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>> FINDING THE BEST SCHOOL TO
MATCH A CHILD'S LONG-TERM GOALS
IN THE WORKFORCE CAN BE
DIFFICULT FOR MANY FAMILIES,

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ESPECIALLY THOSE WHO FACE
CHALLENGING ECONOMIC SITUATIONS.
ENTER ENROLL INDY, AN
ORGANIZATION FOCUSED ON

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STREAMLINING THE SCHOOL
ENROLLMENT PROCESS.
ITS MISSION: TO HELP FAMILIES
CHOOSE SCHOOLS THAT BEST FIT

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THEIR CHILD'S NEEDS.
ENROLL INDY EXECUTIVE DIRECTOR
BILL MURPHY JOINS US TO
EXPLAIN. GOOD TO SEE YOU!

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BILL, WELCOME TO THE PROGRAM.
>> THANK YOU FOR HAVING ME.
>> ENROLL INDY LAUNCHED IN 2016,
HAS HAD AN AMAZING IMPACT IN

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THESE THREE OR FOUR YEARS. TEE
UP THE OPPORTUNITY OR THE
CHALLENGE FACING PARENTS, THOSE
WHO ARE HISTORICALLY

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DISENFRANCHISED, OR ANY
SOCIOECONOMIC CLASS, WHAT'S THE
CHALLENGE THAT ENROLL INDY
REALLY ADDRESSES?

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>> SURE. YOU KNOW, I ACTUALLY AM
THE SECOND EXECUTIVE DIRECTOR
FOR ENROLL INDY, SO I MOVED HERE
THIS YEAR, AND HAD ONE OF MY

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VERY FIRST THINGS I HAD TO DO
WAS GO THROUGH THE SCHOOL CHOICE
SYSTEM MYSELF FOR MY OWN CHILD.
AND AS SOMEONE WHO IS A LIFELONG

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EDUCATOR, FORMER DEPUTY
SUPERINTENDENT, FORMER SCHOOL
PRINCIPAL, FORMER SPECIAL
EDUCATOR, I'M PRETTY WELL VERSED

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IN HOW TO NAVIGATE A SCHOOL
SYSTEM AND FIGURE OUT THE BEST
THING FOR MY CHILDREN, FOR MY
THREE SONS. AND IT IS HARD, AND

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FOR THE AVERAGE PARENT FOR WHOM
THIS IS A NEW EXPERIENCE,
ESPECIALLY LIKE OUR PARENTS OF
YOUNGER CHILDREN, ARE PARENTS

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WHO ARE HAVING CHILDREN ENTER A
CHOICE SYSTEM FOR THE FIRST
TIME, OR EVEN FOLKS WHO ARE JUST
STRUGGLING DAY-TO-DAY WITH

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WHATEVER LIFE IS THROWING AT
THEM, IT IS HARD TO FIGURE OUT
WHAT ARE MY OPTIONS, WHAT
OPTIONS AM I ENTITLED TO, HOW

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CAN I EXERCISE THOSE CHOICES,
AND HOW DO I FIND THE BEST FIT
FOR MY CHILD?
AND ENROLL INDY WORKS REALLY

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CLOSELY WITH INDIANAPOLIS PUBLIC
SCHOOLS, BUT ALSO WITH ALL OF
THE CHARTER SCHOOLS AND MAGNET
SCHOOLS IN MARION COUNTY THAT

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ARE PART OF IPS OR ARE CHARTERED
BY THE MAYOR'S OFFICE OR THE
STATE CHARTER SCHOOL BOARD TO
MAKE SURE THAT FAMILIES REALLY

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HAVE THE BEST POSSIBLE
UNDERSTANDING OF HOW TO EXERCISE
THOSE CHOICES, AND TO MAKE SURE
THAT SEATS AT HIGH QUALITY

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SCHOOLS ARE EQUITABLY ACCESSED
BY FOLKS FROM ALL WALKS OF LIFE
>> IF YOU LOOK AT THE NUMBERS
KIND OF PROOF IS IN THE PUDDING

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IN TERMS OF THE SUCCESS OF
ENROLL INDY, YOU RECEIVED OVER
5,000 APPLICATIONS IN ROUND ONE,
89%, ALMOST 90% OF FAMILIES

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RECEIVED A MATCH. THAT'S SOME
PRETTY GOOD RESULTS.
>> YES, SIR, AND ACTUALLY FOR
HIGH SCHOOL, WHERE THE CHOICE

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BECOMES EVEN MORE CRUCIAL,
BECAUSE IF YOU'RE A STUDENT IN
IPS, ALL HIGH SCHOOLS ARE OPEN
TO YOU, AND SO YOU HAVE YOUR

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CHOICE OF ALL OF THE IP HIGH
SCHOOLS, AND ALL OF THE CHARTER
SCHOOLS, IT IS ESPECIALLY
IMPORTANT THAT PARENTS AND

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STUDENTS UNDERSTAND WHAT THEY'RE
SIGNING UP FOR FOR THEIR NINTH
TO 12th GRADE, FOR THOSE, WE
HAVE 100% MATCH RATE. WE HEAVILY

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TARGET KIDS IN THE TRANSITIONAL
GRADES, EIGHTH RISING NTO NINTH
GRADE, KINDERGARTNERS RISING
INTO FIRST OR PREKINDERGARTNERS

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RISING INTO KINDERGARTNER, TO
MAKE SURE THOSE ARE KEY
JUNCTURES IN A KIDS' LIFE THAT
PARENTS UNDERSTAND WHAT ALL THE

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OPTION ARE IN FRONT OF THEM.
HISTORICALLY IT WAS KNOWING
SOMEBODY WHO KNEW THE RIGHT
PROCESS, WE HAVE ENROLLMENT

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GUIDES THAT WILL SIT DOWN WITH A
PARENT FOR AS LONG AS IT TAKES
TO HELP THEM UNDERSTAND HOW TO
GET THEIR CHILD INTO A MAGNET

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SCHOOL, HOW TO CHOOSE A CHARTER
SCHOOL, HOW TO ENGAGE IN ANY
CHOICE THAT THEY WANT TO WITHIN
IPS OR THE CHARTER SCHOOLS.

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>> ONLY HAVE ABOUT 30 SECONDS
LEFT, BILL, BUT, YOU KNOW, THIS
KIND OF SERVICE, IN THIS
ALIGNMENT, I'M SURE, HAS ALWAYS

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BEEN IMPORTANT, BUT SEEMS TO ME
THAT IT'S EVEN MORE IMPORTANT
NOW WITH THE NEEDS IN THE
WORKFORCE TO REALLY GET THESE

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STUDENTS ON A PATH THAT IS
REALLY ALIGNED WITH WHAT THEY
WANT TO DO AND ALIGNED WITH THE
NEEDS ULTIMATELY OF THE

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WORKFORCE.
>> ABSOLUTELY, WITHOUT QUESTION.
AND I THINK THE THING WE'RE
FACING RIGHT NOW WITH SO MANY

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PARENTS LIVING AT HOME WITH
THEIR KIDS UNDER VARIOUS DEGREES
OF QUARANTINE IS MAKING SURE
THAT FOLKS KNOW THAT APRIL 30th

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DEADLINE IS STILL IN PLAY, AND
WE WANT TO MAKE SURE FOLKS ARE
GETTING IN TOUCH AND GETTING THE
SUPPORT THEY NEED TO COMPLETE

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APPLICATIONS FOR THEIR SCHOOL
CHOICES.
>> ALL RIGHT, BILL, THANKS VERY
MUCH. GREAT PERSPECTIVE, GREAT

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WORK AT ENROLL INDY, APRIL 30,
THAT IMPORTANT DEADLINE FOR
PARENTS AS WELL. BILL MURPHY,