>> IT'S TIME NOW TO GO INSIDE INNOVATION. POWDERKEG HAS NAMED AUTHENTICX AS THE TOP EMERGING CULTURE
WINNER AT ITS RECENT INDIANA BREAKOUT TECH CULTURE AWARDS. FOUNDED JUST A YEAR AGO, AUTHENTICX SAYS IT HELPS CLIENTS
LISTEN TO AND ANALYZE CUSTOMER INTERACTIONS THAT COME INTO CALL CENTERS. JOINING US NOW TO TALK CULTURE
AND HOW THE AUTHENTICX PLATFORM BLENDS HUMAN AND AUTOMATED ANALYSIS...I'M PLEASED TO WELCOME FOUNDER AND CEO AMY
BROWN. WELCOME TO THE SHOW! CONGRATULATIONS ON THE AWARD. >> THANK YOU.
>> Gerry: WANT TO TALK ABOUT CULTURE AND THAT AWARD IN A MOMENT. AUTHENTICX, JUST A YEAR OLD, ALREADY GAINING TRACTION.
GIVE US REALLY, THE BUSINESS MODEL. >> YES. WE ARE B TO B SASS PLATFORM, WE WORK WITH
COMPANIES, PARTICULARLY IN THE HEALTH BUSINESS SPACE, AND WHAT WE DO IS WORK WITH THEM TO LEVERAGE INSIGHTS THAT COME OUT
OF THEIR DAY-TO-DAY INTERACTIONS WITH THEIR CUSTOMERS OR PATIENTS. THINK ABOUT CALL CENTER, EMAILS, CHAT
COMMUNICATIONS, WHAT A LOT OF BUSINESSES DON'T REALIZE IS THOSE INTERACTIONS ARE CHOCOLATE FULL OF INSIGHTS THAT CAN HELP
THEM GROW THEIR BUSINESS. SO WE HELP THEM MAKE SENSE OF THOSE, SHED A LIGHT ON THEM, AND HELP THEM MAKE BUSINESS DECISIONS.
>> BASICALLY USING TECHNOLOGY TO HELP COMPANIES UNDERSTAND THERE'S REAMS AND REAMS OF CUSTOMER INTERACTION AND DATA,
WHICH, IT'S ALL GREAT UNLESS YOU KNOW HOW TO USE IT, IT IS A CHALLENGE. >> EXACTLY. UNSTRUCTURED DATA,
LIKE CUSTOMER TO BUSINESS CONVERSATIONS, THAT'S WHAT WE CALL UNSTRUCTURED DATA, IT CAN BE VERY MESSY. BUT YET IT IS
ALSO VERY IMPORTANT, RICH SET OF INSIGHTS, AND SO WE HELP THEM ORGANIZE IT, SURFACE THE BEST INSIGHTS AND OUR PLATFORM SHOWS
THEM THE WAY. >> YOUR CUSTOMER BASE, MID SIZED TO VERY LARGE COMPANIES. >> WE DO. WE HAVE A TOP TEN
PHARMACEUTICAL CLIENT, AND WE ARE WORKING SPECIFICALLY IN THE HEALTH INSURANCE AND PHARMACEUTICAL SPACE AS WELL.
HEALTHCARE SYSTEMS >> YOU AS MENTIONED WON THE EMERGING CULTURE AWARD AT POWDERKEG, THE TECH NETWORKING
PLATFORM, RECENT AWARD, BIG AWARD FOR YOU, A SMALL COMPANY RIGHT NOW, LOOKING TO SCALE THINGS, EIGHT EMPLOYEES, WHY IN
YOUR VIEW IS CULTURE SO IMPORTANT, AND I MENTIONED YOUR THREE CORE VALUES, AUTHENTICITY, COURAGE, AND INCLUSIVENESS.
>> YEAH. WHAT I'VE COME TO LEARN SETTING YOUR VALUES FIRST IS THE BEST WAY TO START A BUSINESS, BECAUSE IT GUIDES YOUR COMPANY
IN HOW IT HIRES EMPLOYEES, AND HOW IT APPROACHES POTENTIAL CLIENTS, EVEN THE FUNDRAISING PROCESS. YOUR VALUES REALLY SET
THE PATH FOR YOUR DIRECTIONS STRATEGICALLY AND OTHERWISE, AND SO WE MADE A VERY INTENTIONAL PROMISE TO OURSELVES THAT WE
WERE GOING TO ESTABLISH OUR VALUES FIRST AND EVERYTHING ELSE WOULD FLOW FROM THAT. >> Gerry: A LOT OF COMPANIES,
ORGANIZATIONS, TALK ABOUT CULTURE. BUT IT'S BEING INTENTIONAL, AS YOU SAY, IT TAKES SOME WORK.
>> IT DOES. IT TAKES INTENTIONALITY. IT WAS NOT BY ACCIDENT THAT WE CHOSE THE VALUES THAT WE DID. AND WE HOLD
EACH OTHER ACCOUNTABLE TO THEM EVERY DAY AS A PART OF OUR VERNACULAR. >> AUTHENTICX JUST A YEAR OLD,
AS YOU LOOK AT GROWING THE COMPANY HERE IN INDIANA, IN PARTICULAR, INDIANAPOLIS, GIVE US YOUR PERSPECTIVE ON THE
LANDSCAPE HERE, AND THE ABILITY TO GROW A TECH COMPANY HERE IN INDIANAPOLIS? >> THAT HAS BEEN ONE OF THE MOST
DELIGHTFUL AND ASTOUNDING EXPERIENCES AS A FOUNDER IS JUST HOW SUPPORTIVE I FEEL BY THE TECH COMMUNITY THE ASSOCIATIONS
AND ORGANIZATIONS THAT HELP FOUNDERS MAKE SMART BUSINESS DECISIONS. THE SUPPORT EVEN FROM THE INVESTMENT COMMUNITY. IT'S
BEEN JUST A WONDERFUL EXPERIENCE. I CAN'T SAY ENOUGH ABOUT HOW PROUD I AM TO CALL INDIANA HOME.
>> VERY GOOD, AUTHENTICX IS A COMPANY THAT IS GROWING, WE'RE GOING TO BE FOLLOWING YOUR