WEBVTT

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>> IT'S TIME TO GO INSIDE
INNOVATION BROUGHT TO YOU BY
ALLEGION. PIONEERING SAFETY.
HELIPONIX, A PURDUE

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UNIVERSITY-AFFILIATED STARTUP,
SAY IT IS SPARKING A FOOD
REVOLUTION WITH THE GROPOD, AN
IN-HOME GREENHOUSE THAT IS

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SEEING INCREASED DEMAND DURING
THE COVID-19 PANDEMIC.
TWO PURDUE POLYTECHNIC GRADUATES
FOUNDED THE COMPANY AND SAY THE

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DISHWASHER-SIZED DEVICE GROWS
PRODUCE YEAR-ROUND, PROVIDING
CONSUMERS WITH LETTUCE AND OTHER
GREENS THAT ARE FRESH AND

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PESTICIDE-FREE.
I'M PLEASED TO WELCOME
CO-FOUNDER AND CEO SCOTT MASSEY
BACK TO THE SHOW WITH AN UPDATE

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ON SALES AND WHAT'S NEXT FOR THE
STARTUP.
SCOTT, WELCOME BACK TO THE SHOW.
I KNOW YOU AND YOUR PRODUCTION

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AREA ESSENTIALLY IN EVANSVILLE,
RIGHT?
>> THAT IS CORRECT, THE FORMER
APPLIANCE CAPITAL OF THE WORLD

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AND SITUATED VERY COMFORTABLY IN
BETWEEN ALL OF THE AGRICULTURAL
AND APPLIANCE EXPERTISE IN THE
COUNTRY.

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>> VERY GOOD, SCOTT, HELIPONIX,
AND YOUR IDEA HERE IS GROWING
LITERALLY, FASCINATING STORY.
GIVE FOLKS A THUMBNAIL OF THE

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BUSINESS MODEL AND WHAT
HELIPONIX IS ALL ABOUT?
>> YEAH. IT COULD BE DESCRIBED
AT A HIGH LEVEL OF SECURE -- FOR

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FOOD, WE PROVIDE THE PRODUCT,
GOT A COUPLE OF THEM SITTING
BEHIND ME. THESE ARE THE GROW
PODS. IT IS A SPARTAN AUTOMATED

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HYDROPONIC APPLIANCE THAT ALLOWS
YOU TO GROW VEGETABLES IN YOUR
HOME. A MACHINE THAT ENABLES YOU
TO GROW AND CONSUMABLES PLACED

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INSIDE. VERY, VERY SIMILAR
BUSINESS MODEL -- WE'RE
DIFFERENT BECAUSE YOU DON'T HAVE
TO KNOW HOW TO FARM. WE AUTOMATE

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THE ENTIRE PROCESS. PUT THE POD
IN, AND YOU'RE PULLING OUT A
FULL HEAD OR SERVING OF GREENS
ON A DAILY BASIS OUT OF THIS

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DEVICE.
>> AMAZING AND THE PRODUCE THAT
YOU CAN GROW IS GROWING
LITERALLY, YOU CAN GROW A LOT OF

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DIFFERENT THINGS IN THERE,
RIGHT?
>> YES. WE CAN DO A WHOLE NUMBER
OF ASSORTMENTS, VEGETABLES,

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HERBS, WE'RE ONE OF THE FIRST
COMPANIES IN THE MARKET, IN THE
UNDER THE COUNTER SPACE TO
ACTUALLY DO PRUNING VARIETIES.

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HERE YOU CAN SEE SOME JALAPENO
PEPPERS COMING IN WELL, CHERRY
TOMATOES, ALSO DO WELL INSIDE OF
THE SYSTEM. THAT'S AN AREA WE'RE

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PUTTING A CONSIDERABLE AMOUNT OF
FOCUS IN. AND THESE VARIETIES.
>> A LOT OF INTERESTING
DEVELOPMENTS, SCOTT, INCLUDING

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WITH THE PANDEMIC, WITH
COVID-19, YOU HAVE SEEN DEMAND
FOR YOUR PRODUCT REALLY
SKYROCKET.

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>> YEAH. YOU KNOW, THE
PANDEMIC'S AN INCREDIBLY
UNFORTUNATE CIRCUMSTANCE, BUT IT
ORIGINATED OUT OF CONCERNS OVER

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FOOD SAFETY. AND I THINK THAT'S
WHERE IT'S GOING TO END, AS
WELL, AS AN ADOPTION OF
CENTRALIZED FARMING PRODUCTION

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METHODS. MANY COUNTRIES ARE NOW
PUTTING HUGE INITIATIVES TO
CONVERT UNUSED REAL ESTATE INTO
VERTICAL FARMS, AND FRANKLY

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WE'RE GETTING MORE DEMANDS AND
INQUIRIES THAN WE EVEN HAVE THE
CAPACITY TO FULFILL AT THIS
STAGE. THIS TRULY IS THE TIME

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WHERE DECENTRALIZED AGRICULTURE
WILL FLOURISH.
>> YOU HAVE NEWS YOU'RE GOING TO
BREAK, YOU'VE BEEN ACCEPTED INTO

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THE WORLD'S PREMIER
ACCELERATORS, TELL US ABOUT THAT
AND WHAT THAT MEANS FOR THE
COMPANY?

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>> YEAH, WE'RE GOING TO
SWITZERLAND. MASS CHALLENGE IS A
VERY WELL KNOWN ACCELERATOR THAT
HAS A CHAPTER IN SWITZERLAND, WE

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ARE FORTUNATE AND EXCITED TO BE
ACCEPTED INTO THIS PROGRAM. MOST
OF IT IS REMOTE, THIS YEAR,
GIVEN THE PANDEMIC, WE ARE

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PLANNING SOME INPERSON SEGMENTS,
SO LATER THIS YEAR WE'LL BE
GOING TO SWITZERLAND WHERE WE'LL
HAVE AN OPPORTUNITY TO BE

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MENTORED, AND LEARN FROM SOME OF
THE LARGEST AND MOST RENOWN FOOD
AND AGRICULTURAL COMPANIES IN
EUROPE. IT'S REALLY EXCITING TO

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BRANCH OUT TO THESE STAKEHOLDERS
AND BRING IN WHO WE HOPE TO HAVE
PARTNERS IN THE BUSINESS AS WE
CONTINUE TO SCALE.

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>> AND THIS IS A, QUOTE,
UNQUOTE, AN APPLIANCE, APPLIANCE
COMPANIES ARE LOOKING AT YOU FOR
POTENTIAL PARTNERSHIP GOING

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FORWARD, RIGHT?
>> ABSOLUTELY. THERE HAS BEEN A
LOT OF APPLIANCES THAT -- THE
PANDEMIC ALTERED THE TIMELINES

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FOR MARKET INFILTRATION FOR THIS
PRODUCT TO HAVE REAL MASS
ADOPTION. BUT, THE TRENDS THERE,
AND WE'RE MOVING IN THIS

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DIRECTION, AND IT'S
IRREVERSIBLE. PEOPLE WANT BETTER
TASTING FOOD AT HOME.
>> CONGRATULATIONS SCOTT, WE'LL