AN INDIANA TECH COMPANY AND A RESEARCH POWERHOUSE ARE COMBINING FORCES TO PUT HEALTH AT HOOSIERS' FINGERTIPS WITH A
NEW APP. BUSINESS OF HEALTH REPORTER KYLIE VELETA HAS MORE. >> THANK YOU, GERRY. INDIANA LANDED A DISAPPOINTING
41ST ON AMERICA'S HEALTH RANKINGS REPORT. BECOMING A HEALTHIER STATE MEANS MORE HOOSIERS NEED TO GET INVOLVED,
SO A NEW APP DESIGNED JUST FOR INDIANA RESIDENTS AIMS TO MAKE DAILY HEALTH HABITS A LITTLE MORE FUN AND INTERACTIVE.
THE INDIANA CLINICAL AND TRANSLATIONAL SCIENCES INSTITUTE AND INDIANAPOLIS-BASED TECH STARTUP LIFE OMIC PUT THEIR
HEADS TOGETHER TO CREATE THE FREE APP, CALLED LIFE EXTEND. FOUNDING DIRECTOR OF INDIANA CTSI DR. ANANTHA SHEKHAR AND TOM
BARBER, CHIEF SCIENTIFIC OFFICER AT LIFE OMIC, JOIN ME NOW TO TELL US MORE ABOUT CONNECTING TECH AND HOOSIER HEALTH.
THANK YOU BOTH FOR BEING HERE. >> THANK YOU FOR HAVING US. >> THIS APP IS PART OF THE ALL IN FOR HEALTH PROGRAM.
TELL US ABOUT THAT PROGRAM AND ITS AIM TO GET MORE HOOSIERS INVOLVED. >> THE ALL IN FOR HEALTH IS A
PROGRAM OF THE INDIANA CTSI WHICH IS A PARTNERSHIP BETWEEN THE UNIVERSITIES, AND THE CONCEPT IS THAT THIS PROGRAM
ENGAGES HOOSIERS TO TAKE CARE OF -- TAKE CHARGE OF THEIR OWN HEALTH THROUGH HEALTH APPLICATIONS, LEARNING ABOUT
HEALTH, AS WELL AS POTENTIAL HEALTH RESEARCH THAT IS GOING ON IN THE STATE. >> AND, TOM, LET'S TALK ABOUT
LIFEOMIC. CREATED BY DON BROWN, AN INDIANA TECH GIANT, ENTREPRENEUR. THE APP, GIVE US A CRASH COURSE,
WHAT IS IT LIKE? >> LIFE EXTEND IS THE NAME OF THE APPLICATION, A FREE APP AVAILABLE FOR iPHONES AND AND
ANDROIDS, IT'S A HEALTH AND WELLNESS APP. CONTENT, SOCIALIZATION...THE PRINCIPLES ARE BASED IN STRONG
SCIENCE AND MEDICAL PRACTICE AND VALIDATION. AND SOCIALIZATION, WE EMPLOY THE SAME TYPES OF TECHNIQUES WITH
FACEBOOK FRIENDS SO THAT INDIVIDUALS CAN CREATE CIRCLES IN THEIR OWN NETWORK OR JOIN CIRCLES OF FAMILY AND FRIENDS,
THAT HELPS MOTIVATE AND ENCOURAGE TO ENGAGE. GAME, A HEALTHY BEHAVIOR, EAT THEIR BROCCOLI OR GET A CERTAIN
NUMBER OF EXERCISE, THEY GET POINTS, THEY'RE REWARDED, AND PEOPLE ARE COMPETITIVE BY NATURE, THEY LIKE TO SEE
PROGRESS. WE PROVIDE THOSE MEASURES, AND DATA INTEGRATION. THE APP IS IN A CLOUD PLATFORM,
THAT ALLOWS OTHER INFORMATION DATA TO BE BROUGHT TOGETHER TO CUSTOMIZE THAT CONTENT FOR THOSE USERS.
>> AND DOCTOR SHAKER, ONE IMPORTANT PIECE OF THIS IS GIVING HOOSIERS A CHANCE TO GET INVOLVED IN HEALTH RESEARCH.
TELL US HOW THAT CONNECTS TO CLINICAL TRIALS. >> ONE OF THE UNIQUE ASPECTS OF THIS APP IS IN ADDITION TO ALL
THE THINGS TOM MENTIONED ABOUT TAKING CARE OF YOUR OWN HEALTH, YOU ALSO HAVE CONNECTIVITY TO ALL OF THE RESEARCH THAT IS
GOING ON AT THE INDIANA UNIVERSITY SCHOOL OF MEDICINE, AND ACROSS THE STATE. ON AN AVERAGE YEAR, WE HAVE
ABOUT 1600 CLINICAL RESEARCH PROJECTS THAT ARE GOING ON HERE. IN ALL AREAS FROM DIABETES, TO CANCER, TO CHILDREN'S DISEASES.
SO, WE WOULD LIKE PEOPLE TO KNOW ABOUT THEM, PARTICIPATE IN THEM, AS WELL AS LEARN ABOUT ALL THE OPPORTUNITIES.
>> REALLY MAKE IT MORE ACCESSIBLE. >> ABSOLUTELY, ABSOLUTELY. I THINK CLINICAL TRIALS IS A WAY
TO ACTUALLY ACCESS CUTTING EDGE TREATMENTS THAT ARE IN A NO COST TREATMENTS, AS WELL, FOR VARIOUS LIFE-THREATENING ILLNESSES.
>> YOUR AVERAGE PERSON MAY NOT UNDERSTAND. CAN YOU EXPLAIN IN LAYMAN'S TERMS.
>> PEOPLE NEED TO FOLLOW THE SAME PRACTICES IN ORDER TO HAVE A HEALTHY LIFESTYLE. BY BRINGING TOGETHER THE
INFORMATION FROM THE MOBILE APPLICATION, WITH THE INDIVIDUAL'S CLINICAL DATA FROM ELECTRONIC MEDICAL DATA, OR
GENOMIC DATA, THE TYPE OF ACTIVITIES THAT THOSE INDIVIDUALS CAN EMPLOY ARE CUSTOMIZED TO THEMSELVES AND
THEIR SPECIFIC NEEDS. >> ABSOLUTELY. >> SO YOU COULD HAVE USED A LOT OF DIFFERENT TOOLS TO CONNECT
WITH HOOSIERS. SO, WHY AN APP IN PARTICULAR. PROBABLY EITHER ONE OF YOU COULD SPEAK TO THAT.
>> I THINK THE WAY TO CONNECT WITH PEOPLE ANYMORE IS THROUGH SOCIAL MEDIA, AND THESE DEVICES, ESPECIALLY PHONES, SMARTPHONES,
UNIVERSALLY AVAILABLE, PEOPLE SPEND A LOT OF TIME ON THAT, PEOPLE CONNECT WITH A LOT OF THEIR FAMILY AND FRIENDS THROUGH
THOSE. SO THAT'S A PERFECT VEHICLE FOR US TO REACH AND ENGAGE HOOSIERS IN HEALTHY BEHAVIORS.
>> AGAIN, FOR EITHER ONE OF YOU, THE FUTURE OF THIS, WHERE DO YOU GO WITH THIS? WITH THIS APP?
DOWN THE ROAD? >> I WOULD SAY WE WANT TO ENGAGE AS MANY PEOPLE AS WE CAN. OUR GOALS CURRENTLY ARE TO GET
100,000 PEOPLE OVER THE NEXT TWO YEARS. BUT EVENTUALLY WE WOULD LIKE TO CONNECT ALL 6 MILLION HOOSIERS
THROUGH THIS -- APPS FOR UNHEALTHY BEHAVIORS. >> THANK YOU FOR BEING HERE TOGETHER.
HOPEFULLY YOU'RE BOTH TRACKING YOUR HEALTH ON YOUR APP.