WEBVTT

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>> IT'S TIME TO GO INSIDE
INNOVATION BROUGHT TO YOU BY
ALLEGION. PIONEERING SAFETY.
INDIANAPOLIS-BASED STARTUP

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MANDOLIN JUST LAUNCHED IN JUNE
IN MARCH,
AND HAS ALREADY RAISED $5
MILLION IN A SEED ROUND TO GROW

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ITS DIGITAL PLATFORM TO HELP
ARTISTS, VENUES AND FANS CONNECT
THROUGH LIVE MUSIC.
WITH MORE ON THE CONCEPT AND

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SEVERAL UNIQUE PARTNERSHIPS THAT
COULD FUEL GROWTH IS CHIEF
MARKETING OFFICER MEGHANN
YORK WELCOME!

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CHIEF MARKETING OFFICER AT
MANDOLIN. WELCOME TO THE
PROGRAM.
>> THANKS SO MUCH FOR HAVING ME.

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>> I THINK IS FASCINATING STORY,
AND A FUSION, IF YOU WILL, AS
YOU AND I WERE TALKING A MOMENT
AGO OFF CAMERA OF TECHNOLOGY AND

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MUSIC, IT'S ALL COMING TOGETHER
RIGHT HERE IN INDIANAPOLIS. TALK
ABOUT HOW MANDOLIN REALLY CAME
ABOUT, IT REALLY DID ADDRESS

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WHAT WAS ONE OF THE REAL EFFECTS
ON THE MUSIC INDUSTRY FROM THE
PANDEMIC.
>> YEAH, YOU'RE EXACTLY RIGHT.

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THE PANDEMIC REALLY SORT OF
DECIMATED THE MUSIC INDUSTRY,
AND OUR CO-FOUNDERS SAW REALLY,
REALLY GREAT OPPORTUNITY TO BE

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ABLE TO BRING LIVE MUSIC BACK
INTO FAN'S HOMES. YOU KNOW,
NOTHING CONNECTS US LIKE MUSIC
DOES. AND I'M A HUGE LIVE MUSIC

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FAN MYSELF, SO DURING THE
PANDEMIC, I WAS REALLY MISSING
THAT. SO WE'RE BRING LIVE MUSIC
BACK TO PEOPLE, AND THEN ALSO

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GIVING ARTISTS AND VENUES THAT
HAVE REALLY BEEN HIT
ECONOMICALLY BY THE PANDEMIC THE
OPPORTUNITY TO PERFORM AGAIN AND

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SELL TICKETS AGAIN AND PROSPER
FROM THEIR ART. IT'S VERY
EXCITING TO BE DOING THAT HERE
IN INDIANAPOLIS.

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>> GIVE US A THUMBNAIL SKETCH OF
THE BUSINESS MODEL, HOW IT
WORKS, AND A LOT OF FREE CONTENT
OUT THERE, I THINK MANDOLIN

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OFFERS KIND OF A UNIQUE
EXPERIENCE THAT IS ATTRACTING
FOLKS.
>> YEAH, YEAH, IT REALLY DOES.

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IT MAKES YOU REMEMBER WHEN THE
PANDEMIC STARTED, THERE WERE A
LOT OF ARTISTS STREAMING ON FREE
SERVICES, LIVING ROOM, COUCH,

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THINGS LIKE THAT, WHICH WE ALL
APPRECIATED, BUT MANDOLIN REALLY
IS KIND OF TAKING THAT LIVE
MUSIC EXPERIENCE TO THE NEXT

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LEVEL. SO HIGH PRODUCTION VALUE,
GETTING THESE ARTISTS BACK INTO
THE STUDIO, OR BACK ON STAGE.
OUR CLIENTS ARE REALLY THE

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ARTISTS, AND THEIR TEAMS AND THE
VENUES, SO WE WORK WITH ALL OF
THEM TO PLAN THE SHOW, PLAN THE
CONTENT, MARKET THE SHOW, TICKET

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THE SHOW, ALL OF THOSE THINGS.
AND THEN FACILITATE THEM WITH
THE FANS STREAMING THE SHOW, AND
I'M GETTING THEM ACCESS TO IT.

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>> MANDOLIN HAS BEEN ON FIRE
SINCE LAUNCHING IN MARCH.
MENTIONED THE $5 MILLION SEED
ROUND. YOU'RE ALSO IN VENUES

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FROM THE VOGUE IN INDIANAPOLIS
TO PLACES LIKE THE RYMAN
AUDITORIUM, HIGH PROFILE IN
NASHVILLE AND BEYOND. YOUR

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FOOTPRINT IS REALLY EXTENDING.
>> YEAH. IT REALLY IS. VERY
EXCITED, LIKE YOU SAID, TO BE
WORKING WITH A LOT OF THE VENUES

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HERE LOCALLY. THE RYMAN WAS A
GREAT, GREAT WIN FOR US. THEY
HAD LIMITED CAPACITY SEATING FOR
SHOWS. AND THEN THEY WANTED TO

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OPEN THOSE SHOWS UP TO THOUSANDS
OF ADDITIONAL PEOPLE. THEY
COULDN'T HAVE IN THE VENUE. SO
WE'VE BEEN STREAMING SHO HE IS

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FROM THERE. WE'VE BEEN STREAMING
FROM CITY'S WINERIES ALL OVER
THE COUNTRY. AND THE SHOWS THEY
HAVE OUTSIDE WITH LIMITED

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CAPACITY AS WELL. THEN SOME
REALLY GREAT ARTISTS LIKE JUDAH
AND THE LION, AND DREW HOLCOMB.
REALLY EXCITING.

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>> BIG EVENT COMING UP, ELECTION
DAY THROUGHOUT THE DAY, NOVEMBER
3, #I VOTED FESTIVAL. TALK ABOUT
THIS. HUNDREDS OF ARTISTS LINED

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UP.
>> WE DO. I VOTED FESTIVA WAS A
REALLY, REALLY HUGE OPPORTUNITY
FOR US, AND OBVIOUSLY A REALLY

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GREAT CAUSE. SO, THE #I VOTED
FESTIVAL STARTED MANY YEARS AGO,
TRYING TO GET PEOPLE TO COME OUT
AND VOTE SO PEOPLE COULD PROVE

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THAT THEY VOTED AND THEY WERE
ABLE TO GO TO FREE CONCERT AND
VENUES. THEN THEY DETERMINED
THAT THEY WANTED TO TAKE THAT

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FESTIVAL DIGITAL THIS YEAR, AND
WE WERE CHOSEN AS THE PLATFORM.
SO, IT'S GOING TO BE THE LARGEST
DIGITAL FESTIVAL HELD. THE

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ARTISTS WERE CHOSEN BECAUSE OF
POPULARITY OR FOLLOWING IN SOME
OF THE KEY SWING STATES. SO, AND
THE PREMISE IS STILL THE SAME,

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YOU TAKE A SELFIE WITH YOUR
BALLOT, THE POLLING STATION, AND
IN YOUR PARTICULAR STATE AND
SUBMIT THAT. WHEN YOU SUBMIT

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YOUR SELFIE SHOWING THAT YOU
VOTED, YOU GET ACCESS TO THE
FREE FESTIVAL. 600 ARTISTS.
>> BIG EVENT COMING UP TUESDAY,

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MEGHANN YORK, FROM MANDOLIN, 50
EMPLOYEES ALREADY AT THE
COMPANY, AS WELL. ANOTHER HIGH
GREAT SUCCESS. THANK YOU FOR THE

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TIME, GOOD LUCK WITH THE EVENT