WEBVTT

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>> IT'S TIME TO GO INSIDE
INNOVATION•
BROUGHT TO YOU BY ALLEGION,
PIONEERING SAFETY.

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IT'S BILLED AS THE MIDWEST'S
NEWEST VENTURE STUDIO, NEXT
STUDIOS, DESIGNED BY
ENTREPRENEURS, FOR

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ENTREPRENEURS, WITH
ENTREPRENEURS, ADDING TWO
INDIANA-BASED STARTUPS TO ITS
PORTFOLIO.

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FOR DETAILS, I'M PLEASED TO BE
JOINED BY NEXT STUDIOS MANAGING
ENTREPRENEUR JOHN MCDONALD AND
THE CEO OF ONE OF THOSE

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STARTUPS, VOXI'S NATE MILLER.
GENTLEMEN, WELCOME TO THE
PROGRAM.
>> HEY, GERRY.

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THANKS FOR BEING HERE.
>> YEAH.
JOHN, I'LL START WITH YOU.
I KNOW WE HAD YOU ON AS YOU WERE

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LAUNCHING NEXT STUDIOS' BIG
VENTURE, YOUR HEADQUARTERS AND
MAIN STUDIO AT 16 TECH NEAR
DOWNTOWN INDIANAPOLIS.

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GIVE US A THUMBNAIL BUSINESS
MODEL OF WHAT NEXT STUDIOS IS
ALL ABOUT.
>> WELL, NEXT IS A VENTURE

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STUDIO, WHICH IS AN ORGANIZATION
DESIGNED TO CREATE NEW STARTUP
COMPANIES.
WE'RE ONE OF THE NEWEST ONES

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HERE IN INDIANA.
THE FIRST BENEFITS CORP VENTURE
STUDIOS IN THE MIDWEST WHICH
MEANS WE'RE ALL ABOUT STARTING

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TO SERVE ENTREPRENEURS, GREAT
STARTUP COMPANIES AND IDEAS.
>> GIVE US A QUICK DESCRIPTION
OF THE OTHER STARTUP ADDED TO

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YOUR PORTFOLIO.
>> WE'RE EXCITED TO ALSO TALK
ABOUT PULSE ANALYTICS.
THIS IS A COMPANY THAT'S FOUNDED

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BY LISA MITCHELL, AND WELL-KNOWN
FORMER COLTS PLAYER MARLIN
JACKSON, AND THEY ARE TEAMED UP
TO HELP TURN THE INTERACTIONS

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BETWEEN PUBLIC SERVICE, LIKE THE
POLICE DEPARTMENT AND OTHER
THINGS, INTO MORE OF A CUSTOMER
SERVICE MODEL, SO PEOPLE CAN

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OFFER UP INSIGHTS INTO WHAT IT
IS THAT THEY'RE SEEING WITH
THOSE INTERACTIONS AND ALLOW THE
DEPARTMENTS TO TRACK AND

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INTERACT AND REALLY INCREASE THE
FIDELITY OF THE COMMUNICATION.
SO THAT'S ANOTHER GREAT COMPANY
TOO THAT WE'VE ADDED TO THE

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PORTFOLIO.
>> NATE, LET'S TALK ABOUT VOXI.
YOUR MODEL THERE WOULD SEEM TO
BE VERY TIMELY, GIVEN WHERE WE

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ARE WITH THE ECONOMY, THE
PANDEMIC AND OTHER THINGS.
YOU'RE REALLY CONNECTING VIDEO
AUDIENCES WITH THE PRODUCTS AND

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SERVICES, THE THINGS THAT THEY
WAN, RIGHT?
>> ABSOLUTELY.
SO BASICALLY ANY TIME ANYBODY IS

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WATCHING SOMETHING ON SCREEN,
THERE'S ALWAYS THAT COOL PRODUCT
THAT THEY SEE, THEY LIKE, THEY
SAY, WOW, THAT'S GREAT, WHERE

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CAN I GET IT?
SO WE'VE TAKEN THAT IDEA, WE'VE
PARTNERED WITH THEM FIRST, WE
HELP THEM CATALOG ALL THOSE

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PRODUCTS THEY PUT ON SCREEN, WE
BUILD THEIR OWN BRANDED APP
THAT'S BRANDED TO THEM THAT HAS
THEIR IMAGE, THEIR LIKENESS ON

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IT, AND WE PROVIDE THAT APP TO
THOSE VIEWERS SO THEY CAN LOOK
AT THOSE PRODUCTS, SHOP RIGHT
THERE WHILE EITHER THE SHOW IS

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PLAYING OR EVEN WHEN THEY'RE
AWAY FROM THE SCREEN AS WELL.
FINALLY IN THAT WHOLE PIECE, WE
DO ACTUALLY BRING THOSE BRANDS

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ON BOARD AND WE ACTUALLY ASK
THEM TO ENGAGE IN A SPONSORSHIP
MODEL OR A COST PER CLICK MODEL.
WE THEN TAKE THAT REVENUE AND

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SPLIT THAT BACK WITH THOSE SHOWS
HELPING ENSURE THAT RELATIONSHIP
MOVING FORWARD.
>> GIVE US A QUICK THUMBNAIL ON

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WHAT NEXT STUDIOS MEANS TO THE
DEVELOPMENT OF YOUR COMPANY, OF
VOXI.
>> AS A STARTUP HERE, WE'VE

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GOTTEN A LOT OF EXCITEMENT
AROUND WHAT WE ARE DOING AND
WE'VE HAD A LOT OF OTHER COHORTS
AND OTHER PEOPLE THAT WANT TO

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JUMP IN AND HELP OUT AND THEY'RE
ALL REALLY GREAT, BUT NEXT
STUDIOS IS A LITTLE MORE UNIQUE
IN THAT THEY ACTUALLY LISTEN TO

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EXACTLY THE UNIQUE CHALLENGES
THAT WE'VE HAD, AND THEY WERE
ABLE TO CATER TO EVERYTHING
WE'VE ASKED OF THEM REALLY,

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REALLY WELL.
SHELLI OVER THERE HAS BEEN
ABSOLUTELY FANTASTIC WITH
CONNECTING US WITH PEOPLE IN THE

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INDUSTRY, PEOPLE IN FRONT OF OR
BEHIND THE CAMERA, AS WELL AS
PEOPLE THAT MIGHT BE INTERESTED
IN INVESTING IN A TAX-BASED

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MEDIA STARTUP LIKE US.
>> JOHN QUICKLY, PEOPLE WOULD
THINK LAUNCHING A COMPANY DURING
THE PANDEMIC IS NOT A GREAT

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IDEA.
YOU THINK QUITE THE OPPOSITE.
>> YEAH, IT'S WHEN THOSE IDEAS
IN THE BACK OF YOUR HEAD BECOME

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THE IDEAS IN THE FRONT OF YOUR
HEAD IF YOU DON'T HAVE A REGULAR
JOB THAT YOU'RE DOING, AND WHEN
INVESTORS AREN'T GETTING THE

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RETURNS FROM THE REGULAR
INVESTMENTS, THEY START LOOKING
FOR ALTERNATIVES AND STARTUPS
ARE A GREAT ALTERNATIVE.

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SO ACTUALLY ALL THE GREAT PIECES
TO PUT TOGETHER, NEW STARTUPS
HAPPEN THE MOST DURING AN
ECONOMIC DOWNTURN AND

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PARTICULARLY DURING THIS
PANDEMIC.
SO IT'S A GREAT TIME TO BUILD A
NEW STARTUP COMPANY.

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>> JOHN MCDONALD, NEXT STUDIOS,
ALSO NATE MILLER FROM VOXI.
THANK YOU FOR BOTH FOR JOINING
US.

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I KNOW WE'LL BE DOING MORE ON
