WEBVTT

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>> FOR ME, IT WAS IMPORTANT TO
CREATE A PRODUCT THAT WASN'T
GOING TO GO BACK INTO THE
OCEANS, THAT DIDN'T HAVE ANY

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TOXIC CHEMICALS, ANY PAINT,
ANYTHING THAT WOULD CHIP OR PEEL
OR WOULD COME OFF INTO THE FOOD
OUR CHILDREN WERE EATING.

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>>
AND SO INDIANAPOLIS PEDIATRICIAN
AND ENTREPRENEUR MANASA
MANTRAVADI CREATED A PRODUCT

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CALLED AHIMSA, STAINLESS-STEEL
ECO-FRIENDLY DINNERWARE DESIGNED
FOR KIDS TO MAKE EATING SAFER
FOR THEM.

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>> IN 2018, THE AMERICAN ACADEMY
OF PEDIATRICS RECOMMENDED
AVOIDING PLASTIC DUE TO THE
GROWING CONCERN THAT IT MAY BE

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HARMFUL TO CHILDREN'S GROWTH AND
DEVELOPMENT.
THAT'S WHEN DR. MANTRAVADI
TURNED TO HER ROOTS IN INDIA

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WHERE TRADITIONAL
STAINLESS-STEEL WARE IS THE
NORM.
SHE JOINS US NOW WITH MORE

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DETAILS HOW HER PRODUCT CAME
TOGETHER.
AND HOW BUSINESS HAS BEEN GOING,
AND WELCOME TO THE PROGRAM.

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>> THANK YOU VERY MUCH, THANKS
FOR HAVING ME.
>> STAINLESS STEEL PRODUCT HERE,
EATING WARE, IF YOU WILL, WHERE

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DID THE INSPIRATION, WHERE DID
YOU COME UP WITH THE
INSPIRATION, THE IDEA TO CREATE
AHIMSA?

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>> YES. SO, AHIMSA IS ACTUALLY A
SANSKRIT WORD MEANING AVOIDING
HARM. WHEN I SAW THIS STATEMENT,
I KNEW THAT STAINLESS STEEL WAS

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SOMETHING THAT WAS VERY FAMILIAR
TO ME, BECAUSE I GREW UP ON
STAINLESS STEEL. IT'S THE
CULTURAL NORM IN INDIA, AND A

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LOT OF OTHER ASIAN COUNTRIES
WHERE IT IS THE MATERIAL OF
CHOICE. I KNEW BEING ABLE TO
OFFER THIS MATERIAL STILL HAD TO

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BE INTIEING FOR CHILDREN. I HAD
SEEN IN THE MEDICAL SPACE A
PROCESS IN WHICH YOU COULD
CHANGE PROPERTIES IN METAL

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ITSELF TO PRODUCE VERY BEAUTIFUL
COLORS. AND I THOUGHT, WOW, YOU
KNOW, WE HAVE THIS EXISTING
MATERIAL, WE HAVE THIS EXISTING

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PROCESS IN PLACE, WHY NOT
COMBINE THEM TO CREATE A PRODUCT
THAT THEN IS APPEALING TO
CHILDREN, SAFER FOR CHILDREN,

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AND IS A SOLUTION TO THE PROBLEM
THAT IS POSED WITH PLASTIC AS
EVIDENCED BY THE AAP STATEMENT.
>> SO YOU'VE GOT THE SAFETY

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ELEMENT WITH THE STAINLESS
STEEL. BUT REALLY KIND OF UNIQUE
SELLING PROPOSITION, IF YOU
WILL, ARE ALL OF THE DIFFERENT

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COLORS THAT ALL THESE PRODUCTS
COME IN.
>> YES. SO, IT ACTUALLY HAPPENS
WITH CHEMISTRY AND PHYSICS. SO

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YOU JUST ESSENTIALLY TAKE METAL
ITSELF, CHANGE THE INTERNAL
PROPERTIES AND IT CAN PRODUCE
BEAUTIFUL RAINBOWS. AND SO WE

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HAVE ONE IN A TRUE RAINBOW FORM,
IT COMES IN KIND OF AN
IRIDESCENT PINK, YELLOW, AND
GREEN, AND THEN THE OTHER ONE IS

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CALLED IRIDESCENT BLUE. IT'S A
BLUISH PURPLE. ONE OF MY
FAVORITES. MY CHILDREN PREFER
THE TRUE RAINBOW, I LIKE THE

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IRIDESCENT BLUE. SO HAVING THOSE
TWO COLORS WITH INTENTIONS OF
CONTINUING TO TRY TO FIGURE OUT
NEW RECIPES USING CHEMISTRY AND

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PHYSICS TO CREATE EVEN MORE
COLORS DOWN THE ROAD IS WHAT I
WOULD LIKE TO DO. BUT FIRST,
AGAIN, WE WANTED TO TEST THE

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PRODUCT, TEST THE MARKET, SEE IF
CONSUMERS WOULD REALLY SAY, THIS
IS SOMETHING I WANT, AND IN THE
PAST FEW MONTHS WE HAVE SEEN

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THAT THAT TENDS TO BE TRUE.
>> WELL, TALK ABOUT THAT,
BECAUSE THE PRODUCT IS CERTAINLY
GAINING TRACTION. I KNOW YOU

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WERE FEATURED ON DISPLAY AT THE
INDIANA CONFERENCE FOR WOMEN,
WHICH IS ONE OF THE LARGEST OF
ITS KIND HELD EACH AND EVERY

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YEAR HERE IN INDIANAPOLIS. YOU
CAUGHT THE ATTENTION OF RACHEL
RAY, AMONG OTHERS. TALK ABOUT
HOW THE PRODUCT IS SELLING.

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>> YES, WE WERE FORTUNATE ENOUGH
TO HAVE A TABLE AT THE INDIANA
CONFERENCE FOR WOMEN, AND SO THE
KEY NOTE SPEAKERS, MANY WOMEN

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WHO WERE THERE, WOULD KIND OF
WALK PAST OUR BOOTH AND SEE
THESE BRIGHT SHINY IRIDESCENT
OBJECTS, THAT THE THE FIRST

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TIME, WE DID A PREORDER LAUNCH
FROM OCTOBER THROUGH DECEMBER,
AND REALLY LAUNCHED OUR COMPANY
IN JANUARY. THAT TIME WAS OUR

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VERY FIRST INTRODUCTION TO THE
WORLD. HOW FITTING, IT WAS IN
INDIANA, AND A CONFERENCE FOR
WOMEN, A TEAM OF FEMALES HERE.

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AND SO RACHEL RAY WAS THE
KEYNOTE SPEAKER. AND OUR
PRODUCTS TEND TO BE PRETTY
UNIQUE, AND THEY CATCH YOUR EYE,

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LITERALLY THEY CATCH YOUR EYE
BECAUSE THEY ARE SO SHINY.
THAT'S WHAT HAPPENED, AND SHE
SAID WHAT IS THIS?

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OH, MY GOSH, I LOVE THIS. AND
WAS ABLE TO TAKE A PICTURE WITH
US, AND AFTER THAT BEING
FEATURED LOCALLY HERE IN THE

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INDIANAPOLIS STAR DURING OUR
THANKSGIVING SALE WAS WONDERFUL
FOR OUR TRACTION. SINCE THAT
TIME WE'VE JUST CONTINUED TO

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GROW AND THE RESPONSE HAS BEEN
REALLY OVERWHELMING. IT'S AS
THOUGH WHEN YOU PUT THIS IN
FRONT OF PARENTS, THE RESPONSE

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WE'VE BEEN GETTING IS WE'VE BEEN
LOOKING FOR SOMETHING LIKE THIS.
WE'VE BEEN LOOKING FOR AN
ALTERNATIVE TO PLASTIC. WE FEEL

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PROUD THAT WE CAN OFFER THIS
SOLUTION FOR PARENTS
>> FINAL QUESTION, WHAT IS NEXT,
TALKING ABOUT TRACTION, YOU'RE

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SELLING ONLINE, E COMMERCE,
YOU'RE IN 40 STATES, WHERE DO
YOU SEE THE PRODUCT GOING?
>> YES, FROM HERE, I THINK

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CERTAINLY IN THE CHANGING TIMES
THAT WE ARE LIVING IN, WE HAVE
SEEN THAT E-COMMERCE REMAINS A
BIT STRONGER THAN BIG BOX STORES

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FOR THE MOMENT. WE DON'T KNOW
WHAT THAT MEANS LONG-TERM. FOR
THE MOMENT, EVEN PRIOR TO COVID,
MY PLAN WAS REALLY TO STAY

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DIRECT CONSUMER FOR RIGHT NOW.
BECAUSE, AGAIN, WE ARE A VERY
YOUNG COMPANY. WE WANTED TO
START SMALL, BASICALLY TEST THE

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MARKET, UNDERSTAND THE SYSTEM
PROCESSES, EVERYTHING FROM THAT
CUSTOMER JOURNEY ONLINE. YOU
COME TO OUR WEBSITE, YOU BUY OUR

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PRODUCT, YOU GET THE PRODUCT
SHIPPED TO YOU, YOU LEAVE A
REVIEW, WE WANTED TO MAKE SURE
THAT WAS ALL REALLY SMOOTH. NOW

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THAT WE KNOW OUR E-COMMERCE IS
PRETTY STRONG, WE'RE ABLE TO
TAKE THAT NEXT STEP, WHICH IS
REALLY GROW ONLINE. AND SO, YOU

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KNOW, I HOPE THAT IN THE FUTURE,
WE ARE ON OTHER MARKETPLACES, SO
WHETHER THAT IS AMAZON OR MAYBE
THEIR BIG BOX STORES THAT ARE

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STILL SELLING ONLINE. THAT IS
REALLY THE NEXT KIND OF
ACHIEVABLE GOAL. I LIKE TO BE
REALISTIC WHAT WE CAN ACHIEVE. I

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HAVE WANT TO BE ABLE TO EXECUTE
THAT WITH REALLY GOOD RESULTS.
AN ENTREPRENEUR WITH THE
STAINLESS STEEL PRODUCTS,

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COLORFUL STAINLESS STEEL
PRODUCTS, REALLY CATCHING FIRE