR BROTHER OF SOUTHERN BAIT COMPANY, GIVE US THE
DESCRIPTION OF SOUTHERN INDIANA BAIT COMPANY, REALLY WHAT YOU'RE ALL ABOUT? >> ME AND MY BROTHER, WE STARTED
OUR OWN BAIT COMPANY, OUR WHOLE FOCUS WAS TO BRING THE MARKET SOMETHING THAT WE DIDN'T SEE OURSELVES, WHICH WAS THE
CUSTOMIZABILITY OF IT, AS WELL AS DURABILITY. AND WE'VE TAKEN TAKEN -- SEVERAL DIFFERENT MANUFACTURERS TO MAKE OUR OWN
BLENDS THAT GIVES YOU ACTION TO EACH SPECIFIC BAIT THAT WE MAKE AS WELL AS MAINTAINING THE DURABILITY THAT WE WANT
OURSELVES. >> YEAH, SO YOU SAW A NEED OUT THERE, AND ARE ADDRESSING IT. YOU'RE SAYING REALLY IS THE
QUALITY OF THE BAIT, THE QUALITY OF YOUR PRODUCT THAT REALLY IS YOUR BIG SELLING POINT. >> YEP. AND THAT POINT RIGHT
THERE KEEPS CUSTOMERS COMING BACK OVER AND OVER. >> OKAY. LET'S TALK ABOUT EARLY ON, YOU'RE OBVIOUSLY EARLY STAGE
COMPANY, YOU'RE GETTING A LOT OF TRACTION AND INTEREST, I KNOW YOU GOT AN APPOINTMENT AT A BIG SHOW DOWN IN, I THINK,
TENNESSEE. TALK ABOUT HOW FOLKS ARE REACTING TO YOUR PRODUCT? >> YEAH, WE JUST KEEP GETTING GREAT REVIEWS BECAUSE OUR BAITS,
THEY WILL CATCH FIVE TIMES THE FISH USUALLY. JUST BECAUSE OUR WHOLE THING WAS IN THE BIG INDUSTRY OF IT IS YOU CAN BUY
BAITS FROM WAL-MART, BASS PRO, AFTER ONE OR TWO FISH YOU WOULD HAVE TO PUT ON NEW BAIT. STARTING OUT WE DID IT AS A
HOBBY, AND THIS IS SOMETHING WE CAN REALLY TAKE OFF WITH, WE STARTED -- TO LOCAL FISHERMEN AND TOURNAMENTS, AND EVERYBODY
WAS REALLY IMPRESSED WITH THE QUALITY OF IT. AND THE -- THAT WE OFFER, BECAUSE WE CAN TAKE AND MAKE A COLOR THAT IS
NON-EXISTENT ON THE MARKET ALREADY. >> VERY INTERESTING CONCEPT. DON, THIS IS PART OF A BIGGER
PROGRAM, YOU FLY THESE FINALISTS OUT TO PLACES AROUND THE COUNTRY WHERE THEY CAN LEARN FROM OTHER INNOVATORS AND ENTREPRENEURS AND
THE MONEY IN THIS CASE, WITH THE WINNERS HERE, ZION AND HIS BROTHER, PUTTING WINNINGS BACK INTO THE COMPANY. THIS HAS GONE
FROM A COOL LITTLE PITCH COMPETITION TO SOMETHING THAT REALLY HAS BOTTOM LINE IMPACT. >> YEAH, ABSOLUTELY, GERRY. I
MEAN, REALLY IN THE ORIGINS OF THIS, SOMETIMES IT WAS AN IDEA COMPETITION, BUT THIS YEAR'S FINALISTS, ALL OF THEM HAD AT
WORST A GOOD LOOKING PROTOTYPE. WE HAVE INVESTED MONEY IN OUR STUDENTS SO THEY CAN INVEST IN INDIANA EVERY STEP OF THE WAY.
THIS YEAR WE WENT TO PHOENIX SCOTTSDALE, WE WERE TELLING STUDENTS, SEE WHAT IS GOING ON, BRING IT BACK TO INDIANA, WE
LIVE IN A MANUFACTURING STATE. SO WE WANT OUR KIDS TO BE ABLE TO TREAT THIS ABSOLUTELY LIKE IT'S REAL, BECAUSE IT IS, AND
ALSO OUR UNIVERSITY SPONSORS ARE JUST SALIVATING AT THE IDEA OF GETTING STUDENTS LIKE THIS TO POSSIBLY IF THEY'RE NOT READY
YET TO CONTINUE TO JOURNEY AT THEIR INSTITUTION. >> VERY GOOD. INNOVATE WITHIN, GROWING LIKE GANG BUT THEERS,
DON, THANK YOU SO MUCH FOR YOUR EFFORT AND LEADERSHIP, IN THE ENTREPRENEURSHIP SPACE, CONGRATULATIONS TO YOU AND YOUR
BROTHER, KEEP US POSTED, I