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>>> IT'S TIME NOW TO GO INSIDE
INNOVATION, BROUGHT TO YOU BY
ALLEGION, PIONEERING SAFETY.
A FAMILY-BUILT CONSUMER SAFETY

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BRAND SPECIALIZING IN HEARING
PROTECTION.
THEY CREATED ISOTUNES,
AWARD-WINNING HEARING

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PROTECTORS, INCREASE
PRODUCTIVITY AND PROMOTE
CONNECTIVITY.
PETE MURPHY IS HERE WITH MORE

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HOW HE STEPPED AWAY FROM THE
CORPORATE WORLD TO CREATE A
COMPANY BUILT ON TECHNOLOGY.
PETE, WELCOME TO THE SHOW.

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>> THANKS FOR INVITING ME.
>> YOU WERE A VETERAN OF THE
CORPORATE WORLD, 3M, DOW,
HONEYWELL AND MADE THE DECISION

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TO PUSH THAT ASIDE AND GO THE
ENTREPRENEURIAL ROUTE.
WHAT MADE YOU DO THAT?
>> WELL, I'M AN OLD GUY AND HAD

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SUCCESS WITH SOME OF THOSE
COMPANIES, AND THOUGHT BEFORE I
RETIRE, I WANTED TO DO SOMETHING
ON MY OWN.

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I ALWAYS, YOU KNOW, HAVE HAD --
HAVE INNOVATIVE FLARE AND WANTED
TO SORT OF SCRATCH THAT ITCH, IF
YOU WILL.

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>> AND YOU CREATED A SAFETY
PRODUCT COMPANY, HAVEN
TECHNOLOGIES, REALLY USING
TECHNOLOGY TO CREATE THESE

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PRODUCTS, IN PARTICULAR
ELECTRONIC HEARING PROTECTION.
YOU STARTED SMALL, YOU, YOUR
WIFE AND SON OUT OF YOUR CARMEL

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HOME AND YOU'VE GROWN
SUBSTANTIALLY.
TALK ABOUT THIS HEARING PRODUCT
AND WHAT IT'S ALL ABOUT.

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>> IT CAME ON AT A TIME WHEN
BLUETOOTH INNOVATION WAS JUST
COMING UP, AND IT OFFERED AN
OPPORTUNITY FOR PEOPLE TO WORK

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IN NOISY ENVIRONMENTS, BUT STAY
CONNECTED TO THEIR PHONE.
AND SO I'LL GIVE YOU AN EXAMPLE,
GERRY.

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IF YOU WERE CUTTING YOUR GRASS,
FOR EXAMPLE, OUR DEVICES REALLY
DO A GREAT JOB OF BLOCKING OUT
THE NOISE FROM THE MOWER AND

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ALLOW YOU JUST TO STREAM MUSIC.
IF YOU GET A PHONE CALL, THE
MUSIC STOPS, THE PHONE RINGS IN
THE HEADSET, THEN YOU CAN TALK

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ON THE PHONE WITHOUT A PROBLEM
AND THE PERSON ON THE OTHER END
OF THE LINE, THEY CAN'T HEAR THE
MOWER BECAUSE OF THE NOISE

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CANCELLING TECHNOLOGY.
>> YOU'VE GROWN INTO A GLOBAL
COMPANY, DISTRIBUTING PRODUCTS
AROUND THE GLOBE.

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HOW ARE SALES?
>> SALES ARE, YOU KNOW, KNOCK ON
WOOD, ARE EXCELLENT RIGHT NOW.
IT'S DRIVEN BY THE INNOVATION

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THAT OUR TEAM IS CREATING AND
THAT'S REALLY THE DRIVER OF OUR
BUSINESS IS THE INNOVATION, THE
CONTINUOUS INNOVATION.

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WE'RE ALWAYS LOOKING FOR
MAKING -- TO MAKE BETTER
PRODUCTS.
>> AS YOU MENTIONED, DRIVE

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AROUND $10 MILLION IN SALES AND
GROWING.
AND INTERESTING, APPLICATIONS IN
MANUFACTURING, CONSTRUCTION,

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TELEKRMPB
TELECOM, BUT YOU'RE LOOKING TO
EXPAND INTO A WHOLE NEW AREA.
>> WE'RE INTRODUCING ISOTUNES

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SPORT TARGETED TOWARDS THE
SPORT, SHOOTING, RANGE SHOOTING,
AND COMPETITIVE SHOOTING TYPE
PLACES.

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IN THAT ENVIRONMENT, IT'S
OBVIOUSLY VERY LOUD, SO THAT'S
VERY APPROPRIATE FOR US.
THE TYPE OF TECHNOLOGY THAT WE

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HAVE ALLOWS IT TO ELECTRONICALLY
BLOCK OFF LOUD NOISE AND
CONTINUE TO TALK TO THE PEOPLE
BESIDE YOU.

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WE'RE GOING TO HAVE AN IN-EAR
VERSION AND OVER-THE-EAR
VERSION.
>> AS YOU LOOK AT GROWTH

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OPPORTUNITIES, OBVIOUSLY YOU SEE
IT IN THE SPORT AREA.
HOW DO YOU LOOK AT GROWTH
PROSPECTS GOING FORWARD?

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>> WE'RE LOOKING DOWN THE ROAD
AT OTHER AREAS OF SAFETY.
FIRST AND FOREMOST, WE'RE A
SAFETY PRODUCTS COMPANY, AND

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WE'RE LOOKING FOR OTHER AREAS TO
BRING TECHNOLOGY, SAFETY
GLASSES, HARD HATS, RESPIRATORS.
>> GREAT EXAMPLE OF INNOVATION

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AND ENTREPRENEURSHIP, AS WELL.