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>>GERRY: IT'S TIME TO GO INSIDE
INNOVATION...BROUGHT TO YOU BY
ALLEGION.
PIONEERING SAFETY.

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SOUTH BEND-BASED PURE GREEN
FARMS SAYS IT IS USING THE MOST
ADVANCED TECHNOLOGY AROUND TO
CREATE A SAFE AND SUSTAINABLE

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ENVIRONMENT FOR YEAR-ROUND
FARMING.
IN A 4-ACRE HYDROPONIC INDOOR
FARM THEY ARE GROWING

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PESTICIDE-FREE GREENS THAT ARE
UNTOUCHED BY HUMAN HANDS UNTIL
THEY REACH YOUR KITCHEN.
I'M PLEASED TO WELCOME TO THE

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SHOW CEO JOE MCGUIRE TO THE SHOW
TO LEARN ABOUT THE TECHNOLOGY
BEHIND PURE GREEN FARMS.
THANKS FOR JOINING US.

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>>: THANK YOU.
>>: LET'S TALK ABOUT THIS VERY
INTERESTING SET UP YOU HAVE.
GREEN FARM SOUTHWEST SIDE OF

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SOUTH BEND FOR ACRES ON THE ROOF
HYDROPONIC LETTUCE GROWING TALK
ABOUT THAT PROCESS.
>>: SO WE GROW FRESH LETTUCE

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THAT NORMALLY WOULD COME FROM
THE WEST COAST OF THE COUNTRY
RIGHT HERE IN SOUTH BEND AND WE
DO IT USING HYDROPONICS AND THAT

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IS HOW YOU BASICALLY GROW
LETTUCE IN WATER SO WE ARE ABLE
TO AUTOMATE THAT PROCESS AND
HAVE A TIGHT PLAT DENSIT SO WE

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GET THE VOLUME WE NEED TO BE
COMPETITIVE IN THE MARKETPLACE
AND DELIVER OUR SUSTAINABLE
PRODUCT TO CONSUMERS.

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>>: LET'S TALK ABOUT THAT
PROCESS BECAUSE AGAIN 4 ACRES ON
YOUR ROOF.
VERY TECHNOLOGY INTENSIVE AND AS

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YOU WERE TELLING ME OFF-CAMERA,
YOU DON'T KNOW IF THERE'S
ANOTHER PLACE WITH THIS MUCH
TECHNOLOGY IN THIS SPACE MAY BE

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IN THE WORLD.
>>: THAT'S WHAT WE ARE BEING
TOLD.
SOME OF THE CONTRACTORS WE WORK

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WITH WHO BUILD THESE TYPES OF
GREEN HOUSES ALL OVER THE WORLD
ARE TELLING US THIS IS PROBABLY
ONE OF THE MOST ADVANCED GREEN

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HOUSES THEY HAVE EVER WORKED IN
IN THE WORLD, WHICH IS
INTERESTING AND IT'S ALL ABOUT
EVERYTHING FROM CLIMATE TO

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IRRIGATION TO CONTROLLING LIGHT
TO CONTROLLING NUTRIENTS
TEMPERATURE ET CETERA.
>>: BASICALLY YOU ARE SAYING

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HUMAN HANDS DON'T TOUCH THE
PRODUCT OR THE LETTUCE UNTIL
THEY GET TO THE CONSUMERS HOME.
>>: THAT IS CORRECT FROM THE

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TIME WE SOW THE SEEDS TO THE
TIME WE PROCESS THE LETTUCE AND
GET IT IN THE CONTAINER
EVERYTHING IS AUTOMATED AND

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CONTROLLED BY ROBOTICS AND
SENSORS AND THE HARVESTING AREA.
>>: SO TOMATOES ARE MADE IN THE
HYDROPONIC AREA FOCUS ON LETTUCE

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AND STRAWBERRIES.
WHAT IS THE OPPORTUNITY FOR PURE
GREEN FARMS IN YOUR VIEW AND THE
GROWTH OPPORTUNITY STANDPOINT.

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>>: WE THINK THE OPPORTUNITY IS
BANK THAT'S WHY IT'S A BIG
INVESTMENT THAT WAS MADE HERE
AND WE THINK WE ARE IN A GOOD

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LOCATION TO REACH A LOT OF
POPULATION AND WE THINK WE CAN
BE PART OF THIS EVOLUTION THAT
IS HAPPENING IN THE MARKETPLACE

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WHERE WE CHANGE SUPPLY CHAINS
AND MAKE THEM BETTER, BETTER
PRODUCTS AND ABLE TO DO IT WITH
LESS OF A BURDEN ON THE

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ENVIRONMENT AND LESS OF A BURDEN
ON LAND.
I THINK WE ALL KNOW WHAT'S GOING
ON ON THE WEST COAST.

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A SHORTAGE OF WATER AND LABOR SO
YOU HAVE ALL THESE PRESSURES AND
WE CAN DO IT BETTER HERE AND
MAKE IT SAFER AND FRESHER.

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>>: YOU MENTIONED THE
INVESTMENT NEARLY $30 MILLION
WHICH IS A BIG NUMBER.
AS WE WRAP UP JOE, YOU ARE IN

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STORES WITH THE FIRST HARVEST
YOU HAVE BEEN WORKING ON.
TELL US THE STORES YOU ARE IN
AND WHERE YOU SEE THINGS GOING.

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>>: RIGHT NOW WE ARE IN A WHOLE
BUNCH OF NORTHERN INDIANA KROGER
STORES GOING ALL THE WAY DOWN
TOWARD INDIANAPOLIS AND STARTING

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APRIL 5 THAT WE WILL BE IN 18 OF
THE MARTIN STORES AND THEN WE
ARE ALSO HAVING GOOD
CONVERSATIONS WITH FOODSERVICE

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COMPANIES AND DIRECTLY WITH
RESTAURANTS AND ONCE THESE
PEOPLE TO EAT THE LETTUCE I AM
JUST AMAZED AT THE REACTION.

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BEEN IN THE BUSINESS 32 YEARS
AND I GET EXCITED ABOUT THE
LETTUCE AND I'VE NEVER BEEN MORE
EXCITED WHERE THE PRODUCT IS SO

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IT'S REALLY FUN.
>>: INTERESTING INDEED.
HIGH-TECH OPERATION IN SOUTH
BEND.