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>>GERRY: IT'S TIME TO GO INSIDE
INNOVATION...BROUGHT TO YOU BY
ALLEGION.
PIONEERING SAFETY.

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A NEW TECH COMPANY IN
INDIANAPOLIS IS THE BRAINCHILD
OF ONE OF THE CO-FOUNDERS OF
SCALE COMPUTING.

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CATIPULT AI, BILLS ITSELF AS AN
OUTCOME-BASED STRATEGIC PLANNING
AND COMPANY MANAGEMENT SAAS THAT
WAS DEFINED BY CEOS AND BUSINESS

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COACHES.
I'M PLEASED TO WELCOME TO THE
SHOW CHIEF EXECUTIVE OFFICER AND
FOUNDER, PETER FULLER WHO IS

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HERE TO EXPLAIN THE BUSINESS
MODEL AND HIS EXPECTATIONS...
WELCOME TO THE SHOW.
>> THANKS FOR BEING HERE.

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>> I DID MENTION YOU WERE ONE OF
THE COFOUNDERS OF SCALE
COMPUTING AND YOU ARE LAUNCHING
THIS NEW COMPANY CATIPULT.AI IN

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THE FACE OF THE PANDEMIC.
AS WE WERE TALKING EARLIER, THAT
IS SOMETHING THAT'S NOT UNUSUAL
LAUNCHING A COMPANY IN A

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CHALLENGING TIME.
>> I SEEM TO HAVE A KNACK FOR
THAT WE LAUNCHED SCALE COMPUTING
IN 2008-2009 FINANCIAL CRISIS SO

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WHAT BETTER TIME TO LAUNCH A
COMPANY THEN DURING THIS FUN.
>> LET'S TALK ABOUT CATAPULT
ARTIFICIAL INTELLIGENCE

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EVERYONE'S TALKING ABOUT IT AND
IT'S THE BUZZ OUT THERE AND HOW
ARE YOU USING ARTIFICIAL
INTELLIGENCE TO DRIVE CATAPULT?

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>> THERE'S A $35 MILLION BEING
SPENT TRYING TO RESOLVE
ESSENTIALLY ONE PROBLEM AND THAT
IS HOW DO I BUILD AND EXECUTE A

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STRATEGIC PLAN.
IT'S DESIGNED TO EXECUTE THE
STRATEGIC PLAN FOR CEOS AND
BUSINESS OWNERS.

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IT'S REALLY A PLATFORM THAT
HELPS THEM CREATE THE PLAN AND
THEN BREAK THAT INTO SEVEN
BUSINESS DRIVERS AND FORECAST

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AND THE LIKELIHOOD THEY WILL
ACHIEVE THE PLAN BASED ON THAT
PERFORMANCE ESPECIALLY ONCE WE
UPDATE FROM EACH ONE OF THOSE

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COMPANIES YOU WILL RECOMMEND A
COURSE OF ACTION.
>> AGAIN AS WE WERE TALKING OFF
CAMERA BEFORE WE GOT STARTED

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PART OF THIS IS GETTING TIME
BACK OR ENTREPRENEURS AND
MANAGERS AND CEOS.
>> ABSOLUTELY.

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THE REAL DRIVER BEHIND THIS WAS
COACHING OVER 20 OR 30 PEOPLE
AND TIME IS IMPORTANT AND IT
TAKES A LOT OF TIME TO RUN A

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BUSINESS AND IT'S A LOT OF
STRESS AND THE SYSTEM TAKES THE
SCIENCE OF MANAGEMENT OFF THE
SHOULDER SO THEY CAN FOCUS ON

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ART AND RIGHT NOW CEOS GET EIGHT
HOURS A WEEK BACK IN TIME
NORMALLY MANAGING THE
ORGANIZATION.

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>> DIRECT CONNECT LOGISTICS USES
CATAPULT TECHNOLOGY AND HOW DOES
THAT IMPACT A LOGISTICS COMPANY
LIKE A DIRECT CONNECT.

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>> IT'S TREMENDOUS BECAUSE RIGHT
NOW THEY HAVE A DETAILED
STRATEGIC PLAN FOR EACH BUSINESS
DRIVER AND THE COMPANY IS BEING

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PUT ON AND THEY AREN'T NUDGING
THE COMPANY USING
PSYCHOLOGY-BASED MECHANISMS TO
HELP PUSH PEOPLE ON THAT

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STRATEGIC PLAN AND THE SECOND
THING IT DOES IS MOST COMPANIES
BUILD A PLAN AND SET IT DOWN AND
LOOK AT IT ONCE PER QUARTER.

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WITH THIS STRATEGIC PLAN IT'S
PART OF DAILY LIFE AND IT HELPS
TO DRIVE THAT PLAN AND GET
RESULTS MUCH FASTER.

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>> YOU ARE GETTING EXCITED ABOUT
TRACTION INCLUDING A PARTNERSHIP
THAT YOU ARE READY TO ANNOUNCE
IN THE COUNTY.

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>> THE HENDRICKS COUNTY ECONOMIC
DEVELOPMENT PARTNERSHIP IS GOING
TO BE RELEASING A GRANT PROGRAM
VERY SOON AND THEY'VE CHOSEN

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CATAPULT FOR THIS AND EVERY
SMALL BUSINESS THAT SIGNS UP AND
HAS A LOAN OR GRANT WILL GET
ACCESS TO CATAPULT SOFTWARE TO

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RUN THEIR BUSINESS AND GET
THROUGH THIS PANDEMIC.
>> MORE TECHNOLOGY AND
INNOVATION LAUNCHED IN INDIANA

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AND PETER FULLER DOING IT AGAIN
AFTER SCALE COMPUTING AND NOW
WITH CATIPULT.AI AND PETER, IS