WEBVTT

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>> AS INDIANAPOLIS PREPARES FOR
AN UNPRECEDENTED RUN OF MAJOR
SPORTING EVENTS OVER THE NEXT
TWO YEARS, THE INDIANA SPORTS

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CORP IS LAUNCHING A CAMPAIGN TO
BOOST COMMUNITY INVOLVEMENT.
INSIDE INDIANA BUSINESS REPORTER
MARY-RACHEL REDMAN JOINS US NOW

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WITH MORE.
>> THAT'S RIGHT GERRY. WITH THE
NCAA MEN'S FINAL FOUR AND NBA
ALL-STAR GAME COMING JUST WEEKS

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APART IN 2021 -- AND THEN THE
2022 COLLEGE FOOTBALL PLAYOFF
NATIONAL CHAMPIONSHIP AND A HOST
OF OTHER MAJOR SPORTING EVENTS .

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IT'S ALL HANDS ON DECK.
SO, THE INDIANA SPORTS CORP AND
CITY OFFICIALS GATHERED AT LUCAS
OIL STADIUM THIS WEEK FOR A CALL

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TO ACTION.
>> WE WOULD LIKE EVERYONE TO GET
IN THE GAME.
>> GET IN THE GAME, THE NEWEST

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CAMPAIGN LAUNCHED BY THE INDIANA
SPORTS CORP INVITING THE
COMMUNITY TO BE A PART OF THE
HISTORIC LINEUP OF SPORTING

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EVENTS COMING TO THE CIRCLE
CITY.
>> IT'S A TWO-YEAR CAMPAIGN
DESIGNED TO REALLY ENCOURAGE

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PEOPLE TO SUPPORT, ADVOCATE AND
VOLUNTEER OVER THE NEXT TWO
YEARS WHERE WE HAD THIS
INCREDIBLE RUN OF EVENTS. A BIG

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PART OF THIS IS ENGAGEMENT. HOW
DO WE GET PEOPLE TO COME OUT,
VOLUNTEER AND BE PART OF THESE
EVENTS, WE'RE GOING TO NEED MORE

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THAN 10,000 VOLUNTEERS TO
EXECUTE THESE AT A HIGH LEVEL.
>> ANOTHER KEY COMPONENT TO THE
CAMPAIGN, FUNDRAISING, WHICH HAS

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BEEN LED BY THE INDY
CHAMPIONSHIP FUND SET UP TO
DRIVE FINANCIAL SUPPORT FOR THE
THREE MARQUEE EVENTS.

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>> OUR GOAL IS TO HIT 25 MILLION
OF THAT, 3 MILLION FOR LEGACY
IMPACT, AND 22 MILLION WILL
DELIVER THE EVENTS. OUR BUDGET

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OF 25 MILLION AGAINST THAT
BUDGET, WE HAVE NOW RAISED
20.5 MILLION. WE HAVE PUT
TOGETHER EXTRAORDINARY LOCAL

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ORGANIZING COMMITTEES FOR THE
THREE EVENTS. AND THOSE
COMMITTEES ARE HARD AT WORK
FOCUSING ON THE SAME TYPE OF

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ACTIVATION OF OUR COMMUNITY THAT
WE EXPERIENCED WITH THE SUPER
BOWL. I BELIEVE THAT WE WILL
MAKE THIS A SERIES OF COMMUNITY

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CELEBRATIONS. CELEBRATIONS OF
WHAT WE ARE AS A CITY, AS A
REGION, AND AS A STATE. AND IN
SO DOING, THE PEOPLE OF OUR

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COMMUNITY WILL COME TO
INDIANAPOLIS, AND THEY WILL
CELEBRATE WHAT WE ARE. I THINK
WE CAN VERY MUCH MAINTAIN THE

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STANDARD WE SET WITH THE SUPER
BOWL AND PROBABLY EXCEED IT.
>> BIG EXPECTATIONS, BIG EVENTS
AND BIG POTENTIAL ECONOMIC

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IMPACT, RIGHT?
>> BIG IMPACT. IN TWO YEARS, 19
PLUS EVENTS IN INDIANAPOLIS,
THEY'RE ANTICIPATING OVER

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$600 MILLION IN ECONOMIC IMPACT.
>> VERY SIGNIFICANT.
>> HUGE FOR THE CITY.
>> AND INDIANAPOLIS AS A

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REPUTATION, OBVIOUSLY, FORRAL
VOLUNTEERS, TO PUT ON THIS MANY
EVENTS, AND THE BIG EVENTS,
GOING TO HAVE A HUGE VOLUNTEER

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NEED.
>> 10,000 PLUS EMPLOYEES OVER
THE NEXT 24 MONTHS. AND RYAN
VAUGHN WITH THE INDIANA SPORTS

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CORP TELLS ME EVERY SINGLE
PERSON THAT'S EVER VOLUNTEERED
FOR AN EVENT HAS SAID THEY'VE
GOTTEN MORE OUT OF THE

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EXPERIENCE THAN THEY COULD HAVE
MANAGED.