WEBVTT

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>> HERE'S WHAT'S MAKING NEWS
AROUND INDIANA THIS WAS A BIG
WEEK FOR DOWNTOWN EVANSVILLE.
THE POST HOUSE, A $40 MILLION

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MIXED-USE DEVELOPMENT IN THE
HEART OF EVANSVILLE'S DOWNTOWN
BEGAN WELCOMING ITS FIRST
TENANTS. THE CUTTING-EDGE

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DEVELOPMENT IS BILLED AS A
"LIVING LABORATORY" WITH
FUTURISTIC TECHNOLOGY, INCLUDING
SMART ENERGY APPLIANCES, SMART

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HOME AUTOMATION SYSTEMS, ROOFTOP
SOLAR PANELS AND SMALL-SCALE
BATTERY ENERGY STORAGE. IT IS
THE LARGEST PROJECT IN SOUTHWEST

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INDIANA'S WINNING REGIONAL
CITIES BID FROM 2015. ECONOMIC
DEVELOPMENT COALITION OF
SOUTHWEST INDIANA CEO GREG

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WATHEN SAYS THAT PROGRAM HAS
BEEN A GAME CHANGER FOR THE
REGION.
>> GREG WATHEN: IT'S SO

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DIFFICULT TO EXPLAIN BUT IT IS
IT WAS A WAY FOR INDIANA TO
CHANGE HOW WE LOOK AT ECONOMIC
DEVELOPMENT AND I HOPE THEY

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CONTINUE IT. BUT FOR US IT'S
ALMOST BEEN A $1 BILLION OF NEW
INVESTMENT AND WE'VE BEEN ABLE
TO STRATEGICALLY LEVER. AND

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THERE'S JUST NO OTHER PROGRAM
THAT HAS BEEN LIKE IT SINCE I'VE
BEEN WORKING IN ECONOMIC
DEVELOPMENT SINCE THE MID 80S.

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I'VE NEVER SEEN ANOTHER PROGRAM
LIKE THIS THAT HELPS TRANSFORM A
REGION THAT HELPS BUILD A
BROADER BRAND BUT ALLOWS US TO

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THINK ABOUT QUALITY OF PLACE AND
HOW IMPORTANT IT IS IN OUR
ABILITY TO ATTRACT AND RETAIN
TALENT.

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>>
EVANSVILLE MAYOR LLOYD WINNECKE
HAS CALLED THE POST HOUSE THE
DESIGN STANDARD FOR FUTURE

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HOUSING DEVELOPMENTS.
SCHOOL OF CHEMICAL ENGINEERING
AND THE PURDUE RESEARCH
FOUNDATION ARE INVESTING IN AN

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ENTREPRENEURSHIP INITIATIVE IN
KNOX COUNTY. THE FOUNDATION SAYS
THE INITIATIVE WITH THE PANTHEON
BUSINESS AND INNOVATION

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THEATRE WILL HELP
COMMERCIALIZE PURDUE'S
TECHNOLOGY WITH AREA STARTUPS
AND CORPORATIONS. THE FOUNDATION

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SAYS PURDUE WILL PLACE GRADUATE
ALUMNI FROM CHEMICAL ENGINEERING
WITH UNDERGRADUATE INTERNS IN
THE VINCENNES-BASED COWORKING

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FACILITY.
WHEN YOU THINK OF WINE COUNTRY,
YOU TYPICALLY THINK NAPA VALLEY
IN CALIFORNIA.

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BUT ONE INDIANA WINERY IS
CARVING ITS OWN NICHE AS A MAJOR
PLAYER IN THE BIG BUSINESS OF
WINEMAKING.

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SUCCESS DIDN'T COME OVER NIGHT
THOUGH, FOR OLIVER WINERY.
AROUND INDIANA REPORTER
MARY-RACHEL REDMAN HAS THE STORY

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FROM BLOOMINGTON.
♪♪

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>> IT ALL BEGAN IN THE 1960s
WHEN I.U. LAW PROFESSOR WILLIAM
OLIVER STARTED EXPERIMENTING
WITH HOME WINE-MAKING.

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>> MY EARLIEST MEMORIES OF MY
FATHER HELPING TO MAKE WINE IN
THE BASEMENT OF OUR HOUSE. I
REMEMBER THE SMELLS OF

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FERMENTING WINE AND THE CLANKING
OF GLASS AND BOTTLING, TIME IN
THE BASEMENT. I DON'T KNOW IF I
WAS ANY HELP, BUT I ENJOYED THE

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TIME.
>> HE TOOK HIS PET PROJECT FROM
THE BASEMENT TO BLOOMINGTON,
WHERE HE PLANTED GRAPES AND

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ESTABLISHED A SMALL VINEYARD.
>> INITIALLY HIS -- IT WAS A
HOBBY. IF HE SOLD ENOUGH WINE TO
AY THE BILLS, THAT WAS A

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SUCCESSFUL YEAR.
>> WHAT STARTED OUT AS A HOBBY
NEARLY 50 YEARS AGO, HAS NOW
TURNED INTO A MULTI-MILLION

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DOLLAR BUSINESS THAT JUST KEEPS
ON GROWING.
>> OLIVER IS NOW ONE OF THE
LARGEST AND FASTEST GROWING

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WINERIES IN THE COUNTRY RECENTLY
EXPANDING INTO 38 STATES,
INCLUDING CALIFORNIA.
>> IT'S BEEN A GOAL OF OURS FOR

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A LOT OF YEARS, I'M SO PROUD TO
KIND OF BE AT THIS POINT IN OUR
GROWTH AND OUR HISTORY. WE DON'T
TRY TO COMPETE IN SPACES WHERE

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WINERIES ON THE WEST COAST
MIGHT. WE THINK OF HOW CAN WE DO
THINGS THAT ARE DIFFERENT?
AND THAT HAS BEEN A REAL KEY TO

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OUR SUCCESS
>> ANOTHER SECRET TO OLIVER'S
SUCCESS --
>> WE'RE 100% EMPLOYEE OWNED.

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THAT IS A UNIQUE THING. EVERY
ONE OF OUR EMPLOYEES HAS THIS
TRUE STAKE IN THE GAME DAY IN
AND DAY OUT. AND IT'S SOMETHING

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THAT'S NOTABLE.
>> WE JUST WORK ON ALL OF THIS
TOGETHER, BUILT A BETTER TEAM TO
SELL WINE. JUST KIND OF GET

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BETTER EVERY YEAR, AND WE JUST
STARTED GROWING. ACTUALLY, WE'RE
JUST A HAIR OVER 500,000 CASES
OF WINE, WHICH IS A HECK OF A

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LOT OF WINE
>> AND HE HAS NO PLANS OF
SLOWING DOWN.
>> WE'LL CONTINUE TO GROW,

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CLEARLY WHAT WE WANT TO DO. IT
HAS BEEN HELPFUL FOR US TO BE
OUT OF THE MAIN STREAM, TO BE IN
INDIANA, TO BE AWAY FROM THE

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COMPETITION OUT IN CALIFORNIA.
THERE IS FIVE, SIX THOUSAND
WINERIES IN CALIFORNIA. I DON'T
KNOW IF WE WOULD BE ABLE TO

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THRIVE IN THAT ENVIRONMENT. THE
PATHWAY TO THAT IS TO CONTINUE
TO MAKE GREAT WINES AND PACKAGE
THEM ATTRACTIVELY, OFFER GREAT

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MARKETING AND SALES SUPPORT,
DISTRIBUTORS, ALL OF THAT