WEBVTT 1 00:00:00.000 --> 00:00:02.635 CLINICAL 2 00:00:02.635 --> 00:00:10.143 STUDY. >> MARY-RACHEL REDMAN, INSIDE INDIANA BUSINESS. >> 3 00:00:10.143 --> 00:00:12.579 ALSO, IN THE BUSINESS OF HEALTH...BASED IN INDIANAPOLIS, SENIOR HOME COMPANIONS HAS BEEN PROVIDING NON-MEDICAL IN-HOME 4 00:00:12.579 --> 00:00:16.049 CARE FOR AGING HOOSIERS FOR 25 YEARS. BUILDING ON THAT EXPERIENCE, THE COMPANY IS LAUNCHING A NEW CONCEPT FOCUSED 5 00:00:16.049 --> 00:00:21.688 ON MEMORY CARE. BUSINESS OF HEALTH REPORTER KYLIE VELETA HAS MORE. KYLIE. THANK YOU, GERRY. 6 00:00:21.688 --> 00:00:26.993 >> THE COMPANY SAYS THE TOP CHOICE AMONG SENIORS IS TO REMAIN IN THEIR HOME, BUT FOR PEOPLE WITH DEMENTIA AND 7 00:00:26.993 --> 00:00:31.364 ALZHEIMER'S DISEASE, STAYING AT HOME IS OFTEN SIMPLY NOT POSSIBLE. SENIOR HOME COMPANIONS RECENTLY 8 00:00:31.364 --> 00:00:38.438 OPENED STORY COTTAGE IN INDIANAPOLIS A NEW MODEL IN MEMORY CARE. THE CUSTOM-BUILT HOME HAS EIGHT INDIVIDUAL 9 00:00:38.438 --> 00:00:44.577 BEDROOMS FOR EIGHT RESIDENTS AND IS STAFFED BY TWO CAREGIVERS. STORY COTTAGE WAS FULL WITHIN ONE MONTH OF OPENING ITS DOORS, 10 00:00:44.577 --> 00:00:49.349 AND THE COMPANY IS NOW MAKING PLANS FOR MORE "MEMORY CARE HOMES" IN CENTRAL INDIANA. DAVID MORGAN IS THE OWNER AND 11 00:00:49.349 --> 00:00:56.956 PRESIDENT OF SENIOR HOME COMPANIONS AND JOINS ME NOW TO TELL US MORE ABOUT THE NEW CONCEPT. 12 00:00:56.956 --> 00:01:04.831 THANKS FOR BEING HERE TODAY. YOUR COMPANY HAS FOCUSED ON INHOME CARE FOR ALL SENIORS, BUT TELL US HOW YOU ARRIVED AT THIS 13 00:01:04.831 --> 00:01:10.870 NEW IDEA FOR THE RESIDENTIAL MEMORY CARE HOMES. >> SENIOR HOME COMPANIONS IS FOCUSED ON CREATING ACTIVE AND 14 00:01:10.870 --> 00:01:16.009 ENGAGED LIVES FOR EXCEPTIONAL CARE. DOING THAT FOR ABOUT 25 YEARS. WE FOUND WE WORKED WITH MORE AND MORE FAMILIES OVER THE 15 00:01:16.009 --> 00:01:22.615 YEARS, MEMORY LOSS IS REALLY CHALLENGING TO DO EFFECTIVELY. IT IS COSTLY, TIME CONSUMING, I'LL NEVER FORGET THE FIRST 16 00:01:22.615 --> 00:01:29.122 FAMILY I MET WITH. THE CAREGIVER WAS FOLLOWING THE CLIENT AROUND FROM BATHROOM TO KITCHEN TO BEDROOM. IT WAS EXHAUSTING FOR 17 00:01:29.122 --> 00:01:37.363 EVERYBODY INVOLVED, INCLUDING THE CAREGIVER. LISTENING TO OUR FAMILIES FOR YEARS, THERE HAS TO BE A BETTER WAY. A LOT OF THEM 18 00:01:37.363 --> 00:01:43.970 WOULD PUT THEM IN A LARGE INSTITUTION SETTING AND COME TO US, WE LOVE THIS BEAUTIFUL BUILDING, BUT WE'RE NOT GETTING 19 00:01:43.970 --> 00:01:53.947 THE CARE MOM OR DAD NEED. THEY BRING US IN ON TOP OF THAT. THIS LISTENING TO OUR CLIENTS, TO THEIR DESIRE TO HAVE A HIGHER 20 00:01:53.947 --> 00:02:00.420 LEVEL CARE IN A SMALL MORE INTIMATE SETTING. >> THIS IS THE FIRST CUSTOM BUILT RESIDENTIAL MEMORY CARE 21 00:02:00.420 --> 00:02:06.960 HOME IN CENTRAL INDIANA. GIVE US MORE DETAILS ABOUT THE HOME. WHAT IS THE SETTING LIKE, WHAT MAKES IT REALLY UNIQUE? 22 00:02:06.960 --> 00:02:13.800 >> WHAT IS COOL ABOUT IN SETTING, IT IS TOTALLY CUSTOMIZABLE TO EACH INDIVIDUAL. MOST COMMUNITY STAFF AT A RATIO 23 00:02:13.800 --> 00:02:23.676 OF 9-1, OR 12-1. STORY COTTAGE HAS FOUR RESIDENTS PER STAFF MEMBER. A SMALL INTIMATE ENVIRONMENT. IT IS A CUSTOM 24 00:02:23.676 --> 00:02:33.853 HOME. IT FEELS LIKE PART OF THE NEIGHBORHOOD, NESTLED IN THE AREA CLOSE TO NORA ON THE NORTH SIDE OF INDY. GREAT AMBIENCE. 25 00:02:33.853 --> 00:02:42.495 MATURE TREES. I HAVE FRIENDS WHO SAY I DIDN'T NOTICE IT WAS THERE, FEELS LIKE A PART OF THE NEIGHBORHOOD. THAT ATMOSPHERE IS 26 00:02:42.495 --> 00:02:49.836 A HUGE DIFFERENTIATOR. QUALITY OF STAFF, WE HAVE BEEN ABLE TO HAND PICK THE VERY BEST TO BE PART OF THE EXPERIENCE. THEY 27 00:02:49.836 --> 00:02:56.643 UNDERSTAND WHERE DIFFERENT PEOPLE COME FROM WHO LIVE IN THE COMMUNITY. >> WE MENTIONED IN THE 28 00:02:56.643 --> 00:03:03.049 INTRODUCTION, IT WAS FULL WITHIN ONE MONTH, WHICH REALLY SPEAKS TO THE NEED FOR THIS NEW MODEL, THIS NEW IDEA. TELL US ABOUT 29 00:03:03.049 --> 00:03:08.254 YOUR PLANS TO OPEN MORE IN CENTRAL INDIANA. >> WE'RE REALLY BLESSED TO BE ABLE TO PROVIDE THIS NICHE 30 00:03:08.254 --> 00:03:15.995 SERVICE TO A HANDFUL OF CLIENTS. WE FEEL LIKE THERE ARE MORE WHO WOULD LIKE THIS EXPERIENCE. WE FEEL THERE ARE A LOT OF LARGE 31 00:03:15.995 --> 00:03:23.703 WONDERFUL COMMUNITIES, THE SMALLER MORE INTIMATE IS A GOOD FIT FOR SOME. WE'LL DO A HANDFUL FOR THAT TAILOR SERVICE UNIQUE 32 00:03:23.703 --> 00:03:28.107 TO EACH FAMILY AND PROVIDE A NICE INTIMATE EXPERIENCE FOR FAMILIES. >> AROUND CENTRAL INDIANA, KIND 33 00:03:28.107 --> 00:03:34.213 OF THE DONUT AREAS. >> YEAH. THAT'S THE PLAN. >> OKAY. SO, ONE OF THE BIGGEST CHALLENGES IN SENIOR CARE, 34 00:03:34.213 --> 00:03:43.089 MEMORY CARE, TOO, IS COST. SO, DOES THIS MODEL ADDRESS THAT? >> YEAH. MEMORY CARE IS EXPENSIVE. IT'S HARD TO DO, HARD 35 00:03:43.089 --> 00:03:50.897 TO DO WELL. IT DOES REQUIRE AN INVESTMENT ON THE FAMILY'S PART TO DO THIS. WHERE WE POSITION -- TO BE VERY 36 00:03:50.897 --> 00:03:57.503 COMPARABLE TO A LARGER COMMUNITY SET, THE FEES SIMILAR TO THAT, A COST SAVINGS FROM HAVING SOMEBODY IN THEIR HOUSE 24 HOURS 37 00:03:57.503 --> 00:04:05.578 A DAY. KIND OF AN INTERMEDIARY STEP. A NICE SMALLER SETTING, PROVIDES A HIGH LEVEL OF CARE AND CUSTOMIZATION. LAST WEEKEND 38 00:04:05.578 --> 00:04:12.518 I WAS AT STORY COTTAGE, AND ONE OF OUR FAMILY MEMBERS HELPING TO MAKE BREAKFAST FOR HER HUSBAND AND A COUPLE OF THE RESIDENTS 39 00:04:12.518 --> 00:04:17.890 WHO WERE THERE. WE'RE ENCOURAGING FAMILIES TO BECOME PART OF THE FABRIC OF THE COMMUNITY. THEY CAN WALK DOWN 40 00:04:17.890 --> 00:04:22.262 THE STREET, IN RESIDENTIAL NEIGHBORHOOD SETTINGS, AND HAVE A GREAT EXPERIENCE WITH THE BEST MEMORY CARE POSSIBLE. 41 00:04:22.262 --> 00:04:29.168 >> IF YOU COULD JUST TELL US A LITTLE BIT ABOUT THE GROWING NEED IN GENERAL FOR SENIOR CARE, WHAT YOU'RE SEEING WITH YOUR 42 00:04:29.168 --> 00:04:34.707 COMPANY. >> YEAH, IT'S OBVIOUSLY JUST EXPANDING, I THINK ONE OF THE MOST STARTLING STATISTICS IS IN 43 00:04:34.707 --> 00:04:42.515 ABOUT 10 YEARS, ONE OUT OF EVERY FIVE HOOSIERS IS GOING TO BE 65 PLUS. SO THE NEED IS THERE. BUT EVERY SENIOR WANTS TO DO IT 44 00:04:42.515 --> 00:04:48.521 DIFFERENT. AND SO WE'RE ABLE TO DO THAT IN THE HOME CARE SETTING THROUGH SENIOR HOME COMPANIONS, DOING EXACTLY WHAT THEY WANT TO 45 00:04:48.521 --> 00:04:55.461 DO, TAILORING SOLUTIONS IN THE HOME SETTING, WHEN IT BECOMES TOO MUCH IN MEMORY CARE, A SMALL MORE ENVIRONMENT TO CONTINUE THE 46 00:04:55.461 --> 00:04:58.564 CARE. >> YOU WERE TELLING ME ABOUT THE COOL TECHNOLOGY IN THE HOMES.