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>>GERRY: IN A YEAR FULL OF
UNCERTAINTIES, ONE SURE BET
SEEMS TO BE THE GROWTH OF SPORTS
WAGERING IN INDIANA.

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OUR BILL BENNER TAKES A DEEPER
LOOK IN THIS WEEK'S INSIDE
INDIANA SPORTS.
BILL.

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>>BILL: GERRY, THANK YOU.
EARLIER THIS MONTH, THE INDIANA
GAMING COMMISSION REPORTED THAT
INDIANA SPORTS WAGERING TOTALED

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A NOVEMBER RECORD OF MORE THAN
$250 MILLION, A FIGURE AIDED BY
THE SUCCESS OF THE COLLEGE
FOOTBALL PROGRAMS AT NOTRE DAME

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AND INDIANA AND THE INDIANAPOLIS
COLTS' DRIVE TOWARD THE NFL
PLAYOFFS.
THAT MEANT $2.4 MILLION DOLLARS

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FOR STATE TAX COFFERS AND A
TOTAL OF NEARLY $15 MILLION IN
REVENUE FOR THE STATE SINCE
SPORTS WAGERING WAS LEGALIZED IN

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INDIANA IN 2019.
AND JOINING US TODAY TO OFFER
PERSPECTIVE JESSICA WELMAN, WHO
SERVES AS AN ANALYST FOR A

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WEBSITE CALLED PLAYINDIANA.
AND WE WELCOME JESSICA TO THE
PROGRAM ...
HOW ARE YOU TODAY?

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>> I'M GREAT.
HOW ARE YOU?
>> WE APPRECIATE YOU BEING ON
THE SHOW.

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YOU MONITOR THIS ALL THE TIME
AND A STAGGERING MONTH OF SPORTS
WAGERING SUCCESS IN INDIANA IN
NOVEMBER.

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A90 PERCENT INCREASE
YEAR-OVER-YEAR FROM LAST
NOVEMBER.
WHAT IS DRIVING THIS?

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>> A LOT OF IT IS WHAT YOU
MENTIONED.
THE HOOSIER FOOTBALL SUCCESS THE
FACT NOTRE DAME IS HAVING A

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BENCHMARK YEAR AND THE COLTS ARE
HAVING A GOOD SEASON AS WELL.
LOCAL TEAMS DRIVE THE LOCAL
STATE NUMBERS QUITE A BIT BUT

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IT'S SIMPLY WE ARE A YEAR INTO
INDIANA SPORTS BETTING
OCTOBER 2019 WAS THE FIRST MONTH
OPERATORS TOOK BATHS AND NOW

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THERE ARE MORE OPERATORS IN THE
SPACE.
WE HAD OBVIOUSLY THE DIP WHEN
THERE WERE NO SPORTS TO BET ON

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WITH COVID-19.
BUT NOW WE ARE COMING BACK WE
ARE COMING BACK WITH NEW
OPERATORS LIKE POINTS BET WHO

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ARE NOT WASTING MONEY.
THEY ARE SPENDING ON MARKETING
AND AWARENESS AND GETTING THE
WORD OUT IN INDIANA ON WHAT YOU

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CAN BET ON AND HOW MUCH FUN IT
CAN BE.
>> THEY CERTAINLY ARE GETTING
THE WORD OUT A ROBUST MARKETING

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AND ADVERTISING CAMPAIGN.
IT'S HARD TO TURN ON THE
TELEVISION OR RADIO AND NOT SEE
SOMETHING PROMOTING SPORTS

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GAMING.
LET'S TALK ABOUT YOUR SERVICE
AND WHAT YOU DO.
WHAT IS PLAYINDIANA?

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>> WE ARE A NEWS RESOURCE FOR
GAMBLERS IN INDIANA OR ANYONE
INTERESTED IN THE INDIA NOT
GAMBLING SCENE.

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SPORTS BETTING IS THE BULK OF
WHAT WE ARE LOOKING AT BECAUSE
IT SEEMS TO BE THE NEWEST
BIGGEST INDUSTRY BUT WE COVER

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THE LOTTERY, WHAT'S GOING ON
WITH LAND-BASED CASINOS AND ANY
OTHER GAMBLING THAT'S OFFERED IN
INDIANA.

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>> YOU ARE A NATIVE KENTUCKIAN
BUT YOU HAVE A MASTERS DEGREE
FROM INDIANA UNIVERSITY AND YOU
ARE AWARE AS A CONSERVATIVE

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STATE THERE'S TREPIDATION AS
INDIANA MOVES TOWARD LEGALIZING
SPORTS WAGERING BUT IT'S BEEN A
ROBUST TAX REVENUE GENERATOR FOR

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THE STATE.
>> IT ABSOLUTELY HAS.
I THINK WHAT HELPS WITH INDIANA
IS IT IS A GAMBLING ENVIRONMENT

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THAT DRAWS FROM OTHER STATES.
KENTUCKY THAT DOES NOT HAVE
CASINOS OR SPORTS BETTING.
OHIO DOES NOT HAVE SPORTS

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BETTING AND ILLINOIS UNTIL
RECENTLY DIDN'T EITHER.
THE FACT THERE ARE SO MANY BIG
CITIES ON THE EDGE OF INDIANA

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MAKES IT MORE BENEFICIAL THAT
INDIANA WAS QUICK TO LEGALIZE
SPORTS BETTING BECAUSE A LOT OF
THE MONEY THE SPORTS BOOKS ARE

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MAKING OUR NOT COMING FROM
INDIANANS.
>> YOU MENTIONED INDIANA COMING
ONLINE RECENTLY DESPITE

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COMPETITION YOU THINK WE WILL
CONTINUE TO THRIVE IN THIS
MARKET.
>> ABSOLUTELY.

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ILLINOIS CANNOT BE UNDERSTATED
AS A SPORTS BETTING MARKET.
IT HAS ONLY LAUNCHED BETTING IN
THE LAST FIVE MONTHS AND IT'S A

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TOP 4 MARKET IN THE UNITED
STATES AS A SPORTS BETTING
MARET BUT THE FACT THAT INDIANA
SINCE LAUNCH CONTINUES TO GROW

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AND BUILD THE NUMBER OF BETS AND
MONEY BEING WAY RICHARD LEADS ME
TO BELIEVE THAT IT'S NOT -- I
THOUGHT IT WOULD TAKE A HIT

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GIVEN ILLINOIS LAUNCHING BUT
IT'S A VERY STABLE MARKET A VERY
HEALTHY MARKET AND A LOT IS
BECAUSE THE GAMING COMMISSION

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HAS TAKEN A VERY FORWARD
THINKING APPROACH TO BETTING AND
THEY DO INTERESTING THINGS AND
FOLLOW ALONG WITH NEW JERSEY AND

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OFFER BETTING ON THE OSCARS AND
ON THE NATHAN'S HOT DOG EATING
CONTEST AND THE FACT THEY ARE
WILLING TO TRY THINGS WHEN OTHER

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STATES WON'T WILL BENEFIT FOR
THE LONG-TERM.
>> IF PEOPLE WANT TO LEARN MORE
OR JUST FALL THE STAGGERING

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NUMBERS HOW CAN THEY DO THAT?
>> CHECK INTO PLAYINDIANA.COM.
WE HAVE THE NUMBERS RIGHT AWAY
AND HISTORICAL NUMBERS TO LOOK

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AT WHO'S ON ON THE RISE AND WHO
IS NOT AND ALL SORTS OF
INTERESTING STORIES SO IF ANYONE
HAS AN INTERESTING IN PLAY

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GAMING IT'S A PLACE TO BE.
>> WE APPRECIATE YOUR INSIGHTS.
WE WISH YOU THE BEST GOING
FORWARD AND THANKS FOR BEING ON