>>GERRY: THE HEALTHCARE SYSTEM NEEDS TO BE FIXED FROM "THE INSIDE OUT", THAT'S THE SENTIMENT FROM THE IU KELLEY
SCHOOL OF BUSINESS. BUSINESS OF HEALTH REPORTER KYLIE VELETA TELLS US HOW A NEW PROGRAM AIMS TO EQUIP FRONT-LINE
HEALTHCARE PROFESSIONALS WITH TOOLS FOR CHANGE. >>KYLIE: IU KELLEY ON IUPUI'S CAMPUS LAUNCHED ITS PHYSICIAN
MBA PROGRAM FIVE YEARS AGO, BUT THE COLLEGE SAYS IT'S NOT JUST DOCS WHO HAVE IDEAS ABOUT CHANGING THE BUSINESS OF
MEDICINE. HERE TO TELL US MORE ABOUT IU KELLEY'S NEW GRADUATE CERTIFICATE IN MEDICAL
MANAGEMENT IS PHIL POWELL, THE ASSOCIATE DEAN OF ACADEMIC PROGRAMS. THANKS FOR BEING HERE TODAY.
LET'S TALK ABOUT WHO THIS PROGRAM IS FOR NY YOU SIGNED UP FOR IT. >> WE HAD GREAT SUCCESS WITH OUR
PROGRAM TRAINING PHYSICIANS TO GO IN AND BRING INNOVATION TO HEALTHCARE. THE MARKET TOLD US THAT THERE'S
OTHER PRACTITIONERS THAT WANT THE SAME KNOWLEDGE AND WANT SOME MANAGEMENT ABOUT HOW TO GO IN AND INCREASE QUALITY IS QUALITY
AND LOWER COSTS SO THIS IS POSITION FOR NURSES, NURSE PRACTITIONERS, PHYSICIAN ASSISTANTS, ANYONE A
PRACTITIONER, BUT NOT A PHYSICIAN. >> WE MENTIONED IN THE INTRO ABOUT HEALTHCARE NEEDING TO BE
FIXED AND WHY DO YOU THINK THOSE PEOPLE IN PARTICULAR ARE POSITIONED TO HAVE THESE NEW IDEAS AND MAY BE POLITICIANS.
>> IF YOU THINK ABOUT IT A PATIENT SPENDS MOST OF HIS OR HER TIME WITH NONPHYSICIAN PRACTITIONERS NURSES, THE
PHYSICAL THERAPIST, THE TECHNOLOGIST. THESE ARE THE FOLKS THAT CAN CHANGE THE ENVIRONMENT IN SMALL
WAYS. AND THE KELLEY SCHOOL WE TEACH OUR STUDENTS THAT WHATEVER BUSINESS THEY ARE IN TO DRIVE
INNOVATION AROUND THEM AND CHANGE THE ORGANIZATION FROM THE INSIDE OUT. WE WANT TO BRING THE SAME LESSON
TO OUR FOLKS AT. >> WHAT ARE YOU HEARING FROM HEALTHCARE SYSTEMS IN THE AREA? ARE THEY INTERESTED?
>> ABSOLUTELY. HEALTHCARE HAS A LOT OF CHALLENGES. 160,000 NEEDLESS DEATHS AND
HEALTHCARE SYSTEM IN THE U.S. $1.2 TRILLION OF WASTE AND NOT BECAUSE OF BAD MEDICINE IT'S BECAUSE OF BAD MANAGEMENT SO WE
HAVE TALKED TO ALL THE MAJOR HEALTHCARE SYSTEMS IN THE REGION ESPECIALLY THE CHIEF NURSING OFFICERS AND THEY'VE TAKEN
INTEREST IN THIS PROGRAM AS A WAY TO PUMP UP THE KNOWLEDGE OF THEIR FRONT LINE PRACTITIONERS TO BRING IMMEDIATE CHANGE THAT
BENEFITS THE PATIENTS, BUT ALSO LOWERS COST. >> BOTTOM-LINE. >> BUT ALSO BETTER HEALTH
OUTCOMES. >> TELL US ABOUT THE FORMAT OF THE PROGRAM AND THAT THE SCHOOL CREATED NEW CLASSES FOR THIS
RATHER THAN -- >> ABSOLUTELY WE DIDN'T TAKE EXISTING COURSES OFF THE SHELF WE WENT IN AND WE DID THE MARKET
RESEARCH AND WE COMBINED WHAT WE FEEL LIKE CLINICIANS NEED TO AGAIN HAVE IMMEDIATE IMPACT ON THE ENVIRONMENT AROUND THEM.
MANAGING THE PATIENT EXPERIENCE, STRATEGY AND INNOVATION, AND REALLY, IMPORTANT LEADERSHIP AND LEADING CHANGE.
AND WE COMBINE THOSE COURSES THAT ARE HYBRID, THEY ONLY COME A FEW TIMES IN YOUR STUDIES TO THE CAMPUS BUT I THINK THE MOST
IMPORTANT PART OF THE LEARNING IS A CAPSTONE PROJECT THAT IS FACULTY SUPERVISED WHERE THE CLINICAL PRACTITIONERS GO BACK
IN THE ENVIRONMENTS INTO EFFECT CHANGE USING WHAT THEY'VE LEARNED IN THE CLASSROOM. >> ONLINE EVENING FORMAT FOR
PEOPLE THAT ARE WORKING. >> A LOT OF THIS PROGRAM IS ONLINE, BUT WE MAKE SURE YOU COME TO CAMPUS BECAUSE THERE IS
SOME LEARNING YOU CAN'T REPLACE FACE TO FACE. >> TALK A LITTLE BIT ABOUT THE UNIQUENESS OF THE PROGRAM.
NO OTHER BUSINESS SCHOOL IS OFFERING SOMETHING LIKE THIS. >> CORRECT. WE ARE THE ONLY BUSINESS SCHOOL
IN THE REGION SPECIFICALLY DESIGNED FOR CLINICAL PRACTITIONERS TO GO IN AND BE ABLE TO LEARN A LESSON ONE NIGHT
AND AFFECT THE NEXT DAY YOU SEE NO OTHER PERSON DOING THAT AND THERE'S A LOT OF KNOWLEDGE MANAGEMENT THAT NURSES AND
FINISH IN CLINICIANS HAVE THEIR TRAINING, BUT IT HAVE NOT BEEN ABLE TO GET IT BECAUSE OF THE VAST CHANGES WE ARE SEEING IN
THE HEALTHCARE SYSTEM. >> THE FIRST COHORT UNDERWAY. >> THE GREAT THING ABOUT OUR PROGRAM IS IT TAKES ALL
YEAR-ROUND SO NOT JUST A FALL INTAKE SO WE ARE ACCEPTING APPLICATIONS RIGHT NOW FOR THE