WEBVTT

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>>GERRY: IT'S TIME TO GO INSIDE
INNOVATION...BROUGHT TO YOU BY
ALLEGION.
PIONEERING SAFETY.

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THE IDEA FOR EATHERE HAPPENED IN
THE SUMMER OF 2015 IN
INDIANAPOLIS WITH ONE SIMPLE
MISSION: TO BRING DIVERSE

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COMMUNITIES TOGETHER AROUND THE
SHARED EXPERIENCES OF FOOD.
EATHERE OFFERS ONLINE VIEWERS A
DESTINATION FOR LOCALLY SOURCED

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CONTENT.
CO-FOUNDER BRADLEY HOUSER IS
HERE WITH MORE ON HOW USERS CAN
GET DIRECT ACCESS TO DINING

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RECOMMENDATIONS FOR ANY OCCASION
SENT DIRECTLY TO THEIR MOBILE
PHONES.
THANKS FOR JOINING US.

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>> THANK YOU FOR HAVING ME.
>> AS MENTIONED 2015-16 IS WHEN
THINGS LAUNCHED AND THE IDEA
CONTINUES TO EVOLVE.

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TALK ABOUT THE BUSINESS MODEL
FOR EAT HERE.
>> ABSOLUTELY.
SO WE WANTED TO CREATE A

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DISCOVERY PLACE TO MAKE IT MORE
CONVENIENCE FOR PEOPLE TO FIND
FOOD AND WE WANTED TO CONNECT
LOCALS ON THE RESTAURANTS THEY

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LOVE, BUT WE WANT TO MAKE IT
EASY FOR PEOPLE TO DISCOVER SO
WE TOOK THE IDEA AND RAN WITH IT
AND CONTINUING TO MAKE PROGRESS

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AND AS THINGS EVOLVE OVER TIME.
>> IT STARTED AS A SOCIAL MEDIA
CONCEPT I GUESS AND EVOLVED INTO
THE WEB AND NOW THERE IS A TEXT

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FUNCTION THAT IS THE NEWEST
THING THAT YOU ARE EXCITED
ABOUT.
TALK ABOUT HOW THIS WORKS AND IT

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OPENS UP THE OPPORTUNITY TO
EXPAND THIS BEYOND INDIANA.
>> ABSOLUTELY.
SO USERS AND SOCIAL MEDIA BEING

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A CREDIT MARKETPLACE THINGS ARE
MISSED SO WE WANT TO MAKE PEOPLE
ACCESSING RESTAURANTS MORE
RELIABLE, SO WE CREATED A

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SERVICE THAT IS A PHONE NUMBER
THAT ALLOWS YOU TO TEXT SO
REMEMBER IT'S LITERALLY SOME
ROLLER TO CHA-CHA FOR FOOD.

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TEXT A NUMBER AND GET INSTANT
AUTOMATED RESTAURANT
RECOMMENDATIONS STRAIGHT TO YOUR
PHONE.

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>> THIS CONCEPT I ASSUME HAS
TAKEN ON SOME SIGNIFICANCE WITH
THE PANDEMIC.
TALK ABOUT THE IMPACT THE

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PANDEMIC HAS HAD ON THE
BUSINESS.
>> ABSOLUTELY.
OUR DEMAND HAS GROWN AND WE'VE

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HAD A PLACE IN THIS MARKET SINCE
WE STARTED AND WE GET TONS OF
USER FEEDBACK AND BUSINESS
FEEDBACK ON HOW PEOPLE ARE

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DIRECTLY COMING IN TO THE
RESTAURANT, SO WITH THE PANDEMIC
AND TRYING TO RECONNECT LOCALS
THIS IS THE PERFECT TIME FOR THE

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SERVICE TO BE ABLE TO EXIST AND
TO FILL THE VOID FOR A LOT OF
PEOPLE.
>> YOU MAKE YOUR MONEY ON

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MEMBERSHIPS OR SUBSCRIPTION SO
TALK ABOUT HOW THAT WORKS.
>> ABSOLUTELY SO WE HAVE A
GROWING ARRAY OF CONTENT WE ARE

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COVERING SO RESTAURANT OPENINGS
AND CLOSINGS AND THINGS PEOPLE
NEED TO KNOW ABOUT FOOD AND
DINING, SO WITH THAT CONTENT WE

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HAVE BEEN ABLE TO SHARE AND GROW
A LARGE AUDIENCE THAT DEPENDS ON
THIS INFORMATION SO WE'VE BEEN
ABLE TO CREATE A SUBSCRIPTION

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FOR OUR PREMIUM MEMBERS THAT
GIVES YOU UNLIMITED ACCESS TO
OUR CONTENT AND CREATIVE OFFERS
FROM RESTAURANTS AND

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PARTICIPATING IN OUR PROGRAMS SO
OVER 100 LOCAL RESTAURANTS WITH
DISCOUNTS OR BENEFITS TO OUR
MEMBERS THROUGH OUR PARTNER

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PROGRAM.
>> 20 SECONDS LEFT AND YOU ARE
LOOKING TO RAISE SOME MONEY AND
TAKE THIS THING NATIONALLY.

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>> OUR NEXT GOAL IS TO RAISE A
SEED WE WANT TO TAKE OUR
TECHNOLOGY TO A NATIONAL LEVEL
AND GET NEW CARE IN THE HANDS OF

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COMMUNITIES ACROSS THE COUNTRY.
>> THE FOUNDER AND CEO OF EAT
HERE TAKING TECHNOLOGY AND
CONNECTING RESTAURANTS WITH