>> INDIANAPOLIS-BASED INNOVATEMAP, A DIGITAL PRODUCT AGENCY AND A THREE-TIME INC 5000 COMPANY, GROWING AGAIN.
THE COMPANY HAS MADE AN ACQUISITION, IS ADDING JOBS AND A NEW OFFICE IN NEW YORK CITY, WITH MORE TO COME.
WITH MORE ON WHAT'S FUELING GROWTH, I'M PLEASED TO BE JOINED BY CHIEF EXECUTIVE OFFICER MIKE REYNOLDS.
MIKE, WELCOME TO THE PROGRAM. >> THANKS, GERRY. IT'S GREAT TO BE HERE. >> CONGRATULATIONS.
I KNOW COMING UP MARCH 1, 7 EARS IN BUSINESS, THAT'S A GREAT MILESTONE. YOU'RE MARKING THAT WITH THE
GROWTH I JUST MENTIONED. FIRST OF ALL, FOR FOLKS WHO MAY NOT KNOW, INNOVATEMAP, GIVE US YOUR BUSINESS MODEL AND WHAT
YOU'RE ALL ABOUT. >> VERY GOOD. SO WE'RE A DIGITAL PRODUCT AGENCY AND REALLY WHAT WE ARE
BRINGING ABOUT IS EXPERTISE IN DIGITAL STRATEGY AND DIGITAL DESIGN. SO COMPANIES WILL HIRE US TO
MAKE SURE VERY BLUNTLY THEY'RE BUILDING THE RIGHT THING AND IT'S GOING TO RESONATE WITH THE MARKET, WITH THEIR MARKET, THEIR
BUYER AS WELL AS THEIR USER BASE. >> WHAT'S FUELING THE GROWTH? WE'LL TALK ABOUT THAT GROWTH IN
A MOMENT SPECIFICALLY, BUT REALLY WHAT'S FUELING IT? >> IT'S AN APPETITE FOR COMPANIES TO REALLY THINK
DIGITAL WITH THEIR STRATEGY. ALL THIS GROWTH IS REALLY IN RESPONSE TO A META TREND OF EVERYBODY THINKING DIGITAL.
IT COULD BE -- IF YOU HAVE A DIGIT STRATEGY, THIS IS CERTAINLY -- 2020 WAS A WAKEUP CALL TO PUT MORE FUEL ON THAT
FIRE. IF YOU ARE A NON-TECH COMPANY, THEY'RE LOOKING AT DIGITAL STRATEGY TO EITHER COMPLEMENT OR
DIFFERENTIATE THEIR BUSINESS. SO I WOULD JUST SAY THIS TREND OF EVERYBODY THINKING DIGITAL, AND NOT EVERYBODY KNOWS HOW TO
DO THAT. THEY DON'T EVEN KNOW WHAT EXACTLY TO BUILD, CERTAINLY NOT HOW TO DESIGN IT OR DEFINE IT
VERY WELL, AND THAT'S WHERE OUR SERVICE WILL COME IN AND HELP THEM WITH THAT CAPABILITY. >> AS MENTIONED, YOU ARE
GROWING. GIVE US A THUMBNAIL OF THAT GROWTH BECAUSE YOU'RE ADDING PEOPLE, YOU MADE AN ACQUISITION.
ALSO BIG NEWS WITH AN OFFICE IN NEW YORK AS WELL. >> WE MADE A COMMITMENT, IT FUNNY, WE HAD A REALLY STRONG
FOURTH QUARTER AND REALLY HAD TO MAKE A CALL, IS THIS AN ANOMALY OR TREND, AND WE'VE KIND OF MADE THE COMMITMENT IT'S A TREND.
SO WE'VE ENTERING 2020, WE'RE GOING TO GROW BY 2020 WITH OUR HIRES. INDIANAPOLIS WILL BE THE
HEADQUARTERS, BUT WE ARE EXPANDING TO HAVE A NEW YORK OFFICE PRIMARILY TO SUPPORT DEMAND FOR MORE B TO C OR
DIRECT-TO-CONSUMER EXPERTISE. I'M PRE¶¶ PRETTY EXCITED ABOUT , WE'LL STRENGTHEN THE OVERALL FIRM'S EXPERTISE BUT ALL IN
RESPONSE TO THAT DIGITAL DEMAND. >> HOW ABOUT TALENT? ARE YOU FINDING IT CHALLENGING TO GET THE TALENT YOU NEED OR
ARE YOU GETTING -- HAVING GOOD LUCK ON THAT? >> YEAH, YOU KNOW, THERE'S -- I WOULD BE VERY HONEST IN THAT
THAT IS A LITTLE BIT OF THE RATIONALE WITH NEW YORK. I THINK SOME OF THE APPETITE FOR A SERVICE TO BE DELIVERED REMOT¶
REMOTELY IS SOMETHING THAT BROKE THROUGH THIS YEAR, WHERE WE ARE LOOKING AT TALENT CERTAINLY PRIMARILY IN INDIANAPOLIS, BUT
OPEN TO SOME OF THESE FUTURE CHAPTERS AND SATELLITE OFFICES OF THE INNOVATEMAP AGENCY. >> ANOTHER INDIANA TECH SUCCESS
STORY, GROWTH CERTAINLY ON THE PLATE AT INNOVATEMAP. MIKE REYNOLDS IS THE CEO THERE. MIKE, THANKS FOR JOINING US.
AGAIN CONGRATULATIONS ON SEVEN YEARS IN BUSINESS, AND WE'LL LOOK FORWARD TO FOLLOWING YOUR STORY.