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>>GERRY: HELLO AND WELCOME TO
INSIDE INDIANA BUSINESS.
I'M GERRY DICK.
FOR DECADES, CENTRAL INDIANA HAS

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COUNTED ON SPORTING EVENTS AS A
MAJOR ECONOMIC DRIVER FOR THE
TOURISM AND HOSPITALITY
INDUSTRY.

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A RECENT IUPUI STUDY FOUND
SPORTS GENERATE $3.4 BILLION
EACH YEAR.
THAT'S NOT BEEN THE CASE IN 2020

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AS THE PANDEMIC HAS DRASTICALLY
IMPACTED THE BOTTOM LINE FOR
HOTELS, RESTAURANTS AND OTHER
BUSINESSES.

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NOT JUST HERE IN INDIANAPOLIS,
BUT AROUND THE STATE.
WE GET SOME PERSPECTIVE ON THE
STATE OF THE SPORTS ECONOMY FROM

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INDIANA SPORTS CORP PRESIDENT
RYAN VAUGHN.
AS ALWAYS, THANKS FOR JOINING
US.

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>> NICE TO BE WITH YOU, EVEN
VIRTUALLY.
>> EXACTLY.
HOPEFULLY THAT CHANGES SOONER

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RATHER THAN LATER.
WE WANT TO BEGIN A BIG STORY
THAT BROKE IS THE IMPACT SPORTS
BUSINESS, IF YOU WILL HAS BEEN

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SUBSTANTIAL, BUT A COUPLE OF
WEEKS AGO THE NCAA IT MADE THE
ANNOUNCEMENT IT WANTS TO LOCATE
THE INTEGRITY OF MARCH MADNESS

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IN INDIANAPOLIS.
NEGOTIATIONS ARE A COMPLEX DEAL.
GIVE US AN UPDATE ON WHERE
THINGS STAND.

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>> I'M OPTIMISTIC WE CAN GET
THERE.
CERTAINLY WE ARE WORKING HAND IN
GLOVE WITH VISIT INDIA AND THE

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CIV AND CITY AND STATE AND THE
NCAA TO MAKE THIS POSSIBLE.
THERE'S A LOT OF MOVING PARTS TO
MAKE IT A REALITY.

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WE ARE TALKING ABOUT MULTIPLE
COMPETITION VENUES, MULTIPLE
PRACTICE FACILITIES CARE
COORDINATION WITH THE HOTELS.

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PUBLIC SAFETY OFFICIALS AT THE
STATE AND LOCAL LEVEL.
IN THE TIPPLE INDIANAPOLIS
FASHION EVERYONE IS WORKING HARD

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IN GOOD FAITH.
I'M OPTIMISTIC WE CAN GET THIS
DONE.
IT'S A WORK IN PROGRESS FOR

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SURE.
>> DO YOU THINK WE WILL HAVE AN
ANSWER ONE WAY OR THE OTHER SOON
BEFORE THE END OF THE YEAR,

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BEFORE CHRISTMAS?
>> IT SEEMS THAT WAY.
THE CLOCK IS TICKING.
MARCH MADNESS IS AROUND THE

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CORNER AND I THINK WE ARE
GETTING CLOSE, VERY CLOSE.
IT'S A REASONABLE TIMETABLE FOR
SURE.

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>> PUT IN PERSPECTIVE, IF YOU
WILL, THE PANDEMIC HAS IMPACTED
ALL BUSINESSES IN DRAMATIC WAYS.
WHAT'S THE LAST NINE MONTHS BEEN

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LIKE FOR THE SPORTS INDUSTRY AND
HOSPITALITY AND TOURISM?
>> UNDERSTANDABLY INCREDIBLY
CHALLENGING.

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MY HEART BREAKS FOR THE FOLKS IN
THE HOTEL WORLD AND RESTAURANTS
AND THE ENTERTAINMENT VENUE WAS,
THE RESTRICTIONS NECESSARY AND

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PROPER AROUND THE CORONAVIRUS
AND REALLY JUST DECIMATED
AUDIENCES FOR EVERYONE.
IT'S CAUSED A SIGNIFICANT

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FURLOUGH AND LAYOFFS AND
DOWNSIZING AND HAS BEEN A REAL
CHALLENGE FOR OUR ORGANIZATION
AND MANY OTHERS.

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WITH ALL THOSE CHALLENGES ALSO
COMES UNIQUE OPPORTUNITIES.
WE'VE TRIED TO STAY FOCUS ON
BUILDING A FUTURE PIPELINE, 21

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AND BEYOND AND TRYING TO FIGURE
OUT WHAT CAN WE DO TO MAKE A
LITTLE BIT OF A DIFFERENCE.
WHAT EVENTS CAN WE HOST, HOW CAN

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WE EXECUTE?
WE FOUND SUCCESS IN MARCH
MADNESS COMING HERE WOULD BE A
HUGE FEATHER IN OUR CAP FOR THAT

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EFFORT.
>> THERE ARE SOME THAT WOULD
ARGUE THAT INDIANAPOLIS HAS
FARED BETTER THAN OTHER REGIONS

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AROUND THE COUNTRY.
CASE IN POINT THIS WEEKEND THE
BIG TEN FOOTBALL CHAMPIONSHIP
WILL BE HERE, BUT ALSO A COLLEGE

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BASKETBALL GAME IN A BUBBLE
ENVIRONMENT, WHICH INDIANAPOLIS
CONTINUES TO NEGOTIATE FOR MORE
OF THOSE THINGS.

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>> THAT'S ABSOLUTELY RIGHT.
WE HAVE STRUGGLED BUT WE'VE
FARED FAR BETTER THAN MANY OF
OUR PEERS IN A LARGE PART IS

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GOOD LEADERSHIP WE'VE HAD ON THE
STATE AND LOCAL LEVEL FROM THE
HEALTH DEPARTMENTS IN MAYOR'S
OFFICE IN BEING INNOVATIVE.

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THE IDEA WE CAN CREATE A
CONTROLLED ENVIRONMENT AND
SINGLE SIDE PLACE FOR BASKETBALL
AND SHOP THAT AROUND THE COUNTRY

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WITH SOME SUCCESS.
WE'VE HOSTED AN INTERNATIONAL
EVENT WITH PUERTO RICO MEXICO
UNITED STATES BAHAMA.

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WE HAVE A COLLEGE GAME THIS
FRIDAY AT MICHIGAN VERSUS LEOLA.
AND WE'VE HAD THE CHAMPIONSHIP
CLASSIC AS WELL.

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WE'VE BEEN ABLE TO SECURE GAMES
AND HAVE EVENTS NOT AT SCALE
WITH VANS, BUT CERTAINLY
ATTRACTING PEOPLE TO INDY DURING

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THIS REALLY CHALLENGING TIME.
>> AS WE WRAP UP AS YOU LOOK AT
THAT PIPELINE BUILDING 2021 AND
BEYOND TO THE NBA HAS ANNOUNCED

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THEY ARE DELAYING OR WILL HAVE
THEIR ALL-STAR WEEKEND 2024.
CAN YOU GIVE US A SENSE FOR THAT
PIPELINE AND HOW IT'S COME

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TOGETHER LONGER TERM.
>> WE ARE IN THE MIDDLE OF A BID
PROCESS TO EXTEND OUR BIG TEN
FOOTBALL RELATIONSHIP AROUND

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FOOTBALL AND BASKETBALL THROUGH
2030 WHICH IS OUTSTANDING.
WE ARE ACTUALLY IN THE PROCESS
ON THE U.S. OLYMPIC TRIALS FOR

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SWIMMING FOR 2024.
WE WERE RECENTLY AWARDED FIRST
AND SECOND ROUNDS AND REGIONALS
IN BASKETBALL AND 24 AND 25 AND

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WE'VE BEEN AWARDED THE 2026
FINAL FOUR AND THE PUSH YOU
MENTIONED WITH THE ALL-STAR
GAME, WHICH WOULD BE FANTASTIC.

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IT MIGHT BE A BLESSING IN
DISGUISE THAT IT WAS MOVED OUT A
FEW YEARS WITH OUTSTANDING
INNOVATION AND IMPROVEMENTS

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TAKING PLACE TO HAVE THAT UP AND
RUNNING IN THE SHOWCASE BE
SPECIAL.
>> PIPELINE BUILDING AND A

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CHALLENGING TIME.
PRESIDENT OF THE SPORTS CORP. AS