>>> IT'S TIME NOW TO GO INSIDE INNOVATION, BROUGHT TO YOU BY ALLEGION, PIONEERING SAFETY. A FAMILY-BUILT CONSUMER SAFETY
BRAND SPECIALIZING IN HEARING PROTECTION. THEY CREATED ISOTUNES, AWARD-WINNING HEARING
PROTECTORS, INCREASE PRODUCTIVITY AND PROMOTE CONNECTIVITY. PETE MURPHY IS HERE WITH MORE
HOW HE STEPPED AWAY FROM THE CORPORATE WORLD TO CREATE A COMPANY BUILT ON TECHNOLOGY. PETE, WELCOME TO THE SHOW.
>> THANKS FOR INVITING ME. >> YOU WERE A VETERAN OF THE CORPORATE WORLD, 3M, DOW, HONEYWELL AND MADE THE DECISION
TO PUSH THAT ASIDE AND GO THE ENTREPRENEURIAL ROUTE. WHAT MADE YOU DO THAT? >> WELL, I'M AN OLD GUY AND HAD
SUCCESS WITH SOME OF THOSE COMPANIES, AND THOUGHT BEFORE I RETIRE, I WANTED TO DO SOMETHING ON MY OWN.
I ALWAYS, YOU KNOW, HAVE HAD -- HAVE INNOVATIVE FLARE AND WANTED TO SORT OF SCRATCH THAT ITCH, IF YOU WILL.
>> AND YOU CREATED A SAFETY PRODUCT COMPANY, HAVEN TECHNOLOGIES, REALLY USING TECHNOLOGY TO CREATE THESE
PRODUCTS, IN PARTICULAR ELECTRONIC HEARING PROTECTION. YOU STARTED SMALL, YOU, YOUR WIFE AND SON OUT OF YOUR CARMEL
HOME AND YOU'VE GROWN SUBSTANTIALLY. TALK ABOUT THIS HEARING PRODUCT AND WHAT IT'S ALL ABOUT.
>> IT CAME ON AT A TIME WHEN BLUETOOTH INNOVATION WAS JUST COMING UP, AND IT OFFERED AN OPPORTUNITY FOR PEOPLE TO WORK
IN NOISY ENVIRONMENTS, BUT STAY CONNECTED TO THEIR PHONE. AND SO I'LL GIVE YOU AN EXAMPLE, GERRY.
IF YOU WERE CUTTING YOUR GRASS, FOR EXAMPLE, OUR DEVICES REALLY DO A GREAT JOB OF BLOCKING OUT THE NOISE FROM THE MOWER AND
ALLOW YOU JUST TO STREAM MUSIC. IF YOU GET A PHONE CALL, THE MUSIC STOPS, THE PHONE RINGS IN THE HEADSET, THEN YOU CAN TALK
ON THE PHONE WITHOUT A PROBLEM AND THE PERSON ON THE OTHER END OF THE LINE, THEY CAN'T HEAR THE MOWER BECAUSE OF THE NOISE
CANCELLING TECHNOLOGY. >> YOU'VE GROWN INTO A GLOBAL COMPANY, DISTRIBUTING PRODUCTS AROUND THE GLOBE.
HOW ARE SALES? >> SALES ARE, YOU KNOW, KNOCK ON WOOD, ARE EXCELLENT RIGHT NOW. IT'S DRIVEN BY THE INNOVATION
THAT OUR TEAM IS CREATING AND THAT'S REALLY THE DRIVER OF OUR BUSINESS IS THE INNOVATION, THE CONTINUOUS INNOVATION.
WE'RE ALWAYS LOOKING FOR MAKING -- TO MAKE BETTER PRODUCTS. >> AS YOU MENTIONED, DRIVE
AROUND $10 MILLION IN SALES AND GROWING. AND INTERESTING, APPLICATIONS IN MANUFACTURING, CONSTRUCTION,
TELEKRMPB TELECOM, BUT YOU'RE LOOKING TO EXPAND INTO A WHOLE NEW AREA. >> WE'RE INTRODUCING ISOTUNES
SPORT TARGETED TOWARDS THE SPORT, SHOOTING, RANGE SHOOTING, AND COMPETITIVE SHOOTING TYPE PLACES.
IN THAT ENVIRONMENT, IT'S OBVIOUSLY VERY LOUD, SO THAT'S VERY APPROPRIATE FOR US. THE TYPE OF TECHNOLOGY THAT WE
HAVE ALLOWS IT TO ELECTRONICALLY BLOCK OFF LOUD NOISE AND CONTINUE TO TALK TO THE PEOPLE BESIDE YOU.
WE'RE GOING TO HAVE AN IN-EAR VERSION AND OVER-THE-EAR VERSION. >> AS YOU LOOK AT GROWTH
OPPORTUNITIES, OBVIOUSLY YOU SEE IT IN THE SPORT AREA. HOW DO YOU LOOK AT GROWTH PROSPECTS GOING FORWARD?
>> WE'RE LOOKING DOWN THE ROAD AT OTHER AREAS OF SAFETY. FIRST AND FOREMOST, WE'RE A SAFETY PRODUCTS COMPANY, AND
WE'RE LOOKING FOR OTHER AREAS TO BRING TECHNOLOGY, SAFETY GLASSES, HARD HATS, RESPIRATORS. >> GREAT EXAMPLE OF INNOVATION
AND ENTREPRENEURSHIP, AS WELL.