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¶♪♪

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>> IT'S TIME TO GO INSIDE
INNOVATION BROUGHT TO YOU BY
ALLEGION. PIONEERING SAFETY.
INC. MAGAZINE RANKS IT THE

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STATE'S FASTEST-GROWING COMPANY,
THE INDIANA CHAMBER SAYS IT'S
ONE OF THE BEST PLACES TO WORK
IN INDIANA AND TECH TRIBUNE

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SHOWCASED IT AS ONE OF INDY'S
BEST START-UPS.
IN JUST FIVE YEARS, DEMANDJUMP
HAS ESTABLISHED ITSELF AS A

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MAINSTAY IN THE INDIANA TECH
COMMUNITY...GROWING ITS
FOOTPRINT AND GENERATING
NATIONAL ATTENTION.

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WITH MORE ON THE DIGITAL
MARKETING COMPANY'S PLANS FOR
CONTINUED GROWTH AND ITS FUTURE
IN INDIANA...I'M PLEASED TO BE

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JOINED BY CO-FOUNDER AND CEO
CHRISTOPHER DAY.
WELCOME BACK TO INSIDE INDIANA
BUSINESS.

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>> THANK YOU, GERRY, HAPPY TO BE
HERE.
>> COMING TO US FROM YOUR COOL
OFFICES IN DOWNTOWN INDIANAPOLIS

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OVERLOOKING THE CIRCLE. FIVE
YEARS, HARD TO BELIEVE IT'S BEEN
FIVE YEARS SINCE YOU LAUNCHED
DEMANDJUMP, GIVE US A THUMBNAIL

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DESCRIPTION OF THE PLATFORM AND
WHAT IT IS ALL ABOUT.
>> ABSOLUTELY, A HIGH LEVEL OF
DEMANDJUMP ONLINE IS HOW YOU

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MARKET AND SELL TO HOW YOUR
TARGET MARKET DESIGNS AND BUYS,
AND WE DO THAT CROSS CHANNEL.
THE WORLD DATA, ANY TOPIC

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IMPORTANT TO YOU, WE RANK
EVERYTHING IN ORDER OF THE MOST
IMPORTANT TO INFORM WHAT ACTIONS
TO TAKE NEXT.

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>> AS WE WERE TALKING OFF CAMERA
BEFORE THE INTERVIEW STARTED,
YOU FEEL THE PANDEMIC HAS REALLY
BROUGHT SOME THINGS TO LIGHT IN

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THE DIGITAL MARKETING SPACE.
INCLUDING HOW COMPANIES ALIGN
WITH CUSTOMER BEHAVIOR AND HOW
OUT OF WHACK THAT WHOLE PROCESS

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IS. WHAT DID YOU MEAN BY THAT?
>> ABSOLUTELY. COVID ABSOLUTELY
CHANGED CUSTOMER BEHAVIOR
FOREVER AND ACCELERATED IT BY

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TEN YEARS OVERNIGHT. AND WHAT
WE'RE SEEING AS MARKETERS ARE
NOW 13 YEARS BEHIND WHAT THEIR
CUSTOMERS ARE ACTUALLY THINKING

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AND DOING. AND SO WE ALWAYS LIKE
TO LOOK AT THIRD-PARTY STUDIES
TO VALIDATE THAT. THERE'S A LOT
OF THEM OUT THERE, ONE IS

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McKENZIE. THEY DID A STUDY IN
2016 AND 2019 INTERVIEWING
BUYERS. THIS WAS SPECIFICALLY
AROUND B2B BUYERS BUYING

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PRODUCTS, TECH, SERVICES,
ET CETERA. AND OVER 70% OF THEM
PREFER DIGITAL INTERACTIONS IN
THE RESEARCH AND EVALUATION

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PHASE, WHILE AT THE SAME TIME
LESS THAN HALF OF B2B SALES AND
MARKETING LEADERS THOUGHT
DIGITAL INTERACTIONS WERE MORE

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IMPORTANT. AND DID THAT STUDY
AGAIN AFTER POST-COVID, AND THE
GOOD THING IS NOW THAT SALES AND
MARKETING LEADERS NOW BELIEVE

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THE SAME THING AS CUSTOMERS,
THOSE DIGITAL INTERACTIONS ARE
INDEED MORE IMPORTANT. THE
PROBLEM IS THAT THE SALES AND

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MARKETING TEAM LEADERS CANNOT
SEE REAL CUSTOMER BEHAVIOR
BEYOND THEIR FOUR WALLS TODAY.
>> MENTIONED SOME OF THE

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ACCOLADES DEMANDJUMP HAS BEEN
RECEIVING, GROWN TO 20
EMPLOYEES, RAISED $6 MILLION
LAST YEAR. WHAT'S NEXT FOR

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DEMANDJUMP, WHERE DO YOU SEE
YOUR FUTURE AND THE FUTURE
GROWTH OPPORTUNITIES?
>> WE'RE REALLY EXCITED ABOUT A

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COUPLE OF THINGS. NUMBER ONE IS
WE ROLLED OUT PLD, A PRODUCT LED
GROWTH PIECE OF OUR PLATFORM, WE
USED TO ONLY SELL PLATFORM TO

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ENTERPRISE PLAYERS, WE STILL
HAVE CUSTOMERS TODAY THAT ARE
ENTERPRISE PLAYERS, NOW YOU CAN
COME IN AND START GETTING VALUE

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FOR CUSTOMER BEHAVIOR FOR AS
LITTLE AS $99. ALL THE WAY UP TO
WELL INTO THE 6 FIGURES FOR THE
FULL BREADTH OF THE PLATFORM.

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WE'RE REALLY EXCITED ABOUT
ROLLING THAT OUT. AND THEN WE'RE
ALSO WORKING WITH A COUPLE OF
STRATEGIC PARTNERS TO EMBED ONE

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OF OUR PLATFORM INTO THEIR
PARTNER NETWORKS.
>> 30 SECONDS, GROWING THE
COMPANY, IN WHAT HAS BECOME

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REALLY A SASSE, A DIGITAL
MARKETING HOTBED IN
INDIANAPOLIS. IS THAT AN
ADVANTAGE TO BE HERE?

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>> YOU KNOW, I REALLY DO. I
THINK SO, AS WE'VE TALKED IN THE
PAST, GERRY, I LIKE TO THINK OF
INDIANA AND INDIANAPOLIS AS THE

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NATION'S NUCLEUS, I THINK IT
TAKES EVERYONE INGREDIENTS FOR
THAT TO HAPPEN, IT STARTS WITH
INFRASTRUCTURE, THEN YOU'RE

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LOOKING AT TALENT, INDUSTRIES,
TECH, COST OF LIVING, LIFESTYLE
AND REGULATORY ENVIRONMENT, IT
TAKES ALL THOSE PIECES AND PARTS

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TO HAVE A ROBUST ECOSYSTEM, WE
WERE RANKED NUMBER ONE BEST
PLACE TO START A TECH COMPANY,
AND IT'S ALSO EASY TO GET TO ANY

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ONE YOU NEED TO GET TO KNOW TO
HELP GROW YOUR BUSINESS IN THIS
ENVIRONMENT.
>> CHRISTOPHER DAY,

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CONGRATULATIONS ON FIVE YEARS,
DEMANDJUMP, WE LOOK FORWARD TO