THE
BEST GOING FORWARD. GERRY, BACK TO YOU. >> BILL, THANK YOU. A.C., GREAT TO SEE YOU AS WELL.
MARY-RACHEL REDMAN CAUGHT UP WITH THE FORMER CEO OF DELOITTE THIS WEEK WHEN SHE WAS IN INDIANAPOLIS FOR INSPIRING WOMEN
NIGHT AT THE INDIANA FEVER GAME. >> SHE WAS THE FIRST WOMAN TO EVER LEAD A BIG 4 FINANCIAL SERVICES FIRM IN THE U.S.
NOW CATHY ENGELBERT, A FORMER CEO AT DELOITTE, HAS STEPPED IN TO LEAD THE WNBA AT ARGUABLY THE MOST CRITICAL TIME IN THE
LEAGUE'S 23-YEAR HISTORY. ON THE JOB NOW FOR JUST OVER A MONTH, ENG GEL BERT SAYS SHE'S USING HER EXECUTIVE BUSINESS
EXPERIENCE TO TACKLE HOT BUTTON ISSUES LIKE WAGE INEQUALITY. >> ONE OF THE REASONS AFTER 33 YEARS IN BUSINESS THAT I WAS
HIRED WAS TO REALLY TAKE A LOOK AT THE LEAGUE, TAKE A LOOK AT WHAT WE NEED TO TRANSFORM, YOU KNOW, WHETHER IT'S BROADENING
THE REVENUE BASE, EXPANDING REVENUE SO THAT YOU THEN CAN PAY THE PLAYERS MORE, WHETHER IT'S HELPING THE PLAYERS WITH THE
PLAYER EXPERIENCE, THE FANS WITH THE FAN EXPERIENCE, GETTING MORE FANS IN THE SEATS, GETTING MORE CORPORATE SPONSORSHIP.
SO AS YOU THINK ABOUT A TRANSFORMATION THERE'S THREE PILLARS, PLAYER EXPERIENCE, FAN EXPERIENCE AND ECONOMICS, AND
THE ECONOMICS WILL LEAD TO HIGHER PAYER PLAY. >> DESPITE GROWTH IN SEVERAL AREAS, THE WNBA IS STILL LOSING
AN AVERAGE OF $10 MILLION A SEASON. ONE OF THE MAJOR REASONS ENGELBERT'S BUSINESS BACKGROUND
IS SO KEY TO HER ROLE AS COMMISSIONER. SO WHAT IS HER VISION FOR THE FUTURE OF THE WNBA?
>> MY VISION IS REALLY TO CAPITALIZE ON THIS MOMENT IN WOMEN'S SPORTS, THE MOMENTUM OF THE W AND ITS MOVEMENT IN
WOMEN'S EMPOWERMENT AND TAKE THOSE THREE THINGS, WORK ON THE ECONOMICS, PLAYER EXPERIENCE AND FAN EXPERIENCE AND TRANSFORM THE
LEAGUE SO THAT IT'S A THRIVING SUSTAINABLE BUSINESS MODEL FOR THE FUTURE. AND THAT ENTAILS A LOT OF HARD
WORK BUT IT ENTAILS AGAIN EXPANDING THE FAN BASE TO A MORE DIGITAL NATIVE MILLENNIAL FAN BASE.
WE'RE THE MOST DIVERSE LEAGUE IN SPORTS. AS YOU LOOK AT OUR PLAYERS AND AGAIN A VERY SOCIALLY CONSCIOUS
AND COMMUNITY MINDED, SO MY VISION IS TO CAPITALIZE ON THAT AND MAKE THIS LEAGUE THRIVING AND SUSTAINING FOR THE FUTURE.