WEBVTT

1
00:00:00.000 --> 00:00:05.472
>>GERRY: INDIANA GROWN, A
PRODUCT OF THE INDIANA STATE
DEPARTMENT OF AGRICULTURE, SAYS
IT IS MEETING THE CHALLENGES

2
00:00:05.472 --> 00:00:12.312
COVID-19 HAS CREATED WHEN IT
COMES TO BUYING PRODUCTS MADE IN
INDIANA.
THE ORGANIZATION HAS JUST

3
00:00:12.312 --> 00:00:20.186
LAUNCHED THE SHOP INDIANA GROWN
ONLINE MARKETPLACE, A FREE
SERVICE OFFERING MEMBERS AN
ADDITIONAL SALES OUTLET DURING A

4
00:00:20.186 --> 00:00:25.258
TIME WHEN ONLINE RETAIL IS
CRITICAL TO THE SUCCESS OF SO
MANY OF THE STATE'S FARMS AND
BUSINESSES.

5
00:00:25.258 --> 00:00:32.632
FOR DETAILS ON THE MARKETPLACE
AND WHY IT IS SO VITAL WE ARE
PLEASED TO BE JOINED BY INDIANA
GROWN PROGRAM DIRECTOR HEATHER

6
00:00:32.632 --> 00:00:40.507
TALLMAN.
AS ALWAYS, WELCOME TO THE
PROGRAM.
>> THANK YOU FOR HAVING ME.

7
00:00:40.507 --> 00:00:50.183
FIRST OF ALL, INDIANA GROWN TEE
UP THIS CONVERSATION AND
DESCRIBED INDIANA GROWN.
ITS FIVE YEARS OLD AND STARTED

8
00:00:50.183 --> 00:00:59.192
FROM RATHER MODEST BEGINNINGS
WITH GREAT IDEAS AND HAS GROWN
EXPONENTIALLY.
TELL US WHAT IT IS ALL ABOUT.

9
00:00:59.192 --> 00:01:07.133
>> SO OUR WHOLE GOAL IS TO
MARKET AND ELEVATE ALL
AGRICULTURAL PRODUCTS THAT ARE
PACKAGED RAISED GROWN AND

10
00:01:07.133 --> 00:01:14.174
PROCESSED IN INDIANA SO HOGS FOR
BACON OR ROASTED COFFEE BECAUSE
THEY ARE TAKING THOSE
AGRICULTURAL PRODUCTS AND

11
00:01:14.174 --> 00:01:21.214
WASTING THEM AND CREATING THEM
AND CREATING ECONOMIC
DEVELOPMENT WITHIN THE STATE SO
WE ARE HERE AS A FORM OF

12
00:01:21.214 --> 00:01:27.987
MARKETING PROMOTION FOR
AGRICULTURE.
>> THERE ARE SO MANY PRODUCTS
REALLY QUALITY PRODUCTS ALL OVER

13
00:01:27.987 --> 00:01:33.726
THE STATE OF INDIANA THAT FOLKS
DON'T KNOW ABOUT AND THAT IS
REALLY WHAT INDIANA GROWN BRINGS
TO LIFE.

14
00:01:33.726 --> 00:01:42.936
>> IT DOES.
WE WANT PEOPLE TO REMEMBER THEY
CAN FIND LOCAL FOOD AT THE
FARMERS MARKET AND STORES AND

15
00:01:42.936 --> 00:01:48.808
ALSO ONLINE FARMERS MARKETS, AT
THE GROCERY STORE AND DRIVE
THROUGH'S AND OF COURSE, A LOT
OF RESTAURANTS.

16
00:01:48.808 --> 00:01:57.283
WE TRY TO SERVE THAT REMINDER TO
CONSUMERS EVERY DAY.
>> SHOP INDIANA GROWN YOU
LAUNCHED IT THIS WEEK IT'S AN

17
00:01:57.283 --> 00:02:03.256
ONLINE CONNECTION FOR CONSUMERS
TO FARMERS AND BUSINESSES AND
OTHERS.
TALK ABOUT THE ONLINE VERSION OF

18
00:02:03.256 --> 00:02:11.131
WHAT THAT IS ALL ABOUT.
>> WE LAUNCHED ON MONDAY AND
THIS IS A PROJECT WE'VE BEEN
WORKING ON SINCE 2019 SO

19
00:02:11.131 --> 00:02:18.605
PRE-PANDEMIC AND IT'S GOING TO
GIVE OUR MEMBERS THE OPPORTUNITY
TO LIST THEIR PRODUCTS TO SELL.
IF THEY HAVE A PRODUCT THEY CAN

20
00:02:18.605 --> 00:02:23.943
SHIP.
SO THEY LIST THEIR PRODUCTS AS A
VENDOR, THEY GET ORDERS AND SHIP
IT.

21
00:02:23.943 --> 00:02:32.352
WE DO NOT HANDLE IT OR SHIP IT
BUT WE SEE IT AS AN ALTERNATIVE
FOR OUR MEMBERS TO HAVE AN
ALTERNATIVE TO SELL FOR SOME OF

22
00:02:32.352 --> 00:02:38.424
THEM THIS WILL BE NEW AND SOME
ARE SELLING IN THIS ONLINE
SPACE.
>> TALK ABOUT MEMBERSHIP.

23
00:02:38.424 --> 00:02:46.499
YOU HAVE A HUGE MEMBERSHIP IN
THE PROGRAM.
HOW MANY DO YOU HAVE IN THE
ONLINE VERSION?

24
00:02:46.499 --> 00:02:53.606
>> A LITTLE OVER 1700 MEMBERS
RIGHT NOW IN INDIANA GROWN FOR
THE ONLINE STORE.
WE WANT TO START SMALL AND

25
00:02:53.606 --> 00:03:02.215
CAREFULLY SO A LITTLE UNDER 40.
WE EXPECT THAT TO GROW AND RIGHT
NOW I'M LOOKING AT 15 VENDOR
APPLICATIONS TODAY TO LOOK AT

26
00:03:02.215 --> 00:03:10.056
VENDORS AND PRODUCTS HOPEFULLY
BY THE END OF THE WEEKEND.
>> DO YOU LOOK AT THIS AS THIS
NEXT ITERATION OR GENERATION OF

27
00:03:10.056 --> 00:03:20.533
THE INDIANA GROWN INITIATIVE
PROMPTED BY THE CHALLENGES AND
THE ONLINE PIECE IS SOMETHING
THAT WILL CONTINUE ON FAR PASSED

28
00:03:20.533 --> 00:03:27.240
THE PANDEMIC.
>> YOU ARE STILL, RIGHT.
WE HAVE TO STAY ON THE TREND OF
WHAT CONSUMERS ARE ASKING FOR,

29
00:03:27.240 --> 00:03:37.817
SO EVERY YEAR WE HAVE A
MARKETPLACE WE ARE ASKED WHY CAN
I NOT FIND THESE ONLINE.
SO HOW CAN I SHIP A GIFT BASKET

30
00:03:37.817 --> 00:03:45.758
TO MY DAUGHTER.
AND WE TAKE THAT INTO
CONSIDERATION AND MEMBERS WANT
THIS ONLINE AVENUE SO THAT'S WHY

31
00:03:45.758 --> 00:03:54.801
WE PROVIDED IT FOR THEM BUT WE
SEE THIS IS A GREAT TOOL MOVING
FORWARD SO JUST LOOKING AT WHAT
CONSUMER DEMANDS ARE ESPECIALLY

32
00:03:54.801 --> 00:04:07.647
IN THE PANDEMIC AND THEN ON.
>> AS WE WRAP UP CAN YOU
CALCULATE THE ECONOMIC IMPACT
THAT THIS INITIATIVE HAS HAD.

33
00:04:07.647 --> 00:04:12.785
SO MANY GREAT ENTREPRENEURS AND
PRODUCTS ALL OVER THE STATE OF
INDIANA.
A LOT IN RURAL AREAS AND AREAS

34
00:04:12.785 --> 00:04:20.760
THAT NEED AND ECONOMIC SHOT IN
THE ARM.
ANY WAY TO CALCULATE THE IMPACT
INDIANA GROWN HAS HAD STATEWIDE?

35
00:04:20.760 --> 00:04:29.769
>> WE DON'T HAVE THESE NUMBERS
WE LAUNCH WITH PERDUE AND HOPE
TO HAVE THE FIRST PRELIMINARY
NUMBERS AND WE HEAR STORIES

36
00:04:29.769 --> 00:04:38.544
EVERY DAY AND EVERY WEEK FROM
CONSUMERS WHO ARE DISCOVERING
NEW MEMBERS TO BUY FROM AND WE
HAVE INCREASED SALES FROM THE

37
00:04:38.544 --> 00:04:45.551
PROGRAM SO THOSE ARE GOOD
STORIES WE COUNT ON FOR SURE.
>> SHOP INDIANA GROWN.ORG IS THE
WEBSITE.

38
00:04:45.551 --> 00:04:51.257
THE ONLINE MARKETPLACE FOR
INDIANA GROWN.
HEATHER TALLMAN AS ALWAYS,
THANKS FOR JOINING US.

39
00:04:51.257 --> 00:04:54.160
YOU DO GREAT WORK AT THE
ORGANIZATION.