>> AS INDIANAPOLIS PREPARES FOR AN UNPRECEDENTED RUN OF MAJOR SPORTING EVENTS OVER THE NEXT TWO YEARS, THE INDIANA SPORTS
CORP IS LAUNCHING A CAMPAIGN TO BOOST COMMUNITY INVOLVEMENT. INSIDE INDIANA BUSINESS REPORTER MARY-RACHEL REDMAN JOINS US NOW
WITH MORE. >> THAT'S RIGHT GERRY. WITH THE NCAA MEN'S FINAL FOUR AND NBA ALL-STAR GAME COMING JUST WEEKS
APART IN 2021 -- AND THEN THE 2022 COLLEGE FOOTBALL PLAYOFF NATIONAL CHAMPIONSHIP AND A HOST OF OTHER MAJOR SPORTING EVENTS .
IT'S ALL HANDS ON DECK. SO, THE INDIANA SPORTS CORP AND CITY OFFICIALS GATHERED AT LUCAS OIL STADIUM THIS WEEK FOR A CALL
TO ACTION. >> WE WOULD LIKE EVERYONE TO GET IN THE GAME. >> GET IN THE GAME, THE NEWEST
CAMPAIGN LAUNCHED BY THE INDIANA SPORTS CORP INVITING THE COMMUNITY TO BE A PART OF THE HISTORIC LINEUP OF SPORTING
EVENTS COMING TO THE CIRCLE CITY. >> IT'S A TWO-YEAR CAMPAIGN DESIGNED TO REALLY ENCOURAGE
PEOPLE TO SUPPORT, ADVOCATE AND VOLUNTEER OVER THE NEXT TWO YEARS WHERE WE HAD THIS INCREDIBLE RUN OF EVENTS. A BIG
PART OF THIS IS ENGAGEMENT. HOW DO WE GET PEOPLE TO COME OUT, VOLUNTEER AND BE PART OF THESE EVENTS, WE'RE GOING TO NEED MORE
THAN 10,000 VOLUNTEERS TO EXECUTE THESE AT A HIGH LEVEL. >> ANOTHER KEY COMPONENT TO THE CAMPAIGN, FUNDRAISING, WHICH HAS
BEEN LED BY THE INDY CHAMPIONSHIP FUND SET UP TO DRIVE FINANCIAL SUPPORT FOR THE THREE MARQUEE EVENTS.
>> OUR GOAL IS TO HIT 25 MILLION OF THAT, 3 MILLION FOR LEGACY IMPACT, AND 22 MILLION WILL DELIVER THE EVENTS. OUR BUDGET
OF 25 MILLION AGAINST THAT BUDGET, WE HAVE NOW RAISED 20.5 MILLION. WE HAVE PUT TOGETHER EXTRAORDINARY LOCAL
ORGANIZING COMMITTEES FOR THE THREE EVENTS. AND THOSE COMMITTEES ARE HARD AT WORK FOCUSING ON THE SAME TYPE OF
ACTIVATION OF OUR COMMUNITY THAT WE EXPERIENCED WITH THE SUPER BOWL. I BELIEVE THAT WE WILL MAKE THIS A SERIES OF COMMUNITY
CELEBRATIONS. CELEBRATIONS OF WHAT WE ARE AS A CITY, AS A REGION, AND AS A STATE. AND IN SO DOING, THE PEOPLE OF OUR
COMMUNITY WILL COME TO INDIANAPOLIS, AND THEY WILL CELEBRATE WHAT WE ARE. I THINK WE CAN VERY MUCH MAINTAIN THE
STANDARD WE SET WITH THE SUPER BOWL AND PROBABLY EXCEED IT. >> BIG EXPECTATIONS, BIG EVENTS AND BIG POTENTIAL ECONOMIC
IMPACT, RIGHT? >> BIG IMPACT. IN TWO YEARS, 19 PLUS EVENTS IN INDIANAPOLIS, THEY'RE ANTICIPATING OVER
$600 MILLION IN ECONOMIC IMPACT. >> VERY SIGNIFICANT. >> HUGE FOR THE CITY. >> AND INDIANAPOLIS AS A
REPUTATION, OBVIOUSLY, FORRAL VOLUNTEERS, TO PUT ON THIS MANY EVENTS, AND THE BIG EVENTS, GOING TO HAVE A HUGE VOLUNTEER
NEED. >> 10,000 PLUS EMPLOYEES OVER THE NEXT 24 MONTHS. AND RYAN VAUGHN WITH THE INDIANA SPORTS
CORP TELLS ME EVERY SINGLE PERSON THAT'S EVER VOLUNTEERED FOR AN EVENT HAS SAID THEY'VE GOTTEN MORE OUT OF THE
EXPERIENCE THAN THEY COULD HAVE MANAGED.