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>> BASED IN FAIRMOUNT, BAD DAD
BREWING CO. IS FAMILY-OWNED
BREWERY RUN BY A FATHER-SON TRIO
- BARRY, DEREK, AND PATRICK

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HOWARD. OUR MARY-RACHEL REDMAN
FIRST INTRODUCED YOU TO THE
BREWERY LAST AUGUST.
SINCE THEN, BAD DAD HAS BEEN

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NAMED “2020 BEST BREWERY IN
INDIANA,” AND ALSO ITS
MADE-FROM-SCRATCH PIZZA WAS
FEATURED IN PIZZA TODAY AND WAS

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NAMED “GRANT COUNTY'S GREATEST
PIZZA.” DURING THE PANDEMIC BAD
DAD SAYS GROWTH BUSINESS SURGED
MORE THAN 300 PERCENT.

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WITH MORE ON WHAT'S FUELING
GROWTH, I'M PLEASED TO WELCOME
THE MAN BEHIND SALES AND
DISTRIBUTION PATRICK HOWARD TO

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THE SHOW!
>> HEY, HOW ARE YOU?
>> I'M GREAT. YOU KNOW, BAD DAD
BREWING, THE NAME OBVIOUSLY I

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THINK BRINGS PEOPLE IN, CATCHES
PEOPLE'S ATTENTION. AND IT
CERTAINLY DID OURS AS OUR
MARY-RACHEL REDMAN VISITED THE

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BREWERY LAST YEAR. BUT SINCE
THEN, YOU LAUNCHED IN 2017, JUST
SINCE LAST YEAR, THE PANDEMIC,
TALK ABOUT HOW BUSINESS HAS

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REALLY BEEN SURGING.
>> YEAH. OVERALL SALES HAVE
INCREASED OVER 300%. OUR BREWING
PRODUCTION THAT WE INCREASED

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FROM THE YEAR PRIOR TO 2020. WE
INCREASED BY ALMOST HALF. OUR
NEW SYSTEM, WE'RE PUTTING OUT
MORE BEER THAN EVER, LOOKING TO

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BRING IN MORE TANKS.
>> ALL RIGHT, LET'S TALK ABOUT
HOW THINGS GOT STARTED, YOU
LAUNCHED AGAIN IN 2017, THE NAME

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BAD DAD, HOW THAT CAME ABOUT?
>> WELL, WHEN YOU COME FROM A
FAMILY OF ENTREPRENEURS LIKE WE
DID, YOUR KIDS ARE CHEAP LABOR,

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SO IN THE SUMMER, WE WORKED FOR
OUR DAD OUT IN THE MISERABLE
HEAT, AND ALL OF OUR OTHER
FRIENDS WERE OUT HAVING FUN, WE

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WERE WORKING, WE HAD A BAD DAD,
THEY HAD A GOOD ONE.
>> BAD DAD, THE NAME I THINK IS
INTERESTING. ALSO YOU'VE KIND OF

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EXTENDED THAT BRANDING TO YOUR
INDIVIDUAL BEERS, TALK ABOUT
SOME OF THOSE NAMES AND WHAT'S
BEHIND SOME OF THE NAMES OF YOUR

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BEERS.
>> YEAH. SO ALL OF OUR BEERS, WE
TRY TO GO FOR THE DADDISM
SAYINGS THAT YOU HEAR GROWING

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UP, OUR MOST POPULAR, TAPESTRY
OF OBSCENITY, REFERENCE TO A
POPULAR CHRISTMAS MOVIE. AND OUR
SUMMER SEASONAL IS ACTUALLY

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CALLED THE SOG FATHER. IF ANYONE
HAS PRIDE IN THEIR LAWNS, IT IS
FATHER.
>> YOU'RE REALLY FOCUSED ON

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EXTENDING THE BRAND THROUGH
ADVERTISING. I'VE SEEN A NUMBER
OF BILLBOARDS CERTAINLY HERE IN
THE INDIANAPOLIS AREA. THAT'S

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ADDING, I THINK, TO THE
INTEREST, AND THE FOLKS WHO WANT
TO COME UP AND PAY YOU A VISIT.
>> YEAH. WE'VE BEEN PUTTING SOME

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BILLBOARDS POPPING UP ALL OVER
THE INDIANAPOLIS AREA. PEOPLE
MIGHT HAVE SEEN TIDY WHITIES
STRETCHED ACROSS THE BILLBOARDS,

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OR SOCKS THROWN OVER. THE
CLASSIC GET HOME FROM WORK, AND
YOU JUST START STRIPPING ON YOUR
WAY TO THE COUCH.

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>> WE'RE SHOWING PICTURES OF
SOME VIDEO OF SOME DELICIOUS
LOOKING PIZZA. YOU'RE ABOUT
BEER, BUT YOU'RE ALSO ABOUT

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FOOD, THE PIZZA IS SOMETHING
THAT'S BEEN AN ATTRACTION, OR IS
AN ATTRACTION THERE AT BAD DAD.
>> YEAH. MY BROTHER, BACK IN

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2018, AND HE BROUGHT BACK FROM
NEW YORK CITY, THE NEW YORK
STYLE PIZZA PIE. WE'VE GOTTEN
TWO PIZZA OVENS TO KEEP UP WITH

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DEMAND. AND LAST YEAR WE BROUGHT
ON DETROIT SQUARE DEEP DISH.
>> YEAH. OKAY. PRODUCTION-WISE,
YOU'VE GONE FROM 250 BARRELS

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APPROXIMATELY, BACK IN 2018, NOW
YOU'RE OVER 2,000 BARRELS THAT
YOU'RE BREWING UP THERE. SO
YOU'RE DEFINITELY IN A GROWTH

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MODE. HOW FAR AWAY, YOU'RE
LOCATED RIGHT BETWEEN FAIR
MOUNT, FORT WAYNE AND
INDIANAPOLIS. WHERE ARE FOLKS

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COMING TO VISIT YOU FROM?
>> THOSE TWO CITIES, ESPECIALLY.
WE GET LOTS OF FAMILIES, SPLIT
BETWEEN THE TWO, MEETING UP

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HERE. LAFAYETTE, CHICAGO AREA,
CINCINNATI, ESPECIALLY THE LOCAL
COMMUNITY.
>> AS WE WRAP UP HERE, WHAT'S

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NEXT?
YOU, AGAIN ARE IN GROWTH MODE,
WHAT ARE YOUR PLANS GOING
FORWARD FOR BAD DAD BREWING?

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>> WELL, RIGHT NOW, WE'RE
LOOKING TO KEEP FOCUSING ON
MAKING EXCELLENT BEER AND PIZZA,
WE ALSO JUST BROUGHT IN ICE

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CREAM FROM GRATERS OVER IN
CINCINNATI. MY WIFE IS HEADING
THAT UP. IN ADDITION, WE'RE
LOOKING TO GET INTO MORE LIQUOR

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STORES, WE'RE ALREADY IN BIG RED
LIQUORS, PAYLESS DOWN IN THE
INDIANAPOLIS AREA, FORT WAYNE
AREA, CITY-WIDE, GAY'S HOPS AND

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SCHNAPPS AND VARIOUS BRANDS.
>> FAIR MOUNT INDIANA, JAMES
DEAN'S HOMETOWN, THAT'S NOT ALL
NOW WITH BAD DAD BREWING, AND

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PATRICK, GREAT TO TALK TO YOU,
AND TO REALLY HEAR THIS SUCCESS
STORY AND ENTREPRENEURIAL