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>> A SHOT IN THE ARM TO PROTECT
HOOSIERS FROM THE COVID-19
VIRUS BUT MANY MINORITY
COMMUNITIES DON'T TRUST THE

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PROCESS. WHY? AND HOW ARE
ORGANIZATIONS LIKE THE RED CROSS
WORKING TO CHANGE PERCEPTIONS
ABOUT THE POTENTIALLY

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LIFE-SAVING VACCINE?
STATISTICS SHOW BLACK AND
LATIN-X PEOPLE ARE UP TO THREE
TIMES MORE LIKELY TO CONTRACT

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COVID-19, AND THEIR OUTCOMES ARE
WORSE THAN WHITES AS WELL.
DEATHS ARE ALSO
DISPROPORTIONATELY HIGHER IN

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COMMUNITIES WITH LARGER BLACK
POPULATIONS. HEALTH LEADERS ARE
NOW WORRIED ABOUT ANOTHER TREND
THAT CENTERS ON COVID-19

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VACCINES.
BUSINESS OF HEALTH REPORTER
KYLIE VELETA HAS DETAILS.
>> THANK YOU, GERRY.

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STUDIES ARE SHOWING THAT THE
VAST MAJORITY OF BLACK AND
LATIN-X PEOPLE DON'T TRUST THE
CORONAVIRUS VACCINES. IN A

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RECENT SURVEY, ONLY 14 PERCENT
OF BLACK RESPONDENTS MOSTLY OR
COMPLETELY TRUST THE VACCINE,
AND ONLY 34 PERCENT OF LATIN-X

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PEOPLE.
CONFIDENCE IN THE VACCINE'S
SAFETY IS THE NUMBER ONE
PREDICTOR OF GETTING VACCINATED,

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SO A NEW COALITION IN INDIANA IS
GAINING STEAM TO HELP BLACK AND
LATIN-X HOOSIERS VOICE THEIR
CONCERNS AND GROW THEIR TRUST IN

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THE COVID-19 VACCINES.
LEADING THE CHARGE IS THE
AMERICAN RED CROSS CHAD PRIEST
IS THE CHIEF EXECUTIVE OFFICER

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OF THE INDIANA REGION. HE JOINS
ME NOW ALONG WITH REVEREND DAVID
GREENE, SENIOR PASTOR AT THE
PURPOSE OF LIVE MINISTRIES IN

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INDIANAPOLIS. THANK YOU BOTH FOR
BEING ON THE SHOW TODAY.
>> THANK YOU.
>> THANK YOU.

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>> PASTOR GREENE, LET'S START
WITH YOU. BLACKS HAVE THE LOWEST
LEVEL OF TRUST IN THE VACCINE.
ONLY 14%. GIVE US A LITTLE BIT

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OF BACKGROUND OR CONTEXT, WHY
THIS MISTRUST EXISTS?
>> THE MISTRUST EXISTS BECAUSE
OF NUMEROUS ITEMS THAT HAVE

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OCCURRED IN THE HEALTHCARE
SECTOR ACROSS THE COUNTRY. IT
STARTS WITH THE SYPHILIS
EXPERIMENT THAT TOOK PLACE IN

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ALABAMA. TOOK PLACE IN THE DEEP
SOUTH, MANY OF THE PEOPLE LIVING
IN THE NORTH NOW HAVE THEIR
ROOTS IN THE SOUTH. THAT

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EXPERIMENT IS SOMETHING STILL
TALKED ABOUT IN AFRICAN-AMERICAN
HOMES. AND NOT ONLY DO WE HAVE
THOSE HISTORICAL EVENTS, WE ALSO

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HAVE LOCAL EVENTS. WHEN YOU
CONSIDER THE RECENT DEATH OF
DR. SUSAN MOORE WHO DIED OF
COVID-19 AFTER COMPLAINING ABOUT

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RACIST TREATMENT IN THE
HOSPITAL. THAT ALSO CONTRIBUTES
TO MISTRUST. MANY
AFRICAN-AMERICANS HAVE CONCLUDED

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YOU CAN'T TRUST THE SYSTEM, AND
IT CAUSES AFRICAN-AMERICANS TO
BE HESITANT ABOUT HEALTHCARE AS
A WHOLE. IT'S VIEWED AS

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SOMETHING TO BE AVOIDED AND NOT
NECESSARILY TRULY A PLACE WHERE
IT IS APPLICABLE AND WILL HELP
ALL PEOPLE.

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>> ALL RIGHT. SO, CHAD, THE
AMERICAN RED CROSS IS REALLY
LEADING AN EFFORT TO TRY TO MAKE
BLACK PEOPLE MORE ACCEPTING,

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ALSO LATIN-X AND THE VACCINE.
EXPLAIN YOUR GOALS FOR THE
COALITION, WHAT YOU'RE DOING.
>> YEAH, THANKS, KYLIE. THE RED

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CROSS ALLEVIATES SUFFERING IN A
LOT OF WAYS, WE PRIMARILY DO IT
IN PARTNERSHIP WITH ALL THE
OTHER HUMAN SERVICES AGENCIES IN

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CENTRAL INDIANA AND THROUGHOUT
THE STATE. WE'VE LEVERAGED THE
EXPERTISE OF THESE AGENCIES.
REALLY EXPERTS IN COMMUNITIES TO

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JOIN US. NOT TO ENCOURAGE
PEOPLE, HEY, YOU MUST GO GET
VACCINATED, BUT TO ENGAGE IN
DIALOGUE ABOUT THE VACCINE.

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WE'VE GOT GREAT EVIDENCE TO
SUGGEST WHEN PEOPLE HAVE A
CHANCE TO TALK ABOUT HOW THEY
ARE PERCEIVING THE VACCINE,

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THEIR INTENT TO VACCINATE, THE
LIKELIHOOD OF EVENTUALLY
VACCINATING GOES UP. WE'RE
LOOKING TO AMPLIFY THE PUBLIC

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HEALTH MESSAGING AROUND THE
VACCINE, BUT DO IT IN A WAY THAT
REALLY GENERATES CONVERSATION AT
THE LOCAL LEVEL. AND WE'RE DOING

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THAT THROUGH ALL OF THESE
PARTNERS.
>> YOU MENTIONED ONE THING OFF
CAMERA, PART OF THIS IS YOU HAVE

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TO HONOR HESITANCY. I THOUGHT
THAT WAS INTERESTING, AND A GOOD
POINT.
>> THAT'S RIGHT. IT IS NOT

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UNREASONABLE TO BE HESITANT AND
THINK THROUGH A PROCESS OF
GETTING VACCINATED. WE SUPPORT
PEOPLE IN THEIR DECISION MAKING

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PROCESS.
>> PASTOR GREENE, TRUST IS SUCH
A BIG PART OF THIS EFFORT, AND
HEARING FROM VOICES THAT THESE

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COMMUNITIES TRUST. SO, EXPLAIN
THAT IMPORTANCE OF BUILDING THAT
TRUST, AND ACTUALLY JUST
SPEAKING TO THESE PEOPLE, VOICES

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THAT THEY ALREADY TRUST. AND
THEN ALSO WHAT ARE YOU HEARING
BACK FROM THE COMMUNITY SO FAR
AS FAR AS ACCEPTANCE?

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IS IT CHANGING AT ALL?
>> WELL, TRUST IS HUGE. THE
COVID-19 VACCINE CANNOT BE SEEN
AS A TRANSACTION ONLY. IT'S

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CRITICAL THAT ORGANIZATIONS IN
THE CITY SUCH AS THE RED CROSS,
WHO HAS TAKEN THE LEAD, SEE THIS
AS AN OPPORTUNITY AS A BRIDGE TO

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RELATIONSHIP-BUILDING. AND
THAT'S WHAT CHAD IS ATTEMPTING
TO DO, BUILD RELATIONSHIPS IN
THE AFRICAN-AMERICAN COMMUNITY,

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AND THAT WILL BEGIN TO BUILD
TRUST. THIS RELATIONSHIP MUST
EXTEND BEYOND COVID-19, AND LOOK
AT MANY OF THE HEALTH

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DISPARITIES THAT EXIST IN THE
AFRICAN-AMERICAN COMMUNITY. I'M
HEARING THAT AND FIRMLY BELIEVE
THIS THAT MOST AFRICAN-AMERICANS

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KNOW THAT ONE DAY THEY HAVE TO
TAKE THE VACCINE, BECAUSE THEY
VALUE THE IMPORTANCE OF FAMILY
COMING BACK TOGETHER. THEY WILL

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TAKE THE VACCINE. BUT THEY NEED
TO BE MADE COMFORTABLE THAT THEY
CAN TAKE THE VACCINE WITHOUT ANY
UNANNOUNCED SIDE EFFECTS. AND SO

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THEY NEED TO SEEK LEADERSHIP,
HEARING AND CONFIRMING THAT THIS
VACCINE IS A SAFE VACCINE TO
TAKE.

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>> ALL RIGHT. YOU'RE REALLY
FOCUSING IN ON THREE AREAS, THE
MARTINDALE BRIGHTWOOD AREA ON
INDY'S WEST SIDE, AETNA

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NEIGHBORHOOD IN GARY, BROWNS
TOWN IN SOUTHERN INDIANA. TELL
US QUICKLY WHAT YOU'VE DONE SO
FAR FOR THIS COALITION?

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>> WELL, THE COALITION IS
CONVENING CONVERSATIONS IN THESE
COMMUNITIES, IN AETNA AND BROWNS
TOWN, WE'RE GOING TO LEVERAGE

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THOSE CONVERSATIONS FOR A PUBLIC
FACING CAMPAIGN. IT COMES DOWN
TO DIALOGUE. THE RED CROSS ROLL
IS TO BRING THEM TO THE TABLE

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AND POWER DISCUSSIONS, AND TALK
ABOUT LONG-TERM RELATIONSHIPS IN
THESE COMMUNITIES, WHICH IS THE
KEY TO ENSURING COMMUNITY

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RESILIENCE.
>> YOU'LL BE STARTING IN THESE
THREE AREAS, YOU EXPECT THIS TO
TRICKLE DOWN THROUGH THE ENTIRE

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STATE, CORRECT?
>> THAT'S CERTAINLY OUR HOPE.
THE RED CROSS WORKS ALL OVER THE
STATE, PARTNER AGENCIES DO AS

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WELL. WE WANT PEOPLE TO BENEFIT
FROM THE CONVERSATIONS
OCCURRING.
>> CHAD, PASTOR GREENE, THANK

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YOU FOR BEING ON THE SHOW, GOOD
LUCK WITH THE COALITION.