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¶♪♪

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>> IT'S TIME TO GO INSIDE
INNOVATION BROUGHT TO YOU BY
ALLEGION. PIONEERING SAFETY.
VENTURE STUDIO HIGH ALPHA HAS

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FOUNDED MORE THAN 30
COMPANIES... INCLUDING THE
JUICE. IT'S A
BUSINESS-TO-BUSINESS CONTENT

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DISCOVERY PLATFORM THAT HAS
DESIGNS ON TRANSFORMING THE
CONTENT MARKETING INDUSTRY.
THE JUICE DESCRIBES ITS PLATFORM

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AS THE FIRST ON-DEMAND HUB FOR
MARKETING AND SALES
PROFESSIONALS TO ACCESS THOUGHT
LEADERSHIP AND EDUCATIONAL

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CONTENT.
I'M PLEASED TO WELCOME
CO-FOUNDER AND CEO JONATHAN
GANDOLF WITH MORE.

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JONATHAN, WELCOME TO THE
PROGRAM.
>> THANK YOU FOR HAVING ME.
HAPPY TO BE HERE AND SHARE MORE

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ABOUT THE JUICE.
>> I SHOULD IN FULL DISCLOSURE
MENTION THAT YOUR SISTER KYLIE
VELETA IS OUR BUSINESS OF HEALTH

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REPORTER. SO KEEPING IT ALL IN
THE FAMILY THIS WEEK ON INSIDE
INDIANA BUSINESS.
>> YES. ABSOLUTELY. I GUESS I'LL

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CLAIM HER TODAY SINCE YOU
MENTIONED IT.
>> GOOD STUFF. WELL YOU HAVE HAD
A LOT OF THINGS GOING ON

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CERTAINLY RECENTLY, THE JUICE,
THE LATEST COMPANY TO LAUNCH
FROM HIGH ALPHA, THE VENTURE
STUDIO. GIVE US A THUMBNAIL

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DESCRIPTION, JONATHAN, OF WHAT
THE JUICE IS ALL ABOUT?
>> YEAH, WE WANT TO HELP
PROFESSIONALS IN THEIR

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DAY-TO-DAY PROFESSIONAL LIFE
FIND THE RIGHT RESOURCES FOR
THEIR ROLE, THE PURCHASING
DECISIONS THEY'RE MAKING, THE

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TRENDS THEY'RE RESEARCHING, WE
WANT TO BE THE NETFLIX FOR
PROFESSIONAL RESOURCES.
>> OKAY. TALK ABOUT THAT. THAT

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KIND OF PUTS IT IN PERSPECTIVE.
HOW ARE YOU GOING TO DO THAT?
YOU'RE BASICALLY AGGREGATING
CONTENT, RIGHT?

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>> EXACTLY, WHEN SOMEBODY
CREATES A PROFILE ON OUR
PLATFORM TO SEARCH FOR CONTENT,
WE LEARN ABOUT THEIR JOB

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FUNCTION, INDUSTRY, JOB LEVEL,
JOB TITLE. AND THEN BASED OFF OF
OUR LIBRARY OF CONTENT OF OVER
50,000 PIECES OF CONTENT, WE CAN

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PRESENT TO THEM THE RIGHT PIECES
OF CONTENT WHEN THEY ACCESS OUR
PLATFORM AGAIN TO HELP THEM
PROFESSIONAL DEVELOPMENT OR MAKE

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A PURCHASING DECISION WHERE THEY
CAN SEARCH FOR CONTENT FROM THAT
LARGE LIBRARY.
>> WHEN YOU TALK ABOUT SEARCH,

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EVAN
EVERYONE THINKS OF GOOGLE, WE'VE
BEEN PLAYING BY GOOGLE'S A RULES
FOR A LONG TIME, IT'S TIME TO

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CHANGE THAT.
>> YEAH, SO MUCH OF WHAT YOU
FIND WHEN YOU GOOGLE SOMETHING
IS PAY TO PLAY. PEOPLE ARE

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SAYING PORE -- FOR
ADVERTISEMENTS, HERE THE RESULTS
ARE DRIVEN BY ENGAGEMENT, YOU'RE
GETTING B2B. A MUCH MORE

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EFFICIENT AND ENJOYABLE SEARCH.
>> HOW DOES THE JUICE MAKE ITS
MONEY?
>> WE BRING BRANDS, OVER 200,

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WHEN THEY COME TO THE PLATFORM,
THAT'S FREE, WHEN THEY WANT TO
RECEIVE ENGAGEMENT AND MORE
ANALYTICS, THEY CAN BECOME

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CUSTOMERS, WE HELP THEM OPTIMIZE
FOR THE PLATFORM AND RECEIVE
MORE ENGAGEMENT ACROSS THE
ENTIRE PLATFORM.

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>> AS MENTIONED IN THE
INTRODUCTION, YOU LAUNCHED, THE
JUICE LAUNCHED FROM HIGH ALPHA,
THE VENTURE STUDIO, WILDLY

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SUCCESSFUL, MORE THAN 30
COMPANIES IN A FEW SHORT YEARS.
WHAT WAS THAT EXPERIENCE LIKE
FOR YOU, INCUBATING, OR GROWING

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THE IDEA, THE JUICE, THROUGH
HIGH ALPHA?
>> IT'S BEEN ABSOLUTELY
INCREDIBLE. I CAN'T IMAGINE A

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BETTER NETWORK TO START A
BUSINESS IN. I HAVE TO PINCH
MYSELF, WALKING THE HALLS,
SEEING THE PEOPLE, I REALLY

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RESPECT AND ADMIRE IN THE B2B
SPACE. SUPPORTING ME. IT IS A
UNIQUE OPPORTUNITY, INDIANAPOLIS
IS REALLY FORTUNATE TO HAVE THEM

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HERE IN OUR BACKYARD AND THE
IMPACT THEY'RE HAVING NOT ONLY
IN INDIANAPOLIS BUT ACROSS THE
ENTIRE TECH COMMUNITY AS WEE

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FELT RECENTLY. ABSOLUTELY
INCREDIBLE. PERSONALLY, I FEEL
VERY FORTUNATE TO BE A PART OF
IT.

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>> JONATHAN, TALK ABOUT GROWTH
OPPORTUNITIES, YOU HAVE EIGHT
EMPLOYEES, LOOKING TO GROW THAT
NUMBER AS BUSINESS GROWS.

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>> ABSOLUTELY, WE HAVE EIGHT
EMPLOYEES NOW, TWO JOINING IN
THE NEXT TWO WEEKS. TWO OPEN
POSITIONS, WE STARTED INTO THE

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FUNDRAISING PROCESS, WE WANT TO
DOUBLE THE TEAM OVER THE NEXT 18
MONTH THE, -- MONTHS. IT'S BEEN
A LOT OF FUN, FAST, AND WE'RE

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LOOKING FORWARD TO KEEPING THAT
MOMENTUM ROLLING.
>> ANOTHER INDIANA START-UP,
CO-FOUNDER AND CEO, THANKS FOR