WEBVTT

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>> IT'S TIME TO GO INSIDE
INNOVATION BROUGHT TO YOU BY
ALLEGION. PIONEERING SAFETY.
RECENT GRADUATES FROM THE

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UNIVERSITY OF NOTRE DAME ARE OUT
TO DISRUPT THE SOUND INDUSTRY
WITH THEIR PATENTED FLAT CORE
SPEAKER TECHNOLOGY.

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THE FOUNDERS OF RESONADO MET AT
THE UNIVERSITY AND THEIR
STARTUP, BASED OUT OF INNOVATION
PARK ON CAMPUS, HAS RAISED MORE

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THAN $1 MILLION IN EARLY VC
FOUNDING FROM AROUND THE
COUNTRY.
RESONADO CEO BRIAN CHO IS HERE

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TO EXPLAIN HOW THE TECHNOLOGY
HAS HELPED SECURE PILOT PROJECTS
WITH GLOBAL CORPORATIONS AND
HELPED RESONADO BECOME THE

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OFFICIAL SOUND PARTNER OF NOTRE
DAME ATHLETICS.
WELCOME TO THE SHOW!
>> THANK YOU FOR HAVING ME.

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>> FASCINATING STORY, GETS TO
THE HEART THAT SPEAKERS FOR 142
YEARS, THE INDUSTRY HASN'T
CHANGED MUCH. THIS TECHNOLOGY,

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YOU'RE OUT TO DO THAT IN A BIG
WAY.
>> CHALLENGING THE NOTION, IN
ORDER TO HAVE A GOOD END QUALITY

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SOUND YOU HAVE TO HAVE A LARGE
AND BULKY SPEAKER, WE ARE
CHALLENGING THAT IDEA THAT YOU
CAN DO THE SAME THING IN A MUCH

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MORE COMPACTNESS.
>> YOU AND YOU DAD CAME UP WITH
THIS IDEA AND GOT IT PATENTED.
IN SOUTH KOREA BEFORE YOU GOT TO

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NOTRE DAME.
>> CORRECT, I GREW UP IN SOUTH
KOREA UNDER ELECTRICAL ENGINEER
FATHER, IT WAS A PET PRODUCT

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THAT WE STARTED FOR MY MOM,
ACTUALLY. WHEN I WENT TO NOTRE
DAME, I WAS GRANTED AN
OPPORTUNITY TO BRING THIS TO

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COMMERCIALIZATION.
>> TALK ABOUT THE DIFFERENCE.
RADICALLY DIFFERENT IN TERMS OF
THE SIZE, THE LOOK. YOU SAY IT

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IS ESSENTIALLY THE SAME -- THIS
TECHNOLOGY PUT TOGETHER IN A
DIFFERENT WAY.
>> YES. SO, TO USE AN ANALOGY, I

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USE A BAKERY EXAMPLE. WE HAVE
THIS RECIPE WE CREATED USING THE
MATERIAL IN A DIFFERENT WAY. SO
WE ARE RETHINKING THE CORE

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MECHANISM BEHIND THE SOUND IS
PRODUCED BY REARRANGING THE
INTERNAL COMPONENTS. BY DOING
THAT, WE CAN MAKE SPEAKER

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COMPACT AND MAINTAIN GOOD
QUALITY.
>> LET'S TALK ABOUT GAINING
TRACTION, YOU RAISED VENTURE

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CAPITAL, DOING DEALS, THE
OFFICIAL SOUND PART OF NOTRE
DAME ATHLETICS. YOU SEE REAL
POTENTIAL FOR GROWTH. WHAT DO

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YOU SEE AS THE OPPORTUNITY FOR
GROWTH OF YOUR SPEAKER SYSTEMS?
>> WE ARE ESSENTIALLY -- WE WORK
WITH MULTI-NATIONAL CORPORATION,

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JUST LIKE YOU WILL SEE IN
CONSUMER ELECTRONICS, INSETTLE
INSIDE, OR ADOBE INSIDE, WE WANT
TO BE THE COMPANY INSIDE EVERY

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SOUND PRODUCT THAT ENABLES
DESIGN.
>> INNOVATION PARK, THAT'S WHERE
YOU ARE AT, WHERE YOU'RE

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GROWING, AND I THINK A GREAT
EXAMPLE, YOUR COMPANY AND OTHERS
THERE OF INNOVATION HAPPENING IN
INDIANA.

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>> YES, IT'S A GREAT
ENVIRONMENT, AND I WAS REALLY
LUCKY TO BE THERE WHEN IT WAS
JUST GETTING STARTED, AND WE'RE

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GETTING A LOT OF BENEFITS FROM
THE SURROUNDING PEOPLE, AND A
LOT OF GREAT FACULTY HELPING US
OUT.

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>> AS WE TALKED OFF CAMERA, SO
MUCH OF THE SPEAKER TECHNOLOGY,
THE INNOVATION IS PERCEIVED TO
BE ON THE COASTS, AND IN OTHER

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PLACES. YOU'RE SAYING IT CAN
HAPPEN RIGHT HERE IN THE
MIDWEST.
>> THERE'S A HUGE TALENT HERE, A

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LOT OF RESOURCES THAT PEOPLE DO
NOT SEEM TO RECOGNIZE THAT. AND
WE WANT TO BE THE
FOREFRONT -- AT THE FOREFRONT OF

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BRINGING THIS INNOVATION BACK TO
MIDWEST AND BE THE FORCE OF
CHANGE HERE.
>> ALL RIGHT, I MENTIONED THE

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IDEA CENTER, IDEA WEEK IS A
MAJOR EVENT IN APRIL HELD THERE
AT SOUTH BEND CAMPUS. YOU'RE
GOING TO HAVE A BIG ANNOUNCEMENT

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DURING THAT PROCESS. TALK ABOUT
WHAT THAT EVENT IS ALL ABOUT AND
HOW YOU'RE GOING TO BE PART OF
IT?

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>> THE ENTIRE WEEK IS DEDICATED
TO ENTREPRENEURS AND A LOT OF VC
ENTITY. SO THIS IS AN ECOSYSTEM
THAT NOTRE DAME HAS BEEN

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FOSTERING, NOT ONLY WITHIN NOTRE
DAME BUT ALSO THE SOUNDING AREA.
SO WE HAPPEN TO HAVE AN
OPPORTUNITY TO OPEN UP THE EVENT

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WITH OUR MAJOR EVENT IN APRIL
18th DURING THE MORNING TIME.
AND WE WILL BE MAKING A VERY
SURPRISE ANNOUNCEMENT. NOT GOING

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TO TALK TOO MUCH ABOUT IT, BUT
WE INVITE EVERYONE TO JOIN US.
>> WE'LL BE UP THERE TO COVER
THAT. BRIAN CHO, FOUNDER OF

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RESONADO. THANKS FOR BEING HERE,
WE LOOK FORWARD TO FOLLOWING THE