WEBVTT

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SINCE 2012 WHEN POPUP BUSINESS
SCHOOL WAS FOUND IN THE UNITED
KINGDOM, ORGANIZERS SAY IT HAS
HELPED MORE THAN 1,500

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BUSINESSES START WITHOUT DEBT.
AND THE SCHOOL IS COMING TO
INDIANA!
ONLY THE SECOND LOCATION IN THE

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U.S. IT HAS REALLY ARRIVED AT.
EVENTS ARE FREE AND FOR ANYONE
WITH AN INTEREST IN STARTING A
BUSINESS OR A SIDE BUSINESS.

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JOINING ME IN OUR (I) ON
EDUCATION, IS ASSISTANT VICE
CHANCELLOR FOR THE OFFICE OF
COMMUNITY ENGAGEMENT AT IUPUI

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TERESA BENNETT TO EXPLAIN AND
ALSO TALK ABOUT THE POTENTIAL
IMPACT ACROSS INDIANA.
WELCOME TO THE PROGRAM.

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>> THANK YOU.
>> I HAD NOT HEARD OF THIS. I
THOUGHT I KIND OF PLUGGED INTO A
LOT OF THINGS IN THE BUSINESS

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WORLD, HAVE REALLY NOT HEARD
ABOUT THIS POP-UP BUSINESS
SCHOOL CONCEPT. STARTED IN THE
U.K. IN 2012, YOU FOUND OUT

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ABOUT IT AND WERE ABLE TO
ATTRACT IT HERE. TALK ABOUT HOW
IT GOT HERE.
>> WELL, I SAW IT ON THE PBS

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NEWS HOUR SEGMENT, AND IT WAS IN
HOUSTON, HOUSTON PARTNERED WITH
THEIR HOUSING AUTHORITY TO BRING
IT TO THE HOUSTON AREA, AND HAD

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OVER 100 PEOPLE ATTEND. AND THE
MORE THAT I LEARNED ABOUT IT,
THE MORE EXCITING I THOUGHT IT
WAS FOR INDIANAPOLIS.

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>> WELL, TALK ABOUT THE MODEL.
THIS IS A TWO-WEEK PROGRAM, TALK
ABOUT WHAT HAPPENS DURING THAT
PERIOD?

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>> SURE. IT'S TWO WEEKS, AT
MONDAY THROUGH FRIDAY, 10:00 TO
3:00. IT'S AN INVESTMENT OF
TIME. BUT IT'S FREE. THANKS TO

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OUR SPONSORS. WHAT HAPPENS THERE
IS THAT PEOPLE WHO ATTEND LEARN
A LOT ABOUT THEIR PRODUCT, THEIR
PRODUCT DESIGN, MARKETING,

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NETWORKING, FINANCE, TAX AND
LEGAL, AND WHEN THEY LEAVE, THEY
LEAVE WITH A PRODUCT PLAN, A
MARKETING PLAN, A WEBSITE, IF

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THEY DIDN'T ALREADY HAVE ONE, A
SOCIAL MEDIA PLAN IF THEY DIDN'T
HAVE ONE, AND ONLINE SALES PLAN.
SO, THEY REALLY LEAVE READY TO

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LAUNCH, AND MOVE THEIR BUSINESS
FORWARD.
>> AMAZING OPPORTUNITY. AS YOU
MENTIONED, IT IS FREE. IS THERE

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A LIMIT?
WHAT HAS BEEN THE REACTION?
HOW MANY FOLKS DO YOU HAVE
SIGNED UP?

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>> WE'VE BEEN EXCITED BY THE
REACTION. WE'VE HAD OVER 100
PEOPLE NOW SIGNING IN. WE'RE
GETTING VERY CLOSE TO SOME OF

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OUR GOALS. WE HAVE ROOM FOR 200.
THERE'S A LOT MORE ROOM.
TWO-AND-A-HALF WEEKS LEFT TO
REGISTER.

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>> YOU BROUGHT UP THIS POINT,
WHICH I THINK IS IMPORTANT, WHEN
YOU LEAVE THIS TWO-WEEK PROGRAM
YOU'VE GOT MOST OR ALL OF THE

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ESSENTIALS FOR STARTING A
BUSINESS. THIS IS SOMETHING THAT
IS VERY MUCH A DIFFERENCE-MAKER.
>> WELL, IT IS. AND WE SEE A LOT

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OF PEOPLE WHO ARE STARTING SIDE
BUSINESSES, SOLE
PROPRIETORSHIPS, AND THEY GET SO
FAR WITH THEIR IDEA, THEY'VE GOT

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THE PASSION, THE GRIT, THE
KNOW-HOW, BUT THEY CAN ONLY GET
SO FAR. THIS IS GOING TO KICK
OPEN THE DOOR AND GIVE THEM WHAT

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THEY NEED TO MOVE IT FORWARD.
>> WHO WOULD YOU DESCRIBE AS
KIND OF THAT TYPICAL PERSON WHO
WOULD BE INTERESTED IN THIS?

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>> I THINK IT'S SOMEONE WHO
MAYBE WORKING FULL-TIME STILL
AND THINKING ABOUT A BUSINESS
IDEA, THEY ALREADY STARTED THAT

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IDE BUSINESS. IT COULD BE
SOMEONE IN HEALTH, PERSONAL
SERVICES, WE SEE A LOT OF
RETAIL, THERE'S SOME TECHNOLOGY

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AS WELL, SO, IT'S ANY PERSON WHO
IS ALREADY THINKING ABOUT THE
SMALL BUSINESS IDEA. IT COULD BE
A SOLE PROPRIETORSHIP, OR A

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LARGER BUSINESS.
>> TALK ABOUT THE LOCATION
WHERE.
>> AT THE JOHN BONNER

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NEIGHBORHOOD CENTERS.
>> NEAR EAST SIDE.
>> ON 10th.
>> THERE IS ALSO A SPECIAL EVENT

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TOWARD THE END OF THAT TWO-WEEK
PERIOD WHERE YOU INVITED THE
COMMUNITY TO COME IN AND SAMPLE
PRODUCTS AND WARES.

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>> WE'RE THRILLED TO HAVE THE
OPPORTUNITY TO HAVE A PUBLIC
TRADING DAY. WHAT THEY CALL IT
IN THE U.K. WE'RE GOING TO

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CREATE OUR OWN, AND WE WANT THE
PUBLIC TO COME AND SUPPORT THESE
ENTREPRENEURS, LOOK AT THEIR
PRODUCTS, SEE WHAT IS GOING ON,

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BUY IT, AND THE BIG IDEA IS THEY
WANT TO MAKE THEIR FIRST DOLLAR
AT THE POP-UP BUSINESS SCHOOL.
>> THE JOHN BONNER NEIGHBORHOOD

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CENTERS, EAST 10th STREET
OCTOBER 21 TO NOVEMBER 1. THE
POP-UP BUSINESS SCHOOL,
INDIANAPOLIS ONLY THE SECOND

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CITY IN THE UNITED STATES TO
HOST THIS POP-UP BUSINESS
SCHOOL. TERESA BENNETT FROM
IUPUI. THANKS FOR JOINING US,

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TALK TO YOU SOON.
AND A REMINDER ALL OF OUR (I)
ON EDUCATION SEGMENTS CAN BE
FOUND AT

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00:04:07.313 --> 00:04:10.249
INSIDEINDIANABUSINESS.COM.
AND IF YOU HAVE AN INTERESTING
STORY OR SUGGESTION FOR (I)
EDUCATION, PLEASE SEND THEM TO

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LEAD PRODUCER TARA TWIGG AT