WEBVTT

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>>GERRY: IT'S TIME TO GO INSIDE
INNOVATION...BROUGHT TO YOU BY
ALLEGION.
PIONEERING SAFETY.

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THIS YEAR OUR MARY-RACHEL REDMAN
HIT THE ROAD, WEEK IN AND WEEK
OUT, TO COVER WHAT'S HAPPENING
AROUND INDIANA.

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THIS SHOW IS DEDICATED TO
SHOWING YOU SOME OF THE PLACES
SHE VISITED.
AND WE BEGIN ON THE FARM.

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AS THE COVID-19 PANDEMIC HIT
EVERY CORNER OF THE WORLD,
HOOSIERS HAD TO PIVOT THEIR
BUSINESS MODELS AND FIND NEW

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WAYS TO SELL THEIR PRODUCTS.
THAT'S EXACTLY WHAT ALLEN COUNTY
FARMER RICK TAYLOR DID WHEN HE
FACED A HUGE DILEMMA WHEN

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COVID-19 HIT.
MARY-RACHEL HAS MORE NOW ON HOW
SOCIAL MEDIA HELPED HIS BOTTOM
LINE.

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>> FOR OVER 46 YEARS RICK AND
CATRINA TAYLOR HAS BEEN
INDEPENDENT PIG FARMERS IN ALLEN
COUNTY AND NORMALLY THEY WOULD

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SELL THEIR HANDS TO TYSONS FRESH
MEAT, BUT GIVEN THE CORONAVIRUS
OF BREAK TAYLOR'S FARMS FOUND
ITSELF WITH NOWHERE TO SELL ITS

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PIGS.
>> IT'S GOING TO TAKE A WHILE WE
RUN ONE SHIFT AND JUST CAN'T GET
ENOUGH AND SOME ARE SICK AND

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CAN'T WORK AND IT'S DIFFICULT.
>> WHEN THE TAYLOR'S YOUNGEST
DAUGHTER EMILY SECRETLY
PUBLISHED A FACEBOOK POST

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ADVERTISING HER PARENTS FARM HAD
1200 HOGS FOR SALE THE
UNTHINKABLE HAPPENED.
>> TAYLOR FARMS.

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>> WE ARE GETTING 120 CALLS AN
AVERAGE 99 PERCENT OF THE PEOPLE
WILL TAKE A HOG ANYWHERE FROM
1-80 HOGS I'VE HAD CALLS FROM

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ALASKA, FLORIDA, CALIFORNIA, A
LOT OF PEOPLE COME FROM
MICHIGAN.
WE'VE SOLD OVER 200 HAD THEIR.

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>> SINCE THEIR INITIAL FACEBOOK
POST ON APRIL 30 FOLKS HAVE BEEN
FLOCKING TO BUY PIGS IN FACT, HE
SAYS HE'S AVERAGING OVER 400

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HOGS A WEEK.
>> ONE OF HIS CUSTOMERS IS CHRIS
BROWN.
A FELLOW FARMER WHO OWNS A

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10-ACRE FARM IN AUBURN.
>> GOT A HOLD OF RICK TWO WEEKS
AGO AND BOUGHT TWO HOGS AND
THOSE ARE PROCESSED AND SITTING

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IN MY COOLER AND CAME BACK TO
GET TWO MORE AND THAT'S WHY WE
ARE HERE TO HELP A FARMER AND
QUITE HONESTLY I HOPE IT'S A

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GROWING TREND FOR THE FUTURE
BECAUSE I WOULD MUCH RATHER BUY
HOGS OFF OF RICK THEN GET THEM
FROM A GROCERY STORE LITTLE MORE

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WORK BUT IF YOU ONLY DO IT TWICE
A YEAR FOR FAMILY OF SIX WHICH
IS WHAT I HAVE IT MAKES SENSE.
APPRECIATE WHAT HE'S DOING AND I

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HOPE WE CAN CONTINUE BUYING
STRAIGHT FROM THE FARMER.
IT'S A GREAT WAY TO DO IT.
>> THERE'S A CERTAIN POINT WHERE

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YOU LOSE LESS MONEY AND I'M GLAD
THE PEOPLE BOUGHT THEM AND THEY
DIDN'T HAVE TO DO THAT.
IT'S BEEN GOOD FOR EVERYBODY.

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>> FARMERS ACROSS THE U.S. ARE
DEALING WHICH TOO MUCH LIVESTOCK
AND NOWHERE TO TAKE IT THANKS TO
SOCIAL MEDIA RICK AND HIS WIFE

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HAVE FIGURED OUT A NEW WAY TO DO
BUSINESS.
AND IT IS RIGHT IN THE PALM OF
THEIR HANDS.

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>> THEY CALL ME, TEXT ME, AND I
HAVE SOMETHING MADE UP AS A TEXT
AND I JUST COPY IT AND PASTE IT
AND SEND IT TO THEM AND THEY

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TEXT ME BACK HOW MANY THEY WANT,
WHEN THEY WOULD LIKE TO PICK IT
UP AND THEIR NAME AND MY WIFE
DOES THE SCHEDULING.

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>> TEN.
>> AND THEN THEY SHOW UP AND WE
LOAD THEM UP.
>> HE TELLS ME THE ORDERS OUR

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BOOKED OUT FOR THE NEXT TWO
WEEKS IN THE WEEK AFTER THAT THE
TYSON PLANT IN LOGANSPORT TOLD
HIM THEY WILL NEED A LOAD.

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>> WE ARE SET.