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>>GERRY: THREE WORDS - NAME,
IMAGE, LIKENESS - COULD SOON BE
CHANGING THE LANDSCAPE OF
INTERCOLLEGIATE ATHLETICS, IN

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PARTICULAR AT THE DIVISION ONE
LEVEL OFTHE NCAA. BILL BENNER
HAS MORE IN THIS WEEK'S INSIDE
INDIANA SPORTS.

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BILL.
>>BILL: THANKS, GERRY.
NOT LONG AFTER THE STATE OF
CALIFORNIA PASSED INTO LAW

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LEGISLATION THAT WOULD ALLOW
COLLEGE ATHLETES TO PROFIT FROM
THOSE THREE WORDS - NAME, IMAGE,
LIKENESS - THE

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INDIANAPOLIS-BASED NCAA SAID IT,
TOO, WOULD VENTURE DOWN THAT
PATH.
AND JOINING US TODAY TO OFFER

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THE NCAA'S PERSPECTIVE AND WHAT
IT ALL COULD MEAN IS THE
ASSOCIATION'S CHIEF OPERATING
OFFICER, DON REMY.

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DON, WELCOME
>> THANK YOU FOR INVITIN ME.
>> FIRST OF ALL, THE NCAA THIS
WAS NOT A REACTIONARY MOVE TO

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CALIFORNIA THIS WAS SOMETHING
THEY WERE LOOKING AT THE ISSUE
AND ATHLETES BEING ABLE TO USE
IT FOR SOMETIME.

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>> THE MODERNIZATION OF THE
RULES THAT APPLY TO THE STUDENT
ATHLETES IS SO MUCH MORE THAN
NAME IMAGE AND LIKENESS AND YOU

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ARE RIGHT THE ASSOCIATION AND
THE HIGHER EDUCATION ENVIRONMENT
CONTINUALLY IMPROVES THE STUDENT
ATHLETE EXPERIENCE SO IT HAS

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FOCUSED ON THIS QUESTION OF HOW
DO WE MAKE THAT EXPERIENCE THE
BEST IT CAN BE FOR THE STUDENT
ATHLETES WHETHER WE ARE CHANGING

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OPPORTUNITIES FOR SCHOLARSHIPS
OR DEALING WITH ISSUES OF NAME
IMAGE AND LIKENESS THE
ASSOCIATIONS COMMITTED TO MAKING

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THOSE CHANGES.
>> SOME PEOPLE WOULD SAY THIS IS
THE END OF COLLEGE ATHLETICS AS
WE KNOW IT PROBABLY NOT THAT

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DIRE CIRCUMSTANCE.
JUST TRYING TO EMBRACE THE NEW
WORLD.
>> AS I SAID WE ARE MODERNIZING

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HE RULES.
IT'S SOMETHING THE ASSOCIATION
IS COMMITTED TO DOING IN HERE AS
WE LOOK AT THIS QUESTION HOW

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STUDENT ATHLETES MAY BENEFIT
FROM THE USE OF THEIR NAME IMAGE
AND LIKENESS WE LOOK AT IT
THROUGH A PRISM OF BEING

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ASSOCIATED WITH AND CONNECTED TO
COLLEGE SPORTS.
>> SOME PEOPLE SAY THIS IS MEN'S
BASKETBALL, FOOTBALL, THE

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OLYMPIC ATHLETES AND WE WERE
TALKING OFF THE AIR THIS COULD
HAVE IMPLICATIONS THROUGHOUT ALL
THREE DIVISIONS.

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>> OUR MEMBERSHIP IS LOOKING FOR
A UNIFORM SYSTEM TO APPLY TO
DIVISION I, DIVISION II,
DIVISION III BASED ON THE

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IDIOSYNCRASIES AND CHALLENGES
THAT MIGHT EXIST IN THOSE
DIVISIONAL STRUCTURES, BUT
CERTAINLY IN A WAY THAT PROVIDES

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OUR STUDENT ATHLETES THE
GREATEST OPPORTUNITIES POSSIBLE.
>> AND AS YOU KNOW, AS WELL AS
ANYBODY THE NCAA, THE DISPARITY

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AMONG INSTITUTIONS, THEIR
MISSIONS EVEN WITHIN DIVISIONS
ESPECIALLY DIVISION I, I MEAN,
IT IS PRETTY ENORMOUS SO WHAT

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THEY ARE DOING AT VALPARAISO IS
NOT THE SAME THING THEY ARE
DOING IN MICHIGAN FOR INSTANCE.
>> CERTAINLY DIFFERENCES IN THE

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SCHOOLS BUT AS THE MEMBERSHIP
LOOKS AT THIS QUESTION HOW IT
CAN MODERNIZE ITS RULES, HOW I
CAN CHANGE THE LANDSCAPE IN A

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WAY THAT BETTERS THE EXPERIENCE
FOR STUDENT ATHLETES IT
RECOGNIZES THE DIFFERENCES IN
THOSE SCHOOLS, THE DIFFERENCES

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IN THE DIVISIONS AND WE ARE
LOOKING AT PROVIDING AN
OPPORTUNITY FOR THE DIVISIONS TO
BUILD RULES CONSISTENT WITH THE

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STRUCTURE OF COLLEGE SPORTS,
CONSISTENT WITH THE WORLD OF
HIGHER EDUCATION IN A FASHION
THAT MAKES SENSE.

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>> CORE TO THE INITIATIVE WILL
BE THE FACT THAT YOU WANT TO
MAINTAIN STUDENT ATHLETES RATHER
THAN UNIVERSITY EMPLOYEES.

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>> I'M GLAD YOU SAID IT THAT
WAY.
WHEN THE BOARD OF GOVERNORS
ANNOUNCED THAT THE POLICY WAS

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CHANGING TO ALLOW EACH OF THE
DIVISIONS TO CHANGE RULES THE
BOARD ALSO SET OF PARAMETERS IN
WHICH THOSE RULES CHANGES COULD

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OCCUR AND MUST OCCUR.
ONE OF THOSE THINGS IS SO WE
HAVE STUDENTS COMPETING AGAINST
STUDENTS NOT STUDENTS COMPETING

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AGAINST PAID PROFESSIONALS.
>> IT IS SO IMPORTANT AGAIN
CALIFORNIA PASSED THE
LEGISLATION AND FLORIDA AND 22

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OTHER STATES CONSIDERING
LEGISLATION.
THIS NEEDS TO BE AS MUCH AS I
CAN ONE-SIZE-FITS-ALL.

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IT CAN'T BE COMING AT IT FROM 50
DIFFERENT STATE PERSPECTIVES.
>> THAT'S RIGHT.
THE NCAA IS CREATED TO HAVE A

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UNIFORM SYSTEM ACROSS ALLSTATE
YOU DON'T WANT OHIO STATES TO
HAVE DIFFERENT RULES THEN PURDUE
AND IU HAS DIFFERENT RULES THAN

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MR. AGAIN.
YOU WANT A SYSTEM THAT IS
UNIFORM ACROSS THE COUNTRY AND
THAT'S WHAT WE ARE COMMITTED TO

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PUTTING TOGETHER.
>> AS WE WRAP UP WHAT'S NEXT
FROM YOUR PROCESS?
>> OUR MEMBERSHIP IS COMMITTED

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TO LOOKING AT THE STRUCTURE AND
MODERNIZING TOOLS AND MAKING
CHANGES TO MAKE THE STUDENT
ATHLETE EXPERIENCE BETTER AND

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IT'S GOING TO DO THAT FROM NOW
THROUGH THE END OF TIME, BUT
CERTAINLY ON THIS ISSUE OF NAME
IMAGE AND LIKENESS BEFORE

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JANUARY 2021 YOU WILL SEE