WEBVTT

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>> UNTIL NOW, MOST POPULAR
MEDITATION AND WELLNESS APPS
HAVE BEEN PREDOMINATELY LED BY
WHITE PEOPLE. THE PANDEMIC AND

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RECENT RACIAL UNREST PROMPTED
INDIANAPOLIS ENTREPRENEUR KATARA
MCCARTY TO CHANGE THAT.
SHE HAS CREATED EXHALE, A

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FIRST-OF A FIRST-OF-ITS-KIND
EMOTONAL WELL-BEING APP FOR
BLACK WOMEN AND WOMEN OF COLOR.
THE APP, WHICH IS CURATED BY

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BLACK, INDIGENOUS, WOMEN OF
COLOR, STRESSES SELF-CARE,
RELAXATION, STRESS REDUCTION AND
INNER STRENGTH.

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EXHALE CREATOR KATARA MCCARTY
JOINS US FOR MORE ON HER
INNOVATION.
KATARA, THANKS FOR JOINING US.

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>> OH, MY GOSH, THANK YOU FOR
HAVING ME, I'M GLAD TO BE HERE.
>> THIS INNOVATION IS REALLY A
PRODUCT OF THE PANDEMIC AND

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QUARANTINE, YOU REALLY STARTED
THINKING ABOUT THINGS, AND THIS
IS WHAT YOU CAME UP WITH IN THE
MIDDLE OF QUARANTINE.

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>> YEAH, YOU KNOW, WE GOT BANNED
TO BE HOME, AND I LOST -- I'M A
COACH AND PUBLIC SPEAKER, A LOT
OF MY BUSINESS IS TRAVELING. AND

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BEING OUTSIDE OF MY HOME. SO I
LOST OVER HALF MY BUSINESS. AND
SO AS I WAS MANAGING MY OWN
STRESS, AND MY OWN ANXIETY

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AROUND QUARANTINE, BEING
QUARANTINED, THE IMPACT OF THAT,
I STARTED REALLY AMPING UP MY
SELF-CARE PRACTICES, AND REALLY

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TRYING TO MANAGE MY OWN STRESS.
AND THEN THE VIDEO OF -- WENT
VIRAL, WE HEARD ABOUT BRIANNA
TAILOR'S DEATH AND KILLING AND

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THE GEORGE FLOYD VIDEO WENT
VIRAL, ALMOST LIKE BEFORE THE
BLACK COMMUNITY, MY COMMUNITY,
COULD TAKE ITS NEXT BREATH, WE

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WERE GETTING HIT WITH ANOTHER
VIRAL VIDEO. ALSO, REALIZING
THAT COVID WAS HITTING THE BLACK
COMMUNITY DISPROPORTIONATELY.

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AND THAT WAS WEIGHING HEAVY ON
ME, IT WAS WEIGHING HEAVY ON MY
COMMUNITY. EVERYTHING THAT WAS
HAPPENING, WE KNOW, AS A BLACK

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WOMAN, I KNOW HAPPENS, BUT IT
FELT LIKE IT WAS BEING
EXASPERATED DURING THAT TIME,
AND ALL OF THE STRESS, ALL OF

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THE TRAUMA, JUST TRYING TO
MANAGE ALL OF IT, THE MEDITATION
APPS AND DIFFERENT THINGS I WAS
GOING TO FELT LIKE THERE WAS A

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BIT OF A DISCONNECT FOR ME. AND
I REALIZED, MAN, WHAT IF I
CREATED SOMETHING AS A RESOURCE,
A RESOURCE THAT I FELT LIKE I

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NEEDED.
>> TELL US ABOUT EXHALE, IT'S A
FREE APP, AND SPECIFICALLY IT'S
TAILORED TO BLACK INDIGENOUS

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WOMEN OF COLOR. WHAT'S IT ALL
ABOUT?
>> THERE IS MEDITATIONS IN THE
APP, COACHING TALKS, GUIDED

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BREATH WORK, GUIDED
VISUALIZATIONS, THINGS THAT I
GIVE MY CLIENTS, WORK THAT I DO
WITH MY CLIENTS, I PUT IN. SO

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IT'S MORE THAN A MEDITATION APP,
IT'S AN EMOTIONAL WELL-BEING
APP, WAYS FOR YOU TO DECREASE
YOUR STRESS, MANAGE YOUR

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ANXIETY, REALLY GET TOOLS IN
YOUR TOOL BELT OF LIFE TO LIVE
THE LIFE THAT YOU DESIRE AND A
LIFE THAT YOU DESERVE. THE APP

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IS CATERED TO US AS A BLACK AND
BROWN WOMEN, THE LANGUAGE IN
THERE, I SPEAK DIRECTLY TO OUR
STRESSORS, DIRECTLY TO THE

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MICROAGGRESSIONS THAT WE FACE,
THE SYSTEMIC RACISM THAT WE
FACE, ALL THE TIME, EVERY DAY. I
SPEAK TO OUR SPECIFIC TRAUMA,

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OUR HURT, OUR PAIN, OUR GRIEF,
OUR COLLECTIVE HEALING.
>> YEAH, I KNOW YOU'VE BEEN
GETTING MESSAGES, YOU JUST

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LAUNCHED THE APP LESS THAN A
MONTH AGO, YOU'VE BEEN GETTING
MESSAGES FROM WOMEN, WHAT ARE
THEY TELLING YOU?

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>> MAN, IT'S BEEN SO BEAUTIFUL
TO HEAR HOW SPECIFICALLY BLACK
WOMEN ARE REACHING OUT, SAYING,
THIS APP IS SO TIMELY. I NEEDED

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THIS RESOURCE. I DIDN'T KNOW I
NEEDED IT. BUT I NEED IT. AND
I'VE BEEN ABLE TO SIT AND UNPACK
MY PAIN, AND MOVE THROUGH MY

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GRIEF, AND REALLY TO REDUCE MY
ANXIETY WITH THE WORK. I HAD ONE
LADY TELL ME THAT HER
11-YEAR-OLD DAUGHTER HAS BEEN

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LISTENING TO ONE OF OUR GUIDED
BREATH WORKS CALLED CALM EVERY
NIGHT BEFORE SHE GOES TO SLEEP,
BECAUSE SHE HAS STRESSORS, TOO,

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RIGHT, WITH DOING SCHOOL AT
HOME, AND HER LIFE GETTING
FLIPPED UPSIDE DOWN. AND SO,
IT'S BEEN A REALLY AMAZING

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BEAUTIFUL RESPONSE, RESPONSES
THAT WE'VE BEEN GETTING FROM
BLACK AND BROWN WOMEN.
>> EXHALE IS THE APP. IT IS

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FREE, KATARA MCCARTY IS THE
CREATOR, KATARA, THANKS FOR
JOINING US, EXCITING PROJECT, WE
LOOK FORWARD TO FOLLOWING THE

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PROGRESS GOING FORWARD.
>> THANK YOU SO MUCH, THANKS FOR
HAVING ME.