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>> IT'S TIME TO GO INSIDE INNOVATION BROUGHT TO YOU BY ALLEGION. PIONEERING SAFETY. VENTURE STUDIO HIGH ALPHA HAS
FOUNDED MORE THAN 30 COMPANIES... INCLUDING THE JUICE. IT'S A BUSINESS-TO-BUSINESS CONTENT
DISCOVERY PLATFORM THAT HAS DESIGNS ON TRANSFORMING THE CONTENT MARKETING INDUSTRY. THE JUICE DESCRIBES ITS PLATFORM
AS THE FIRST ON-DEMAND HUB FOR MARKETING AND SALES PROFESSIONALS TO ACCESS THOUGHT LEADERSHIP AND EDUCATIONAL
CONTENT. I'M PLEASED TO WELCOME CO-FOUNDER AND CEO JONATHAN GANDOLF WITH MORE.
JONATHAN, WELCOME TO THE PROGRAM. >> THANK YOU FOR HAVING ME. HAPPY TO BE HERE AND SHARE MORE
ABOUT THE JUICE. >> I SHOULD IN FULL DISCLOSURE MENTION THAT YOUR SISTER KYLIE VELETA IS OUR BUSINESS OF HEALTH
REPORTER. SO KEEPING IT ALL IN THE FAMILY THIS WEEK ON INSIDE INDIANA BUSINESS. >> YES. ABSOLUTELY. I GUESS I'LL
CLAIM HER TODAY SINCE YOU MENTIONED IT. >> GOOD STUFF. WELL YOU HAVE HAD A LOT OF THINGS GOING ON
CERTAINLY RECENTLY, THE JUICE, THE LATEST COMPANY TO LAUNCH FROM HIGH ALPHA, THE VENTURE STUDIO. GIVE US A THUMBNAIL
DESCRIPTION, JONATHAN, OF WHAT THE JUICE IS ALL ABOUT? >> YEAH, WE WANT TO HELP PROFESSIONALS IN THEIR
DAY-TO-DAY PROFESSIONAL LIFE FIND THE RIGHT RESOURCES FOR THEIR ROLE, THE PURCHASING DECISIONS THEY'RE MAKING, THE
TRENDS THEY'RE RESEARCHING, WE WANT TO BE THE NETFLIX FOR PROFESSIONAL RESOURCES. >> OKAY. TALK ABOUT THAT. THAT
KIND OF PUTS IT IN PERSPECTIVE. HOW ARE YOU GOING TO DO THAT? YOU'RE BASICALLY AGGREGATING CONTENT, RIGHT?
>> EXACTLY, WHEN SOMEBODY CREATES A PROFILE ON OUR PLATFORM TO SEARCH FOR CONTENT, WE LEARN ABOUT THEIR JOB
FUNCTION, INDUSTRY, JOB LEVEL, JOB TITLE. AND THEN BASED OFF OF OUR LIBRARY OF CONTENT OF OVER 50,000 PIECES OF CONTENT, WE CAN
PRESENT TO THEM THE RIGHT PIECES OF CONTENT WHEN THEY ACCESS OUR PLATFORM AGAIN TO HELP THEM PROFESSIONAL DEVELOPMENT OR MAKE
A PURCHASING DECISION WHERE THEY CAN SEARCH FOR CONTENT FROM THAT LARGE LIBRARY. >> WHEN YOU TALK ABOUT SEARCH,
EVAN EVERYONE THINKS OF GOOGLE, WE'VE BEEN PLAYING BY GOOGLE'S A RULES FOR A LONG TIME, IT'S TIME TO
CHANGE THAT. >> YEAH, SO MUCH OF WHAT YOU FIND WHEN YOU GOOGLE SOMETHING IS PAY TO PLAY. PEOPLE ARE
SAYING PORE -- FOR ADVERTISEMENTS, HERE THE RESULTS ARE DRIVEN BY ENGAGEMENT, YOU'RE GETTING B2B. A MUCH MORE
EFFICIENT AND ENJOYABLE SEARCH. >> HOW DOES THE JUICE MAKE ITS MONEY? >> WE BRING BRANDS, OVER 200,
WHEN THEY COME TO THE PLATFORM, THAT'S FREE, WHEN THEY WANT TO RECEIVE ENGAGEMENT AND MORE ANALYTICS, THEY CAN BECOME
CUSTOMERS, WE HELP THEM OPTIMIZE FOR THE PLATFORM AND RECEIVE MORE ENGAGEMENT ACROSS THE ENTIRE PLATFORM.
>> AS MENTIONED IN THE INTRODUCTION, YOU LAUNCHED, THE JUICE LAUNCHED FROM HIGH ALPHA, THE VENTURE STUDIO, WILDLY
SUCCESSFUL, MORE THAN 30 COMPANIES IN A FEW SHORT YEARS. WHAT WAS THAT EXPERIENCE LIKE FOR YOU, INCUBATING, OR GROWING
THE IDEA, THE JUICE, THROUGH HIGH ALPHA? >> IT'S BEEN ABSOLUTELY INCREDIBLE. I CAN'T IMAGINE A
BETTER NETWORK TO START A BUSINESS IN. I HAVE TO PINCH MYSELF, WALKING THE HALLS, SEEING THE PEOPLE, I REALLY
RESPECT AND ADMIRE IN THE B2B SPACE. SUPPORTING ME. IT IS A UNIQUE OPPORTUNITY, INDIANAPOLIS IS REALLY FORTUNATE TO HAVE THEM
HERE IN OUR BACKYARD AND THE IMPACT THEY'RE HAVING NOT ONLY IN INDIANAPOLIS BUT ACROSS THE ENTIRE TECH COMMUNITY AS WEE
FELT RECENTLY. ABSOLUTELY INCREDIBLE. PERSONALLY, I FEEL VERY FORTUNATE TO BE A PART OF IT.
>> JONATHAN, TALK ABOUT GROWTH OPPORTUNITIES, YOU HAVE EIGHT EMPLOYEES, LOOKING TO GROW THAT NUMBER AS BUSINESS GROWS.
>> ABSOLUTELY, WE HAVE EIGHT EMPLOYEES NOW, TWO JOINING IN THE NEXT TWO WEEKS. TWO OPEN POSITIONS, WE STARTED INTO THE
FUNDRAISING PROCESS, WE WANT TO DOUBLE THE TEAM OVER THE NEXT 18 MONTH THE, -- MONTHS. IT'S BEEN A LOT OF FUN, FAST, AND WE'RE
LOOKING FORWARD TO KEEPING THAT MOMENTUM ROLLING. >> ANOTHER INDIANA START-UP, CO-FOUNDER AND CEO, THANKS FOR