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>> LEBANON-BASED TITUS BAKERY
HAS BEEN BAKING UP SWEET TREATS
FOR 40 YEARS.
THE THIRD-GENERATION,

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FAMILY-OWNED ESTABLISHMENT IS
MARKING THE MILESTONE WITH SOME
SPECIAL EVENTS.
WITH MORE ON THE INGREDIENTS FOR

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AND SHE BROUGHT TASTY TREATS
THAT YOU SAW.
THIS SWEET SUCCESS IS OWNER
TERRY RAKE. WELCOME TO THE SHOW!

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>> THANK YOU.
>> YOU WERE ON NOT LONG AFTER
YOU REALLY TOOK OVER IN 2012,
2013, CONGRATULATIONS ON THE

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MILESTONE.
>> THANK YOU, IT'S AMAZING.
>> I THINK IT'S AN INTERESTING
ENTREPRENEURIAL SUCCESS STORY,

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BECAUSE YOUR DAD WHO FOUNDED THE
BAKERY, BILL TITUS, CAME TO YOU
IN 2011 OR 12 AND WANTED TO SELL
IT. WANTED TO RETIRE AND SELL

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THE BUSINESS.
>> HE WAS READY.
>> YOU HAD A DIFFERENT IDEA.
>> WELL, YOU KNOW, HE KEPT

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COMPLAINING ABOUT IT. HE WANTED
TO RETIRE. AND IT'S LIKE, ALL
RIGHT, DAD, LET ME SEE IF I CAN
FIND SOMEBODY WHO WOULD HAVE AN

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INTEREST IN BUYING THE BAKERY.
AND I DID. AND THEY WERE IN
NEGOTIATIONS, AND ACTUALLY THERE
WAS AN OFFER PUT ON THE TABLE,

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AND WHEN MY DAD TOLD ME THAT, I
THOUGHT, YOU KNOW, WAIT A
MINUTE, NAH, AFTER ALL HIS HARD
WORK, I THINK MAYBE I COULD DO

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THIS.
>> AND YOU REALLY STEPPED IN
WITH A PLAN TO EXPAND, TO KEEP
THE SAME QUALITY, BUT TO EXPAND

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THE NUMBER OF PRODUCTS, YOU
OPENED A STORE IN WESTFIELD AS
WELL. TALK ABOUT THE GROWTH HERE
OVER THE LAST SEVEN OR EIGHT

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YEARS.
>> IT'S BEEN -- IT'S BEEN
STEADY, BUT EVERY DAY, YOU KNOW,
WE'RE GAINING NEW CUSTOMERS,

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BUT, YES, SO I DID NOT WANT TO
DO ANYTHING IN TERMS OF THE
QUALITY, HOW HE MADE THE
PRODUCT. WE KEPT THE SAME

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PRODUCT, BUT, AGAIN, JUST LIKE
YOU SAID, WE EXPANDED THE
PRODUCT LINE, CHANGED OUR
MARKETING, CHANGED PRETTY MUCH

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EVERYTHING ABOUT THE BAKERY. AND
THE WAY IT WORKED. EXCEPT FOR
THE QUALITY.
>> WHAT'S BEEN, IN YOUR VIEW,

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THE KEY TO SUCCESS?
BECAUSE THIS SMALL BUSINESS IS
VERY COMPETITIVE BUSINESS,
ESPECIALLY IN A BIG NATIONAL

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CHAINS, LIKE THE STARBUCKS AND
THE DUNKIN' DONUTS AND OTHERS.
IN YOUR VIEW, WHAT'S BEEN KEY TO
THE SUCCESS OF TITUS?

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>> I JUST WORRY ABOUT WHAT WE DO
AND MAKE SURE IT'S THE SAME
EVERY DAY. SO WE REALLY PAY
ATTENTION TO THAT. PLUS, I THINK

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IT'S REALLY IMPORTANT TO MAKE
THAT CUSTOMER FEEL WELCOME WHEN
THEY COME IN THE DOOR. SO,
CUSTOMER SERVICE IS REALLY

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IMPORTANT TO US. AND THEN, TOO,
I LOOK FOR OPPORTUNITIES, WHERE
I THINK MAYBE IT'S A FUNDRAISER
HERE OR AN EVENT THAT I THINK

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WOULD BE A GOOD FIT. WE WILL
CERTAINLY TAKE A LOOK AT THAT.
>> HOW IMPORTANT IS SOCIAL MEDIA
IN THE PROCESS?

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HOW IMPORTANT HAS THAT BEEN?
>> A LOT. I DO SOCIAL MEDIA
ALMOST DAILY. BUT YOU GOT TO BE
ABLE TO CONNECT WITH YOUR

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CUSTOMERS AND TELL THEM WHAT'S
HAPPENING. I THINK THAT'S REALLY
IMPORTANT.
>> AS YOU LOOK AT GROWTH

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OPPORTUNITIES, YOU HAVE GROWN
SINCE REALLY TAKING OVER THINGS
IN 2012. WHERE DO YOU SEE HAS
OPPORTUNITIES FOR GROWTH?

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>> WELL, YOU KNOW, I WOULD LIKE
TO BE EVERYBODY'S TOWN, I WANT
TO MAKE SURE ANY NEW OPPORTUNITY
SUCH AS OPENING UP ANOTHER

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LOCATION THAT WE DO IT RIGHT, WE
TAKE OUR TIME, AND SO THAT'S
WHAT WE'RE DOING, WE'RE JUST
PERFECTING WHAT WE'RE DOING NOW,

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AND THEN HOPEFULLY HERE IN THE
NEAR FUTURE, YOU KNOW, WE'LL BE
ABLE TO EXPAND MORE.
>> VERY GOOD. TITUS BRAKERY

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CELEBRATING A MAJOR MILESTONE,
40 YEARS IN BUSINESS, AND
GROWING, NOT ONLY IN LEBANON,