>>GERRY: IT'S TIME TO GO INSIDE INNOVATION...BROUGHT TO YOU BY ALLEGION. PIONEERING SAFETY.
THE IDEA FOR EATHERE HAPPENED IN THE SUMMER OF 2015 IN INDIANAPOLIS WITH ONE SIMPLE MISSION: TO BRING DIVERSE
COMMUNITIES TOGETHER AROUND THE SHARED EXPERIENCES OF FOOD. EATHERE OFFERS ONLINE VIEWERS A DESTINATION FOR LOCALLY SOURCED
CONTENT. CO-FOUNDER BRADLEY HOUSER IS HERE WITH MORE ON HOW USERS CAN GET DIRECT ACCESS TO DINING
RECOMMENDATIONS FOR ANY OCCASION SENT DIRECTLY TO THEIR MOBILE PHONES. THANKS FOR JOINING US.
>> THANK YOU FOR HAVING ME. >> AS MENTIONED 2015-16 IS WHEN THINGS LAUNCHED AND THE IDEA CONTINUES TO EVOLVE.
TALK ABOUT THE BUSINESS MODEL FOR EAT HERE. >> ABSOLUTELY. SO WE WANTED TO CREATE A
DISCOVERY PLACE TO MAKE IT MORE CONVENIENCE FOR PEOPLE TO FIND FOOD AND WE WANTED TO CONNECT LOCALS ON THE RESTAURANTS THEY
LOVE, BUT WE WANT TO MAKE IT EASY FOR PEOPLE TO DISCOVER SO WE TOOK THE IDEA AND RAN WITH IT AND CONTINUING TO MAKE PROGRESS
AND AS THINGS EVOLVE OVER TIME. >> IT STARTED AS A SOCIAL MEDIA CONCEPT I GUESS AND EVOLVED INTO THE WEB AND NOW THERE IS A TEXT
FUNCTION THAT IS THE NEWEST THING THAT YOU ARE EXCITED ABOUT. TALK ABOUT HOW THIS WORKS AND IT
OPENS UP THE OPPORTUNITY TO EXPAND THIS BEYOND INDIANA. >> ABSOLUTELY. SO USERS AND SOCIAL MEDIA BEING
A CREDIT MARKETPLACE THINGS ARE MISSED SO WE WANT TO MAKE PEOPLE ACCESSING RESTAURANTS MORE RELIABLE, SO WE CREATED A
SERVICE THAT IS A PHONE NUMBER THAT ALLOWS YOU TO TEXT SO REMEMBER IT'S LITERALLY SOME ROLLER TO CHA-CHA FOR FOOD.
TEXT A NUMBER AND GET INSTANT AUTOMATED RESTAURANT RECOMMENDATIONS STRAIGHT TO YOUR PHONE.
>> THIS CONCEPT I ASSUME HAS TAKEN ON SOME SIGNIFICANCE WITH THE PANDEMIC. TALK ABOUT THE IMPACT THE
PANDEMIC HAS HAD ON THE BUSINESS. >> ABSOLUTELY. OUR DEMAND HAS GROWN AND WE'VE
HAD A PLACE IN THIS MARKET SINCE WE STARTED AND WE GET TONS OF USER FEEDBACK AND BUSINESS FEEDBACK ON HOW PEOPLE ARE
DIRECTLY COMING IN TO THE RESTAURANT, SO WITH THE PANDEMIC AND TRYING TO RECONNECT LOCALS THIS IS THE PERFECT TIME FOR THE
SERVICE TO BE ABLE TO EXIST AND TO FILL THE VOID FOR A LOT OF PEOPLE. >> YOU MAKE YOUR MONEY ON
MEMBERSHIPS OR SUBSCRIPTION SO TALK ABOUT HOW THAT WORKS. >> ABSOLUTELY SO WE HAVE A GROWING ARRAY OF CONTENT WE ARE
COVERING SO RESTAURANT OPENINGS AND CLOSINGS AND THINGS PEOPLE NEED TO KNOW ABOUT FOOD AND DINING, SO WITH THAT CONTENT WE
HAVE BEEN ABLE TO SHARE AND GROW A LARGE AUDIENCE THAT DEPENDS ON THIS INFORMATION SO WE'VE BEEN ABLE TO CREATE A SUBSCRIPTION
FOR OUR PREMIUM MEMBERS THAT GIVES YOU UNLIMITED ACCESS TO OUR CONTENT AND CREATIVE OFFERS FROM RESTAURANTS AND
PARTICIPATING IN OUR PROGRAMS SO OVER 100 LOCAL RESTAURANTS WITH DISCOUNTS OR BENEFITS TO OUR MEMBERS THROUGH OUR PARTNER
PROGRAM. >> 20 SECONDS LEFT AND YOU ARE LOOKING TO RAISE SOME MONEY AND TAKE THIS THING NATIONALLY.
>> OUR NEXT GOAL IS TO RAISE A SEED WE WANT TO TAKE OUR TECHNOLOGY TO A NATIONAL LEVEL AND GET NEW CARE IN THE HANDS OF
COMMUNITIES ACROSS THE COUNTRY. >> THE FOUNDER AND CEO OF EAT HERE TAKING TECHNOLOGY AND CONNECTING RESTAURANTS WITH