WEBVTT

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>> SOME SWEET THINGS ARE
HAPPENING FOR NEWFANGLED
CONFECTIONS!
SINCE ITS LAUNCH IN 2012, THE

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HANDCRAFTED CANDY COMPANY, THAT
WAS CREATED AFTER A CULINARY
MISHAP IN HER KITCHEN HAS HAD
QUITE THE JOURNEY...FROM "SMALL

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BATCH" TO "BIG BOX!"
I'M PLEASED TO WELCOME CARRIE
ABBOTT TO THE SHOW TO LEARN MORE
HOW SHE IS DIVERSIFYING AND

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SCALING HER PRODUCT OFFERINGS
WITH THE ACQUISITION OF A CRAFT
CHOCOLATIER.
>> THANK YOU SO MUCH.

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>> ABSOLUTELY. FOR THOSE WHO
DON'T KNOW, A GREAT STORY, AN
ENTREPRENEURIAL SUCCESS STORY,
BUT, AGAIN, FOUNDED IN 2012,

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00:00:34.968 --> 00:00:49.082
THERE WAS AN ACCIDENT IN YOUR
KITCHEN THAT LED TO THE CREATION
OF
OF FRITTLT.

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>> I'VE HAD A LOVE AND PASSION
FOR FOOD. I WAS RUNNING A
CATERING, AND WE DID SOMETHING
PEANUT BUTTER AND CHOCOLATE.

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FROM THERE I HAD LEFTOVER
PIECES, I THOUGHT THERE IS
SOMETHING THERE, AND THE
IMMEDIATE JOY IT BROUGHT PEOPLE,

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00:01:10.303 --> 00:01:27.887
I LOVED IT. SO I STARTED PACKING
THE CARS ANDVANS, AND SCALED
THIS PRODUCT.
>> TALK ABOUT THE GROWTH OF THAT

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00:01:27.887 --> 00:01:42.235
PRODUCT. YOU'RE IN MANY
LOCATIONS, YOU HAVE GROWN THAT
PRODUCT OVER THE YEARS.
>> I REALLY HAVE. IT WAS A

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DREAM-COME-TRUE. THERE ARE
LITTLE THINGS IN BUSINESS. WE
WERE ABLE TO GROW TO THE SUCCESS
OF BARNES & NOBLE, AND QVC, OUR

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00:01:55.815 --> 00:02:04.090
BIGGEST SORT OF WIN IN TERMS OF
SIZE. CHECKS THAT BOX. WE GOT
THERE. REALLY IT IS CENTRAL
INDIANA AND LOCAL INDIANAPOLIS

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00:02:04.090 --> 00:02:14.033
FANS THAT JUST KEEP IT GOING.
>> YOU HAD A BUSINESS PLAN, A
VISION TO REALLY TRY TO MARKET
ONE PRODUCT, DO THAT WELL, AND

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00:02:14.033 --> 00:02:21.741
GROW THE BUSINESS, YOU DID THAT
ABOUT A YEAR-AND-A-HALF AGO YOU
MADE A BIG ACQUISITION, THE BEST
CHOCOLATE IN TOWN IN

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00:02:21.741 --> 00:02:29.015
INDIANAPOLIS, YOU ACQUIRED THE
COMPANY TO DIVERSIFY YOUR
OFFERINGS.
>> YEAH. ABSOLUTELY. THAT

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WAS -- YOU PROBABLY KNOW HER
WELL, THE FOUNDER, ELIZABETH
GARBER, CAME TO US, SINCE THEN
WE'VE HAD SO MUCH FUN LOOKING AT

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00:02:44.564 --> 00:02:53.740
AND REALLY DEVELOPING AND
SCALING AND IMPROVING PROCESSES
OF A VERY SUCCESSFUL LINE THAT'S
BEEN AROUND FOR 15, 20 YEARS.

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00:02:53.740 --> 00:03:01.314
>> TALK ABOUT GROWTH PLANS,
YOU'RE IN GROWTH MODE,
OBVIOUSLY, WHAT'S YOUR VISION, I
KNOW YOU'RE COMING TO US FROM

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00:03:01.314 --> 00:03:06.986
YOUR DOWNTOWN HEADQUARTERS,
REALLY, PACKAGING,
MANUFACTURING, DISTRIBUTION, ALL
THOSE TYPES OF THINGS. YOU'RE

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00:03:06.986 --> 00:03:15.728
ALREADY UP TO 20 EMPLOYEES. WHAT
IS YOUR VISION FOR GROWTH.
>> VISION FOR GROWTH IS PROBABLY
JUST -- I REALLY WANT TO -- I

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00:03:15.728 --> 00:03:22.068
WANT THE CITY AND STATE OPEN
SAFELY. WHEN THAT HAPPENS, I
WANT TO CONTINUE TO LISTEN TO
THE CUSTOMERS, WHAT IS IT THAT

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THEY LIKE, WHAT SIZES DO THEY
LIKE, WHAT FLAVORS DO THEY LIKE,
IT IS NOT JUST ABOUT CURRENT
TRENDS. THERE IS SOME TRUFFLES

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AND ITEMS HERE THAT HAVE BEEN
MADE FOR SO MANY YEARS THAT
CONTINUE TO BE THE VERY BEST. SO
YOU HAVE TO LISTEN TO YOUR

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CUSTOMERS, PART OF OUR GROWTH
PLAN IS JUST CONTINUE ON BEST
SELLERS THAT HAVE BEEN AROUND
FOREVER, BUT THEN ALSO FOLLOWING

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00:03:44.924 --> 00:03:53.266
SOME TRENDS AND SIZES, I'M
FINDING RIGHT NOW, A LOT OF
PEOPLE ENJOY THE MORE TREAT SIZE
AND THE SMALL AND THINGS THEY

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DESERVE AS WELL AS THE GIFTS.
>> ALL RIGHT, CARRIE ABBOTT,
COMING TO US FROM DOWNTOWN
HEADQUARTERS LOCATION. A GROWTH