WEBVTT

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HELLO AND WELCOME TO INSIDE
INDIANA BUSINESS. I'M GERRY
DICK.
ONLINE AND RETAIL SPORTSBOOKS IN

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INDIANA JUST LAUNCHED IN
SEPTEMBER AND ALREADY THE
HOOSIER STATE IS THE
FOURTH-LARGEST SPORTS BETTING

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MARKET IN THE COUNTRY.
SINCE THAT SEPTEMBER LAUNCH,
SPORTSBOOKS AND ONLINE BETTING
GENERATED MORE THAN $430

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MILLION...IN DECEMBER, INDIANA
SURPASSED $160 MILLION IN
MONTHLY BETS FOR THE FIRST TIME.
WITH MORE ON THE ECONOMIC IMPACT

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SPORTSBOOKS ARE HAVING NOW AND
WHAT MIGHT BE NEXT, INCLUDING
INCREASED COMPETITION, I'M
PLEASED TO BE JOINED BY CASINO

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ASSOCIATION OF INDIANA CEO MATT
BELL. WELCOME BACK!
>> THANKS, GREAT TO BE WITH YOU.
>> LET'S TALK ABOUT THE NUMBERS.

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FOUR MONTHS SINCE SPORTS BETTING
CAME TO INDIANA, $430 MILLION. A
GOOD NUMBER, WHAT WAS EXPECTED?
>> I THINK IT'S A TREMENDOUS

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LAUNCH IN THE STATE OF INDIANA.
IT SHOWS THERE WAS AN UNTAPPED
MARKET. HOOSIERS WHO WANTED TO
ENJOY THEIR SPORTS GAMES BY

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PLACING A WAGER ON THEM. WE
BELIEVE THERE WAS A THRIVING
BLACK MARKET IN INDIANA. THE
LEGISLATION THAT WENT IN PLACE

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HAS ALLOWED HOOSIERS TO ENJOY
THAT SAME ACTIVITY BUT TO DO IT
LEGALLY. AND IN A WAY THAT THE
STATE BENEFITS AND ADDS

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ENJOYMENT TO THEIR VIEWING
EXPERIENCE YOU.
>> MENTIONED THE STATE
BENEFITTING. THE NUMBERS SO FAR

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FOUR MONTHS ABOUT $3.7 MILLION
IN WAGERING TAXES COLLECTED.
THERE IS AN ECONOMIC IMPACT.
>> SIGNIFICANT. IT IS AN IMPACT

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THAT WILL CONTINUE TO BENEFIT
FROM IN INDIANA. KNOW THAT
SOMETIMES TAX COLLECTIONS LAG
THAT, BECAUSE WE DON'T PAY TAX

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UNTIL BETS ARE SETTLED. BETTING
THAT YOUR TEAM WILL WIN MARRED
MADNESS WON'T BE SETTLED UNTIL
MARCH. WHEN THE STATE WILL

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REALIZE A TAX BENEFIT THERE.
>> INDIANA WILL GAIN AN
ADVANTAGE BY BEING AMONG THE
FIRST STATES TO IMPLEMENT SPORTS

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BETTING.
>> SO WE'VE CREATED A WONDERFUL
OPPORTUNITY FOR OPERATORS IN
INDIANA. WE ARE WITHOUT

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COMPETITION IN OUR MIDWEST
STATES RIGHT NOW, THAT'S SUBJECT
TO CHANGE. ILLINOIS PASSED A
BILL JUST A MONTH OR SO AFTER

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INDIANA DID. THEY HAVEN'T BEEN
ABLE TO COME TO MARKET. WE
EXPECT MICHIGAN, OHIO, AND
KENTUCKY WILL. BUT REALLY, I'M

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CONFIDENT THAT WHAT INDIANA HAS
DONE, BUT LEGISLATIVELY AND FROM
A REGULATORY STANDPOINT CAN
PROVIDE A ROADMAP FOR OTHER

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STATES LOOKING TO DO THIS IN THE
FUTURE AND THE RIGHT ROADMAP TO
SUCCESS.
>> YOU TALKED ABOUT THE

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FRAMEWORK THAT WAS CREATED HERE
BY THE LEGISLATURE, AND OTHERS
IN PUTTING THIS TOGETHER. AND AS
OTHER STATES, YOU MENTIONED

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ILLINOIS PASSED SOMETHING BUT IS
STILL YET TO IMPLEMENT.
>> THAT'S RIGHT.
>> SPORTS GAMBLING THERE.

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>> I THINK THE LEGISLATION THAT
PASSES A CREDIT TO THE GENERAL
ASSEMBLY, IT WAS THOUGHTFUL,
LEGISLATORS LOOKED AT IT FOR A

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COUPLE YEARS. UNDERSTOOD HOW
THEY WANTED TO STRUCTURER, SO WE
COULD ATTRACT THE INVESTMENT.
FORTUNATELY, LAWMAKERS IN

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ILLINOIS DID NOT LEARN THOSE
LESSONS. THEY HAVE A VERY
EXPENSIVE GOVERNMENT-CENTRIC
REGULATORY AND TAX STRUCTURE,

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THAT'S PREVENTED FOLKS FROM
MAKING INVESTMENT TO COME TO
MARKET. SO THAT MEANS WE'RE
SEEING CUSTOMERS CROSS OUR

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INDIANA BORDER, VISITING OUR
GREAT FACILITIES IN NORTHWEST
INDIANA, SOUTHWEST INDIANA,
BECAUSE CONSUMERS LIKE TO WAGER

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ON THEIR FAVORITE TEAMS. WE HAVE
AN ADVANTAGE NOW, AND OUR
OPERATORS ARE REALLY PRESSING
THAT ADVANTAGE.

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>> STILL VERY NEW TO THIS WHOLE
PROCESS. BUT, SO, TOO, A VERY
NEW IS THE ONLINE MOBILE SPORTS
BETTING.

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>> RIGHT.
>> THAT ACCOUNTED FOR 68% OF
THAT NUMBER.
>> IT DOES. AND WE ACTUALLY

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EXPECT THAT PERCENTAGE WILL
GROW. WHEN WE LOOK AT OTHER
STATES NATIONALLY, I THINK NEW
JERSEY IS AROUND 80% OF ALL

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WAGERS PLACED MOBILELY. THERE
ARE STILL PARTNERS WHO WILL COME
ONLINE IN THE COMING MONTHS,
SOME OPERATORS HAVE NOT OPENED

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THEIR MOBILE SPORTS PLATFORMS TO
DATE. I THINK AS THAT BECOMES
MORE PREVALENT ACROSS THE STATE,
AND AS FOLKS BECOME MORE

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COMFORTABLE WITH THE MOBILE
TECHNOLOGY, YOU'LL SEE THAT
PERCENTAGE GROW EVEN MORE.
>> HOW ABOUT INVESTMENT?

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YOU MENTIONED THE SPORTS BOOK,
THE FISCAL OF SOME OF THESE
CASINOS, SUBSTANTIAL DOLLARS
HAVE GONE INTO CREATING THESE

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SPORTSBOOKS?
>> I'VE HEARD A LOT OF FOLKS
COMMENT THAT INDIANA SPORTS
BOOKS ARE MORE BEAUTIFUL THAN

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PERHAPS ANY IN THE COUNTRY
OUTSIDE OF NEFF. I THINK THAT'S
A WONDERFUL CREDIT TO OUR
OPERATORS, WE WANT TO CREATE A

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UNIQUE EXPERIENCE FOR HOOSIERS
WHO WANT TO ENJOY THE GAMES THEY
LOVE IN THIS ENVIRONMENT. THEY
HAVE INVESTED IN WONDERFUL

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AMENITIES, THE LINES ARE LONG AT
OUR SPORTS BOOKS, SOME HAVE
WAITED AN HOUR, TWO HOURS TO
PLACE A BET. INDIANA'S OPERATORS

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COULD NOT HAVE EMBRACED THIS
MORE FULLY FOR HOOSIERS.
>> WHAT IS KEY WITH COMPETITION
COMING ONLINE FROM OTHER STATES?

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WHAT WILL BE KEY TO CONTINUED
GROWTH HERE IN INDIANA?
>> NUMBER ONE, WE HAVE TO BE
RESPONSIBLE. THE WAY WE PRESENT

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SPORTS WAGERING, WE HAVE AN
EXCEPTIONAL REGULATORY
FRAMEWORK, OUR INDIANA GAMING
COMMISSION HAS DONE A MARVELLOUS

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JOB, IT IS OUR RESPONSIBILITY TO
BE GOOD ACTORS, WE HAVE GREAT
REGULATORS, PAVE THE WAY FOR
INDIANA TO BE SUCCESSFUL AND

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LEAD.
>> MATT BELL, THE CEO, BIG