>> UNTIL NOW, MOST POPULAR MEDITATION AND WELLNESS APPS HAVE BEEN PREDOMINATELY LED BY WHITE PEOPLE. THE PANDEMIC AND
RECENT RACIAL UNREST PROMPTED INDIANAPOLIS ENTREPRENEUR KATARA MCCARTY TO CHANGE THAT. SHE HAS CREATED EXHALE, A
FIRST-OF A FIRST-OF-ITS-KIND EMOTONAL WELL-BEING APP FOR BLACK WOMEN AND WOMEN OF COLOR. THE APP, WHICH IS CURATED BY
BLACK, INDIGENOUS, WOMEN OF COLOR, STRESSES SELF-CARE, RELAXATION, STRESS REDUCTION AND INNER STRENGTH.
EXHALE CREATOR KATARA MCCARTY JOINS US FOR MORE ON HER INNOVATION. KATARA, THANKS FOR JOINING US.
>> OH, MY GOSH, THANK YOU FOR HAVING ME, I'M GLAD TO BE HERE. >> THIS INNOVATION IS REALLY A PRODUCT OF THE PANDEMIC AND
QUARANTINE, YOU REALLY STARTED THINKING ABOUT THINGS, AND THIS IS WHAT YOU CAME UP WITH IN THE MIDDLE OF QUARANTINE.
>> YEAH, YOU KNOW, WE GOT BANNED TO BE HOME, AND I LOST -- I'M A COACH AND PUBLIC SPEAKER, A LOT OF MY BUSINESS IS TRAVELING. AND
BEING OUTSIDE OF MY HOME. SO I LOST OVER HALF MY BUSINESS. AND SO AS I WAS MANAGING MY OWN STRESS, AND MY OWN ANXIETY
AROUND QUARANTINE, BEING QUARANTINED, THE IMPACT OF THAT, I STARTED REALLY AMPING UP MY SELF-CARE PRACTICES, AND REALLY
TRYING TO MANAGE MY OWN STRESS. AND THEN THE VIDEO OF -- WENT VIRAL, WE HEARD ABOUT BRIANNA TAILOR'S DEATH AND KILLING AND
THE GEORGE FLOYD VIDEO WENT VIRAL, ALMOST LIKE BEFORE THE BLACK COMMUNITY, MY COMMUNITY, COULD TAKE ITS NEXT BREATH, WE
WERE GETTING HIT WITH ANOTHER VIRAL VIDEO. ALSO, REALIZING THAT COVID WAS HITTING THE BLACK COMMUNITY DISPROPORTIONATELY.
AND THAT WAS WEIGHING HEAVY ON ME, IT WAS WEIGHING HEAVY ON MY COMMUNITY. EVERYTHING THAT WAS HAPPENING, WE KNOW, AS A BLACK
WOMAN, I KNOW HAPPENS, BUT IT FELT LIKE IT WAS BEING EXASPERATED DURING THAT TIME, AND ALL OF THE STRESS, ALL OF
THE TRAUMA, JUST TRYING TO MANAGE ALL OF IT, THE MEDITATION APPS AND DIFFERENT THINGS I WAS GOING TO FELT LIKE THERE WAS A
BIT OF A DISCONNECT FOR ME. AND I REALIZED, MAN, WHAT IF I CREATED SOMETHING AS A RESOURCE, A RESOURCE THAT I FELT LIKE I
NEEDED. >> TELL US ABOUT EXHALE, IT'S A FREE APP, AND SPECIFICALLY IT'S TAILORED TO BLACK INDIGENOUS
WOMEN OF COLOR. WHAT'S IT ALL ABOUT? >> THERE IS MEDITATIONS IN THE APP, COACHING TALKS, GUIDED
BREATH WORK, GUIDED VISUALIZATIONS, THINGS THAT I GIVE MY CLIENTS, WORK THAT I DO WITH MY CLIENTS, I PUT IN. SO
IT'S MORE THAN A MEDITATION APP, IT'S AN EMOTIONAL WELL-BEING APP, WAYS FOR YOU TO DECREASE YOUR STRESS, MANAGE YOUR
ANXIETY, REALLY GET TOOLS IN YOUR TOOL BELT OF LIFE TO LIVE THE LIFE THAT YOU DESIRE AND A LIFE THAT YOU DESERVE. THE APP
IS CATERED TO US AS A BLACK AND BROWN WOMEN, THE LANGUAGE IN THERE, I SPEAK DIRECTLY TO OUR STRESSORS, DIRECTLY TO THE
MICROAGGRESSIONS THAT WE FACE, THE SYSTEMIC RACISM THAT WE FACE, ALL THE TIME, EVERY DAY. I SPEAK TO OUR SPECIFIC TRAUMA,
OUR HURT, OUR PAIN, OUR GRIEF, OUR COLLECTIVE HEALING. >> YEAH, I KNOW YOU'VE BEEN GETTING MESSAGES, YOU JUST
LAUNCHED THE APP LESS THAN A MONTH AGO, YOU'VE BEEN GETTING MESSAGES FROM WOMEN, WHAT ARE THEY TELLING YOU?
>> MAN, IT'S BEEN SO BEAUTIFUL TO HEAR HOW SPECIFICALLY BLACK WOMEN ARE REACHING OUT, SAYING, THIS APP IS SO TIMELY. I NEEDED
THIS RESOURCE. I DIDN'T KNOW I NEEDED IT. BUT I NEED IT. AND I'VE BEEN ABLE TO SIT AND UNPACK MY PAIN, AND MOVE THROUGH MY
GRIEF, AND REALLY TO REDUCE MY ANXIETY WITH THE WORK. I HAD ONE LADY TELL ME THAT HER 11-YEAR-OLD DAUGHTER HAS BEEN
LISTENING TO ONE OF OUR GUIDED BREATH WORKS CALLED CALM EVERY NIGHT BEFORE SHE GOES TO SLEEP, BECAUSE SHE HAS STRESSORS, TOO,
RIGHT, WITH DOING SCHOOL AT HOME, AND HER LIFE GETTING FLIPPED UPSIDE DOWN. AND SO, IT'S BEEN A REALLY AMAZING
BEAUTIFUL RESPONSE, RESPONSES THAT WE'VE BEEN GETTING FROM BLACK AND BROWN WOMEN. >> EXHALE IS THE APP. IT IS
FREE, KATARA MCCARTY IS THE CREATOR, KATARA, THANKS FOR JOINING US, EXCITING PROJECT, WE LOOK FORWARD TO FOLLOWING THE
PROGRESS GOING FORWARD. >> THANK YOU SO MUCH, THANKS FOR HAVING ME.