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>> HELLO AND WELCOME TO INSIDE
INDIANA BUSINESS.
I'M GERRY DICK.
IN 2018, INDIANA WELCOMED AN

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ESTIMATED 80 MILLION VISITORS,
GENERATING SOME $9 BILLION IN
TOTAL ECONOMIC IMPACT.
THE INDIANA DESTINATION

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DEVELOPMENT CORPORATION WAS
CREATED BY THE INDIANA GENERAL
ASSEMBLY TO INCREASE THOSE
NUMBERS AND ALSO TO ATTRACT AND

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RETAIN BUSINESS, TALENT,
STUDENTS STATEWIDE.
THE IDDC HAS JUST LAUNCHED AND
WITH MORE ON GOALS AND HOW TO

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ACHIEVE THEM, I'M PLEASED TO BE
JOINED THIS WEEK BY SECRETARY
AND CEO
ELAINE BEDEL.

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WELCOME TO THE SHOW.
>> THANKS, GERRY.
HAPPY TO BE HERE.
>> LET'S GET RIGHT TO IT.

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THE FORMATION BY THE LEGISLATURE
ESSENTIALLY TO REPLACE THE OLD
INDIANA OFFICE OF TOURISM
DEVELOPMENT, SO A TOURISM

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HOSPITALITY FOCUS, BUT REALLY
YOUR MISSION IS EXPANDED IN
IMPORTANT AREAS LIKE TALENT AS
WELL.

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GIVE US A THUMBNAIL DESCRIPTION
OF THIS NEW AGENCY.
>> ABSOLUTELY.
THE NEW MISSION IS TO PROMOTE,

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BRAND AND TELL INDIANA'S
AUTHENTIC STORY TO HELP ATTRACT
AND RETAIN BUSINESS, TALENT,
STUDENTS, AS WELL AS VISITORS TO

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THE GREAT STATE OF INDIANA.
>> AND AS YOU LOOK AT THE
FORMATION, I THINK THIS IS AN
INTERESTING PIECE OF THE STORY,

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THE INDIANA ECONOMIC DEVELOPMENT
CORPORATION WAS FORMED, I THINK
IN 2005 OR SO AS A
PUBLIC-PRIVATE PARTNERSHIP OR

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ENTITY, AND IT'S SIMILAR IN THE
MAKEUP OF THIS ORGANIZATION AS
WELL.
>> IT IS.

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WE'RE BOTH QUASI GOVERNMENT
AGENCIES, WHICH REALLY HELPS US
BE ABLE TO WORK WITH THE PRIVATE
SECTOR MUCH MORE EASILY THAN IF

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YOU WERE A GOVERNMENT AGENCY, SO
WE'RE LOOKING FORWARD TO THAT
PARTNERSHIP.
>> OKAY, I WANT TO TALK ABOUT

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THE TALENT EQUATION AS WELL AS
TOURISM, BUT IN THE MIDST OF
EVERYTHING AND YOUR GETTING UP
TO SPEED AND LAUNCHING, THERE

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WAS THIS THING CALLED A PANDEMIC
THAT CAME ALONG UNFORTUNATELY.
TOURISM, HOSPITALITY HAS BEEN
HIT SO HARD BY THAT, SO THAT'S A

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REAL FOCUS OF WHAT YOU'RE DOING
AS YOU BEGIN.
>> ABSOLUTELY.
AND WE REALLY HAD TO KIND STEP

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BACK, YOU KNOW, STILL PLANNING
ON GETTING THE IDDC LAUNCH BUT
LOOKING AT THE INDUSTRY NEEDED.
SO WHAT WE DID IS WE ACTUALLY

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CREATED AN INDIANA DESTINATION
RECOVERY COUNCIL WHICH WAS 12
MEMBERS FROM AROUND THE STATE
WHO WERE KIND OF LEADERS IN

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THEIR AREA OF THE INDUSTRY AND
REALLY BROUGHT THEM TOGETHER TO
SAY WHAT IS IT THAT THE INDUSTRY
NEEDS, WHAT CAN THE STATE DO TO

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KIND OF HELP IN THOSE WAYS, AND
IN ADDITION, WE DID SOME
RESEARCH WHICH WE PUT TOGETHER
AN INDEX THAT SAYS HERE'S WHAT

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THE LEISURE AND TRAVEL-RELATED
INDUSTRY HAD BEEN DOING, WHERE
ARE WE NOW, AND HOW MUCH
ACTIVITY DID WE LOSE AND WHERE

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ARE WE COMING BACK.
AND THAT WAS REALLY A GREAT
INDEX FOR US TO DO.
IT HAD FOUR DIFFERENT

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COMPONENTS, YOU KNOW,
EPIDEMIOLOGY, NERDS,
IN OTHE
WERE USING THE WEEKLY DEATH RATE

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DUE TO COVID, IT HAD LABOR,
STRESS AND BUSINESS SENTIMENT,
WHICH WE LOOKED AT UNEMPLOYMENT
NUMBERS AS WELL AS BUSINESS

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SENTIMENT, HOW MUCH THEY WERE
LOSING IN THEIR REVENUES, ET
CETERA, WE LOOKED AT CONSUMER
SENTIMENT AND THE LAST ONE WAS

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TRAVEL DISCORRUPTION.
-- DISRUPTION.
SO THERE WE WERE LOOKING AT THE
HOTEL OCCUPANCY RATES AS WELL AS

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THE THROUGHPUT AT THE TSAs AT
OUR FOUR AIRPORTS HERE IN
INDIANA.
THOSE TOGETHER GAVE US AN INDEX

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OF 100 ON THE AVERAGE IN 2017.
BY FEBRUARY 23RD OF 2019, WE
STARTED MEASURING -- WE WERE AT
101.1, SO WE WERE BETTER THAN

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THE AVERAGE.
BY MAY 10TH, WE WERE DOWN AT 55,
WHICH MEANT WE HAD REALLY LOST
ABOUT 45% OF THE ACTIVITY IN

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THAT LEISURE AND TRAVEL-RELATED
INDUSTRY.
HOWEVER, EACH WEEK WE'VE GONE UP
AND THE LAST WEEK THAT WE

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MEASURED IT WAS THE END OF JUNE
OR BASICALLY JUNE 24TH, AND WE
WERE BACK AT 66.
SO WE'RE MAKING A LITTLE

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PROGRESS, WE'RE STILL DOWN ABOUT
33% FROM WHERE THE ACTIVITY
SHOULD BE, BUT IT'S POSITIVE
TREND IN THE RIGHT DIRECTION.

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>> VERY QUICKLY, JUST TO PUT IT
IN PERSPECTIVE, THE JOB LOSS IN
THAT SECTOR HERE IN INDIANA HAS
REALLY BEEN DEVASTATING.

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>> RIGHT.
THE 343,000 JOBS LOST IN
INDIANA, 37% WERE FROM THE
LEISURE AND TRAVEL-RELATED

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INDUSTRY.
>> SO OBVIOUSLY COVID A BIG
FOCUS RIGHT NOW.
BUT AS YOU TALK ABOUT TOURISM

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AND WE'VE GOT A NATIONAL PARK
NOW NORTHWEST INDIANA, SO MANY
ATTRACTIONS AROUND THE STATE.
VERY KIND OF 50,000-FOOT VIEW,

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HOW ARE YOU GOING TO TRY TO GET
PEOPLE TO REALLY VISIT THOSE
DESTINATIONS?
>> WELL, WE JUST HAVE TO TELL

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OUR STORY.
I MEAN, THERE'S SO MANY PEOPLE
WHO REALLY, WHEN THEY'RE OUTSIDE
OF INDIANA, NEVER BEEN HERE,

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THEY REALLY DON'T KNOW WHAT
QUALITY OF LIFE ASSETS BECAUSE
THAT'S WHAT THE LEISURE AND
TRAVEL-RELATED INDUSTRY REALLY

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IS, THAT'S OUR QUALITY OF LIFE,
IT'S WHAT PEOPLE WANT TO DO WHEN
THEY'RE NOT WORKING, SO WE NEED
TO TELL THAT STORY BETTER AND

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ONE OF THE THINGS THAT WE'RE
GOING TO DO RIGHT AWAY AND
SHOULD COME OUT LATER THIS MONTH
IS THE HOOSIERS BY CHOICE VIDEO

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SERIES.
WE'RE ASKING PEOPLE WHO HAVE
MOVED HERE FROM SOMEWHERE ELSE,
MAYBE RELUCTANTLY FOR A JOB, TO

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KIND OF TELL US THEIR STORY
BECAUSE NOW THEY'RE RAVING FANS,
THEY SAY THEY NEVER WANT TO
LEAVE AND HERE'S WHY.

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SO WE'RE GOING TO GIVE EVERYONE
ELSE AN OPPORTUNITY TO HEAR
THOSE STORIES, AND I THINK IT'S
GOING TO BE KIND OF EXCITING AND

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I THINK IT'S A GREAT WAY TO GET
THOSE GOOD THOUGHTS OUT TO EVEN
BEYOND INDIANA.
>> AND ELAINE, TELLING THE

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HOOSIER STORY, THE INDIANA STORY
IS A BIG PIECE OF YOUR EFFORTS
TO ATTRACT AND KEEP TALENT IN
INDIANA AS WELL.

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>> ABC
ABSOLUTELY.
KEEP TALENT AND ATTRACT TALENT.
>> A LOT ON YOUR PLATE NOW AND

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FOR THE FORESEEABLE FUTURE AS
WELL, ELAN BEDEL, THE NEW CEO
AND SECRETARY AT THE INDIANA
DESTINATION DEVELOPMENT