WEBVTT

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>> IT'S TIME TO GO INSIDE
INNOVATION BROUGHT TO YOU BY
ALLEGION. PIONEERING SAFETY.
INDIANAPOLIS-BASED DOCKET SAYS

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IT HAS CREATED A MEETING-FOCUSED
WORKSPACE THAT BRINGS YOUR
MEETING PROCESS AND TOOLS
TOGETHER SO YOU AND YOUR TEAM

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CAN GET MORE DONE.
THE TECH COMPANY IS THE LATEST
TO LAUNCH FROM VENTURE STUDIO
HIGH ALPHA AND SAYS IT HAS MORE

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THAN 3,000 USERS LEVERAGING THE
PLATFORM TO BUILD AGENDAS, TAKE
AND SHARE NOTES, AND LEVERAGE
INTEGRATIONS WITH GOOGLE,

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MICROSOFT, SLACK, AND DROPBOX.
CEO DARIN BROWN HIS HERE TO TALK
ABOUT THE PLATFORM AND A $1.5M
SEED FUNDING ROUND, LED BY ALLOS

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VENTURES WITH PARTICIPATION FROM
HIGH ALPHA CAPITAL, ELEVATE
VENTURES AND SIMON EQUITY
PARTNERS. WELCOME!

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>> THANK YOU, GERRY.
>> CONGRATULATIONS. YOU TALK
ABOUT WANTING TO RID THE WORLD
OF WASTEFUL MEETINGS. I THINK

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EVERYONE PROBABLY IN THE
AUDIENCE NOW CAN RELATE TO THAT.
TALK ABOUT THE BUSINESS MODEL
AND WHAT DOCKET IS ALL ABOUT?

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>> YEAH. DOCKET IS A PLATFORM
FOR MANAGING INTELLIGENT
MEETINGS, WHICH MEANS WE MAKE IT
SIMPLE FOR TEAMS TO

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COLLABORATIVELY WORK ON AGENDA
CREATION, NOTE-TAKING, ACTION
I'VE BEEN TRACKING ACROSS ALL
PHASES OF THE MEETING, WE

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INTEGRATE IN WITH THE
PRODUCTIVITY TOOLS THAT ARE OUT
IN THE WORKFORCE, LIKE DROP
BOOKS, ZOOM, EVERY NOTE AND

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SLACK SO THAT A DOCKET USER CAN
REMAIN IN ONE MEETING FOCUSED
WORKSPACE TO DO ALL OF THEIR
MEETING ACTIVITIES. OUR GOAL

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REALLY IS TO ENSURE THAT TEAMS
USING DOCKET ARE MUCH MORE
ALIGNED AND AS A RESULT HAVE
MUCH HIGHER DEGREE OF

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PRODUCTIVITY.
>> AND YOU REALLY FOCUSED,
RATHER THAN MAYBE THE SIZE OF
THE COMPANY, THE SIZE OF THE

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TEAM, RIGHT, YOU LOOK AT THE
TEAM SIZE.
>> EXACTLY. EVERY COMPANY OF ANY
SIZE IS ULTIMATELY BROKEN UP

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INTO SMALL TEAMS. OUR GOAL IS TO
SOLVE THAT INDIVIDUAL PAIN OF
THOSE TEAMS, RIGHT, TO MAKE SURE
THAT THAT MEETING IS PRODUCTIVE

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FOR THAT INDIVIDUAL PARTICIPANT,
AND THAT INDIVIDUAL TEAM
MANAGER.
>> AS YOU LOOK AT SOME 3,000

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USERS, WHAT'S KEY?
IS IT JUST GETTING PEOPLE
EXPOSED TO AND ENGAGED WITH THE
PRODUCT?

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>> IT REALLY IS, THE MESSAGE
RESONATES, TALKING ABOUT
MEETINGS AND HOW THEY CAN BE
PROBLEMATIC IS SOMETHING THAT IS

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UBIQUITOUS ACROSS MOST
ORGANIZATIONS, THE MESSAGE
RESONATES, GETTING PEOPLE TO
UNDERSTAND THERE IS A SOLUTION,

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HEN THEY USE THE SO
SEE A LEVEL OF GOOD VIRAL GROWTH
FROM PEOPLE TELLING OTHER PEOPLE
ABOUT IT. IN DECEMBER, WE HAD

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90% OF OUR USER ACQUISITION FROM
EITHER ORGANIC SEARCH OR USERS
BRINGING THEIR FRIENDS AND
TEAMMATES ONTO THE PRODUCT.

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>> MENTIONED YOU'RE THE 14th
COMPANY TO LAUNCH OUT OF HIGH
ALPHA, ADVENTURE STUDIO IN
INDIANAPOLIS, AN AMAZING ASSET

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FOR INDIANA. WHAT WAS THAT
PROCESS LIKE, AND EXPERIENCE
LIKE IN KIND OF LAUNCHING FROM
HIGH ALPHA?

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>> AN AWESOME PARTNER, AMAZING.
WE GENERATED THIS IDEA THROUGH
WHAT THEY CALL THEIR SPRINT
PROCESS, THE PROCESS THEY USE TO

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BRING NEW IDEAS FORWARD AND
DECIDE WHICH ONES THEY WANT TO
FUND AND MOVE INTO REAL
COMPANIES. WE WENT THROUGH THAT

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PROCESS, AND THEY PROVIDE A SET
OF SHARED SERVICES AROUND
EVERYTHING THAT YOU DO TO REALLY
HELP YOU FOCUS ON BUILDING A

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PRODUCT, AND FIGURING OUT THAT
GO TO MARKET STRATEGY, AND YOU
DON'T HAVE TO THINK ABOUT
ANYTHING ELSE. TRULY AWESOME.

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>> I MENTIONED 1.5 MILLION IN
SEED FUNDING, YOU
RAISE -- ELEVATE VENTURES, AMONG
THOSE, LOCAL INVESTORS, HOW

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IMPORTANT IS IT TO HAVE THAT
KIND OF STORY?
>> YEAH, I THINK IT'S CRITICAL.
FOR ME, AND I THINK FOR MOST

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PEOPLE IN INDIANAPOLIS, BEING
ABLE TO HAVE THOSE STRATEGIC
CONVERSATIONS AT A MOMENT'S
NOTICE WITH PEOPLE DOWN THE ROAD

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IS CRITICAL. ONE ASPECT. AS
WELL, THINK ABOUT THE KIND OF
SUCCESS BREEDS SUCCESS, YOU LOOK
AT THE WAY THAT HAPPENED WITH

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EXACTTARGET, AND WITH
INTERACTIVE INTELLIGENCE, HOW
YOU START TO SEE COMPANIES FORM
FROM THOSE EXITS. THE VENTURE

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CROWD IS THE SAME WAY, THEY HAVE
FUNDS THEY NEED TO FOR
ADDITIONAL FUNDS WHICH WILL
ATTRACT NOTICE FROM THE COAST.

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>> DARIN BROWN THE CEO AT
DOCKET, THE LATEST COMPANY TO
LAUNCH OUT OF HIGH ALPHA, AND