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>> IT'S TIME NOW TO GO INSIDE
INNOVATION.
POWDERKEG HAS NAMED AUTHENTICX
AS THE TOP EMERGING CULTURE

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WINNER AT ITS RECENT INDIANA
BREAKOUT TECH CULTURE AWARDS.
FOUNDED JUST A YEAR AGO,
AUTHENTICX SAYS IT HELPS CLIENTS

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LISTEN TO AND ANALYZE CUSTOMER
INTERACTIONS THAT COME INTO CALL
CENTERS.
JOINING US NOW TO TALK CULTURE

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AND HOW THE AUTHENTICX PLATFORM
BLENDS HUMAN AND AUTOMATED
ANALYSIS...I'M PLEASED TO
WELCOME FOUNDER AND CEO AMY

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BROWN.
WELCOME TO THE SHOW!
CONGRATULATIONS ON THE AWARD.
>> THANK YOU.

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>> Gerry: WANT TO TALK ABOUT
CULTURE AND THAT AWARD IN A
MOMENT. AUTHENTICX, JUST A YEAR
OLD, ALREADY GAINING TRACTION.

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GIVE US REALLY, THE BUSINESS
MODEL.
>> YES. WE ARE B TO B SASS
PLATFORM, WE WORK WITH

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COMPANIES, PARTICULARLY IN THE
HEALTH BUSINESS SPACE, AND WHAT
WE DO IS WORK WITH THEM TO
LEVERAGE INSIGHTS THAT COME OUT

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OF THEIR DAY-TO-DAY INTERACTIONS
WITH THEIR CUSTOMERS OR
PATIENTS. THINK ABOUT CALL
CENTER, EMAILS, CHAT

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COMMUNICATIONS, WHAT A LOT OF
BUSINESSES DON'T REALIZE IS
THOSE INTERACTIONS ARE CHOCOLATE
FULL OF INSIGHTS THAT CAN HELP

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THEM GROW THEIR BUSINESS. SO WE
HELP THEM MAKE SENSE OF THOSE,
SHED A LIGHT ON THEM, AND HELP
THEM MAKE BUSINESS DECISIONS.

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>> BASICALLY USING TECHNOLOGY TO
HELP COMPANIES UNDERSTAND
THERE'S REAMS AND REAMS OF
CUSTOMER INTERACTION AND DATA,

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WHICH, IT'S ALL GREAT UNLESS YOU
KNOW HOW TO USE IT, IT IS A
CHALLENGE.
>> EXACTLY. UNSTRUCTURED DATA,

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LIKE CUSTOMER TO BUSINESS
CONVERSATIONS, THAT'S WHAT WE
CALL UNSTRUCTURED DATA, IT CAN
BE VERY MESSY. BUT YET IT IS

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ALSO VERY IMPORTANT, RICH SET OF
INSIGHTS, AND SO WE HELP THEM
ORGANIZE IT, SURFACE THE BEST
INSIGHTS AND OUR PLATFORM SHOWS

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THEM THE WAY.
>> YOUR CUSTOMER BASE, MID SIZED
TO VERY LARGE COMPANIES.
>> WE DO. WE HAVE A TOP TEN

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PHARMACEUTICAL CLIENT, AND WE
ARE WORKING SPECIFICALLY IN THE
HEALTH INSURANCE AND
PHARMACEUTICAL SPACE AS WELL.

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HEALTHCARE SYSTEMS
>> YOU AS MENTIONED WON THE
EMERGING CULTURE AWARD AT
POWDERKEG, THE TECH NETWORKING

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PLATFORM, RECENT AWARD, BIG
AWARD FOR YOU, A SMALL COMPANY
RIGHT NOW, LOOKING TO SCALE
THINGS, EIGHT EMPLOYEES, WHY IN

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YOUR VIEW IS CULTURE SO
IMPORTANT, AND I MENTIONED YOUR
THREE CORE VALUES, AUTHENTICITY,
COURAGE, AND INCLUSIVENESS.

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>> YEAH. WHAT I'VE COME TO LEARN
SETTING YOUR VALUES FIRST IS THE
BEST WAY TO START A BUSINESS,
BECAUSE IT GUIDES YOUR COMPANY

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IN HOW IT HIRES EMPLOYEES, AND
HOW IT APPROACHES POTENTIAL
CLIENTS, EVEN THE FUNDRAISING
PROCESS. YOUR VALUES REALLY SET

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THE PATH FOR YOUR DIRECTIONS
STRATEGICALLY AND OTHERWISE, AND
SO WE MADE A VERY INTENTIONAL
PROMISE TO OURSELVES THAT WE

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WERE GOING TO ESTABLISH OUR
VALUES FIRST AND EVERYTHING ELSE
WOULD FLOW FROM THAT.
>> Gerry: A LOT OF COMPANIES,

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ORGANIZATIONS, TALK ABOUT
CULTURE. BUT IT'S BEING
INTENTIONAL, AS YOU SAY, IT
TAKES SOME WORK.

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>> IT DOES. IT TAKES
INTENTIONALITY. IT WAS NOT BY
ACCIDENT THAT WE CHOSE THE
VALUES THAT WE DID. AND WE HOLD

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EACH OTHER ACCOUNTABLE TO THEM
EVERY DAY AS A PART OF OUR
VERNACULAR.
>> AUTHENTICX JUST A YEAR OLD,

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AS YOU LOOK AT GROWING THE
COMPANY HERE IN INDIANA, IN
PARTICULAR, INDIANAPOLIS, GIVE
US YOUR PERSPECTIVE ON THE

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LANDSCAPE HERE, AND THE ABILITY
TO GROW A TECH COMPANY HERE IN
INDIANAPOLIS?
>> THAT HAS BEEN ONE OF THE MOST

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DELIGHTFUL AND ASTOUNDING
EXPERIENCES AS A FOUNDER IS JUST
HOW SUPPORTIVE I FEEL BY THE
TECH COMMUNITY THE ASSOCIATIONS

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AND ORGANIZATIONS THAT HELP
FOUNDERS MAKE SMART BUSINESS
DECISIONS. THE SUPPORT EVEN FROM
THE INVESTMENT COMMUNITY. IT'S

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BEEN JUST A WONDERFUL
EXPERIENCE. I CAN'T SAY ENOUGH
ABOUT HOW PROUD I AM TO CALL
INDIANA HOME.

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>> VERY GOOD, AUTHENTICX IS A
COMPANY THAT IS GROWING, WE'RE
GOING TO BE FOLLOWING YOUR